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Musamus Journal of Business & Management
Published by Universitas Musamus
ISSN : 26227878     EISSN : 26227886     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The aims of this MulaRev is to provide a venue for academicians, resear, and practitioners for publishing the original research articles or review articles. The scope Journal of Business & Management the articles publiched in this journal deals with a: -Mananamemen resources manausia -Marketing Management -Operational management -Financial management
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "MJBM Volume 1, No.2, April 2019" : 5 Documents clear
Peranan Kecerdasan Intelektual, Emosional Dalam Meningkatkan Kinerja Pegawai Dinas Perhubungan Sopia Betaubun
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v1i2.1903

Abstract

The purpose of this study was to determine the Role of Intellectual, Emotional Intelligence in Improving the Performance of Employees of the Merauke Regency Transportation Office. Methods This study uses a simple linear regression analysis method, a sample population of 65 civil servant employees. The results were obtained from the results of tests with regression tests, the variables of intellectual intelligence and emotional intelligence together with significant intelligence on employee performance. Attention to the Merauke Regency Office There was a significant influence between the intellectual intelligence variables on the Merauke Regency Transportation Department employees. There is no significant effect of the variable emotional intelligence on the performance of the Merauke Regency Transportation Office. Key words: Intellectual Intelligence, Emotional Intelligence, and Performance
Perumusan Strategi Dalam Menentukan Arah Pengembangan Bisnis Pada PT.Cepa Adrianus Aprilius
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v1i2.1904

Abstract

This research aims to formulate a strategy that will be used by PT. Cepa in developing its business in the Operation & Maintainance Power Plant and Mini LNG Plant service industries. This study uses a corporate strategy formulation to be able to develop and be sustainable by formulating its business strategy. In the input stage using the IFE and EFE Matrix method and continued with the analysis phase using the SWOT Matrix and IE to generate alternative strategies. Then the results are processed using the QSPM matrix, so an alternative strategy is right for the company. The results of the total attractive score (TAS) research based on the QSPM method show that alternative strategies in accordance with the current condition of the company are the development of O&M products / services with the highest score of 5.552 higher than the O&M market development with a score of 5.280 and backward integration is carried out by making special contracts to the OEM supplier (original equipment manufacture) with a score of 5.202. Keywords: Strategy Formulation, SWOT, QSPM
Hubungan Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan CV. Matrix Elisabeth Pruwo Gebze
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether there is a relationship of work motivation on employee performance in the CV. Matrix Merauke, to find out whether there is a relationship of work discipline to the performance of kariawa on the CV. Merauke Matrix and to find out whether there is a relationship of work motivation and work discipline together on employee performance in the CV. Merauke Matrix. The analysis method used to solve the problem in this study is to use a regression analysis method that is research if all employees of CV. Matrix Merauke as many as 30 people. The results showed that partial motivation had a positive and significant relationship to employee performance. This problem proves that the tcount is greater than the ttable value of 4.948> 1.703 with a significance level of 0.000> 0.05. Thus Ho is rejected and Ha is accepted. Partial work discipline has no positive and significant relationship to employee performance. This problem proves that the value of t value is smaller than the value of ttable which is 0.025 <1.703 with a significance level of 0.839> 0.05. Thus Ho is accepted and Ha is rejected. Simultaneously the variables of work motivation and work discipline have a positive and significant relationship to employee performance. this is evidenced by the calculated F value greater than the Ftable which is 18.866> 3.354 and a significance level of 0.000 <0.005. And thus Ho was refused and Ha was accepted. Keywords: Motivation, Work Discipline, Employee Performance
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Mustika Ratu Pada Pegawai Rumah Sakit Bunda Pengharapan Simon Siamsa
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

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Abstract

Research objectives To know the influence of brand image to buy product decisions Mustika Ratu in the employee hospital mothers Hope. Methods with a quantitative approach. Population and samples of 30 respondents using saturated sampling techniques and data analysis techniques: Simple regression assisted by SPSS. The results showed that the brand image of the t value is greater than t table that is 2.582> 1.703 and the value of sig, 016 because sig smaller 0.05 results show brand image has a positive and significant effect on purchasing decisions, while for the price variable t value greater than t table is 2.329> 1.703 and sig 0.028 smaller than 0.05 indicates that the price variables have a positive and significant effect on purchasing decisions. Keywords: brand image, price, purchasing decisions.
Peran Media Sosial Sebagai Strategi Pemasaran Produk Pada UKM Arni Kripik Candra Agus Wahyudhi
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to explore social media utilization as a marketing strategy for small and medium enterprises (SMES). Method: A qualitative approach with case studies is used as a research design. Researchers used an in-depth interview on the owner Arni chips as well as informant. The results showed that the marketing strategy through online social marketing media conducted by Arni chips through Facebook and Instagram showed Facebook social media has more influence on the increase The sale of Arni chips products. Because in addition to being a media that has been owned by most of the community, the Facebook media also has a feature that is easy and suitable for promotion.

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