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eCo-Buss
Published by Komunitas Dosen Indonesia
ISSN : 26224291     EISSN : 26224305     DOI : https://doi.org/10.32877/eb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus on the development of economic sciences especially ECommerce and Business, both scientific and practical review, so it is expected to become a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economic science in various social aspects.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 44 Documents
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Search results for , issue "Vol. 6 No. 2 (2023): eCo-Buss" : 44 Documents clear
Pengaruh Iklan, Kualitas Produk dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Konsumen Pada Toko Online Di Tiktok Jasmine Jasmine; M. Khoiri
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.621

Abstract

Manajemen pemasaran merupakan sebuah proses untuk menentukan tujuan pada analisa pemasaran sebuah organisasi. Saat ini pemasaran dapat dilakukan secara digital, disebabkan banyak usaha yang dijalankan dapat dilakukan secara online atau yang umumnya disebut sebagai bisnis online, yang mana dalam menjalankan bisnis online ini sangat membutuhkan adanya kegiatan pembelian. Hal tersebut dapat memberikan pengaruh bagi konsumen untuk dapat mengambil keputusan terhadap toko online mana yang akan digunakan sebagai salah satu tempat untuk berbelanja. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Iklan, Kualitas Produk dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Konsumen pada Toko Online di TikTok. Sampel yang diperlukan pada penelitian yang dilakukan sejumlah 100 orang. Pengambilan sampel mempergunakan teknik sampling purposive dengan skala likert. Untuk membantu melengkapi pengumpulan data, peneliti melakukan penyebaran kuesioner yang mencakup pernyataan mengenai variabel yang diteliti dan kemudian dianalisis dengan menggunakan program statistik SPSS versi 26. Metode yang digunakan pada temuan ini yaitu metode penelitian kuantitatif. Hasil yang mampu ditemukan pada suatu penelitian yang dapat membuktikan bahwa pada analisis regresi linear berganda yang menunjukkan adanya pengaruh serta nilai yang positif dari iklan, kualitas produk dan kepercayaan konsumen dengan keputusan pembelian konsumen. Serta nilai signifikansi variabel iklan senilai 0,000 dari uji T yang lebih kecil dari 0,05, nilai signifikansi variabel kualitas produk senilai 0,000 dari uji T yang lebih kecil dari 0,05, dan nilai signifikansi variabel kepercayaan konsumen senilai 0,000 dari uji T yang lebih kecil dari 0,05. Maka dapat ditarik kesimpulan bahwa iklan, kualitas produk dan kepercayaan konsumen berdampak positif serta signifikan terhadap keputusan pembelian konsumen pada toko online di TikTok.
Pengaruh Disiplin, Motivasi, dan Pelatihan Kerja Terhadap Kinerja Karyawan Pada PT Bank Perkreditan Rakyat Kepri Batam Vivian Anggana Ongko; Winda Evyanto
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.633

Abstract

Di dalam lingkungan dunia bisnis sekarang, banyak perusahaan terjadi perubahan signifikan secara maju dan berkembang. Ini merupakan hal yang ditunggu perusahaan untuk mencapai kemajuan di dalam bisnisnya. Perkembangan kemajuan perusahaan tersebut terjadi karena adanya peningkatan potensi sumber daya manusia dari perusahaan, sehingga dapat diketahui bahwa sumber daya manusia merupakan penentu kesuksesan ataupun kegagalan pada suatu perusahaan. Dalam Penelitian disini memiliki tujuan agar mengetahui pengaruh dalam disiplin, motivasi serta pelatihan kerja dalam kinerja karyawan. Peneliti melakukan penelitian di PT BPR Kepri Batam dengan metode penelitian berbasis kuantitatif dalam analisis linear berganda yang diambil dengan teknik pengambilan sampel menggunakan Quota Sampling. Penelitian ini mengambil sampel dengan non probability sampling yang memiliki jumlah sampel sebanyak 116 orang dan menghasilkan hasil yang dapat dijelaskan bahwa disiplin, motivasi dan pelatihan kerja memberikan hasil yang signifikan dan positif pada kinerja karyawan di PT BPR Kepri Batam
Pengaruh Kualitas Produk, Citra Merek dan Promosi Terhadap Kepuasan Pelanggan Pada Produk Maybelline di Kota Batam Natania Natania; Triana Ananda Rustam
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.638

