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INDONESIA
Jurnal Manajemen Bisnis dan Kewirausahaan
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Articles 17 Documents
Search results for , issue "Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan" : 17 Documents clear
Pengaruh Working Capital Turnover, Total Asset Turnover, Asset Growth Dan Sales Growth Terhadap Kinerja Keuangan Perusahaan Consumer Goods Yang Terdaftar Di Bursa Efek Indonesia Selama Tahun 2013-2016 Shelly Andelline dan Indra Widjaja
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.703 KB) | DOI: 10.24912/jmbk.v2i2.4829

Abstract

The purpose of this research is to determine the influence of working capital turnover, total asset turnover, asset growth and sales growth partially and simultaneously to the financial performance of consumer goods companies listed on the Indonesia Stock Exchange during the year 2013-2016. The populations in this research are all manufacturing companies of consumer goods industry listed in Indonesia Stock Exchange. Sampling was done by purposive sampling method. Based on the type of data and analysis, this research is quantitative research and the data source used is secondary data. Data collection method used is direct observation method. Based on multiple linear regression test, it can be concluded that working capital turnover, total asset turnover influence to financial performance while asset growth and sales growth have no influence to financial performance. Simultaneously, the four independent variables significantly influence the financial performance. Based on the coefficient of determination can be concluded that the four independent variables affect the financial performance by 92.65%.
Pengaruh Growth Opportunity, Profitabilitas, Tingkat Likuiditas Terhadap Struktur Modal Pada Perusahaan Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Elvina Kurniawati Hadiyanto dan Indra Widjaja
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (654.379 KB) | DOI: 10.24912/jmbk.v2i2.4824

Abstract

This study aims at testing the influence of growth opportunity, profitability and liquidity level to the company’s capital structure particularly on food and beverage companies. This study used multiple regression analysis. The sample of this study were ten food and beverage companies listed on the Indonesian Stock Exchange from 2014-2016. This study used purposive sampling. The independent variables were the growth opportunity, profitability and liquidity level. The growth opportunity was measured using ROA and the liquidity level was measured using Current Ratio (CR). The dependent variable was the company’s capital structure measured by Debt Ratio (DR). The data showed that the growth opportunity, profitability and liquidity level gave negative effects to the company’s capital structure. The value of Growth Opportunity was -0.008. This means that growth opportunity had negative effect to the capital structure 0.8%. The value of Return on Asset was -0.770. This means that profitability level had negative effect to the capital structure 77%. The value of Current Ratio was -0.056, which means that the liquidity level had negative effect on the capital structure 5.6%.
Pengaruh Promosi Melalui Instagram Terhadap Keputusan Pembelian Di Food Court Elin Lininati
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.817 KB) | DOI: 10.24912/jmbk.v2i2.4834

Abstract

This research aims to analyse  the effect of promotion through  social media, using 4C’s model (context, communication, collaboration, connection) toward consumer purchasing decisions with AIDCA concept  in food court. This research was conducted using quantitative data  from a questionnare that  containing 27 grains of questions and distributed to 1079 respondents. The respondents was Instagram’s user in Indonesia and have been purchase in food court. The model equations are processed using SPSS version 2.0. Analysis of data used in this study is to test hypotheses using validity and reliability testing. A hypotesis based on the results obtained that context, communication, collaboration, connection have a positive effect toward purchasing decision in food court. Then, the result was context, communication, collaboration, connection have a positive effect toward purchasing decision. Even thought, variable communication has positif effect, it does not significant toward purchasing decision. Overall purchasing decision was correlated by context, communication, collaboration, connection even is about 28,9%. Meanwhile, some 71,1% was correlated by another factor such as marketing mix; product, place, price, and also another promotion mix.  Researcher suggest that each food court who have Instagram’s account, take attention to their followers, morever by comment, which is customer need respond. Food courts’ managers should pay attenton about content that they created, the content should be informative and always up to date.
Strategi Pemasaran Dalam Rangka Meningkatkan Penjualan Benq Interactive Flat Panel Mike Avelinus Thendry dan Anas Lutfi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.447 KB) | DOI: 10.24912/jmbk.v2i2.4830

Abstract

Technological developments currently occur in several fields such as technological developments in the field of presentation. The latest presentation technology today is by using interactive flat panel where with this technology can provide a very good experience to its users. The purpose of the research is to obtain a description of marketing strategic steps that should be done by PT Datascrip in an effort to increase sales from Benq interactive flat panel and assess the extent to which the effectiveness of marketing strategies applied. The method used in this research is by qualitative descriptive method and by doing SWOT analysis (EFE and IFE matrix). The results of the EFE and IFE matrix analysis show that BenQ interactive flat panel products in overcoming threats are above average or show that BenQ interactive flat panel products have the ability to reach existing opportunities and internal management of PT Datascrip has strong enough capital to compete with competitors. The conclusion of this research is marketing strategy that can be done that is market development strategy, market penetration, and product development.
Do Policy Maker Creates Financial Innovation And Support Growth? Suwinto Johan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.967 KB) | DOI: 10.24912/jmbk.v2i2.4823

