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Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen
Published by Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
ISSN : 23553197     EISSN : 23553804     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen menerbitkan naskah hasil penelitian yang relevan dengan bidang ilmu komunikasi, bisnis dan manajemen.
Arjuna Subject : -
Articles 9 Documents
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Search results for , issue "Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen" : 9 Documents clear
Dampak Game Online terhadap Motivasi Belajar dan Keterampilan Komunikasi Interpersonal Mahasiswa Fakultas Ilmu Komunikasi Universitas Sumatera Selatan Lovia Evanne; Adli Adli; Ngalimun Ngalimun
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4158

Abstract

Communication is a social event that occurs when a human interacts with other humans. The assumptions that there is motivation to learn can be seen with the achievements and cognitive perspectives of students, both elementary school students or college students. The problem of learning motivation in students today is increasingly complex, including online game opium which develops in the dynamics of our society, especiallyIndonesia. This research method is descriptive qualitative. Based on the results of the study it can be concluded (1) There is a positive impact of playing online games on learning motivation. Can be seen from the efforts to increase learning motivation. The cumulative grade point average (GPA) is very satisfying to perfect. (2) There is a positive impact of online games on interpersonal communication skills. Can be seen from the interaction between players in the online game play. Online media-based interpersonal interaction and communication, online games. (3) There is a positive impact of playing online games on learning motivation and interpersonal communication skills. Students who like to play online games have motivation to go to college. This can be seen from the cumulative achievement index (GPA) which is very satisfying to perfect. These students can interact, socialize and communicate well through online game media.
Pengaruh Kualitas Produk, Price fairness, Citra Merek dan Kepercayaan Merek Terhadap Kepuasan Pelanggan Handphone Merek Samsung di Banjarmasin Abul Hasan Asy’ari; Anthonius Junianto Karsudjono
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4154

Abstract

This study aims to determine the effect of Product Quality, Price Fairness, Brand Image, and Brand Trust variables on Customer Satisfaction of Samsung brand mobile phones. This research is a correlational study with the population is all people who own and use Samsung mobile phones that meet the requirements for respondents. The sample in this study was 125 respondents. The results showed that (1). Simultaneously the Product Quality, Price Fairness, Brand Image and Brand Trust variables significantly influence Customer Satisfaction (2). Partially, Product Quality and Price Fairness variables have no significant effect on Customer Satisfaction. Whereas the Brand Image variable, Brand Trust has a significant effect on Customer Satisfaction.
Analisis Pengaruh Corporate Social Responsibility Terhadap Return Saham Dengan ROE Sebagai Variabel Moderating Pada Indeks LQ-45. Nofimbi Fitriani; Ali Sadikin; Amalia Wahyuni
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4160

Abstract

This research type is a causality with the aim of analyzing the effect of Corporate Social Responsibility on stock returns with profitability as a moderating variable on the LQ-45 Stock Index during the 2013-2017 period. The research population is all companies listed in the LQ-45 Index on the Indonesia Stock Exchange during 2013-2017. The sampling using purposive sampling method with a total sample of 23 companies. Data of this research is quantitative type with data analysis techniques consisting of descriptive analysis, testing classic assumptions, moderating regression analysis, and testing hypotheses. The results showed that there was a significant positive effect on testing the effect of Corporate Social Responsibility on Stock Returns. While the high or low profitability (Return on Equity) is considered unable to moderate the influence of Corporate Social Responsibility on Stock Returns because of the large expenditure incurred for Corporate Social Responsibility can have a negative impact on business operations that will reduce the level of profitability obtained by the investor.  
Pengaruh Motivasi Kerja, Kepemimpinan Ketua STMIK Banjarbaru, Dan Lingkungan Kerja Terhadap Kinerja Dosen Dan Karyawan Pada STIMIK Banjarbaru. Chandra Ayu Septiawati; Chandra Alief
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4155

Abstract

Based on the evaluation results of the annual operational plan at the STMIK Banjarbaru institution, there are several objectives that have not been achieved. Some of the factors that cause employees are not aware of their obligations so that work is neglected, there is no significant difference in treatment between high-achieving and under-performing employees so that employees are not motivated to carry out their duties, and communication between leaders and subordinates is not going well. For lecturers, there is a slightly different treatment due to different workloads. The work environment for lecturers is not limited to fellow lecturers or employees but also includes direct interaction with students, with a higher intensity. The main task of a lecturer is to teach in accordance with the total credit load given by the campus, besides that the lecturer also still has to do research and community service in accordance with the tri dharma of higher education. Direct communication between lecturers and leaders rarely occurs outside of work meetings. This study aims to determine whether there is a relationship between work environment, work motivation, and leadership style of the head of STMIK Banjarbaru on the performance of lecturers and employees. The research method used is a quantitative method with explanatory, associative and correlational levels. The approach used is descriptive analysis and survey, using a questionnaire as a means of collecting data. The sample used in this study were 31 respondents divided into 20 lecturers and 11 employees. From a total population of 103 people (lecturers and employees). Data analysis using multiple linear regression. The results of the analysis show that the influence of the work environment is not significant on lecturer performance and employee performance, either partially or simultaneously. Work motivation partially has no significant effect on lecturer performance, but has a significant effect on employee performance so that simultaneously, work motivation does not have a significant effect on lecturer and employee performance. The leadership style of the chairman of STMIK Banjarbaru partially has a significant effect on the performance of the lecturers, but does not significantly affect the performance of employees. Simultaneously, the leadership style of the Head of STMIK Banjarbaru has no significant effect on the performance of lecturers and employees.
Pengaruh Komunikasi Pemasaran dan Affiliate Marketing terhadap Volume Penjualan Ana Ramadhayanti
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4161

