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INDONESIA
Jurnal Bisnis dan Manajemen
Published by Universitas Sebelas Maret
ISSN : 14122219     EISSN : 24429619     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Manajemen (JBM) sebagai sarana publikasi hasil-hasil riset. JBM terbit dua kali setahun, yaitu pada bulan Mei dan Oktober.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol 19, No 2 (2019)" : 5 Documents clear
PELATIHAN PEMASARAN : UPAYA PENINGKATAN PEMASARAN DAN NILAI MEREK (BRAND VALUE) KLASTER BATIK LAWEYAN MELALUI PENERAPAN PROGRAM BRANDING HERITAGE TULUS HARYONO; TETUKO RAWIDYO PUTRO; CATUR SUGIARTO; PRAM SURYANADI; RETNO TANDING; SURYANDARI SURYANDARI; HARYANTO HARYANTO; CHRISTIYANINGSIH BUDIWATI
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 19, No 2 (2019)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v19i2.45260

Abstract

The introduction of the concept of brand heritage in the Batik Industry in Kampung Batik Laweyan is intended to help local batik entrepreneurs in Kampung Batik Laweyan to maintain and preserve the uniqueness of their experiences and history, especially the Laweyan Batik tradition. Marketing training activities by introducing the concept of Brand Heritage are intended not only to raise awareness of the importance of strengthening brand identity through the concept of Brand Heritage but also to preserve Cultural Heritage.The Laweyan Batik Industry has existed even before Surakarta as the capital of the Mataram kingdom of Surakarta where most of the residents of the Laweyan area have been batik craftsmen since ancient times. Laweyan batik motifs are very diverse and are well known in the community. This community service activity involves batik entrepreneurs in the Laweyan batik village as well as employees who work at Batik Gress Tenan, Laweyan. Employees and employees who work at Batik Gress Tenan are given insight and understanding of the importance of the company and employees in maintaining the Brand Heritage of its products and maintaining the Cultural Heritage of Kampung Batik Laweyan so that it remains attractive and a strong identity to continue to exist and develop. Keywords: Brand Heritage, Cultural Heritage, Tradition, History.
ANALISIS STRUKTUR MODAL DAN PROFITABILITAS USAHA MIKRO, KECIL, DAN MENENGAH PADA ERA PANDEMI COVID-19 YOHANA TAMARA; HERU AGUSTANTO; BAMBANG HADINUGROHO
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 19, No 2 (2019)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v19i2.45261

Abstract

Small and Medium Enterprises (SME’s) play strategically significant role in the political and socio-economic structure of a country. The importance of SME’s roles has directed the focus of academic research on identifying factors that could determine the performance of SME’s. This study aims to examine and analyze the effect of the company's capital structure, as measured by financial leverage level on profitability, as measured by Return On Equity (ROE) of SME’s in Surakarta, which specifically belong to food and beverage business sector. The number of observations is 90, with primary data collected in Surakarta, on August 2020 period. Statistical analysis was conducted by using Ordinary Least Square (OLS) regression and robustness check.Statistical analysis results show that Leverage has a very strong negative relationship with ROE, where these results are consistent and in line with several previous studies. Nevertheless, this study faces several limitations, especially related to the low level of financial literacy of SME’s and also the unavailability of SME’s periodic financial reports. This research is expected to contribute to provide insights for the government to prioritize financial literacy enhancement program for SME’s business owners. Furthermore, future researchers is expected to expand the object of analysis, so that they could obtain wider and more extensive data. Keywords : SME’s, capital structure, leverage, profitability, Return on Equity 
ANALISIS EFISIENSI ANTAR KELOMPOK BANK DI INDONESIA: PENDEKATAN MALMQUIST TOTAL FACTOR PRODUCTIVITY INDEX MUHAMMAD YUSUF INDRA PURNAMA
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 19, No 2 (2019)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v19i2.45256

Abstract

This study examines the efficiency levels across banks in Indonesia, more specifically during the emerge of digital technology. This study used financial report data from 80 banks in 2015-2019. Data Envelopment Analysis with Malmquist Total Factor Productivity Index was employed to measure technical efficiency, pure technical efficiency as well as scale efficiency. The results suggest that large banks tend to be more efficient in term of technical efficiency relative to the small bank. However, small-scale banks tend to be more efficient in term of sale efficiency compare to the large-scale banks. The implication of this finding shows that business expansion is a source for increasing the efficiency score of small-scale banks. On the other hand, the advancement of technical and managerial terms is a source of increasing efficiency for large-scale banks. Keywords: Efficiency, Bank, Malmquist Total Factor Productivity Index
SHARING FINANCING DAN KINERJA BANK SYARIAH ZAINAB AZIZAH; DENY DWI HARTOMO
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 19, No 2 (2019)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v19i2.45258

Abstract

This study aims to analyze the financing risk and profitability of government and private Islamic banks. This research, data processing is done by using Microsoft Excel 2010 program and testing of each hypothesis is done using the Eviews program. This study aims to find out and analyze the financing risks and profitability of sharia commercial banks. This study uses secondary data that has been processed by certain companies or institutions. The data source used by researchers is accessing financial data on the annual report of the Sharia Bank on the Google website from 2011 to 2017.Analysis of the data used is multiple regression using the panel data method that combines cross section data with time series. The results of the data tested were the higher sharing financing, so that non-performing financing had no significant effect. For the second test, the higher the sharing financing, the profitability of sharia commercial banks will increase, not significantly. The last test the higher the Murabahah financing, the non-performing financing has no significant effect. Therefore, the analysis of financing risk and profitability of Islamic commercial banks is further enhanced so that it can be a monitoring and evaluation for company managers or investors. Keywords : Financing risk, Profitability, non-performing financing, sharing financing, Murabahah.
PENGARUH IKLAN HIJAU PADA SIKAP DAN PILIHAN TEMA PADA IKLAN HIJAU PRAM SURYANADI
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 19, No 2 (2019)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v19i2.45259

Abstract

The purpose of this study is to analyze whether there are differences in attitudes towards green advertising between high-involvement consumers and low-involvement consumers and to compare consumer cognitive responses and consumer affective responses to advertising and to examine the importance of certain themes that have high involvement and consumer consideration. with low involvement. The themes presented include corporate image, environmental labels, and product recycling symbols.This study shows that there is a difference between high-involvement consumers and low-involvement consumers in terms of their attitudes towards green advertising across all measures of perception of green advertising. The findings provide practitioners with a useful vision of the types of themes consumers prefer for green advertising Keyword : Green Products, Green Advertising, Environtmental label, Consumer involvement.

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