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FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 6 Documents
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Search results for , issue "Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES" : 6 Documents clear
ANALISIS PERSEPSI DAN HARAPAN KONSUMEN TERHADAP MAL SURYA BANTEN (STUDI KASUS PADA RENCANA RENOVASI DAN PERUBAHAN KONSEP MAL) Stivenes Tjin Siam; Genoveva Genoveva
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.108 KB) | DOI: 10.33021/firm.v1i1.44

Abstract

Banten Surya mall has been established since 2006 with the specific tenants, especially for supply the factory around Banten. Although it has been established 9 years ago, tenants who rent a shop in the mall is still relatively small at only 10%, because of this condition, the mall owner wants to renovate and simultaneously changing the concept of the mall to better suit the needs of the people in the surrounding area of the mall. Based on the questionnaire distributed to 200 respondents and contained 150 valid questionnaires, the satisfaction of respondents to the mall was low and not in accordance with the expectations of respondents, so after visiting the mall, the respondent did not come back because they do not meet their expectations. Respondents expect that the mall can provide their needs, such as foods, daily product, cloths, and others.  By knowing the perceptions and expectations of respondents and at the same time knowing the competitors malls around Banten today, Banten Surya mall management is expected to be able to renovate and change the concept of the mall.
PENGARUH PRIVATE LABEL TERHADAP KESADARAN MEREK DAN CITRA MEREK PADA KONSUMEN HIPERMARKET (STUDI PADA GIANT DAN HYPERMART DI KOTA BANDUNG) Aisah Asnawi
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.052 KB) | DOI: 10.33021/firm.v1i1.50

Abstract

Private label brand is a product that can only be found in the retailer. The presence of private label is now well known and has a high achievement in some developed countries. As for Asia Pacific, especially Indonesia, private label still has not become the primary choice when shopping for consumers. Private label products to compete hard with the brand manufacturer. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and analyze the influence of large private label brand awareness and brand image are partial. Kind of research is descriptive and research methods verifikatif with descriptive and explanatory survey. The data obtained through questionnaires, interviews, and observations in the field. The results of data collection with the primary data source obtained from the sample of 115 respondents. The method of analysis used is Structural Equation Modeling (SEM). Review of each indicator, the results show that respect to each indicator, the results show that the assessment of the private label, brand awareness and brand image falls into both categories. From the results of statistical tests in mind that private label has a significant influence on brand awareness and brand image are partial. For the highest impact found in the Giant hypermarket and the last impact found in the Hypermart.
FACTORS AFFECTING INTERNATIONAL STUDENT SATISFACTION (ISS) Jhanghiz Syahrivar
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.212 KB) | DOI: 10.33021/firm.v1i1.46

Abstract

This research aimed to determine the Factors Affecting International Student Satisfaction. The populations of this research were international students who enrolled at the Undergraduate Program (S1) of XYZ University. A total of 91 samples were taken by using purposive non-probability sampling technique. Based on the results of previous studies, the researcher took eight (8) independent variables which were assumed to have influences on the dependent variable, International Student Satisfaction. The independent variables being discussed in this research were Education, Social Orientation, Economic Considerations, Safety, Image and Prestige, Technology, Accommodation, and International Student Services. The results showed that eight (8) independent variables simultaneously affect International Student Satisfaction indicated by the F test (simultaneous) with a very high level of significance (0.00a). The research model of this study suggested the level of the coefficient of determination (R Square) of 0768, which means that the research model could explain 76.8% factors affecting International Student Satisfaction at XYZ University. Meanwhile, the remaining 23.2% were explained by factors that were not included in this research. Based on the partial test (t-Test), XYZ University should focus on improving the following factors: Economic Consideration, Safety, Technology, Accommodation, and International Student Services.
DIAGRAM ‘PROSES KEBUTUHAN – KEPUASAN KONSUMEN’ Jajat Kristanto
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.225 KB) | DOI: 10.33021/firm.v1i1.47

Abstract

Many authors of marketing textbooks explain concepts of need, want, demand, customer value, customer value migration, buyer or buying decision process, and customer satisfaction. However, and to my best knowledge, none of them describe the concepts in an integrated diagram. This paper tries to answer the challenge by offering an integrated diagram namely ‘Consumer Need – Satisfaction Process’ which explain the process starting from need recognition by consumers, become want and then demand for certain product category; the roles of marketers in persuading consumers to buy their products in order to satisfy their need; and, the satisfaction/dissatisfaction process experienced by consumers and its impact on others who demand the same product category. The paper also explains about value migration and how marketers must do in facing it
KEBIJAKAN PEMBANGUNAN KAWASAN INDUSTRI YANG BERWAWASAN LINGKUNGAN (ECO-INDUSTRIAL PARK) Yunita Ismail
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.77 KB) | DOI: 10.33021/firm.v1i1.48

Abstract

The construction industry by concentrating the industry in one place, which is called as an industrial area, is intended to suppress the spread of the environmental impact of the industry. Another goal is that the existence of the industry in the same place will double impact on society. Bu tthese objectives must be followed by the fulfillment of strict criteria. Such criteria starting from the allotment of land for the establishment of industrial zones, to the obligations of waste management or environmental impact. Industrial estate development policy must pay attention to the environmental aspects thus awakened environmentally sound industrial area.
THE RELEVANCY INTER-MARKET THEORY TO EXPLAIN GLOBAL FINANCIAL CRISIS Iman Heru Wijayanto; Albert Hasudungan
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.015 KB) | DOI: 10.33021/firm.v1i1.49

Abstract

This research will examine the relevancy of the inter-market theory to describe the relationship among financial market variables in the inflationary stage, where the global crisis happens.  From the empirical finding, the relationship between stock and commodities prices is relevant with the inter-market theory. Furthermore, inter-market theory is similar with the empirical relationship between exchange rates and commodities. However, empirical relationship between commodities and bonds prices is not relevant with the relationship in the inter-market theory. This irrelevant relationship respectively occurs in the relationship between bonds and stocks prices. A quantitative method by using secondary data is used to explain correlation among these markets. Therefore, inter-market theory needs to be complement with other theories to explain such irrelevant relationship between financial market variables.

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