Abstract

Saat ini penjualan secara online banyak mengalami perkembangan secara pesat. Hal ini terlihat dari beberapa situs internet yang mewarkan berbagai barang atau produk yang disuguhkkan kepada pembeli. Memang tidak mudah dalam menawarkan barang secara online, karena penjualan yang dilakukan secara konvesionel membutuhkan berbagai strategi yang dilakukan. Oleh sebab itu penjulan yang dilkaukan dengan car aonline juga tentunya harus memiliki strategi kuat dar penjualan secara konvensional. Komuniksi pemasaran menjadi hal ynag sangat penting dilakukan dalam menawarkan barang atau jasa dilakukan secara online, mulai dari membujuk, merayu dan mempromosikan barang menjadi suatu hal yang harsu dilakukan secara tepat.  Banyak orang yang menjajakan barang dagangan mereka dengan memnafaatkan situs online, yang pada nantinya akan membagikan sistem keuntungan mereka dengan sitem bagi hasil atau istilah pemasarannya adalah affiliate marketing. Pada dasarkan hal tersebut dilakukan agar volume penjualan meningkat. Untuk membuktikan berbagai hal tersebut maka perlu dilakukan penelitian lebih lanjut. Penilitian yang dilakukan dalam hal ini menggunakan metode kuantitatif dengan membagiakan kuesioner kepada para  pedagang online. Berdasarkan dari hasil penelitian didaptkan bahwa Komunikasi Pemasaran dan Affiliate Marketing memiliki pengaruh terhadap Volume Penjualan.   
Pengaruh Content Marketing Dan Lifestyle Terhadap Keputusan Pembelian Pada Usaha Kecil Menengah Di Media Sosial Isra Ul Huda; Anthonius J Karsudjono; Ryan Darmawan
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4156

Abstract

Penelitian ini bertujuan Untuk mengetahui dan menganalisa pengaruh Content Marketing dan juga Lifestyle Terhadap Keputusan Pembelian Pada Usaha Kecil Menengah Di Media Sosial. Penelitian ini menggunakan metode analisa data kuantitatif, teknik analisis adalah analisis regresi linier berganda. Alasan pemilihan menggunakan metode tersebut ini adalah adanya pengujian antarvariabel bebas terhadap variabel terikat. Hasil analisis yang dilakukan menyatakan bahwa Content Marketing tidak berpengaruh signifikan Terhadap Keputusan Pembelian Pada Usaha Kecil Menengah Di Media Sosial, sedangkan Lifestyle berpengaruh signifikan Terhadap Keputusan Pembelian Pada Usaha Kecil Menengah Di Media Sosial  
Opini Publik Tentang Kenaikan Iuran BPJS Kesehatan. (Studi Deskriptif Opini Mahasiswa Universitas Sumatera Selatan) Erik Asmara; Herdiansyah Amanu; Lovia Evanne
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4162

Abstract

BPJS Kesehatan is a program that must be followed by all Indonesian citizens. The government, through Presidential Regulation Number 64 of 2020, has increased the amount of BPJS Health contributions and will take effect from July 1, 2020. The government's efforts to increase the fees have received various responses from the public. Moreover, the government's decision to increase the premium in the conditions of the Covid-19 pandemic. This research was conducted to determine public opinion on the increase in BPJS Health contributions. Also to find out what health services the public expects for BPJS Kesehatan participants. This study uses qualitative methods and data collection using interview and observation techniques. The informants in this study were students of the University of South Sumatra. Analysis of the data used in this study using the Miles and Huberman model. In this study, it can be concluded that the majority of the public disagrees with the government's move to increase the BPJS Health premium. Of the 12 informants, 9 stated that they did not agree with the increase in BPJS Health contributions.  
Strategi Pengembangan Wisata Minat Khusus Arung Jeram Di Sungai Citarum Jawa Barat Nurul Syamsiah; Yudi Satriadi; Ahmad Fauzul Azhim
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4157

Abstract

This study aims to determine the strength, the weaknesses, the opportunities and the threats in the development  of special interest tours for rafting on the Citarum River, and to formulate strategies in developing  of potential tourist attractions on the Citarum. The research method is the qualitative research. The source of data in the study is the stakeholders of rafting tourism activities on the Citarum. The data are collected by doing observation and by conducting the structured interviews. The data are analyzed using the SWOT analysis method. Based on the IFAS and EFAS results and based on the position of the SWOT diagram, the rafting tour of the Citarum River is in quadrant II, which means  although the Citarum rafting tour faces threats, it has good internal strength.
Pengembangan Modul Kewirausahaan Bagi Tenant Inkubator Bisnis: Pendekatan Model Analysisi Desing Development Implementation Evaluation (ADDIE) Amelia Hidayah; Fanny Suzuda Pohan
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4201

Abstract

University business incubator has become a place for many entrepreneurs to develop innovative products. However, several problems are experienced by tenants including capital, lack of business ability, poor of performance teams. Facing tenant problems related lack of business ability can be overcome by training and coaching. Therefore, researchers try to develop entrepreneurship modules for university business incubators. The research applies ADDIE (Analyzing, Designing, Developing, Implementation, and Evaluation) model. There are five major phases that are carried out starting from identifying training topics, designing a module, creating modules and questionnaires, providing entrepreneurship training, and evaluating modules. After going through 5 stages, the research produces 3 entrepreneurship modules, namely business models, financial understanding, and winning markets through digital marketing. These three modules are delivered in training activity which are divided into three sessions. After attending training, the participants respond that the modules are structured in terms of content and their benefits in improving management skills.

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