Abstract

The financing industry has grown rapidly for more than 40 years of enactment of the 3 ministerial regulations in 1974. The regulations that governing this industry have also been updated several times by the related authorities from time to time, directly under the supervision of the Minister of Finance to Capital Market Supervisory Agency and Financial Institution of Indonesia (Bapepam LK) until now by the Financial Services Authority (OJK). The type of businesses that can be run also has grown from the lease type of financing to capital financing, multipurpose financing and investment financing at this time. This study examines the development of financing industry in line with the regulatory changes. The study conducted a qualitative study as literature and secondary. This study found that the growth of financing industry can be divided into 3 period in accordance with the regulations that have been issued. These three periods are 1974-1988, 1988-2015 and 2015-2017 (current). Also, this study found that changing regulation has supported the development of the financing industry from time to time. The further study is needed to examine the development of financing industry since the issuance of PJOK in 2015
Pengaruh Citra Perusahaan Dan Reputasi Terhadap Kualitas Pelayanan Dan Dampaknya Pada Kepuasan Pelanggan (Pada Nasabah Tabungan Bank Artha Graha) Kevin dan Mukti Rahardjo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.955 KB) | DOI: 10.24912/jmbk.v2i2.4835

Abstract

This study aims to analyze the influence of corporate image and reputation on service quality and its impact on customer satisfaction in PT. Bank Artha Graha Tbk. This research used quantitative methods. The data is the primary data obtained through the distribution of questionnaires. The population in this study was customers of Bank Artha Graha, Tbk. The number of samples was determined by using Hair et.al. (1998) sampling method that is at least 5 times the number of parameters used in the study. The number of sample collected was 215 respondents. Using multiple linear regression analysis, it was found that corporate image and company reputation to have  direct and significant positive effect on service quality and customer satisfaction on Bank Tabungan Graha Bank Tabungan Graha. Corporate image and company reputation has contributed 77.1% to the quality of service. In addition, the quality of service has direct and significant positive impact on service satisfaction on the Bank Tabungan Graha Bank Tabungan Graha. Contribution of company influence, company reputation and service quality equal to 71,5% to customer satisfaction. Corporate image has indirectly affected customer satisfaction through service quality at Bank Artha Graha Tbk that is 5,5% similarly, Company Reputation has indirectly influence to customer satisfaction through service quality at Bank Artha Graha Tbk that is equal to 5,3%. To improve customer satisfaction the company must maintain the corporate image abd reputation of the company through the quality of service.
Pengaruh Activity Ratio, Working Capital Management, Firm Size Dan Leverage Ratio Terhadap Profitability Pada Perusahaan Sub Sektor Property Dan Real Estate Yang Terdaftar Dalam Bursa Efek Indonesia Nadia Lionardi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.294 KB) | DOI: 10.24912/jmbk.v2i2.4827

Abstract

The purpose of this research was to determine the effect of activity ratio, working capital management, firm size and leverage ratio to company’s profitability in sub sector property and real estate listed in Indonesia Stock Exchange. The sampling method was done by using purposive sampling. Secondary data collection methods were taken from IDX published financial statements. This research used multiple regression analysis with random effect method to test their hypothesis using Eviews 6. The results show that activity ratio, firm size and leverage ratio have a positive significant affect to company’s profitability measured using ROE, while working capital management has a negative insignificant affect to company’s profitability. F-test result show that all independent variables in this research simultaneously have a significant effect to company’s profitability in sub sector property and real estate listed in Indonesia Stock Exchange. In the test of Adjusted R2, the analysis results showed that 39,83% profitability was influenced by the independent variables of this research while the remaining 60,17% influenced by other factors not studied.
Pengaruh Customer Perceived Value , Service Quality, Dan Physical Environment Terhadap Kepuasan Dan Kesetiaan Pelanggan Shelly Agustina Natawijaya dan Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.912 KB) | DOI: 10.24912/jmbk.v2i2.4831

Abstract

The aim of this study are : First, to explore the effect of customer perceived value , service quality, and physical  environment on customer loyalty. Second, to explore the effect of  customer perceived value , service quality, and physical  environment on customer satisfaction. Third, to explore the effect of customer satisfaction towards customer loyalty. Fourth, to find out if customer satisfaction can mediate  customer perceived value , service quality, and physical  environment towards customer loyalty.  The method of data collection is purposive sampling.  The samples of this research are collected from 326 respondents, who are the customers of  furniture store in Jakarta.  The technique of data analysis used in this study was regression analysis and mediating test to find put the hypotheses. The results are : (a) the relationship between customer perceived value , service quality, and physical  environment have a significant and positive impact toward customer loyalty; (b)  the relationship between customer perceived value , service quality, and physical  environment have a significant and positive impact toward customer satisfaction; (c) customer satisfaction has a positive impact on customer loyalty; (d) customer satisfaction  will mediate the effect of  customer perceived value , service quality, and physical  environment towards customer loyalty.
Jurnal Manajemen Bisnis Dan Kewirausahaan Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.102 KB) | DOI: 10.24912/jmbk.v2i2.4821

