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ANALISIS FAKTOR KONDISI EKONOMI, TINGKAT PENDIDIKAN DAN KEMAMPUAN BERWIRAUSAHA TERHADAP KINERJA USAHA BAGI PENGUSAHA PINDANG DI DESA CUKANGGENTENG Sisca Eka Fitria; Vega Fauzana Ariva
Jurnal Manajemen Indonesia Vol 18 No 3 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Bandung Regency is one of the tourist destinations in the Bandung area so that it can become a potential for people in Bandung Regency to become entrepreneurs. Just like what is done by the people in Cukanggenteng Village by becoming a pindang fish craftsman. But the pindang business there tends not to progress due to several factors. This study aims to determine the effect of both partially and simultaneously from the factors of economic conditions, level of education, and entrepreneurial ability to business performance for shady entrepreneurs in Cukanggenteng Village, Pasir Jambu District, Bandung Regency. This type of research uses a non probability sampling method with a type of saturated sample for data collection. This research uses quantitative descriptive method and data analysis method uses multiple regression analysis with hypothesis testing using t test and f test. Based on the results of the t test, it was found that the factors of economic conditions, level of education, and entrepreneurship ability each had a significant effect on business performance. Through the f test, it was found that the factors of economic conditions, level of education, and the ability of entrepreneurship together had a positive effect on Business Performance for Pindang Entrepreneurs. The results of the coefficient of determination obtained a value of 68.90%, each of which has a large influence of Economic Conditions of 2.17%, Education Level 10.92%, and Entrepreneurial Ability of 55.81% on business performance. Based on the results of the study it can be concluded that there is a significant influence between the Economic Condition, Education Level, and Entrepreneurial Ability to the Business Performance of Pindang Entrepreneurs in Cukanggenteng Village both partially and simultaneously. The Entrepreneurial Ability variable has the greatest influence on Business Performance. Keywords—Economic Condition, Education Level, Entrepreneurial Ability, Business Performance. Abstrak Kabupaten Bandung merupakan salah satu tujuan wisata di daerah Bandung sehingga dapat menjadi potensi bagi masyarakat dikabupaten Bandung untuk menjadi wirausaha.Seperti halnya yang dilakukan oleh masyarakat di Desa Cukanggenteng yaitu dengan menjadi pengrajin ikan pindang.Namun usaha pindang disana cenderung tidak mengalami kemajuan dikarenakan beberapa faktor.Penelitian ini bertujuan untuk mengetahui pengaruh baik secara parsial maupun simultan dari faktor kondisi ekonomi, tingkat pendidikan, dan kemampuan berwirausaha terhadap kinerja usaha bagi pengusaha pindang di Desa Cukanggenteng Kecamatan Pasir Jambu Kabupaten Bandung.Jenis penelitian ini menggunakan metode pengambilan sampel yaitu non probability sampling dengan jenis sampel jenuh untuk pengumpulan data. Penelitian ini menggunakan metode deskriptif kuantitatif dan metode analisis data menggunakan analisa regresi berganda dengan pengujian hipotesis menggunakan uji t dan uji f. Berdasarkan hasil uji t diperoleh hasil bahwa faktor kondisi ekonomi, tingkat pendidikan, dan kemampuan berwirausaha masing-masing berpengaruh secara signifikan terhadap kinerja usaha. Melalui uji f diperoleh bahwa faktor kondisi ekonomi, tingkat pendidikan, dan kemampuan berwirausaha secara bersama-sama berpengaruh positif terhadap Kinerja Usaha bagi Pengusaha Pindang.Hasil nilai koefisien determinasi diperoleh nilai sebesar 68,90% yang masing-masing memiliki besar pengaruh Kondisi Ekonomi sebesar 2,17%, Tingkat Pendidikan 10,92%, dan Kemampuan Berwirausaha sebesar 55,81% terhadap kinerja usaha. Berdasarkan hasil penelitian dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara Kondisi Ekonomi, Tingkat Pendidikan, dan Kemampuan Berwirausaha terhadap Kinerja Usaha Pengusaha Pindang di Desa Cukanggenteng baik secara parsial maupun simultan. Variabel Kemampuan Berwirausaha memiliki pengaruh yang paling besar terhadap Kinerja Usaha. Kata kunci—Kondisi Ekonomi, Tingkat Pendidikan, Kemampuan Berwirausaha, Kinerja Usaha.

