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Jurnal Ecoment Global: Kajian Bisnis dan Manajemen

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Published by Universitas Indo Global Mandiri

ISSN : "2540816 EISSN : 26856204 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The Ecoment is intended to be the journal for publishing articles reporting the results of research on business and management. The Ecoment invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, and insurance. The Ecoment accepts articles in any business-related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business and management research.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia

Articles 10 Documents

Search results for , issue "Vol 5, No 2" : 10 Documents clear

PENGARUH BRAND IMAGE TERHADAP LOYALITAS KONTRIBUTOR PT. SEMEN BATURAJA (PERSERO) TBK DENGAN MEDIASI LAYANAN DAN KEPUASAN KONSUMEN Yogi Artha Mediarta; Fakhry Zamzam; Neny Rostiati
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

This study aims to see the effect of brand image on the loyalty of contributors of PT. semen baturaja (persero) tbk with service mediation and customer satisfaction. This research uses quantitative data analysis methods in the form of descriptive statistical analysis and inferential statistical analysis. The results of this study indicate that the brand image that uses Baturaja cement is safer, has a positive and significant effect on providing services by SMBR is reliable; has a significant effect on improving the service of consumers who have experienced selling Baturaja cement which is more profitable; has a positive and significant effect on consumer loyalty to the brand image of Baturaja cement is always superior; consumer satisfaction because selling Baturaja cement is more profitable, has a positive and significant effect on distributor loyalty which is formed from the image of the Baturaja cement brand that is always superior; and that the brand image of the use of Baturaja cement is much safer, the quality of customer service is improved by offering reliable service and customer satisfaction so that selling Baturaja cement is always more profitable. Has a significant effect on increasing the loyalty of Semen Baturaja distributors by maintaining the brand image of Baturaja Cement so that it is always superior. Keywords: Brand Image, Loyalty, Service Mediation, Customer Satisfaction, PT. Semen Baturaja

ANALISIS PERBANDINGAN VOLUME PERDAGANGAN SAHAM SEBELUM DAN SESUDAH STOCK SPLIT PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Edy Jumady; Ardiansyah Halim
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

This study aims to examine and analyze differences in stock trading volumes before and after stock splits in manufacturing companies on the IDX. The design of this study uses a quantitative descriptive approach with a sample of 3 companies and an observation period of 10 days before and 10 days after a stock split so that the observation sample is 60 observation periods. Data analysis method used in hypothesis testing is t-test regression.The results of the study provide evidence that the average trading volume there is a significant difference before and after the stock split in manufacturing companies listed on the Indonesia Stock Exchange in 2016. These results support the hypothesis, so the hypothesis is accepted.Keywords: Stock Trading Volume, Stock Split, t-tes regresion

MEMBANGUN PEMASARAN ONLINE DAN DIGITAL BRANDING DITENGAH PANDEMI COVID-19 Hawangga Dhiyaul Fadly; Sutama Sutama
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

Salah satu dari dampak dari pendemi COVID-19 adalah kemrosotan dalam dunia bisnis dan ekonomi. Dengan demikian pemasar maupun pengusaha harus menemukan alternatif solusi untuk bisa memasarkan produk atau jasa mereka ke konsumen. Para pelaku bisnis mengoptimalkan pemasaran online dan digital branding sebagai sarana komunikasi dengan target konsumennya. Hal ini tentunya menjadi pilihan yang sangat efektif dimasa pandemi ini. Tujuan penelitian pada artikel ini ada dua. 1) menganalisis pemasaran online dan digital branding. 2) Mendeskripsikan pemasaran online dan digital branding ditengah pandemi COVID 19. Jenis penelitian ini adalah penelitian referensi yang pengambilan datanya berorientasi pada beberapa referensi yang sesuai. Fokus penelitian ini adalah membangun pemasaran online dan digital branding ditengah pandemi COVID-19. Keabsahan data dalam artikel ini adalah dengan berbagai sumber dan perpanjangan waktu. Teknik analisis data pada artikel ini adalah dengan menggunakan metode komparasi konstanta. Adapun hasil dari penelitian pada artikel ini ada dua. 1) Analisis pemasaran online dan digital branding. 2) Mendeskripsikan pemasaran online dan digital branding ditengah pandemi COVID 19.

