Jurnal Ilmu Sosial Politik dan Humaniora (Jisora)
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) is a multidisciplinary open access journal on a national scale with a combination of Social, Political and Humanities studies. All articles published go through a rigorous and fast review process to meet journal quality standards. In particular, JISORA discusses more topics on Human Resources, Community Studies, Community Services, and Social Economics. whether it is a theory-oriented article, it is also practically questionable to improve research in the social, political and humanities fields. JISORA also regulates the relevance of eligibility and the text to be published.
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<![CDATA[Analysis Of Consumer Preferences For Marketing Communication Strategy On Sass And Co ]]>
<![CDATA[Nadya Sukmaaji]]>;
<![CDATA[Sisca Eka Fitria]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut ]]>
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DOI: 10.36624/jisora.v1i1.17
<![CDATA[The development of the creative industrial sector is able to contribute significantly to the national economy, one of which is fashion business. This is due to the phenomenon of fashion trends that gave birth to many business actors in the field of the fashion business. With so many fashion business players, fashion business competition will be more competitive that can impact on business success. One strategy that can be taken by business actors is product development, but according to modern marketing, it takes more than developing a product. Business actors need to apply various forms of communication in marketing so as to effectively reach and influence target markets through marketing communications strategies. Consumer preferences can be used to help the selection of the right marketing communications strategy as an effort to grab attention and influence the target market effectively in order to increase sales resultsThis study aims to determine consumer preferences of marketing communication strategy for Sass and Co. products. This study uses five marketing communication mix as variables or attributes and 16 sub-attributes. Sampling was done by Non-Probability Sampling method with a total of 400 respondents and using conjoint analysis technique. The results of this study show that the best combination of respondents is the marketing communication strategy using social media advertising, sales promotion by giving discounts, direct marketing through Shopee, word of mouth marketing using friend recommendation, and using personal sales through the offline store.]]>
<![CDATA[Is Bandung Wifi Juara Program Success? ]]>
<![CDATA[Robi Gustia]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut ]]>
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DOI: 10.36624/jisora.v1i1.19
<![CDATA[The purpose of this study was to determine the public perception of Bandung Juara Wifi program 2013-2015. In this research, there are attributes Bandung Juara Wifi used to determine the public perception that consists of Internet access services, internet access tool, the cost of internet access, internet access time and service packs. The sampling technique used in this research is purposive sampling so as to produce the 400 respondents who answered the questionnaire. This research data analysis technique is univariate data analysis techniques. The results of this study stated that overall public perception of the Bandung Juara Wifi is good. But needs to be improved on one attribute, namely, the services pack by improving the speed and stability of the Internet that are owned by Bandung Juara Wifi.]]>
<![CDATA[Consumer Perception Toward Store Image Of Bandung Traditional Market ]]>
<![CDATA[Yulinda Pancawuri]]>;
<![CDATA[Raden R Rahadi]]>;
<![CDATA[Fajar S. A Prabowo]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut ]]>
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DOI: 10.36624/jisora.v1i1.20
<![CDATA[This research aims to find out what factors that affect consumer perceptions of store image Traditional Markets in Bandung. The sample in this research is 400 people who live in Bandung are calculated based on sampling convenience sampling. The method used is factors analysis. Consumer perceptions of store image measured through the dissemination of a questionnaire with items 19 statement. The results of factors analysis obtained 5 factors that affect consumer perceptions, these factors include in-store & location convenience and store atmosphere (4,781), convenience and merchandising (1,986), price (1,588), public facilities (1,079), quality of merchandising (1,005).]]>
<![CDATA[What Y Generation Think About Bandung Traditional Market ]]>
<![CDATA[Maulida Yuliana]]>;
<![CDATA[Fajar S. A Prabowo]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut ]]>
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DOI: 10.36624/jisora.v1i1.21
