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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,464 Documents
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ANALYSIS OF UNDERSTANDING OF STORYTELLING IN MARKETING FOR LAWEYAN BATIK ENTREPRENEURS Ahmada Auliya Rahman; Syahara Dina Amalia; Agshala Akbar Priananda; Agrefo Satria Khrisnahadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8797

Abstract

Kampoeng Batik Laweyan is an educational tourist destination as well as a shopping tour in Surakarta. Batik entrepreneur is a major player in the batik industry. Industrial areas and batik tourism can be enhanced with various marketing strategies, one of which is by utilizing storytelling marketing. Previous research has proven that the use of storytelling marketing can have a positive impact in increasing brand value, increasing customer loyalty and even making customers willing to pay more to get the product. This study aims to reveal the understanding of storytelling in marketing activities for Laweyan batik entrepreneurs. This study uses qualitative methods and a descriptive approach with data from interviews with Laweyan batik entrepreneurs regarding their understanding of marketing storytelling and marketing documents. Interview results were validated by observation as a form of triangulation in this study. Research subjects were selected by purposive sampling technique with a certain mix. The results of this study found that understanding of marketing strategies by utilizing storytelling marketing is still lacking, because Laweyan batik entrepreneurs are still focused on increasing product selling points, they do not explain the ability to retain customers and also attract potential customers.
THE INFLUENCE OF WORKLOAD AND MOTIVATION ON EMPLOYEE SATISFACTION AND PERFORMANCE OF PT GEMA SOERYA SAMODRA Teddy Adrianto; Zainal Ilmi; Ariesta Heksarini
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1290

Abstract

This study aims to determine the effect of workload and motivation on employee satisfaction and performance (a study in the employees of PT Gema Soerya Samodra). With good quality human resources, it is hoped that the company's performance will be better and optimal. But of course, to achieve optimal performance, we often encounter various obstacles so that sometimes the desired results are not achieved. The population in this study were employees of PT Gema Soerya Samodra, the sample in this study were 40 employees. Methods of data collection are carried out by distributing questionnaires or questionnaires to respondents who become the research sample. This study uses data analysis tools, namely the validity and reliability tests, so this study uses the partial least square (PLS) analysis method. The tools used in data processing use the PLS Smart program. The results show that 1)Workload positive and significant effect on satisfaction, 2) Motivation positive and significant effect on satisfaction, 3) Workload positive and significant effect on performance, 4) Motivation has a positive and significant effect on performance, 5) satisfaction has a positive and significant effect on performance. Keywords: Workload, Satisfaction, Motivation, Performance.
AN ANALYSIS OF IMPLEMENTATION OF FOOD SAFETY MANAGEMENT ISO 22000:2005 AT PT AERO PRIMA FOOD SERVICE SURAKARTA Budiyono Budiyono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6694

Abstract

The purpose of this study was to determine the effect of implementing SMKP ISO 22000:2005 on Organizational Performance at PT. Aero Prima Food Services. Organizational Performance is measured by the implementation of the Basic Eligibility Requirements Program, HACCP principles, and Interactive Communication. The research data uses primary data by distributing questionnaires to correspondents, namely employees of PT. Aero Prima Food Services. The data collection technique uses the Purpose Sampling technique. The independent variables of this study are the Basic Eligibility Requirements Program, HACCP Principles, and Interactive Communication, while the dependent variable is Organizational Performance. The data analysis method used in this research is Descriptive Statistics, Validity Test, and Reliability Test. For the hypothesis analysis method using Multiple Linear Regression Analysis, namely the Partial Test (t test), Simultaneous Test (F test) and Coefficient of Determination (Adjusted R Square). The results showed that the Basic Feasibility Requirements Program (PPD) had a significant effect on Organizational Performance of 0.000, smaller than the significance level of 0.05 (0.000 < 0.05), the HACCP Principle had a significant effect on Organizational Performance of 0.000, which was smaller than the significance level, namely 0.05 (0.000
THE EFFECT OF THE PERPA METHOD, SOPHISTICATED INVESTORS, AUDIT QUALITY ON PROFIT MANAGEMENT IN MANUFACTURING COMPANIES REGISTERED ON THE IDX IN 2016-2021 Windasari Rachmawati; Naini Rizka Amalia; Johanis Souisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8407

Abstract

This study aims to analyze and find empirical evidence on earnings management practices, especially in the manufacturing sector in Indonesia. Most companies in Indonesia are controlled by family business companies. For that what about sophisticated investors. This study has a target finding to identify the existence of earnings management practices in manufacturing companies in Indonesia. The sample used in this research is a manufacturing company listed on the Indonesia Stock Exchange (IDX) for the period 2016 to 2021. The data analysis method for this research uses multiple linear regression analysis. The independent variables in this study are the independent variables in this study consisting of PERPA, Sophisticated Investors, Audit Quality. Meanwhile, the dependent variable in this study is Earning Management, which is proxied by the value of discretionary accruals from the Modified Jones Model. The control variable used is the ratio of firm size and profitability. Based on a sample of 410 issuers for 6 years of observation that have fulfilled all stages of assumptions in multiple regression testing, it resulted in a decision that the PERPA and Sophisticated Investor variables had no effect on earnings management practices. While the audit quality variable affects earnings management. Earnings management control variable that uses the level of size or company size has a negative and significant effect on earnings management actions, while the other control variable, namely profitability, has no effect on earnings management (eanings management).

Page 147 of 147 | Total Record : 1464

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