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Fanny Septina
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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 3 No 1 (2019): Review of Management and Entrepreneurship" : 5 Documents clear
ALTERNATIVE MODEL FOR PUTTING INDONESIAN YOUNG DIGITAL TALENT IN BUSINESS Eka Sudarmaji; Mira Munirah
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.409 KB) | DOI: 10.37715/rme.v3i1.970

Abstract

This paper explores the experiential teaching of ‘work & innovation-based’ learning entrepreneurship through a Lean Startup Methodology (LSM). The LSM is a practical framework for entrepreneurship students to test whether their new innovation idea meets customers’ expectations. The iterative approach, according to LSM, to develop new innovation- based products is used and LSM was compiled into a number of principles. The students have been forced to implement LSM in early-phase ventures. This study investigated several factors that influenced prospective young entrepreneurs in Entrepreneurship Education within students, based on a sample of 225 university students. The research model used the ‘Non-Equivalent Groups Design’ (NEGD) framework for both ‘observed group’ and ‘control group’. The results of this study showed that “Perceived Desirability” and “Perceived Feasibility” have impacted on Entrepreneurial Intentions in an integrated environment of higher education. The descriptive statistic and MANOVA Analysis were used to analyze the Entrepreneurial Intentions of young digital talents.
THE STUDY OF MINDSET AND BEHAVIOR OF BUSINESSMEN ON THE THEORY OF 7 SPIRITS OF ENTREPRENEURSHIP christina whidya utami; Jonathan A Oetomo
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.235 KB) | DOI: 10.37715/rme.v3i1.1203

Abstract

Being an entrepreneur maybe is a dream for most of people. Before becoming an entrepreneur, we need to know what is the mindset and the behavior of entrepreneurs who has been there before. Ciputra University is a higher education institution founded by Ir. Ciputra teaching about 7 spirit of entrepreneurs consisting of passion, independent, market sensitivity, creative and innovative, calculated risk taker, persistence and high ethical standard as a guide for entrepreneurs who wanted to start or undergoing a business. This research with title “Mindset and Behavior Studies in 7 spirit of entrepreneur theory” performed with qualitative method towards 4 interviewees that has been running business for more than 5 years and had more than 10 employees. Data will be collected by interviewing to 4 interviewees. The result of this research says, that 7 spirit of entrepreneurs theory does exist and reflected in a mindset and behavior of entrepreneurs.
THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND SELF-EFFICACY TO ENTREPRENEURIAL INTENTION Amelia Wulandari Lamanepa; Helena Sidharta
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.786 KB) | DOI: 10.37715/rme.v3i1.1232

Abstract

One way of overcoming unemployment and improving Indonesian economy is by increasing the number of entrepreneurs. The intention to be an entrepreneur must be created among the young generation. This study aims to determine the effect of entrepreneurship education and selfefficacy to entrepreneurship intention especially on high school students who will finish the school (case study at C School in Surabaya). The sample consists of 44 respondents. The result shows that self-efficacy has significant effects on entrepreneurship intention, but entrepreneurship education does not significantly affect entrepreneurship intention.
THE EFFECT OF CORPORATE GOVERNANCE ON RETURN OF STOCK PRICE WITH COMPANY SIZE AS CONTROL VARIABLE I Gusti Bagus Yosia Wiryakusuma
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.492 KB) | DOI: 10.37715/rme.v3i1.1234

Abstract

Good Corporate Governance (GCG) has a close relationship with public trust in a company. When a company implements GCG, it will provide security to shareholders. The safer shareholders feel, the more likely it will be for them to invest funds into the company sustainably. This should stabilize the company’s stock price. This study aims to examine the effect of GCG on stock price returns. In this study, secondary data was used, and linear regression was used to test the effect. The results of this study indicate that GCG has no effect on stock price returns.
THE IMPACT OF ADVERTISING TOWARDS BRAND IMAGE AND PURCHASE INTENTION: THE CASE STUDY OF MATAHARIMALL.COM Irra Chrisyanti Dewi; Jordy Hartono
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.613 KB) | DOI: 10.37715/rme.v3i1.1235

Abstract

The purpose of this study was to determine whether the advertising impacts brand image and purchase intention. This study used purposive sampling because it is adaptable and suited to the research objectives. The validity and reliability had been tested. Hypothesis testing used Structural Equation Modeling. The results were (1) advertising (X1) has an effect on brand image (Y1) with the value of Critical Ration brand image is 5.776 with a probability of less than 0.05, (2) advertising (X1) have no significant effect on purchase intention (Y2) with Critical Ration value of 1.052 and a probability 0.293, and (3) brand image (Y1) has an effect on purchase intention (Y2) with the value of Critical Ration of 4.174 and a probability value of less than 0.05.

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