Abstract

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 02/No.2/Maret /2018                                                                 e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: mmuntar@tarumanagara.ac.id    JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Maret 2018, Volume  02, No.2                                                                                                        ISSN 2598-0289Halaman 1-126   ANALISIS PENERAPAN BALANCED SCORECARD  UNTUK MENGUKUR KINERJA PERUSAHAAN  PADA PT. XYZ TBK.Sudiman                                                                                                                                                                                   01-07 DO POLICY MAKER CREATES FINANCIAL INNOVATION AND SUPPORT GROWTH?Suwinto Johan                                                                                                                                                                          08-15 PENGARUH GROWTH OPPORTUNITY, PROFITABILITAS, TINGKAT LIKUIDITAS TERHADAP STRUKTUR MODAL PADAPERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN  YANG TERDAFTAR DI BURSA EFEK INDONESIA .Elvina Kurniawati Hadiyanto dan Indra Widjaja                                                                                                                       16-23 KINERJA REKSA DANA SAHAM DENGAN MENGGUNAKAN METODE SHARPE, TRENYOR DAN JENSEN PADAPERIODE JANUARI 2014 SAMPAI DESEMBER 2015Methirana                dan Indra Widjaja                                                                                                                                                     24-32 STRATEGI PEMASARAN MELALUI PESAN DALAM IKLAN ROKOK SAMPOERNA HIJAU DI TELEVISIVERSI DATANG KONDANGANYehuda                                                                                                                                                                                    33-41 PENGARUH ACTIVITY RATIO, WORKING CAPITAL MANAGEMENT, FIRM SIZE DAN LEVERAGE RATIO TERHADAPPROFITABILITY PADA PERUSAHAAN SUB SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DALAMBURSA EFEK INDONESIANadia Lionardi                                                                                                                                                                         42-49 FAKTOR-FAKTOR PREDIKTOR INVESTMENT OPPORTUNITY SET DAN FIRM VALUE PADA PERUSAHAAN PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BEIRita Amelinda dan Indra Widjaja                                                                                                                                              50-56 PENGARUH WORKING CAPITAL TURNOVER, TOTAL ASSET TURNOVER, ASSET GROWTH  DAN SALES GROWTHTERHADAP KINERJA KEUANGAN PERUSAHAAN CONSUMER GOODS YANG TERDAFTAR DI BURSA EFEK INDONESIASELAMA TAHUN 2013-2016Shelly Andelline dan Indra Widjaja                                                                                                                                             57-65 STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN BENQ INTERACTIVE FLAT PANELMike Avelinus Thendry dan Anas Lutfi                                                                                                                                      66-73 PENGARUH CUSTOMER PERCEIVED VALUE , SERVICE QUALITY, DAN PHYSICAL  ENVIRONMENTTERHADAP KEPUASAN DAN KESETIAAN PELANGGANShelly Agustina Natawijaya dan Keni                                                                                                                                        74-81 ANALISA MANAJEMEN STRATEGIK PT FONDACO JAYATAMA DALAM BERSAINGMauren Astria dan Eko Harry Susanto                                                                                                                                     82-90 PENGARUH KEPUASAN KONSUMEN, HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP LOYALITASMEREK ALAT ANGKAT / CRANE XYZ PADA PT.ABCTommy                                                                                                                                                                                    91-96 PENGARUH PROMOSI MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DI FOOD COURTElin Lininati                                                                                                                                                                              97-102 PENGARUH CITRA PERUSAHAAN DAN REPUTASI TERHADAP KUALITAS PELAYANAN DAN DAMPAKNYAPADA KEPUASAN PELANGGAN (Pada Nasabah Tabungan Bank Artha Graha)Kevin dan Mukti Rahardjo                                                                                                                                                       103-109 FAKTOR-FAKTOR YANG MEMPENGARUHI PRICE EARNING RATIO SAHAM LQ45 DI INDONESIATaruna dan Carunia Mulya Firdausy                                                                                                                                        110-119 ANALISIS STRATEGI SOAR PT. XYZ DALAM  MENINGKATKAN PENJUALAN BAHAN BAKU KIMIA UNTUKINDUSTRI TEKSTIL, KAYU, PAKAIAN DAN DETERJENCalvin Chiu                                                                                                                                                                              120-126       
Faktor-Faktor Yang Mempengaruhi Price Earning Ratio Saham Lq45 Di Indonesia Taruna dan Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.927 KB) | DOI: 10.24912/jmbk.v2i2.4836

Abstract

The purpose of this research is to analyze factors that influence price earning ratio of  LQ45 index  in Indonesia for the year 2013-2016. Sample was collected by using purposive sampling method. Based on the type of data and analysis, this research is called quantitative research and data used is secondary data. The results of this study indicate that dividend payout ratio and price book value affected the price earning ratio of LQ45, while return on equity, earnings per share growth and financial leverage have no effect on PER of LQ45 stock. Simultaneously, all the independent variables significantly influence the PER stock of LQ45. Based on the coefficient of determination can be concluded that all the independent variables affect the price earning ratio of LQ45 stock by 25.46%.

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