cover
Contact Name
Fanny Septina
Contact Email
fanny.septina@ciputra.ac.id
Phone
+620317451699
Journal Mail Official
ibm-rme@ciputra.ac.id
Editorial Address
UC Town, Citraland, Surabaya 60219
Location
Kota surabaya,
Jawa timur
INDONESIA
Review of Management and Entrepreneurship
ISSN : 25483536     EISSN : 25483552     DOI : -
Core Subject : Economy, Social,
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Articles 5 Documents
Search results for , issue "Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship" : 5 Documents clear
THE EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE OF FURNITURE HOME INDUSTRY IN SAWAHAN DISTRICT Chatarina Felisia Sudarmadji; Helena Sidharta; I Gusti Bagus Yosia Wiryakusuma
Review of Management and Entrepreneurship Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v4i2.1239

Abstract

This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the sampling technique used in this study used a random sampling method. Source of data obtained in this study is through the process of distributing questionnaires to 113 respondents in the home furniture industry in the District of Sawahan. The analytical tool used was SPSS 22. The results of the research obtained are that (1) entrepreneurial orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District (2) Market orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District. From the results of the research, business actors can begin to implement entrepreneurial orientation and market orientation through real practice. External encouragement is needed by businesses through extension activities and intensive training given by the government to mentally equip and provide knowledge so the furniture home industry business owners in Sawahan District can maintain the sustainability of their businesses.
IMPLEMENTATION OF SMART TECHNOLOGY, ARTIFICIAL INTELLIGENCE, ROBOTICS, AND ALGORITHMS (STARA): A THREAT OR OPPORTUNITY FOR WORKERS 'FUTURE Lela Lestari; Indi Djastuti
Review of Management and Entrepreneurship Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v4i2.1240

Abstract

This qualitative phenomenological study aims to examine andcompare the perceptions of workers in the banking sector regarding theimplementation of STARA in their work. This study was conducted throughin-depth interviews with informants about perceptions regarding optimizing STARA implementation in the banking sector, in the form of bankingdigitalization in the current Industrial Revolution 4.0 era. The informantsin this study were bank employees such as the teller, customer service, andback-office personnel. Sampling was done using non-random samplingmethod with purposive sampling technique which amounted to 12 informants, consisting of four tellers, four customer service officers, and fourback-office personnel. The results of the study showed that the majority ofbank employees in frontliner positions, namely tellers, felt that their position could be replaced by the implementation of STARA. However, someinformants in the frontliner position, namely customer service, stated thatthey did not feel threatened, because they believed there was a certaincomfort when customers were served by humans rather than by machines.Meanwhile, bank employees in the back-office position have not felt anythreat due to the implementation of STARA because they feel that the analysis process cannot be fully carried out properly by a system and still requires humans. In addition, employees in the back-office position statedthat the implementation of STARA makes it easy for them to completetheir work and can be used as an opportunity to achieve work performance.The results of this study also show that overall employees have not felt adecrease in commitment to the organization, obstacles in career advancement, desire to move, cynicism, or depression when working with the implementation of STARA, which is predicted to take their jobs.
EFFECT OF SELF-EFFICACY ON WORK ENGAGEMENT MEDIATED BY HRD CLIMATE ON OUTSOURCED BANK EMPLOYEES Christine Winstinindah Sandroto; Veranica Wijaya,
Review of Management and Entrepreneurship Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v4i2.1281

Abstract

Human resources play a vital role in every company becausehuman resources are the cogs for the running of the company. Nowadays,competition in any company is getting tougher, including the banking industry.This study aims to prove the effect of Self-efficacy on Work Engagementmediated by HRD Climate. This research was conducted at PT X asa third party, which is an outsourcing company for bank employees inJakarta. Questionnaires were distributed to 150 employees, and data processingwas done using SPSS v22 software and Hayes PROCESS v3 macros.The results of this study indicate that there is a positive and significantinfluence between the variable Self-efficacy on Work Engagement mediatedby HRD Climate, with a more significant direct effect between theSelf-efficacy variable on Work Engagement on outsourced bank employeesin Jakarta.
GENDER ANALYSIS OF ECONOMIC DEVELOPMENT IN COASTAL CITY Priyo Utomo
Review of Management and Entrepreneurship Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v4i2.1282

Abstract

Abstract: The purpose of this study is gender economic development, labor force participation, unemployment, and education. The research method uses descriptive qualitative supported by quantitative data. the results of this study that the community understood enough about the concept of gender, gender equality and gender mainstreaming. women and men seem to understand women better than men. This can be seen from the results of data analysis. In terms of the notion of gender, there are still varied opinions, signifying the struggle for a variety of understandings about gender concepts. In terms of whether or not they agree with gender equality, there are still those who say disagree even though the number is small at 20.50% and when compared to that number men are greater (13.67%) than women (6.83%). because most men mentioned because women would feel no longer uncomfortable with men. From this it can be said that there is still a patriarchal culture, which considers women to feel uncomfortable facing men, men should be more authoritative, than women, where it should not have happened if they understood the concept of gender. In the end, it can be said that in general, they are conceptually aware of the concept of gender equality or gender mainstreaming but in reality, their perceptions are still influenced by the culture of male domination. Keywords: Gender, Equality, Justice, PUG.
THE EFFECT OF PRODUCT QUALITY AND PRICE ON SALES IN “SAPARDI” BAKSO IN GAYUNGAN JEMUR Nindya Kartika Kusmayati; Zahro Aldieniyah
Review of Management and Entrepreneurship Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v4i2.1310

Abstract

This research is a quantitative study that aims to answer the question of whether product quality and price affect the sales level of the“SAPARDI” meatballs in Jemur Gayungan street. This research uses thequantitative method with a customer satisfaction survey approach. The sampling technique in this study was purposive sampling, with 78 respondents.Data collection technique used questionnaires and were processed usingSPSS statistics 16. The results showed that the quality of the product had apartially positive but not significant effect, meaning that it had an effectbut it was very small and it was necessary to make creative ideas for itsproducts. Price has a positive and significant effect, meaning that price isone of the reasons customers buy Sapardi meatballs. There is a simultaneous influence between product quality and price variables on the SalesLevel of the “SAPARDI” Meatballs in Jemur Gayungan but the effect is nottoo significant, so it is necessary to do further research using other variables.

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