ANALISIS PENGARUH MANAGE IT HUMAN RESOURCE (PO7) DAN EDUCATE AND TRAINUSERS (DS7) PADA FRAME WORK COBIT 4.1 TERHADAP IT SERVICE MANAGEMENT (ITSM) DI PT SEMEN BATURAJA (PERSERO) TBK Surya Andita Nasution; Luis Marnisah; Fakhry Zamzam
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

This research aims to know the impact of "Manage IT Human Resource (PO7)" and "Educate and Train User (DS7)" in COBIT 4.1 on IT Service Management (ITSM) at PT Semen Baturaja (Persero) Tbk, both partially and simultaneously. The population in this research is 787 employee at PT Semen Baturaja (Persero) Tbk who are actively using information technology, chosen by purposively sampling. This research is a quantitative research using survey, descriptive and associative method, also involving doubled linear analysis technique to analyze the data. The test result t partially of Manage IT Human Resource (PO7) and Educate & Train User (DS7) partially impacts on IT Service Management (ITSM) with the test value of thitung 3,920 > ttabel(0,05,n-2) 1,98729 and thitung 4,647 > ttable(0,05,n-2)1,98729. The test result F simultaneously Manage IT Human Resource (PO7) and Educate & Train User (DS7) impacts on IT Service Management with the Fhitung 46,955 > Ftable (2,n-2) as 3,10. Contribution given by Manage IT Human Resource (PO7) and Educate & Train User (DS7) is 51,9% while 48,1% is impacted by other variables. Partially Manage IT Human Resource (PO7) impacts biggest 30,8% and Educate & Train User (DS7) impacts smallest 21,3% on IT Service Management (ITSM). By increasing personnel’s competency of Information Communication and Technology Division, also give the suitable education and training, so the understanding of role, function, authority and responsibility of Information Communication and Technology Division will be increasing, thus, it could present the customer satisfaction of Information Technology Services.Keyword :Manage IT Human Resource (PO7),Educate and Train User (DS7), IT Service Management, COBIT 4.1.

Pola Rekrutmen, Seleksi, Pendidikan Dan Pelatihan Pengaruhnya Terhadap Pengembangan Karier Aparatur Sipil Negara Kejaksaan Tinggi Sumtera Selatan Fazakkir Zamzam; Luis Marnisah; Fakhry Zamzam
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

The research objective was to find out the results of the analysis of how the influence of recruitment, selection and education & training patterns both partially and simutaneously towards career development. The survey method applied research model, uses 165 samples from a population of 295 South Sumatra High Prosecutors' staff, using proportional random sampling Technical data analysis using descriptive statistics and inferential statistics. In this study, the type of data used is primary data and secondary data. Data collection techniques using questionnaires, interviews, observation and documentation. Testing the hypothesis through t test and F test using SPSS analysis tools The results of data processing using SPSS 23, using the t test that t count is 7.378> with t table 1.9764 and 0.00 <0.05 significance that there is a positive and significant pattern of recruitment on career development; that t count is 13,730> with t table 1.9764 and 0.00 <0.05 significance that there is a positive and significant selection effect on career development; that t count is 19.303> with t table 1.9764 and 0.00 <0.05 significance that there is a positive and significant effect of education & training on career development; and use the F test that F count is 142.310> with F table 2.6687 significance 0.00 <0.05 that there is a positive influence and a significant pattern of recruitment, selection and education & training together towards career development, with the magnitude of the coefficient of determination The remaining 74.6% is influenced by other variables. The conclusion of the study is that the pattern of recruitment, selection and education & training has a positive and significant effect on career development both partially and simultaneously. The strategy for career development of the State Civil Service of South Sumatra's High Apparatus is very much determined by the opportunity given by the institution to the apparatus to attend education & training. Keywords ; pattern of recruitment, selection, education & training, career development

DETERMINAN KEBIJAKAN BELANJA PEMERINTAH DAERAH KABUPATEN OGAN ILIR Addinul Ikhsan; Harsi Romli; Fakhry Zamzam
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

This study aims to determine what factors influence the spending policy of the Ogan Ilir district government. The independent factors in this study are Regional Taxes (X1), Regional Retribution Variables (X2), Separated Regional Assets Result Variables (X3) and Other Variables Legal Original Regional Income (X4), while the dependent factor is Regional Expenditure (Y The analysis was carried out with multiple linear regressions The results of this study were Regional Taxes (X1), Regional Retribution (X2) Separated Regional Assets (X3) Other Legitimate Original Regional Income (X4) simultaneously affected district government spending. Ogn Ilir.Local Taxes (X1), Retribution (X2) Separated Regional Wealth (X3) Other Legitimate Original Revenue (X4) has a partial effect on the local government of Ogan Ilir Regency. Keywords: Local Taxes, Regional Retributions, Separated Regional Assets, Other Legitimate Regional Original Revenues, Regional Expenditures

PENGARUH FAKTOR FUNDAMENTAL MAKRO DAN MIKRO PERUSAHAAN TERHADAP NILAI PERUSAHAAN (Pada Industri Pulp and Paper yang terdaftar di BEI) Retty Purnama Sari; Harsi Romli; Luis Marnisah
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

