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INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 11 No 1 (2020)" : 6 Documents clear
Memaknai Strategic Communication Helpris Estaswara; Umar Halim; Badari Burhan
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1725

Abstract

Strategic communication merupakan konsep dan kajian yang relatif baru dalam ilmu komunikasi. Sebelumnya, konsep strategic communication banyak digunakan dalam kajian militer dan ilmu pemerintahan terkait dengan internasional relations. Sebagai konsep baru, tidak mengherankan jika banyak perbedaan pandangan tentang makna strategic communication, terkait dengan posisi ilmu komunikasi, kesamaanya dengan public relations dan corporate communication, sampai paradigma yang digunakan. Artikel ini telah mengeksplorasi berbagai makna tentang strategic communication dengan tujuan memaknai strategic communication yang berbasis ilmu komunikasi dengan menolak sikap taken-for-granted sebagai bagian dari management strategy. Berangkat dari penjelasan tersebut dan dengan menggunakan metode literature review, strategic communication dimaknai sebagai proses komunikasi antar aktor dalam organisasi yang diwujudkan dalam bentuk interaksi yang saling memahami dan bekerjasama untuk mencapai tujuan organisasi dengan berbasis paradigma postmodernisme.
Pergeseran Model Bisnis Media dan Etika Media: Era Integrasi Informasi, Redaksi, Teknologi, dan Proses Jurnalistik Alfito Deannova Ginting; Anna Agustina; Dwi Salfiani; Fidel Muhamad Isra
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1726

Abstract

Teknologi dan implikasi penggunaan teknologi yang mengubah struktur vertikal menjadi horisontal membuat konsep jurnalisme menjadi problematik dalam banyak sisi. Model bisnis organisasi media yang dilihat dari konsep manajemen media dalam memproduksi berita dan etika jurnalistik adalah dua topik yang selalu menjadi diskusi. Artikel ini mendeskripsikan kedua topik tersebut berdasarkan rujukan konsep manajemen media massa dan elemen jurnalisme serta etika jurnalisme dalam UU Pokok Pers Indonesia. Teknik pengumpulan data yang digunakan adalah wawancara informan dan analisis dokumen yang berkembang tentang kedua topik tersebut. Hasil analisis dari kedua data yang telah dirangkum menunjukkan bahwa model bisnis media yang ada saat ini bergeser dari yang hanya fokus pada pelaporan data menjadi informasi, meluas menjadi bisnis yang mengelola data dan informasi dari lini produksi, distribusi, transmisi, dan publikasi.
OPINI PUBLIK TERHADAP PENERAPAN NEW NORMAL DI MEDIA SOSIAL TWITTER AWAD BIN MUHAMMAD ALKATIRI; ZHAFIRA NADIAH; ADINDA NADA S. NASUTION
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1728

Abstract

Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.
ANALISIS KOMUNIKASI KRISIS GUBERNUR JAWA TENGAH GANJAR PRANOWO MENGHADAPI PANDEMI COVID-19 ALKOMARI ALKOMARI
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1729

Abstract

Central Java Governor Ganjar Pranowo's communication with the public in the midst of the Covid-19 pandemic crisis faced by the public came under the media spotlight. That is because Ganjar Pranowo issued a program to prevent the spread of Covid-19 which is different from other regions. If other regions such as DKI Jakarta, West Java and East Java choose Large-Scale Social Restrictions, Central Java launches Jogo Tonggo. This research focuses on the problem of how the crisis communication is carried out by the Governor of Central Java Ganjar Pranowo in the midst of the Covid-19 pandemic faced by the community. So the aim is to find out how the communication made by Ganjar Pranowo in the midst of the Covid-19 pandemic crisis experienced by people in Central Java. Researchers used descriptive qualitative research methods with constructivist paradigms. While the analysis used to study the research problem is discourse analysis and is supported by the Situational Crisis Communication Theory (SCCT) Theory. The researcher has three research informants including senior journalist who is also the Chairman of Central Java Indonesian Journalists Association Amir Machmud as the main informant, Chairman of RW X Rejosari Urban Semarang City Widyanto Tri Handoko informant supporting one and social media activist Arty Yuniarto as supporting informant two. The results of the study showed that crisis communication conducted by Ganjar Pranowo was very intensive both face-to-face and through online media. The high intensity of communication shows the high concern and closeness of Ganjar Pranowo to the community. The results of the discourse analysis in this study stated that the communication made by the Governor of Central Java Ganjar Pranowo in the midst of the Covid-19 pandemic crisis had political motives for imaging towards the 2024 Presidential Election. This research concludes that crisis communication conducted by Ganjar Pranowo had a positive impact on Ganjar Pranowo's reputation as Governor of Central Java.
KOMUNIKASI TERAPEUTIK DALAM KONSELING ANTARA KONSELOR DAN PASIEN PENYALAHGUNAAN NARKOBADI KLINIK BADAN NARKOTIKA NASIONAL PROVINSI JAWA BARAT ADRIO KUSMAREZA ADIM; OKI ACHMAD ISMAIL
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1730

Abstract

The purpose of this study was to determine Therapeutic Communication in Counseling between Counselors and Drug Abuse Patients. To answer the research objectives, the four focus of the researcher, namely the pre-interaction phase, the orientation phase, the working phase, and the termination phase of Counselor Therapeutic Communication in Rehabilitating Drug Abuse Patients at the National Narcotics Agency Clinic of West Java Province.This study uses qualitative research methods with descriptive studies. The number of informants in this study were four people, consisting of three key informants and one supporting informant. Data collection techniques used in this study are literature study, internet searching, indepth interviews, non-participant observation and documentation.The results of research conducted by the Clinical Counselor of the National Narcotics Board of West Java Province are the pre-interaction phase where the counselor studies patient data. The orientation phase in which the counselor performs the Screening approach and builds trusting relationships with the patient and the Assessment of the counselor ensures patient safety as well as establishes a counseling service plan, and a termination phase where a drug abuse counseling service has been completed and will be referred to post-rehabilitation
PEMANFAATAN e-WOM DALAM KEGIATAN KOMUNIKASI PEMASARAN PRODUK ES KRIM AICE IRAWATI SRI WULANDARI
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1731

Abstract

The growth of the ice cream industry in Indonesia is experiencing rapid progress since the last four years. Aice as a new producer in the Indonesian ice cream industry began to circulate in Indonesia since 2015. A number of certificates and awards obtained by Aice show that Aice is able to pursue and even surpass other brands that have long been circulating in the community.The purpose of this study is to describe the e-WOM activities conducted by Aice ice cream. This study uses a qualitative descriptive approach to describe how e-WOM activities carried out by Aice in an effort to gain consumer trust so that Aice is able to get the TOP Brand in 2019. This study found that the marketing communication strategy carried out by Aice ice cream uses e-WOM through Instagram @ aiceindonesia is done to fulfill the five general objectives of social media marketing, namely relationship building, brand building, publicity, promotions, and market research.

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