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Communicare : Journal of Communication Studies
Published by London School of Public Relations
ISSN : 20895739     EISSN : 25022091     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 10 No. 1 (2023): Communicare: Journal of Communication Studies" : 5 Documents clear
Kopiko Product Placement in Korean Drama on Brand Awareness Alexandra Bella Ivena; El Chris Natalia
Communicare : Journal of Communication Studies Vol. 10 No. 1 (2023): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010120233

Abstract

Kopiko, one of the products of PT Mayora Indah Tbk appears as a product placement in the Korean drama "Hometown Cha-Cha-Cha". Kopiko is a coffee candy from Indonesia with the benefit of relieving drowsiness.  This research aims to determine the effect of Kopiko's product placement in the Korean drama "Hometown Cha-Cha-Cha" on the brand awareness of South Korean people who live in South Korea. The theory used in this research is Marketing Communication, Product Placement, and Brand Awareness. This research uses quantitative methods with visual dimension or screen placement, and plot connections for product placement variables. In addition, the dimensions of the top of mind, brand recall, brand recognition, and unaware of the brand for brand awareness variables. Data collection was carried out by distributing questionnaires online to 96 respondents. The sample selection used purposive sampling with the criteria of South Korean citizens living in South Korea and having watched the Korean drama “Hometown Cha-Cha-Cha”. The result of this research shows that there is a significant effect between Kopiko's product placement on the brand awareness of South Korean people.
Nuclear Weapon Discussion on G20 Forum: A Media Framing Analysis From Kompas.com, BBC.co.uk, and Assyarqu Al-Awsathu Online Media Maulana Ashari; Rohmah Akhirul Mukharom; Aditya Fahmi Nurwahid
Communicare : Journal of Communication Studies Vol. 10 No. 1 (2023): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010120235

Abstract

Indonesia holds a key role as host of the G20 Presidency in 2022. Many international media highlighted this summit and the issues that has been discussed inside.As a world economic forum, G20 Presidency in Indonesia also reviewed about the international security issue, one of it is nuclear weapon threat. This study identifies, analyze, and compares the content produced by Indonesia (Kompas.com), United Kingdom (BBC.co.uk), and Saudi Arabia’s online news media (aawsat.com), surrounding the frame of nuclear weapons issue on G20 Forum. The study utilizes the framing analysis model of Zhondang Pan and Gerald M. Kosicki, to explain the message that communicated by the three countries related on nuclear weapon issue on G20 summit. The major findings clearly captured that every media adopted different rhetorical frames through the media coverage of the G20 Presidency in Indonesia. Related on nuclear weapon issue, Indonesian media imply a neutral approach, different with UK’s media that used straightforward approach or Saudi’s media with interior approach.
The Effect of Parents Digital Literacy on Sharenting Practices and Children’s Privacy on Instagram Rapikah Harnum; Janette Maria Pinariya
Communicare : Journal of Communication Studies Vol. 10 No. 1 (2023): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010120232

Abstract

The development of technology has given rise to various social media platforms, suxh as Instagram. Instagram offers numerous features to its users for content creation, such as Instagram stories, feeds, Instagram reels, and live Instagram. The use of social media is closely related to digital literacy skills. Social media has a significant impact on society, including changes in parenting patterns, known as "sharenting." Sharenting refers to the activity of parents sharing photos or videos of their children's growth and development on social media, which often makes it difficult to restrict their lives on social media and their children's privacy. This study aims to investigate the influence of parents' digital literacy on their sharing behavior and their children's privacy. The research utilizes a quantitative method by conducting a survey with 400 respondents. The findings of the study reveal that digital literacy has a significant influence on sharenting, with a coefficient of 0.799, a t-statistic of 16.785, and a p-value of 0.000. This indicates that digital literacy has a proven positive and significant impact on sharenting. Furthermore, digital literacy also has a positive and significant influence on children's privacy, as the coefficient of digital literacy's influence on children's privacy is 0.774, with a t-statistic of 16.059 and a p-value of 0.000.
Organizational Culture Transformation Work From Home (WFH) in Cross-View Generation Oman Sukmana; Euis Komalawati
Communicare : Journal of Communication Studies Vol. 10 No. 1 (2023): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010120231

Abstract

The COVID-19 pandemic that occurred in Indonesia from 2019 to 2022 gave birth to a new organizational culture in the form of work-from-home (WFH) activities to reduce public mobility and reduce the risk of transmission of the COVID-19 virus. After the COVID-19 pandemic, the WFH work culture is still applied in several institutions. This research aims to describe cross-generational views, namely those of the Baby Boomer Generation, Generation X, and Generations Y and Z, regarding the implementation of WFH work culture in the post-pandemic COVID-19 era associated with organizational culture transformation. This research uses a descriptive-qualitative approach through data collection methods such as interviews, observations, and literature studies. The results illustrate that generations have different views on the implementation of work-from-home culture in the post-pandemic COVID-19 era as seen from organizational communication through informative, regulative, persuasive, and integrative functions. The Baby Boomer Generation views the implementation of WFH in the post-pandemic era as an obstacle to organizational communication. Meanwhile, Generation X sees the implementation of WFH as a necessity that cannot be avoided. Although, in some ways, Generation X also still sees the need for face-to-face meetings, Generations Y and Z are the antithesis of the Baby Boomer Generation. Generations Y and Z see the implementation of WFH as not an obstacle to organizational communication.
The Influence of Prevention Message Form on Post Covid-19 Self-Protection Motivation Kamal Kamal; Afdaliza Afdaliza
Communicare : Journal of Communication Studies Vol. 10 No. 1 (2023): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010120234

Abstract

The Covid-19 based on presidential regulations regarding the status of the Corona Virus Disease 2019 (COVID-19) pandemic, in which the president stated that the status of Covid-19 had ended and the factual status of Corona Vints Disease 2019 (COVID-19) had turned into an endemic disease in Indonesia. For this reason, all sectors of people's lives are returning to adjust their operations, including the education sector, one of which is that universities have started to carry out face-to-face education. the Jakarta Institute of Communication and Business has implemented face-to-face learning, students from outside Jakarta have started coming to Jakarta to start lectures. for this reason, socialization is still needed regarding team health protocol procedures with various forms of messages. Appropriate message forms can increase motivation for self-protection during lectures. For this reason, this study wanted to know the types of messages and the effectiveness of the messages conveyed, so the researchers used quasi-experimental or quasi-experimental research methods using 3 types of messages, namely threatening messages, persuasion messages and related threatening messages. with a persuasive message. The first sample was taken using a purposive sampling method, namely sampling based on consideration of characteristics that are in accordance with the research objectives. Of the three experimental groups, the type of threat message associated with persuasive messages was more effective in increasing self-protective motivation.

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