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INDONESIA
Jurnal Manajemen dan Bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and general basis.
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Articles 8 Documents
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Search results for , issue "Vol 17, No 1 (2020)" : 8 Documents clear
Sustainability Bisnis: Analisis Market Timing dan Stock Selection Reksa Dana Saham Indonesia Dialysa, Fia; Dialysa, Fia; Dialysa, Fia
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020): (ON PROGRESS)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.6390

Abstract

The principle of business sustainability is sustainable development covering 3 (three) scopes, namely economic, social and environmental. Socially Responsible Investment (SRI) or ethical investment is one of the factors driving the implementation of sustainability principles by a company. This is closely related to the awareness of investors to invest with attention to social responsibility.This study aims to determine the ability of market timing and stock selection on Mutual Funds in Indonesia and the performance of each Mutual Fund share using the Sharpe method, Treynor method, and Jensen method. The data used are Net Asset Value (NAV), Bank Indonesia interest rates and the Composite Stock Price Index (CSPI). The sample used, 28 Mutual Funds products registered and active in the Financial Services Authority (OJK) during the period January 2014 to June 2017. The method used by using multiple linear regression methods.The results showed, the 28 stock Mutual Fund products studied, there were no stock Mutual Fund products had the ability in terms of market timing and there was only Sucorinvest Equity Fund. In addition, the performance of Mutual Fund shares in Indonesia has an overvalued stock value. Keywords: Sustainability, Stock Mutual Funds.
Analisis Kepuasan Konsumen pada Sayuran Organik di Pasar Swalayan Dewi Nopita Sari; Ismalia Afriani; Zulkarnain Zulkarnain; Ainul Mardliyah; Maryati Maryati
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.5825

Abstract

ABSTRACT This study aims to determine the level of consumer satisfaction with organic vegetables in supermarkets. The location of this research is in Tanjung Karang Supermarkets. Respondents in the study were 30 consumers of organic vegetables in Tanjung Karang Swalayan who were determined by accidental sampling technique (Accidental sampling). The research objective was to determine consumer satisfaction with organic vegetables in supermarkets. The analysis used is the Customer Saticfactions Index (CSI) and Importance Performance Analysis (IPA) analysis. The results obtained are the level of consumer satisfaction of organic vegetables at Tanjung Karang supermarket is classified as satisfied. Meanwhile, from the results of the Importance Performance Analysis (IPA) analysis, the level of consumer interest is slightly greater than the performance level attribute that the company provides. This shows that the level of company performance has not met the expectations desired by consumers. Keywords: Satisfaction, Consumers, Vegetables, Organic, Supermarket  ABSTRAK Penelitian ini bertujuan untuk mengetahui tingkat kepuasan konsumen terhadap sayuran organik di swalayan. Lokasi penelitian ini di Swalayan Tanjung Karang. Responden dalam penelitian adalah konsumen sayuran organik di Swalayan Tanjung Karang sebanyak 30 orang yang ditentukan dengan teknik sampel accidental (Accidental sampling). Tujuan penelitian adalah untuk mengetahui kepuasan konsumen pada sayuran organik di swalayan. Analisis yang digunakan adalah analisis Customer Saticfactions Index (CSI) dan Importance Performance Analisys (IPA). Hasil penelitian yang didapatkan adalah tingkat kepuasan konsumen sayuran organik di Swalayan Tanjung Karang tergolong puas. Sedangkan, dari hasil analisis Importance Performance Analisys (IPA) tingkat kepentingan konsumen sedikit lebih besar dari pada atribut tingkat kinerja yang perusahaan berikan. Hal ini menunjukkan bahwa tingkat kinerja perusahaan belum memenuhi harapan yang diinginkan oleh konsumen. Kata kunci: Kepuasan, Konsumen, Sayuran, Organik, Supermarket 
Risiko dan Tingkat Keuntungan Investasi Cryptocurrency Nurul Huda; Risman Hambali
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.7236

Abstract

Cryptocurrency telah menjadi fenomena global saat ini. Berdasarkan hasil Survei GlobalWebIndex menyebutkan bahwa ada sekitar 10% pengguna internet di Indonesia telah memiliki mata uang digital. Persentase tersebut menjadikan Indonesia peringkat 5 pengguna cryptocurrency terbanyak di dunia. Tujuan penelitian ini adalah untuk melihat risiko dan tingkat keuntungan investasi cryptocurrency. Metodologi yang digunakan dalam artikel ini adalah metode kualitatif deskriptif dengan pendekatan normatif. Data yang digunakan penulis adalah data sekunder yang bersifat publik seperti abstrak, hasil publikasi ilmiah, buku, media dan jejaring sosial yang membahas tentang cryptocurrency.Hasil dari pembahasan artikel ini dapat menunjukkan bahwa jenis investasi cryptocurrency memiliki return / tingkat keuntungan yang signifikan, karena cryptocurrency sudah masuk kedalam bursa efek, kebijakan teknologi, memiliki jumlah pasokan yang terbatas, anti-inflasi, keamanannya dilindungi oleh kriptografi dan biaya transaksinya lebih rendah . Namun demikian, investasi cryptocurrency juga memiliki risiko yang cukup tinggi. Risiko dan return dari suatu investasi memiliki hubungan yang linier. Berdasarkan hasil dari pembahasan dapat disangkal juga bahwa investasi pada cryptocurrencymemiliki risiko yang cukup tinggi, karena memiliki volatilitas yang ekstrem, perubahan nilai cryptocurrency hanya merupakan bubble / antusiasme yang sewaktu-waktu, minimnya regulasi, masih menyisakan isu-isu legalitas, menjadi incaran kejahatan siber dan memiliki ketergantungan tehadap teknologi. Kata Kunci : Risiko, Tingkat Keuntungan, Investasi, Cryptocurrency
Strategi Keunggulan Bersaing Melalui Keunggulan Asosiasi Merk, Kekuatan Asosiasi Merk dan Keunikan Asosiasi Merk Sukirman Sukirman
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.4872

