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INDONESIA
JOBS (Jurnal Of Business Studies)
Published by Politeknik Negeri Semarang
ISSN : 24610704     EISSN : 24768790     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science
JOBS; Journal Jobs terbit 2 kali dalam setahun. e-ISSN : 24768790; pISSN : 24610704; DOI : 10.32497; Jurnal ini memiliki lingkup bidang ekonomi nasional dan internasional.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 9, No 2 (2023): August 2023" : 6 Documents clear
Influence of E-Service Quality, Promotion, and Brand Trust on Application Use Decisions Nabila Firda Alfani; Rustono - Rustono; Nur - Rini
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4854

Abstract

One of the Central Java pawnshops is having trouble because compared to people who do business there directly, the number of consumers who have registered as active users and are transacting through the Pegadaian Digital Service is comparatively low. This study intends to determine the effects of e-service quality, promotion, and brand trust on customers' decisions to utilize the Pegadaian Digital Service application at one Central Java pawnshop. Purposive sampling was employed to gather the data, with a sample of 302 consumers from a Central Java pawnshop who had been using the Pegadaian Digital Service app for the previous six months. Heteroskedasticity, multicollinearity, and normality tests are a few of the analysis techniques employed. The analysis techniques employed include the coefficient of determination, the t-test, the f-test, the heteroskedasticity test, the linearity test, the multiple linear regression analysis, and the normality test. The results of this study show that advertising, brand trust, and the caliber of e-services all have a beneficial influence on usage choices. The findings of this study demonstrate that brand trust, e-service quality, and advertising all positively impact usage decisions. According to the coefficient of determination data, e-service quality, promotion, and brand trust all together account for 60,2% of the usage choice. The remaining proportion, 39,8%, shows how much the study is impacted by other factors that were not addressed
Social Cultural Approach in the Era of Civil Society 5.0 Based on Pancasila Values as an Effort to Form Students with BerAKHLAK (Academically Oriented, Humanist, Liability, Adaptive and Competitive) in Semarang Irawan - Malebra; Umar - Farouk; Sumanto - Sumanto
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4855

Abstract

This research is to be able to reveal the real conditions faced by students on several campuses in Tembalang Semarang. Related to the internalisation of Pancasila values as an effort to shape the character of students who are BerAKHLAK (Academically Oriented, Humanist, Liability, Adaptive, and Competitive). To apply the values of Pancasila, there needs to be strategic steps both formal and non-formal education in order to holistically internalise the value of the Pancasila precepts. With the hope that Pancasila and Citizenship (Character Building) education is oriented towards the development of soft skills BerAKHLAK (Academically Oriented, Humanist, Liability, Adaptive, and Competitive).  The basis of qualitative research is constructivism which assumes that reality is multi-dimensional, interactive, and an exchange of social experiences interpreted by each individual. Qualitative research is descriptive analytical. The results of data analysis are in the form of a description of the situation under study which is presented in the form of a narrative description. Respondents of this study consisted of students who had been able to material/classes of Pancasila and Citizenship with a population of students on state campuses around tembalang including Diponegoro University, Politeknik Negeri Semarang, and Politeknik Kesehatan Semarang. With the number of respondents 20 students. This research is expected to contribute thoughts and recommendations to the special authorised institution, namely the Pancasila Ideology Development Agency (BPIP) and contribute ideas and ideas for the Pancasila and Citizenship Education curriculum in Higher Education in particular. Superior Human Resources to welcome the demographic bonus, will be a great capital for the Golden Indonesia 2045.
Odoo's Enterprise Resource Planning Implementation Fostering Export Sales Business Agility in SMES Naruna Ceramic Alma Shinta Dewi; Jumi - Jumi; Bayu Setyo Nugroho
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4856

Abstract

A dynamic business world is being created by the rapidly growing technology. This condition requires businessperson to be able to implement technology into their business processes. The implementation of an integrated information system can be done to increase the effectiveness of employee performance. An integrated information system called Enterprise Resource Planning can be implemented to increase the effectiveness of employee performance. Naruna Ceramic is a UMKM located at Jl. Sawosari No. 2 Bugel, Salatiga. Naruna Ceramic is an exporter that manages its export sales data manually, so there are no data integration between departments, resulting in a lack of effectiveness in employee performance. In this research, an information system design was carried out to boost business performance at Naruna Ceramic UKM by deploying Odoo ERP. The application method utilized is Rapid Application Development (RAD). The three steps of RAD are requirements planning, system design, and implementation. The User Acceptance Test (UAT) method is used to test the system. The test findings demonstrate how well the system meets business requirements, making its installation at UKM Naruna Ceramic very suited and successful in fostering business agility
Key Factors of Prospective Students's Interest in Choosing a Study Program Winarto - Winarto; Mustika - Widowati
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4851

Abstract

Study programs as products offered by universities are currently facing a very dynamic competitive situation. Managers are required to be able to understand the various things considered by prospective students and be able to meet their expectations. This article aims to develop a research model that is able to predict the antecedents of interest in prospective students enrolling in a particular study program. A literature review was conducted to build a research model that describes the antecedents of interest in enrolling in study programs. The results of the study show that job opportunities, quality and the environment of higher education are antecedents that have consequences on the interest in enrolling prospective students in a study program at a particular tertiary institution
Effect of Brand Awareness, Brand Image and Brand Loyalty on Purchase Decicion Rara Ririn Budi Utaminingtyas; Luqman - Khakim; Anugraha Hadi S
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4857

Abstract

The event organizer business is currently very developed its very much need, such as the CV Berkah Jaya event organizer in Purwokerto, there are many competitors. Branding strategy.The activities of collecting, processing, analyzing and presenting data this time are intended analyze the effect of Brand Awareness, Brand Image and Brand Loyalty in order to make Purchasing Decisions at the CV Berkah Jaya Bejo Production - Purwokerto event organizer using sampling with saturated sampling technique of 30 responders. This study used a questionnaire for data collection methods. This research uses quantitative with the analysis method of validity test, reliability test, multiple linear regression analysis, simultaneous test (f test), coefficient of determination (R2) and partial test (t test). This study uses spss which results in the equation Y = -2.116 + 0.483 (X1) + 0.468 (X2) + 0.317 (X3) + e along with the results of R2 0.594 or 59.4% and the rest is a variable that is not studied. The conclusion obtained is that the influence of Brand Awareness, Brand Image and Brand Loyalty for Decision Making has a significant positive effect.
Effect of Profitability, Financial Leverage, and Sales Growth on Financial Distress of Transportation and Logistics Sector Companies Listed on the Indonesia Stock Exchange 2020-2022 Lia Nur Indah; Budi - Prasetya; Eva - Purnamasari
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4852

Abstract

The problem of financial distress experienced by transportation and logistics sector companies listed on the Indonesia Stock Exchange (IDX) during the COVID-19 pandemic became a problem in this study. This study analyzed the effect of profitability, financial leverage, and sales growth on financial distress. Transportation and logistics sector companies listed on the IDX consecutively from 2020 to 2022 are the population in this study, where the total population is 26 companies. The census or saturated sample is the sampling method used in this study. The analysis of this study uses a logistic regression model processed with S.P.S.S. 25. This study shows that profitability and financial leverage significantly affect financial distress. Meanwhile, sales growth has no significant effect on financial distress

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