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Aris Indriyanti, S.Pd., M.Pd.
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INDONESIA
Prima Ekonomika : Jurnal Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi YKP
ISSN : 20870817     EISSN : 26214148     DOI : 10.37330/prima-ekonomika
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Prima Ekonomika merupakan jurnal ilmiah berkala tentang ekonomi dab bisnis. Frekuensi terbit setiap 6 bulan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 105 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2017-2020 kadari kadari; Supardi Supardi
Prima Ekonomika Vol 14 No 2 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v15i2.182

Abstract

This study aims to obtain empirical evidence has a significant effect of profitability, company size, Social Responsibility and capital structure on the value of the company either partially or simultaneously. The results of that profitability has a significant effect on the value of the company, the size of the company has no significant effect on the value of the company, Social Responsibility has a significant effect on the value of the company, As for the capital structure has no significant effect on the value of the company, The results of the F test showed that profitability, company size, Social Responsibility, and capital structure simultaneously significantly affect the value of the company.The coefficient of determination test results obtained a value of 0.242 or 24,2%. This shows that profitability, company size, Social Responsibility and capital structure only 24,2% affect the value of the company and the remaining 75,8% are influenced by other variables. Keywords : Profitability, Company Size, Social Responsibility, Capital Structure, Corporate Value
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI RUMAH SAKIT IBU DAN ANAK HARAPAN BUNDA PRINGSEWU LAMPUNG Wilis Fahlefi; Yuliantoharinugroho Yuliantoharinugroho; Mochamad Rofik
Prima Ekonomika Vol 14 No 2 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v15i2.156

Abstract

The purpose of this study was to determine the influence of work discipline and work environment on employee performance at the Harapan Mother and Child Hospital, Bunda Pringsewu Lampung. The population in this study was all employees of the Mother's Hospital and Mother's Hope Bunda Pringsewu Lampung, while the sample used a saturated sample where the entire population of 67 people was used as a sample. Data collection was carried out by distributing questionnaires to respondents. Collection technique using SPSS.17. Data analysis uses multiple regression. Based on the results of the study, it was stated that work discipline and work environment have an effect and significant effect on the performance of employees of the Harapan Mother and Child Hospital Bunda Pringsewu Lampung. Keywords : Discipline, Environment and Performance.
UPAYA STRATEGI PEMASARAN MENGGUNAKAN PENINGKATAN NILAI JUAL JASA PENDIDIKAN Dedi Prayitno
Prima Ekonomika Vol 14 No 2 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v15i2.172

Abstract

The marketing strategy for higher education services in Indonesia, especially in Yogyakarta, now has many challenges. Marketing of educational services is a strategy to increase the selling value of the Academy which is an important element for the quality and progress of the educational level of educational institutions. This scientific article specifically discusses the strategy of higher education in increasing the selling value of the Academy, as well as how to apply the marketing strategy for educational services in increasing the selling value of the "YAB" Academy of Physiotherapy. The author critically examines how the widespread marketing of educational services departs from the initial concept of the Academy as an educational service provider in the health sector and not as a business area in the world of education. The academy as an education service provider needs to learn and have a passion for increasing customer satisfaction because education is a continuous teaching and learning process. Marketing of educational services at the Academy does not mean commercialization, but prioritizes quality education and provides excellent service to stakeholders. Satisfaction with the community which can be useful in increasing the selling point of the Academy
PENGARUH KEBIJAKAN INSENTIF PAJAK, PENERAPAN E-FORM DAN PEMAHAMAN AKUNTANSI TERHADAP KEPATUHAN WAJIB PAJAK BADAN YANG TERDAFTAR DI KPP PRATAMA, YOGYAKARTA Marzalita Sopa Ulanda; Dwi Maryani; Ratna Ambar Mintarsih
Prima Ekonomika Vol 14 No 2 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v15i2.178

Abstract

This study aims to empirically examine the significant effect of Tax Incentive Policy, E-Form Implementation and Accounting Understanding on Corporate Taxpayer Compliance registered at KPP Pratama, Yogyakarta. The population in this study are corporate taxpayers with normal status registered at KPP Pratama Yogyakarta. Determination of the sample is done by simple random sampling method. The number of samples in this study were 99 taxpayers. The data used in this study is primary data using a questionnaire as a research tool which is distributed directly to respondents or g-form with the link https://bit.ly/KUESIONERSOPA. To determine the magnitude of the relationship of the independent variable to the dependent variable, Multiple Linear Regression analysis was used as a research method with SPSS version 22. The results of this study indicate that the Tax Incentive Policy has no significant effect on Taxpayer Compliance with a significant value of 0.652 > 0.05. Form has a significant effect on Taxpayer Compliance with a significant value of 0.001 <0.05 and Accounting Understanding has a significant effect on Taxpayer Compliance with a significant value of 0.000 <0.05. Meanwhile, simultaneously, Tax Incentive Policy, E-Form Implementation and Accounting Understanding together have a significant effect on Corporate Taxpayer Compliance with a significant value of 0.000 <0.05. The result of the coefficient of determination (R2) shows a value of 0.371, meaning that the variables of Tax Incentive Policy, E-Form Implementation and Accounting Understanding simultaneously affect the Taxpayer Compliance variable by 37.1%. While the remaining 63.9% is influenced by other variables outside this regression equation or variables that are not examined. Keywords : Tax Incentive Policy, E-Form Implementation, Accounting Understanding, Corporate Taxpayer Compliance
PENGELOLAAN DAYA TARIK WISATA NGLANGGERAN PATUK GUNUNG KIDUL: PERSPEKTIF BIDANG HUKUM, EKONOMI, FILSAFAT Tri Suyud Nusanto; Aditya Hera Nurmoko; aris indri yanti; Heni Primawati
Prima Ekonomika Vol 14 No 2 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v15i2.181

Abstract

This study aims to analyze the management of tourist attractions in Nglanggeran, Patuk, Gunung Kidul, with a cross-faceted approach to law, economics, and philosophy. Although Nglanggeran has become a popular tourist destination, challenges in effective management of tourist attractions still need to be addressed. In reviewing legal aspects, this study will explore regulations and policies governing tourism management in Nglanggeran, including environmental protection, local community rights, and related permits and regulations. In the economic aspect of tourism, this study will analyze the economic contribution of tourism to local communities, the potential for sustainable economic development, and the economic benefits of the tourism sector. From a philosophical perspective, this study will review the values and principles underlying the management of tourist attractions in Nglanggeran, including ethical and sustainability concepts for the development and maintenance of sustainable tourist destinations. The research method used is a qualitative approach with data collection through field observation, interviews with relevant stakeholders, and document analysis related to tourism law, philosophy, and economics. It is hoped that the results of this study can provide a more comprehensive understanding of the governance of tourist attractions in Nglanggeran and recommendations for improvements in sustainable tourism management. Keywords: tourism attraction management, Nglanggeran, law, tourism economics philosophy

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