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Journal of Management and Leadership
Published by Universitas Tanri Abeng
ISSN : 26209942     EISSN : 26212935     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Leadership (JML) is a scientific journal managed by a Management Study Program of TANRI ABENG UNIVERSITAS, and fully refereed journal with ISSN 2620 –9942 (Printed Version) ISSN 2621–2935(Online Version). This journal is freely distributed on the internet and mobile digital media. The journal focusing on Human Capital Management, Leadership, Finance, Marketing, Operation and Supply chain Management, and business strategy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019" : 6 Documents clear
The Role of Islamic Symbol in Advertising among Hijabers and Non – Hijabers Using ELM Framework Muhammad Zakky Azhari; Yeni Oktavia
Journal of Management and Leadership Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019
Publisher : Management and Leadership Study Programme

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Abstract

This study investigates the effect of Islamic symbol i.e. halal logo and hijaber talent in advertising from the perspective of hijabers and non hijabers. The framework of this study is Elaboration Likelihood Model (ELM). By using experimental design and fictitious brands, this study looks into the likelihood to try of a new product among hijabers and non hijabers by controlling the high involvement and low involvement message strategy of the ad. While there is no difference of likelihood to try between hijabers and non hijabers in high involvement or central route message situation, hijabers show higher likelihood to try than non hijabers in low involvement or peripheral route context. This result indicates that Islamic symbol serves as peripheral route in advertising processing among hijabers.
INTERNET CAFÉ INDUSTRY IN EAST BELITUNG Hans Mohammad Hamim; Hariza Mailanda
Journal of Management and Leadership Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019
Publisher : Management and Leadership Study Programme

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Abstract

Once became a phenomena all over Indonesia, the existence of browsing Internet Café (warnet) now just counting its day, especially in big cities. This paper is made to find out current situation of warnet in East Belitung (Beltim) and also to analyse causes of the current situation. Beltim was chosen as the area of study due to the area potential as a tourist destination. Two frameworks were employed: Industry Life Cycle framework and the Ansoff Matrix framework. Data collection methods used were both primary such as interview with warnet owners, warnet association, warnet users and government officers represented by the office of Integrated Investment and Licensing Services, the Ministry of Information and Communication. Secondary data used were books, journals, government reports and websites. The result of study indicated like in other areas, warnet business has passed its golden era and continue to shrink. Soon warnet browsing will be disappeared in East Belitung.
MODEL OF SOCIAL MEDIA IN THE PUBLIC SECTOR: A LITERATURE STUDY dedi rianto rahadi
Journal of Management and Leadership Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019
Publisher : Management and Leadership Study Programme

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Abstract

Social media has become a part of people's lifestyle, starting from the age of children to adults. Social media is a source of information in every community activity, from news, job vacancies, culinary and so on. All information can be obtained in one media, namely social media. What about public services ? Can the government use social media in providing services? Social media with its advantages and disadvantages can be used to improve services to the community. Interaction between the government and the community is needed to obtain true, reliable and fast information. The government must quickly respond to every question, complaint through content that is easy to use by the public. The social media model used must adopt all the needs of the community, especially for routine services. Integrate all services from the central to the regional level. Separated menu for community services and business services, all services must still be verified to avoid hoaxs or slander.
THE DETERMINANT FACTORS OF PROFITABILITY ON SHARIA RURAL BANKS IN INDONESIA Devita Rahma Aryati; Purwanto Purwanto
Journal of Management and Leadership Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019
Publisher : Management and Leadership Study Programme

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Abstract

This research aimed to empirically examine the determinants of profitability of Sharia rural banks in Indonesia with quarterly period of time from 2014Q1 to 2018Q3. This research uses cross-sectional data of quarterly financial report and macroeconomic variables in Indonesia. The study is processed and analyzed quantitatively by using multiple regression. This research is using 8 Sharia rural banks in Indonesia with the total of 152 data used. The research reveals that inflation and NPF have no significant influence towards profitability of Sharia rural banks in Indonesia. While, the other four variables, GDP, CAR, FDR and OER are significantly influence the profitability of Sharia rural banks in Indonesia as much as 31.6%. In terms of variables, GDP, CAR and FDR are positively significant influence the profitability, while OER has negatively significant influence the profitability of Sharia rural banks in Indonesia.
FOOD PRODUCT PACKAGING DESIGN AS MARKETING TOOLS IN PURCHASE DECISION Ajeng Septiana Wulansari
Journal of Management and Leadership Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019
Publisher : Management and Leadership Study Programme

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Abstract

This study examines the impact of packaging design on food packaging elements consisting of two independent variables (visual elements and information elements) on purchasing decisions, and also customer involvement and time pressure as moderating variables. Data collected using questionnaires and focus group discussions were used to find the right questions for the moderating variable. The hypothesis was tested using logistic regression because the purchase decision as the dependent variable only had two alternative answers (binary): yes (buy) or no (not to buy). Results show that three of the four elements have a significant effect on purchasing decisions, there are graphics and color, size and shape of packaging, and product information. Visual elements, graphics and product size and shape have a positive impact on purchasing decisions on low customer engagement and information elements affecting purchasing decisions at a higher level of engagement such as for customers who adopt healthy living.
THE INFLUENCE OF WORK VALUES AND ORGANIZATIONAL CULTURE ON MILLENIAL GENERATION EMPLOYEE ENGAGEMENT Ryowa Sihombing; Liswandi Liswandi
Journal of Management and Leadership Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019
Publisher : Management and Leadership Study Programme

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Abstract

In the coming years, there will be a generation that dominates workplaces around the world, called millennial. This research was conducted to find out how intrinsic work values, extrinsic work values and organizational culture as independent variables can affect employee engagement of millennial workers. The sample of this study was 110 workers in Cikarang. This research uses a quantitative design using multiple linear regression methodology. The analysis shows that organizational culture and extrinsic work value have a significant influence on employee engagement. intrinsic work values provide insignificant influence on employee engagement in millennial workers.

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