Abstract

Maybelline is a various splendor product with pleasant that is not inferior to nearby merchandise, however, Maybelline ought to be able to compete with nearby manufacturers thinking about that presently there are many Indonesian humans, in particular ladies who honestly like nearby products, that is due to the fact neighborhood merchandise are able to offer great merchandise. the excellent, as well as a logo image that is easy to don't forget and a very appealing promoting, consequently it substantially influences patron pleasure. As for the motive of this examine to discover how product first-class, logo photo and promoting can have an effect on patron pleasure with Maybelline merchandise in Batam town. This studies combines quantitative and descriptive techniques. The population used consists of buyers or consumers of Maybelline merchandise in Batam town which might be determined with the aid of the Jacob Cohen method and 204 responses. The analytical contraptions encompass statistical descriptive exams, facts first-class assessments, classical assumption exams, affect exams, and speculation trying out. The findings of this take a look at imply that product pleasant, brand image, and promoting have a fine and statistically enormous impact on customer pride with Maybelline merchandise in Batam metropolis
Pengaruh Keragaman Produk, Kualitas Produk dan Promosi Terhadap Kepuasan Konsumen Pada Ramayana Panbil Kota Batam Ratna Sari; Heryenzus
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.648

Abstract

One of the most up-to-date retail complexes in Batam City is called Ramayana Panbil. Ramayana is able to fulfill the requirements of society because it satisfies customers' needs in terms of the range of products it offers, the quality of those products, and the promotions it runs. In addition, Ramayana has its own identity in the form of a label that markets products that are offered at low prices without sacrificing quality. Despite this, there are still issues that have not been completely handled, and these issues are connected to the product variety, product quality, and advertising. As a result, in the study that may be utilized as an objective where product variety, product quality, and marketing can effect customer happiness at Ramayana Panbil in Batam City, the phrase can affect consumer satisfaction was chosen. In the study that was carried out, it is possible to consult primary data sources and secondary data sources as references. Analytical tools are utilized in the process of conducting data analysis. These tools include data quality tests such as validity and reliability tests, classic assumption tests such as normality tests, multicollinearity tests, and heteroscedasticity tests, influence tests such as multiple linear regression analysis and coefficient analysis determination (R2), and hypothesis testing such as t test and f test. According to the findings of the research, there is evidence to suggest that Ramayana Panbil Batam City's product variety, product quality, and advertising all have the potential to have a positive and substantial impact on the level of satisfaction experienced by customers
Pengaruh Kompetensi, Beban Kerja dan Motivasi Terhadap Kinerja Pegawai di Dinas Komunikasi dan Informasi Pemerintah Kota Batam Dheo Ananda Putra; Hikmah Hikmah
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.653

Abstract

Penelitian ini dilator belakangi oleh adanya keganjalan pada kompetensi, beban kerja dan motivasi yang terjadi pada KOMINFO Batam. Sehingga, bertujuan untuk mengetahui apakah kompetensi, beban kerja dan motivasi berpengaruh terhadap kinerja pegawai pada KOMINFO Batam. Pada populasi yang diambil ialah 105 pegawai sehingga sampel yang digunakan ialah sampel jenuh yang berjumlah 105 pegawai. Penelitian ini menggunakan analisis regresi linier berganda. Pada hasil uji t didapat kompetensi 3,127 > 1,982, pada beban kerja didapat 2,670 > 1,982 dan motivasi 3,496 > 1,982 sehingga pada uji t dapat dihasilkan berpengaruh secara parsial. Pada uji F dihasilkan 28,791 > 3,07 maka hasilnya berpengaruh secara simultan.
Pengaruh Kualitas Produk, Daya Tarik dan Promosi Terhadap Loyalitas Pelanggan Harapan Jaya Dapur 12 Batam Febriana Valentin Manalu; Nora Pitri Nainggolan
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.672

Abstract

Today's retail business has proliferated in all places, which has resulted in intense competition that must be faced. customers by paying attention to product quality, attractiveness, and existing promotions. This research is a quantitative research with a population of buyers who make purchases at the Harapan Jaya Building Store, a sample of 204 samples with the results showing that Product Quality has a value of 4,141 greater than the value of t table of 1,972, attractiveness of Attractiveness of 3,009 greater than the t table value is 1,972, and the promotion is 5,196 greater than the t table value of 1,972 which concludes that the independent variables have a partial effect and the simultaneous test shows the results of 113,130 are greater than the F table value of 2.42 which concludes that the independent variables simultaneously influence the burden hopeful customers. The coefficient of determination test also shows that the size of the independent variable can explain the dependent variable by 62.4% with other factors of 37.6% and the rest is influenced by other variables
Pengaruh Kualitas Pelayanan Dan Minat Beli Terhadap Kepuasan Pelanggan Warung Kaki Lima di Batam Milenia Fitri Setya Putri; Asron Saputra
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.674