Abstract

ABSTRACT Competition in the bag industry has developed quite rapidly, the company is implementing various strategies to win the market competition. One of them is to create a strong brand image to get top of mind in consumers' hearts. The purpose of this study was to analyze the effect of increasing brand image on the competitive advantage of Loram Wetan bags in Kudus Regency. This research uses explanatory research type, the analysis uses multiple linear regression statistics with sampling applying convenience sampling technique. Samples were obtained from respondents who used Loram Wetan Village product bags. The partial test results show that the enhancement of the Loram Wetan bag brand image can significantly increase the effect on increasing competitive advantage. This success is shown based on the test value of the coefficient of determination. Improving the brand image can provide a significant effect on increasing the competitive advantage of Loram Wetan bag products. Keywords: brand association favorability, strength, uniqueness, competitive advantage ABSTRAK  Persaingan  industri  tas mengalami  perkembangan  cukup pesat, perusahaan melakukan berbagai  strategi  untuk  memenangkan persaingan pasar. Satu di antaranya adalah dengan membuat citra merk yang kuat untuk mendapatkan top of mind di hati konsumen. Tujuan penelitian ini adalah untuk menganalisis sejauh mana pengaruh peningkatan citra merk  terhadap keunggulan bersaing tas Loram Wetan Kabupaten Kudus. Penelitian  ini menggunakan jenis penelitian explanatory research, analisis menggunakan statistik regresi linier berganda dengan sampling menerapkan teknik convenience sampling. Sampel diperoleh dari responden yang menggunakan tas produk Desa Loram Wetan. Hasil pengujian secara parsial menunjukkan bahwa peningkatan citra merk tas Loram Wetan mampu meningkatkan pengaruh secara signifikan terhadap peningkatan keunggulan bersaing. Keberhasilan ini ditunjukkan berdasarkan nilai uji koefisien determinasi. Peningkatan citra merk mampu memberikan pengaruh yang signifikan terhadap peningkatan keunggulan bersaing produk tas Loram Wetan.  Kata kunci: keunggulan asosiasi merek, kekuatan, keunikan, keunggulan bersaing
Hubungan Sentimen Investor, Volume Perdagangan dan Kebijakan Moneter Pada Perkembangan Pasar Modal di Indonesia Putri Fariska; Nugraha Nugraha; Mochamad Malik Akbar Rohandi
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.6670

Abstract

ABSTRACT The growth of the capital market greatly influences a positive or negative sentiment that can come within the country or abroad which leads to a policy of a country. The purpose of this study is to determine the relationship between investor sentiment, trade volume and monetary policy taken by the government on the development of the capital market in Indonesia during the last ten years. Using the granger causality test in Vector Autoregression (VAR) and Impulse Response Function (IRF) analysis modeling to capture dynamic and casual relationships between variables in the 2011-2020 period. From the results of this study it is known that investor sentiment and monetary policy have an influence on trading volume. capital market in Indonesia where the relationship is only one way. Another finding that resulted is that the response received by trading volume if a shock occurs to investor sentiment is convergent, initially the response given during the shock will eventually disappear and will not leave a permanent impact. However, if a shock occurs in monetary policy, the response to trading volume will be negative and convergent, while investor sentiment will be positive and convergent. Keywords: Investor Sentiment, Trading Volume, Monetary Policy, Capital Market ABSTRAK Perkembangan pasar modal sangat berpengaruh pada suatu sentimen positif atau negatif yang dapat berasal dari dalam negeri maupun luar negeri yang mengarah pada suatu kebijakan suatu negara. Tujuan dari penelitian ini adalah untuk mengetahui hubungan sentimen investor, volume perdagangan dan kebijakan moneter yang diambil pemerintah terhadap perkembangan pasar modal di Indonesia selama sepuluh tahun terakhir. Menggunakan tes uji kausalitas granger pada pemodelan analisis Vector Autoregression (VAR) dan Impulse Response Function (IRF) untuk menangkap hubungan dinamik dan kasual antar variabel pada periode 2011 - 2020. Dari hasil penelitian ini diketahui bahwa sentimen investor dan kebijakan moneter mempunyai pengaruh pada volume perdagangan pasar modal di Indonesia dimana hubungan yang terjadi hanya bersifat searah. Temuan lainnya yang dihasilkan adalah respon yang diterima oleh volume perdagangan jika terjadi guncangan pada sentimen investor adalah bersifat konvergen, pada awalnya respon yang diberikan selama masa guncangan pada akhirnya akan menghilang dan tidak akan meninggalkan dampak yang permanen. Namun apabila terjadi guncangan pada kebijakan moneter maka respon volume perdagangan akan bersifat negatif dan konvergen sedangkan sentimen investor akan bersifat positif dan konvergen. Kata kunci: Sentimen Investor, Volume Perdagangan, Kebijakan Moneter, Pasar Modal 
Survey Kepuasan Konsumen Terhadap Produk Pasta Pembersih Sepatu (Papepa) Asep Deni Gustiana; Heny Djoehaeni; Euis Kurniati
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.6927