Analysis Of Consumer Preferences For Marketing Communication Strategy On Sass And Co Nadya Sukmaaji; Sisca Eka Fitria
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

The development of the creative industrial sector is able to contribute significantly to the national economy, one of which is fashion business. This is due to the phenomenon of fashion trends that gave birth to many business actors in the field of the fashion business. With so many fashion business players, fashion business competition will be more competitive that can impact on business success. One strategy that can be taken by business actors is product development, but according to modern marketing, it takes more than developing a product. Business actors need to apply various forms of communication in marketing so as to effectively reach and influence target markets through marketing communications strategies. Consumer preferences can be used to help the selection of the right marketing communications strategy as an effort to grab attention and influence the target market effectively in order to increase sales resultsThis study aims to determine consumer preferences of marketing communication strategy for Sass and Co. products. This study uses five marketing communication mix as variables or attributes and 16 sub-attributes. Sampling was done by Non-Probability Sampling method with a total of 400 respondents and using conjoint analysis technique. The results of this study show that the best combination of respondents is the marketing communication strategy using social media advertising, sales promotion by giving discounts, direct marketing through Shopee, word of mouth marketing using friend recommendation, and using personal sales through the offline store.

Pengaruh Entrepreneurial Marketing Terhadap Kinerja Umkm Sentra Kulit Garut Sukaregang Azmi Azizah Al Mushowwiru; Sisca Eka Fitria
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 2 No 1 (2019): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

The development of Garut Sukaregang leather center raised significantly. The leather products have been recognized and become one of the best leather products in the world and also become a superior product in West Java. However in its implementation, this creative industry faces many problems, one of them is marketing. Therefore, Sukaregang leather center needs the right marketing strategy to develop this creative industry. One of the approaches that is used by micro small and medium enterprises is entrepreneurial marketing. Through this research, there will be a judgment of perfomance business towards entrepreneurial marketing variable with sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation. Other than that, author will indicate the impact of sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation towards Garut Sukaregang leather center’s perfomance. This research used quantitative method. The research was conducted by distributing questionnaires to 70 respondens of Garut Sukaregang leather center’s owner. The data of questionnaires was tested using validation and reability. Data was analyzed using SEM PLS 3.0. The result of this research showed that the assesment of innovativeness, customer intensity, and value creation have a significant and positive impact on SMEs perfomance while partial subvariable proactiveness, calculated risk taking, opportunity focus, dan resource leveraging have not significant impact on MSMEs perfomance. In this research we can conclude that entrepreneurial marketing has a postive and significant impact towards Garut Sukaregang leather center MSMEs perfomance 56.8%.

The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food Tasya Kahfia Abshariena; Sisca Eka Fitria
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 2 No 1 (2019): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

The MSMEs is a sector that has a very large role in increasing the economic growth of the Indonesta state. Garut Regency of West Java utilizing the wealth and potential they have by making MSMEs as employment. One factor that has a very umportant role in the development of MSMEs is precisely the Dodol Industry itself is marketing but there are still many who use traditional marketing. This study aims to analyze the influence of Entrepreneurial Marketing on business performance at dodol centers in Garut Regency. This study aims to determine the effect of Opportunity Focus, Proactiveness, Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation on Business Performance. The population in this study were business actors in the dodol center of Garut Regency, which amounted to 156 business actors with a sample of 70 respondents. This study uses a non-probability sampling technique that is Purposive sampling. The data analysis technique in this study is descriptive with data analysis of Structural Equation Model-Partial Least Square by performing data processing using SMART-PLS 3.0. The results of this study are that Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation have a significant effect on Business Performance, while Opportunity Focus and Proactiveness have no significant effect on Business Performance. From the r-square results that the seven independent variables witch is Entrepreneurial Marketing simultaneously contribute influence of 60.1%, which has moderate value.

