cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Donie Kadewandana
Contact Email
coverage.fikomup@univpancasila.ac.id
Phone
+6221-7870451
Journal Mail Official
coverage.fikomup@univpancasila.ac.id
Editorial Address
Jalan Raya Lenteng Agung, Srengseng Sawah, Jagakarsa, Kota Jakarta Selatan, 12630, Indonesia.
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 11 No 2 (2021)" : 6 Documents clear
BINGKAI KEHIDUPAN JANDA MENEROPONG DARI KACAMATA DRAMATURGI Santi Delliana
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.1818

Abstract

Perilaku seksual legal dilakukan dalam ikatan perkawinan. Namun perilaku seksual di luar nikah oleh janda juga menarik untuk diteliti. Karena sebagai manusia normal, hasrat seksual tetap ada meski pernikahan tidak terikat. Pertanyaan penelitian ini adalah bagaimana bingkai kehidupan seorang janda dilihat dari perspektif dramaturgi. Peneliti berusaha menemukan bahwa para janda yang berpartisipasi dalam penelitian ini, melakukan hubungan seksual di luar nikah, juga memainkan peran depan dan belakang dalam kehidupan komunitas. Pendekatan yang digunakan adalah kualitatif analitik dengan teknik pengumpulan data observasi dan wawancara dengan tiga informan. Temuan studi ini menunjukkan bahwa saat ini, informan tampaknya memiliki detail dalam bermain peran (1). Informan muncul dalam keluarga dan hubungan sosialnya menjadi perempuan yang baik dan berpendidikan, menekankan nilai-nilai agama. Informan tampak lebih terhormat dan berpendidikan. (2). Informan tidak mengisolasi diri dari publik. Mereka memiliki banyak pasangan, tetapi mereka tetap menyendiri untuk berbagi perilaku seksual mereka. (3). Perasaan informan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman. perasaan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman. perasaan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman.
Faktor-Faktor Keberhasilan Program Promosi Kesehatan “Gempur Stunting” Dalam Penanganan Stunting di Puskesmas Rancakalong Sumedang Tatang Manggala; Jenny Ratna Suminar; Hanny Hafiar
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2016

Abstract

The Indonesian government has set 60 priority districts/cities for stunting handling. Based on this determination, Sumedang is included in the priority district because in 2018 the stunting prevalence rate reached 32%. The selection conducted by Bappeda Sumedang contained 10 villages where the prevalence rate of stunting was high and three of them were villages in Rancakalong. To overcome this, the Rancakalong Community Health Center initiated the “Gempur Stunting” Health promotion Program which has succeeded in reducing the prevalence of stunting from 27.7% to 19.8%, making it an exemplary health promotion program. This research was conducted to determine the success factors of the "Gempur Stunting" health promotion. The results showed that reducing the highest stunting prevalence rate in Sumedang was due to the following supporting factors: (1) variations in community-based activities; (2) Good collaboration and coordination between related sectors, and (3) Reliability of the stunting-fighting health promotion program.
Implementasi Excellence Public Relations dalam Pengelolaan Konflik oleh Energi Mega Persada Bentu Limited Genny Gustina Sari; Gasela Hardianti
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2017

Abstract

Energi Mega Persada (EMP) Bentu Ltd is a national oil and gas company that operates the Bentu Block located in Riau Province. The increasing number of EMP Bentu Ltd consumers is directly proportional to the increasing number of gas wells, which causes EMP Bentu Ltd to often come into conflict with the community around the well. This study aims to determine the implementation of excellence public relations in conflict management by Public Relations Energi Mega Persada Bentu Limited in Muara Sakal District. Pelalawan 2019 through conflict management in carrying out the direction of communication, maintaining a balance of interests, running communication channels and considering the level of ethnicity. This study used qualitative research methods. Determination of informants using snowball sampling technique with 3 (three) informants at EMP Bentu Ltd and 7 (seven) people involved in Focus Group Discussion (FGP) in Muara Sakal Hamlet. The results of this study indicate PR EMP Bentu Ltd in managing conflict in Muara Sakal implements public relations excellence put forward by James E. Grunig and Hunt through implementation in carrying out the direction of conflict communication, maintaining a balance of interests, running communication channels and considering the level of ethnicity through conflict management. . Although unable to apply the 10 principles of excellent PR perfectly due to overlapping division of tasks, the conflict management in Muara Sakal Hamlet can be resolved.
Persepsi Gamers tentang Aktivitas Microtransactions di Virtual Goods Marketplace Itemku.com Vikry Abdullah Rahiem; Charisma Asri Fitrananda
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2018