<![CDATA[Traditional market is a tool that becomes a benchmark in improving people's welfare. Community income also affects the level of purchases in traditional markets. Store image of traditional markets in generation Y is indispensable to assist local traders in determining their fate in the future. There are eight dimensions used to measure the store image of traditional markets in Bandung, amongst merchandise, sales personnel, store atmosphere, services, reputation, promotion, location, and facilities. Methods of collecting data are done through the distribution of questionnaires to generation Y who had visited the traditional market in the city of Bandung. From the distributed questionnaires, 389 questionnaires were obtained. Based on the results of data processing using the importance performance analysis, there are ten items whose performance can be maintained, three items become the top priority to be improved, eight items become the next priority, and the remaining two items can be reduced priority to repair. Based on the results of research, it is suggested for the manager of traditional markets in Bandung to focus on items that are in quadrant A. These items include circulation of movement in the market, market merchant services in the selection of merchandise, and parking facilities which found in Bandung traditional markets.]]>
<![CDATA[Pengaruh Persepsi Dukungan Organisasi, Stres Kerja, Dan Kepuasan Kerja Terhadap Komitmen Afektif Karyawan Perusahaan Produsen Air Kemasan Cam Di Bandung ]]>
<![CDATA[Tieka Trikartika Gustyana]]>;
<![CDATA[Arif Partono Prasetio]]>;
<![CDATA[Alya Rysda Ramadhanty]]>;
<![CDATA[Nabila Azahra]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut ]]>
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DOI: 10.36624/jisora.v1i1.22
<![CDATA[Employees become an important factor in the success of the organization. They have impact on almost every business activity. Therefore company needs to manage their human resources in order to get highest performance. Many human resources practices implemented to achieve such result. One thing that indicate a positive result is the level of employee commitment toward the organization. Committed employees will contribute more. Affective commitment is the highest level of commitment because this emerge from within the employee's feelings. This study discusses the effect of perceived organizational support (POS), stress, and job satisfaction on employee’s affective commitment. The research was conducted in the drinking water company in Bandung using 85 participants. The analysis technique used is partial correlation analysis to identify the relationship between variables and also identify control variables that affect each relationship. Furthermore, mediation analysis is used to determine whether stress and job satisfaction have a mediating role in the relationship of POS influence to affective commitment. The results showed that POS had no significant effect on affective commitment. Furthermore, stress does not have the role of mediation either partially or simultaneously with job satisfaction. While job satisfaction has a partial mediation role in the relationship of influence between POS and affective commitment.]]>
<![CDATA[Analysis Of Consumer Preferences For Marketing Communication Strategy On Sass And Co ]]>
<![CDATA[Nadya Sukmaaji]]>;
<![CDATA[Sisca Eka Fitria]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut ]]>
Show Abstract
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Full PDF (420.715 KB)
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DOI: 10.36624/jisora.v1i1.6
<![CDATA[The development of the creative industrial sector is able to contribute significantly to the national economy, one of which is fashion business. This is due to the phenomenon of fashion trends that gave birth to many business actors in the field of the fashion business. With so many fashion business players, fashion business competition will be more competitive that can impact on business success. One strategy that can be taken by business actors is product development, but according to modern marketing, it takes more than developing a product. Business actors need to apply various forms of communication in marketing so as to effectively reach and influence target markets through marketing communications strategies. Consumer preferences can be used to help the selection of the right marketing communications strategy as an effort to grab attention and influence the target market effectively in order to increase sales resultsThis study aims to determine consumer preferences of marketing communication strategy for Sass and Co. products. This study uses five marketing communication mix as variables or attributes and 16 sub-attributes. Sampling was done by Non-Probability Sampling method with a total of 400 respondents and using conjoint analysis technique. The results of this study show that the best combination of respondents is the marketing communication strategy using social media advertising, sales promotion by giving discounts, direct marketing through Shopee, word of mouth marketing using friend recommendation, and using personal sales through the offline store.]]>
<![CDATA[What Y Generation Think About Bandung Traditional Market ]]>
<![CDATA[Maulida Yuliana]]>;
<![CDATA[Fajar S. A Prabowo]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut ]]>
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Full PDF (246.33 KB)
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DOI: 10.36624/jisora.v1i1.7