Abstract

ABSTRAK  Pasta pembersih sepatu (PAPEPA) merupakan produk yang berguna untuk membersihkan sepatu dengan jenis sneakers. Papepa dipasarkan sejak tahun 2018, diperlukan evaluasi produk yang didasarkan pada keinginan konsumen. Dikarenakan konsumen merupakan penunjang utama berjalannya suatu usaha. Oleh karena itu maka perlu dilakukannya survey kepuasan konsumen terhadap produk papepa. Konsumen yang merasa puas terhadap suatu produk akan menguntungkan penjual dikarenakan pembeli akan membeli kembali produk tersebut serta secara sukarela akan mempromosikannya. Metode yang digunakan yaitu metode survey dengan responden sebanyak 100 orang yang mengisi kuesioner yang telah disediakan. Instrument penelitian merujuk pada dimensi kepuasan pelanggan yang dikemukakan oleh Tjiptono (2014). Hasil survey menyatakan bahwa sebanyak 81% responden menyatakan sangat puas terhadap produk papepa serta 19% menyatakan puas. Pada setiap indikator, hasil survey rata-rata berada pada kategori sangat puas. Solusi yang dapat diberikan sebagai bahan evaluasi produk yaitu pertama konsistensi komposisi pada setiap tube hendaknya ditetapkan sehingga kualitas produk setiap tube sama. Kedua yaitu hendaknya produk dipasarkan diberbagai market place sehingga konsumen lebih mudah membeli produk papepa.Kata Kunci: sepatu, pembersih, kepuasan konsumen ABSTRACT Shoe cleaning paste (PAPEPA) is a product that is useful for cleaning sneakers with types of sneakers. Papepa has been marketed since 2018, a product evaluation is required based on consumer desires. Because consumers are the main support for the running of a business. Therefore, it is necessary to conduct a consumer satisfaction survey of Papepa products. Consumers who are satisfied with a product will benefit the seller because the buyer will buy back the product and will voluntarily promote it. The method used is a survey method with 100 respondents who filled out the questionnaire provided. The research instrument refers to the dimensions of customer satisfaction suggested by Tjiptono (2014). The survey results stated that as many as 81% of respondents said they were very satisfied with papepa products and 19% said they were satisfied. For each indicator, the average survey results are in the very satisfied category. The solution that can be given as material for product evaluation is first the consistency of the composition for each tube should be determined so that the product quality for each tube is the same. Second, the product should be marketed in various market places so that consumers will find it easier to buy Papepa products.Keywords: shoes, cleaning, satisfaction consumer
Behavioral Intention Toward Online Food Delivery (OFD) Services (the study of consumer behavior during pandemic Covid-19) Dian Novita; Nurul Husna; Ahmad Azwari; Agung Gunawan; Destiana Trianti; Cintya Bella
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.7233

Abstract

Pandemic Covid-19 , social distancing and sel- quarantine has a  great impact to consumer behavioral, most of the activities move to online activities, consumer prefer online transaction to ensure they are safety. The purpose of this research is to analyze correlation between convenience motivation and behavioral intention during pandemic in the last few months (since government announce a big social distancing in Indonesia in March, 2020). This research using purposive sampling technique in which only those who are using online food delivery services during pandemic that can be the respondent, the questionnaire spread out among 209 respondents. There are 4 variables in this research they are: time saving orientation (TSO), prior online purchase experience (POPE), convenience motivation (CM) and behavioral intention towards OFD services (BI) they are analyzed with path analysis model, using warpPls 7.0. this research revealed that there is positive relationship between convenience motivation and behavioral intention toward OFD services.
Analisis Faktor-Faktor yang Mempengaruhi Minat Konsumen untuk Menggunakan OVO di Indonesia Mochamad Malik Akbar Rohandi; Elvira Azis; Roid Sadad
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.7548

Abstract

AbstractThe model factors influencing consumer’s intention to use e-payment system with the addition of culture variables and perceived security variables is the model used in this study. The EFA factor analysis method is used to test a predetermined model. The sample of this study was 100 OVO users from various provinces in Indonesia as respondents from questionnaires distributed online. Based on the results of the study it was found that the variable culture, perceived security, performance expectance, and effort expectance did not affect the electronic payment system's intention to use, while the social influence had an effect on the electronic payment system's intention to use.Keywords: EFA, consumer’s intention, e-payment system, OVO.

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