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Jurnal Optimalisasi
Published by Universitas Teuku Umar
ISSN : 24775479     EISSN : 25020501     DOI : https://doi.org/10.35308/jopt
Core Subject : Engineering,
Control & Systems Engineering Industrial & Manufacturing Engineering
JURNAL OPTIMALISASI (JOPT) merupakan jurnal elektronik online yang diterbitkan oleh Program studi Teknik Industri, Fakultas Teknik, Universitas Teuku Umar. JOPT memuat kajian dibidang Manufaktur, Ergonomi dan Manajemen Rantai Pasok. Tujuan penerbitan jurnal optimalisasi adalah sebagai wadah publikasi yang mewadahi kebutuhan peningkatan kualitas karya ilmiah dalam rangka pengembangan keilmuan dan menyebarluaskan kajian bidang ilmu Teknik Industri, sekaligus sebagai wahana komunikasi diantara cendekiawan, praktisi, mahasiswa dan pemerhati masalah Industri. JOPT terbit dua kali dalam setahun, tepatnya pada bulan April dan Oktober. Bagi pembaca, penulis, dan yang melakukan akses situs jurnal yang ingin submit naskah ke jurnal ini, silakan mendaftar sebagai author kemudian login untuk submit naskah. Informasi penulisan dan submit naskah dapat diakses di author guidelines dengan mengikuti pentunjuk di situs jurnal.
Arjuna Subject : Teknik (semua kategori) - Tenik Industri dan Manufaktur
Articles 181 Documents
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Analisis Kepuasan Pelanggan Menggunakan Metode CSI dan STP untuk Meningkatkan Strategi Pemasaran pada UMKM BabonSenyum Muhammad Thoriqul Haq; Yanuar Pandu Negoro; Hidayat Hidayat
Jurnal Optimalisasi Vol 9, No 2 (2023): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v9i2.8520

Abstract

Milkfish is a popular food fish in Indonesia, more precisely in Gresik Regency there are many processed foods made from milkfish, one of which is Umkm BabonSenyum. Umkm Babonsenyum is a processed food business that is popular and often liked by a large number of people, both old people and young people. The problem that occurs in MSMEs is the lack of expanding promotions and increasing customer satisfaction. This research focuses on customer satisfaction in lower middle MSMEs, namely Babon Smile, one of the MSMEs located in Gresik Regency which produces shredded milkfish using the CSI (Customer Satisfaction Index) and STP (Segmenting Targeting Positioning) methods. and also uses data processing methods in the form of questionnaires, interviews and surveys from researchers. The results obtained from data processing using the CSI method show that customers are quite satisfied with the presentation of 60.68% and the results obtained from the STP method show that the products produced show 55% in terms of price, 55% in terms of location, 45% in terms of promotion. %, from these results it can be concluded that the strategy used obtained quite satisfactory results for AbonSenyum Umkm.

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