Identification of Human Resource Management Functions in Medium Businesses Fabiani Sofie; Sisca Eka Fitria
Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

The Indonesian economy is dominated by MSMEs (Micro, Small and Medium Enterprises). MSMEs have a very important role because it can absorb labor and also contribute to GDP (Gross Domestic Product). CV. Kota Agung is one of MSME which has been established since 2006. This company also contribute to environmental sustainability by being a pioneer of tree planting in Indonesia. However, the company is experiencing problems with urgent human resource management to be addressed immediately. This study aims to determine the managerial and operational functions of human resource management applied in the CV. Kota Agung. In addition, this study also aims to determine which functions should be fixed. This study conducted interviews with directors, deputy directors, and branch heads of CV. Kota Agung to collect the necessary data and use using qualitative methods. The results of this study indicate that CV. Kota Agung has not implemented the overall managerial function of human resource management. Planning, organizing, controlling has not been well implemented. In addition, CV. Kota Agung also has not implemented the operational function of human resource management as a whole. Procurement, development, maintenance and dismissal compensation shall be applied with good consideration.

RINTISAN PEMBUATAN BANK SAMPAH BERBASIS KELOMPOK RUMAH TANGGA (RT) di RW-05 KELURAHAN CIPAGANTI, KECAMATAN COBLONG - KOTA BANDUNG Ratna Lubis Nugroho; Astri Ghina; Sisca Eka Fitria
Charity : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2018): Charity - Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v1i01.1580

Potensi sampah yang dihasilkan oleh 2,4 juta penduduk Kota Bandung dari berbagai aktivitas di lingkungan rumah tangga, institusi, kantor, rumah sakit, sekolah maupun kampus, adalah berkisar antara 1.500 ~ 1.600 ton sampah per harinya. Tingginya produksi sampah yang belum diimbangi dengan pengelolaan ideal, berpotensi berdampak negatif pada aspek lingkungan dan kesehatan warga Bandung dan sekaligus juga semakin menambah beban Pemerintah Kota (Pemkot) Bandung. Di sisi lain, persoalan tentang pengelolaan sampah masih terus berlanjut, yakni: (1) Pemkot Bandung belum menemukan solusi yang menyeluruh; (2) munculnya fenomena julukan â€œBandung Lautan Apiâ€ yang kerap diplesetkan menjadi â€œBandung Lautan Sampahâ€; (3) tidak imbangnya alat angkut sampah dengan volume sampah yang masuk ke berbagai tempat penampungan sampah; (4) keterbatasan upaya Pemkot Bandung dalam mengatasi permasalahan pengelolaan sampah secara tepat dan berkelanjutan; (5) minimnya pemilahan sampah yang dilakukan oleh warga Kota Bandung yang dikhawatirkan akan berpotensi memicu kerusakan lingkungan; (6) kondisi lingkungan RW-05 Kelurahan Cipaganti di Jl.Cihampelas, Bandung yang berlokasi di bantaran sungai Cikapundung dan belum memiliki bank sampah berbasis kelompok Rumah Tangga (RT). Selain bertujuan untuk memberikan solusi terhadap permasalahan sampah yang dialami Pemkot Bandung, Pengabdian kepada Masyarakat (PkM) ini juga bertujuan untuk mereduksi sampah di lingkungan RW-05 Kelurahan Cipaganti.

ANALISIS ENTREPRENEURIAL MARKETING PADA KOPERASI AKAR WANGI USAR Siti Halida; Sisca Eka Fitria
Jurnal Mitra Manajemen Vol 3 No 6 (2019): Jurnal Mitra Manajemen Edisi Juni
Publisher : Kresna Bina Insan Prima

Pemasaran konvensional tidak dapat diterapkan pada umkm, maka dengan adanya entrepreneurial marketing merupakan pemasaran yang sesuai dan sederhana. Garut merupakan penghasil minyak akar wangi terbesar di Indonesia. Penelitian ini dilakukan di Koperasi Akar Wangi â€œUSARâ€ di Kabupaten Garut. Koperasi Akar Wangi â€œUSARâ€ merupakan koperasi yang bergerak di bidang produksi akar wangi di Garut. Tujuan dilakukannya penelitian ini adalah untuk menganalis penerapan entrepreneurial marketing dengan menggunakan tujuh dimensi menurut Morris etal (2002) yaitu proactiveness, opportunity focus, customer intensity, innovation, risk taking, resource leveraging serta value creation pada Koperasi Akar Wangi Usar. Penelitian ini menggunakan metode penelitian kualitatif. Pengumpulan data dilakukan dengan cara wawancara dan dokumentasi. Hasil wawancara menunjukan bahwa Koperasi Akar Wangi Usar telah menerapkan 6 dimensi entrepreneurial marketing terkecuali dimensi risk taking.