This research aims to know the impact of macro fundamental factors such as interest rate (SBI), kurs and gross domestic product; and micro fundamental factors such as return on asset (ROA), debt to equity ratio (DER) and price earning ratio (PER) on firm value in pulp and paper industry that listed in Indonesian Stock Exchange. This research used multiple regression analysis and processed with Eviews version 8. The results of study is: 1) By partial, just interest rate have negative and no significant effect on firm value, other factors such as kurs and gross domestic products, return on asset, debt to equity ratio and price earning ratio have positive and no significant effect on firm value; 2) By Simultaneous macro fundamental factor have positive and significant effect on firm value, also micro fundamental factors have positive and significant effect on firm value; 3) By Simultaneous macro and micro fundamental factors have positive and significant effect on firm value. Keywords: macro fundamental factor, micro fundamental factor, firm value

PENGARUH MOTIVASI, DISIPLIN KERJA DAN KOMITMEN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM KABUPATEN GOWA Jafar Basalamah
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

This study aimed to determine whether there is a real and significant effect Motivation, Work dicipline and Work commitment, together on the performance of officer at Gowa district public works and determine which variables are the most dominant influence on the performance of officer at Gowa district public works. The method used is descriptive method. Collecting data using a questionnaire filled out by the respondent, then analyzed using multiple linear regression analysis.The results showed that the variable motivation (X1), Variable work dicipline (X2) and Variable work commitment (X3) Simultaneously significant effect on the performance of officer at Gowa district public works. The variables that have the most significant effect on the performance of officer at Gowa district public works is variable motivation (X1).Keywords : Motivation, Work Dicipline, Commitment, and Employee Perfomance

EFEKTIVITAS PERENCANAAN, PELAKSANAAN DAN PERTANGGUNG JAWABAN DANA DESA PADA DESA LIMBANG JAYA I KECAMATAN TANJUNG BATU TAHUN 2017-2019 Ayu Andani; Nurmala Nurmala
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

This study aims to evaluate the effectiveness of planning, implementation, and accountability for the use of village funds in Limbang Jaya I village, Tanjung Batu district. The population in this study is the planning and accountability report of village funds in Limbang Jaya I village, Tanjung Batu district. While the sample is the planning and accountability report of village funds in Limbang Jaya I village, Tanjung Batu district from 2017-2019. The results of this study indicate that the effectiveness of management planning and reporting on the use of village funds in Limbang Jaya I village, Tanjung Batu district in 2017-2019. Basically it has been going well, this can be seen from the planning and implementation of the use of village funds and accountability reports on village funds in Limbang Jaya I village in accordance with procedures. However, it is still not effective. Because there is still a lack of transparency in involving the participation of village communities in a spirit of mutual cooperation, and utilizing local wisdom and natural resources in determining infrastructure development that is prioritized for village progress so that the benefits of development are felt more by the village community, and have not been well documented. Relating to the expenditure of village funds used in the construction of village infrastructure. Keywords : effectiveness, planning, implementation, accountability, village fund

PRAKTEK MANAJEMEN KEUANGAN: SEBUAH ANALISIS SURVEI PADA UMKM DI KOTA BATAM PROVINSI KEPULAUAN RIAU Wisnu Yuwono
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 5, No 2
Publisher : Universitas Indo Global Mandiri Palembang

This study aims to identify the practical implementation of financial management and to identify the economic impact of the financial management practices on the performance of SMEs in Batam, eventually obtained the proposals of appropriate policy recommendations relating to aspects of the implementation of financial management practices. This research is descriptive analysis with case study approach in Batam, using primary data through stratified random sampling of 150 samples of SMEs. Data analysis using scoring techniques of data through SPSS version 21. The results showed that: 1) financial management practices in SMEs in Batam relatively less strong with an average value of 2,876 (scale of 5); 2) There is no significant difference between SMEs who practice financial management above average with below average against the economic impact of companies measured by the approach ROA (return on assets), but when seen from the increase in assets, 60% of SMEs conducting financial management practices above average asset value has increased; 3) The policy recommendations specifically addressed to the Office of PMP-KUKM including: a) through mentoring activities are regularly conducted every year by the Department of PMP-KUKM, b) procurement of appropriate technology system of financial accounting information for SMEs, c) motivation expansion investment for SMEs and d) to apply a minimum service standards in the field of financial management for SMEs.Keywords: SMEs, working capital, investments, financing, financial statements, accounting information systems, budgeting.

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Terttiaavini Terttiaavini

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lppm@uigm.ac.id

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avini.saputra@uigm.ac.id

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Jl. Jend. Sudirman no 629 KM 4 palembang

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Sumatera selatan

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Terttiaavini Terttiaavini

Contact Email lppm@uigm.ac.id

Phone +6285377238800

Journal Mail Official avini.saputra@uigm.ac.id

Editorial Address Jl. Jend. Sudirman no 629 KM 4 palembang

Location Kota palembang, Sumatera selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Terttiaavini Terttiaavini

Contact Email
lppm@uigm.ac.id

Phone
+6285377238800

Journal Mail Official
avini.saputra@uigm.ac.id

Editorial Address
Jl. Jend. Sudirman no 629 KM 4 palembang

Location
Kota palembang,

Sumatera selatan

INDONESIA