Abstract

The culinary business is a business that is growing rapidly and rapidly, as evidenced by culinary business actors emerging with the latest innovations aimed at attracting customer interest. Likewise with business actors in the Riau archipelago, especially in the city of Batam, the culinary business is experiencing quite good development. It can be seen that there are many culinary delights using concepts that are no less interesting to be the choice of consumers, such as: street food stalls, restaurants, coffee shops, and taverns. So that business actors must improve the quality of service so that consumer buying interest increases as well as customer satisfaction. Service quality is very closely related to customer satisfaction and is an important factor that must be considered by every business actor who aims to attract customers. Likewise with consumer buying interest in addition to good service quality, an ordering system that makes it easier for consumers is also able to attract customer buying interest. So that in this case customer satisfaction is very effective in retaining its customers in a long period of time. The purpose of this study was to determine whether service quality and purchase intention affect customer satisfaction in street food stalls in Batam. Methods of data collection through the distribution of questionnaires with a sample of 383 respondents. The type of research used is quantitative research with multiple regression analysis methods. The results showed that the variable of service quality on customer satisfaction, t value 13.738 > t table 1.966, and Sig 0.000 <0.05, so it can be concluded that the variable service quality has a positive and significant effect on customer satisfaction. The variable of buying interest on customer satisfaction has a t count of 3.245 > t table of 1.966, and a significant 0.001 <0.05 so it can be concluded that the variable of buying interest has a positive and significant effect on customer satisfaction. While simultaneously it can be obtained f count value of 193.790 > f table 3.02 and Sig 0.000 <0.05. Thus it can be concluded that Ho is rejected and Ha is accepted.
Pengaruh Kualitas Produk, Desain Produk, Promosi Terhadap Keputusan Pembelian Pada PT Bentoro Adisandi Ivena Batam Elyn Stefanny; Suhardi
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.675

Abstract

This research can provide the objective of analyzing how product quality, product design and promotion can have a partial or simultaneous influence on purchasing decisions at PT Bentoro Adisandi Ivena. This type of research can use this type of research which is a quantitative research method, the population used is consumers in June 2022 with 155 respondents in this survey. Thus the sampling technique to be used is saturated sampling. Data sources can use primary data as well as secondary data. In the data analysis method, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination analysis (R2), partial test and simultaneous test can be used. The results of the study can show that product quality has partially given a positive and significant relationship to purchasing decisions. Furthermore, product design has partially given a positive and significant relationship to purchasing decisions. Furthermore, promotion partially has given a positive and significant relationship to purchasing decisions. As well as the simultaneous results which can show that product quality, product design and promotion have given a positive and significant relationship to purchasing decisions at PT Bentoro Adisandi Ivena
Pengaruh Deskripsi Kerja, Spesifikasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Goldwell Plastic Batam Kervin Kervin; Wasiman Wasiman
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.679

Abstract

implementation of all agency activities or activities, so that they are managed properly through Human Resource Management. Employee performance is what employees do or don't do that affect how much they contribute to the organization, including output quality, output quantity, output period, presence at work, and cooperative attitude. The aim of this study was to determine the effect of job descriptions, job specifications, and work discipline on employee performance at PT Goldwell Plastic Batam. The sample for this study used 110 respondents to employees at PT Goldwell Plastic Batam using the sampling technique. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of the study, it can be concluded that job descriptions, job specifications and work discipline jointly have a significant effect on employee performance at PT Goldwell Plastic Batam
Pengaruh Persepsi Kemudahan, Kepercayaan dan Inovasi Terhadap Kepuasan Penumpang Bus Trans Batam Siti Maryam; Tiurniari Purba
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.680

Abstract

This research is intended to find out how perceptions of convenience, trust and innovation influence the satisfaction of Trans Batam bus passengers. In conducting this research, it can use a population which can total 73,739 passengers which can come from the number of passengers in November 2022. In carrying out data testing, several data analysis techniques can be used which can include validity tests and reliability tests as data quality tests, in the normality test, the multicollinearity and heteroscedasticity tests function as tests of classical assumptions, in multiple linear regression analysis and analysis of the coefficient of determination (R2) can function as tests of influence, the t test and f test can function as hypothesis testing. The findings of the study found that perceived convenience can have a partial, positive and significant effect on passenger satisfaction with an effect size of 20.6%, trust can have a partial, positive and significant effect on passenger satisfaction with an influence size of 28.7%, innovation can give a partial positive and significant effect on passenger satisfaction with an influence size of 32.3%, perceived convenience, trust and innovation can have a simultaneous positive and significant influence on passenger satisfaction with an influence size of 75.8%.

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