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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 152 Documents
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Consumption of signs in preloved cultural practices among Generation Z in market places Hilda Rahmah; Fajrian Noor Fanani; Yoma Bagus Pamung
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Bricolage Vol 9. No. 2 September 2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4510

Abstract

This research aims to determine the form of sign consumption in preloved cultural practices among Generation Z at the Shopee marketplace. This research uses the ethnographic method to highlight community or community activities in a virtual space. In this case, Generation Z, aged 19-26, is active in the preloved culture at the Shopee marketplace. Massively increasing preloved practices among Generation Z marketplace users have brought a new discourse. Preloved is a term used to define and classify privately owned clothing that is resold. Usually, preloved goods offer quality from well-known brands, thereby attracting consumer appeal, especially for Generation Z. Generation Z consumers have a decision-making style that is sensitive to brands, prices, perfectionists, emphasizes quality, hedonic, impulsive, and loyal, so that in practice they often target branded goods, even though they are not new or can be called preloved. Symbolically, preloved fashion items, often the target of Generation Z, become an alternative to fulfill their desire to show their self-image through the brand they wear. In line with Baudrillard's perspective, this practice is not only done to meet needs but is simultaneously used to consume signs and symbols that emphasize the brand attached to the goods. Furthermore, the consumption of signs by the Z gene shows the form of social capital (building networking), economic capital (financial security), culture capital (interpersonal skills), and symbolic capital (recognition), where this capital becomes capital accumulation for gen Z in its efforts to adapt and social mobility in the digital age.
#gagalkanomnibuslaw movement: How Simulacra Sparks Mass Action irmawati Oktavianingtyas; Hilda Yunita Wono; Henni Gusfa
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Bricolage Vol 9. No. 2 September 2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3927

Abstract

The hash-tag #gagalkanomnibuslaw used by the twitter "social media '' users appears as a form of virtual protest of Indonesian people aiming at the Indonesian government. Information about  Omnibus Law (UU Cipta Kerja) has been growing rapidly on social media since the popularity of the hash-tag increased. Unfortunately, the popularity of this hash-tag has made various information without references (hoaxes) which further confuses the original essence of the Movement. Based on that, The overall study objective is to find out how the false reality created by the hash-tag #gagalkanomnibuslaw is able to move the mass. This is a qualitative study using Jean Baudrillard’s concept of simulacra to analyze the case. The result shows that the participants of the movement were trapped in simulacra, where the false reality of the information in cyberspace was used as a reference in carrying out both virtual and nonvirtual protest.

Page 16 of 16 | Total Record : 152

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