<![CDATA[raditional market is a tool that becomes a benchmark in improving people's welfare. Community income also affects the level of purchases in traditional markets. Store image of traditional markets in generation Y is indispensable to assist local traders in determining their fate in the future. There are eight dimensions used to measure the store image of traditional markets in Bandung, amongst merchandise, sales personnel, store atmosphere, services, reputation, promotion, location, and facilities. Methods of collecting data are done through the distribution of questionnaires to generation Y who had visited the traditional market in the city of Bandung. From the distributed questionnaires, 389 questionnaires were obtained. Based on the results of data processing using the importance performance analysis, there are ten items whose performance can be maintained, three items become the top priority to be improved, eight items become the next priority, and the remaining two items can be reduced priority to repair. Based on the results of research, it is suggested for the manager of traditional markets in Bandung to focus on items that are in quadrant A. These items include circulation of movement in the market, market merchant services in the selection of merchandise, and parking facilities which found in Bandung traditional markets.]]>
<![CDATA[Is Bandung Wifi Juara Program Success? ]]>
<![CDATA[Robi Gustia]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
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Full PDF (649.661 KB)
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DOI: 10.36624/jisora.v1i1.8
<![CDATA[The purpose of this study was to determine the public perception of Bandung Juara Wifi program 2013-2015. In this research, there are attributes Bandung Juara Wifi used to determine the public perception that consists of Internet access services, internet access tool, the cost of internet access, internet access time and service packs. The sampling technique used in this research is purposive sampling so as to produce the 400 respondents who answered the questionnaire. This research data analysis technique is univariate data analysis techniques. The results of this study stated that overall public perception of the Bandung Juara Wifi is good. But needs to be improved on one attribute, namely, the services pack by improving the speed and stability of the Internet that are owned by Bandung Juara Wifi.]]>
<![CDATA[Consumer Perception Toward Store Image Of Bandung Traditional Market ]]>
<![CDATA[Yulinda Pancawuri]]>;
<![CDATA[Raden R Rahadi]]>;
<![CDATA[Fajar S. A Prabowo]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut ]]>
Show Abstract
|
Download Original
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Original Source
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Check in Google Scholar
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Full PDF (212.506 KB)
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DOI: 10.36624/jisora.v1i1.9
<![CDATA[This research aims to find out what factors that affect consumer perceptions of store image Traditional Markets in Bandung. The sample in this research is 400 people who live in Bandung are calculated based on sampling convenience sampling. The method used is factors analysis. Consumer perceptions of store image measured through the dissemination of a questionnaire with items 19 statement. The results of factors analysis obtained 5 factors that affect consumer perceptions, these factors include in-store & location convenience and store atmosphere (4,781), convenience and merchandising (1,986), price (1,588), public facilities (1,079), quality of merchandising (1,005).]]>
<![CDATA[Pengaruh Persepsi Dukungan Organisasi, Stres Kerja, Dan Kepuasan Kerja Terhadap Komitmen Afektif Karyawan Perusahaan Produsen Air Kemasan Cam Di Bandung ]]>
<![CDATA[Tieka Trikartika Gustyana]]>;
<![CDATA[Arif Partono Prasetio]]>;
<![CDATA[Alya Rysda Ramadhanty]]>;
<![CDATA[Nabila Azahra]]>
<![CDATA[ Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut ]]>
Show Abstract
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Download Original
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Original Source
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Full PDF (255.47 KB)
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DOI: 10.36624/jisora.v1i1.10
<![CDATA[Employees become an important factor in the success of the organization. They have impact on almost every business activity. Therefore company needs to manage their human resources in order to get highest performance. Many human resources practices implemented to achieve such result. One thing that indicate a positive result is the level of employee commitment toward the organization. Committed employees will contribute more. Affective commitment is the highest level of commitment because this emerge from within the employee's feelings. This study discusses the effect of perceived organizational support (POS), stress, and job satisfaction on employee’s affective commitment. The research was conducted in the drinking water company in Bandung using 85 participants. The analysis technique used is partial correlation analysis to identify the relationship between variables and also identify control variables that affect each relationship. Furthermore, mediation analysis is used to determine whether stress and job satisfaction have a mediating role in the relationship of POS influence to affective commitment. The results showed that POS had no significant effect on affective commitment. Furthermore, stress does not have the role of mediation either partially or simultaneously with job satisfaction. While job satisfaction has a partial mediation role in the relationship of influence between POS and affective commitment.]]>