ANALISA PENERAPAN ENTREPRENEURIAL MARKETING DAN DAMPAKNYA PADA KINERJA (STUDI PADA UMKM SUTRA GARUT) Nafisa Farkhiy Aulia; Sisca Eka Fitria
Jurnal Mitra Manajemen Vol 3 No 6 (2019): Jurnal Mitra Manajemen Edisi Juni
Publisher : Kresna Bina Insan Prima

Munculnya konsep pemasaran kewirausahaan atau entrepreneurial marketing merupakan respon dari beberapa hasil penelitian yang menunjukkan adanya ketidakcocokan antara teori pemasaran tradisional dengan UMKM. Konsep pemasaran tradisional yang tujuan awalnya dikembangkan untuk perusahaan besar, nyatanya tidak bisa langsung diterapkan pada dunia usaha kecil tanpa adaptasi. Dengan melihat karakteristik yang dimiliki UMKM, maka UMKM memerlukan konsep pemasaran yang lebih sesuai dibandingkan teori pemasaran tradisional. Pada penelitian ini akan diketahui seperti apa penerapan entrepreneurial marketing dan dampaknya pada UMKM sutra di Garut Jawa Barat. Metode yang digunakan adalah kualitatif, dengan melakukan pengumpulan data melalui wawancara dan dokumentasi. Data penelitian menggunakan data primer dan sekunder. Teknik validitas data menggunakan metode triangulasi. Berdasarkan hasil pengolahan data, diketahui bahwa penerapan pemasaran kewirausahaan pada UMKM sutra Garut belum merata.

STRATEGY DEVELOPMENT FOR CREATING COMPETITIVE ADVANTAGES IN SMALL AND MEDIUM INDUSTRIES (SMIs) Grisna Anggadwita; Sisca Eka Fitria; Rega Eggitya Suyono
Jurnal Aplikasi Manajemen Vol 17, No 4 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.13

Currently, the increasingly dynamic industry development has caused business competition that cannot be avoided by business players, including by TRI as one of the SMIs in Purbalingga Regency, Indonesia. TRI is a business engaged in the automotive field by producing racing exhausts. This study aims to identify the development of competitive strategies carried out by TRI by analyzing the external and internal environment. This research uses the descriptive qualitative method with a case study approach. The sampling technique in this study uses purposive sampling by conducting depth interviews with key people who are considered to know and understand the business processes of TRI. The analysis technique uses EFE, IFE, SWOT, and QSPM matrices. The results show an EFE Matrix score of 2.86 and an IFE Matrix score of 2.88 so that the TRI position is in the IE Matrix on cell V with the priority strategy being to hold and maintain. Based on the SWOT matrix results, the company has five alternative strategies, consisting of 4 market penetration strategies and 1 product development strategy. Alternative strategies that become the top priority based on the QSPM matrix evaluation are market penetration strategies. The recommendations and implications of this study are discussed further.

Analysis Of Consumer Preferences For Marketing Communication Strategy On Sass And Co Nadya Sukmaaji; Sisca Eka Fitria
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 1 No 1 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

The development of the creative industrial sector is able to contribute significantly to the national economy, one of which is fashion business. This is due to the phenomenon of fashion trends that gave birth to many business actors in the field of the fashion business. With so many fashion business players, fashion business competition will be more competitive that can impact on business success. One strategy that can be taken by business actors is product development, but according to modern marketing, it takes more than developing a product. Business actors need to apply various forms of communication in marketing so as to effectively reach and influence target markets through marketing communications strategies. Consumer preferences can be used to help the selection of the right marketing communications strategy as an effort to grab attention and influence the target market effectively in order to increase sales resultsThis study aims to determine consumer preferences of marketing communication strategy for Sass and Co. products. This study uses five marketing communication mix as variables or attributes and 16 sub-attributes. Sampling was done by Non-Probability Sampling method with a total of 400 respondents and using conjoint analysis technique. The results of this study show that the best combination of respondents is the marketing communication strategy using social media advertising, sales promotion by giving discounts, direct marketing through Shopee, word of mouth marketing using friend recommendation, and using personal sales through the offline store.

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