Abstract

The growth of games as a fast growing industry in Indonesia has made online gaming business lines increasingly developed, so that a business market for buying and selling virtual goods (virtual items in games) is formed in several virtual goods marketplaces such as itemku.com. The formation of the business market on the virtual goods marketplace has created various perceptions to support their gaming activities. This study uses qualitative methods, observation techniques, in-depth interviews and documentation. The theory used is perception. This study will discuss how variables such as sensation, anticipation and interpretation are formed from gamers about how microtransactions are carried out and also associated with CMC (Computer Mediated Communcations) to find out how communication patterns occur in these mictrotransactions. As a result, the majority of gamers have the same perception of microtransactions. Gamers who make virtual goods transactions aim to get satisfaction as well as actualization, virtual items that have more value in the game also trigger to perform microtransactions as part of the pride, and factor of self-existence when doing gaming activities using CMC.
Strategi Komunikasi Pemasaran dalam Mempertahankan Customer Loyalty pada Hotel Salak Bogor, Indonesia Farida Hariyati; Rina Sovianti
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2019

Abstract

Hospitality industry is an integral part of the tourism sector in Indonesia. This study aims to examine the marketing communication strategy of Hotel Salak The Heritage in maintaining customer loyalty in the city of Bogor, as one of the major tourism cities in Indonesia, amidst the presence of new hotels that have increased significantly. This study used a qualitative approach with descriptive methods. Data analysis was carried out with triangulation techniques to confirm the results of in-depth interviews related to findings in the field. The results of this study reveal that marketing communication strategies in maintaining customer loyalty are carried out in harmony with the cultural identity inherent in this hotel. HSTH was designated as a cultural preserve by the local government of Bogor. The use of technology becomes the concern for the public relations and marketing division of HSTH to design and process messages through various social media, non-media promotions, and artificial intelligent.
Strategic Communication dalam Perspektif Ilmu Komunikasi B. Helpris Estaswara
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2028

Abstract

Strategic communication is a new study and beginning to develop and it is concern to many parties. However, many writings in international journals have not been identified as including communication concepts and theories. This article attempts to explain strategic communication from the perspective of communication science. The method used in this research is literature review, considering that many strategic communication thinkers have initiated their writings using literature reviews. The result, from the four definitions, found that strategic communication is built on actors, then action, interaction and negotiation, and the last is meaning. Actors in strategic communication are not only single actors, but multiple actors. With multiple actors, strategic communication will be more important and relevant. Whereas action, interaction and negotiation, in strategic communication, it is not only action, but interaction and negotiation are the discussion. Finally, meaning in strategic communication is a process from multiple actors, where they simultaneously carry out actions, interactions and negotiations.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol 14 No 1 (2023) Vol 13 No 2 (2023) Vol 13 No 1 (2022) Vol 12 No 2 (2022) Vol 12 No 1 (2021) Vol 11 No 2 (2021) Vol 11 No 1 (2020) Vol 10 No 2 (2020) Vol 10 No 1 (2019) Vol 9 No 2 (2019) Vol 9 No 1 (2018) Vol 8 No 2 (2018) Vol 8 No 1 (2017) Vol 7 No 2 (2017) Vol 7 No 1 (2016) More Issue