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INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 8 No 1 (2017)" : 6 Documents clear
Globalisasi dalam Film Indonesia: Interpretasi Budaya dalam Film Naga Bonar dan Naga Bonar Jadi 2 Cindenia Puspasari; Ade Suryani; Ratu Laura
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Globalization in movies has influenced in developing countries such as Indonesia, mainly in the cultural aspect. The global culture presented through movie has brought changes to the local culture. The aim of this article is to illustrate the impact of globalization in Indonesian movies in terms of culture. The two of movies will be interpretation are Nagabonar and Nagabonar Jadi 2, which are become the unit of analysis in this article. Thus, this article will compare the culture described in each movie, and focus on the interpretation of elements of cultural objects and culture is not an object.
Komik Strip Sebagai Media Kritik Sosial: Studi Pada Akun Instagram @Komikin_Ajah Nuritia Ramadhani; Riza Darma Putra
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Comics in general have been present in the print media such as newspapers, but the availability is only considered as a mere entertainment medium and is not considered as a media delivery message. Currently comics have been present through social media and used as a medium for delivering messages, wrongly in the form of criticism. Creators use comic media as a means of delivering the message, with that background then this study aims for comic strips as a medium of social criticism. The results showed that creators use comics as a medium of delivery of messages in the form of social criticism, by doing various considerations before using. In addition, the comics themselves are used by creators to perform social movements such as the #MasihMelawanAsap and #BerbagiHarapan movements.
The Existence of Video Debate Final Pilkada DKI 2017 on The Youtube Rachmaniar
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

The purpose of this research is to know the existence of video Debat Final Pilkada DKI 2017 on the channel YouTube, viewed from TV station which uploading video Debat Final Pilkada DKI 2017 in the channel YouTube, and netizen comment related to video Debat Final Pilkada DKI 2017 in the channel YouTube. The method used in this research is qualitative method with virtual ethnography approach to know the existence of video Debat Final Pilkada DKI 2017 in the channel YouTube. The main object of this research is video Debat Final Pilkada DKI 2017 in the channel YouTube. Data collection techniques are conducted through participatory observation and literature studies. The results of this study indicate that some television stations uploaded video Debat Final Pilkada DKI 2017 in the channel YouTube. The television stations are CNN, Kompas TV, and Metro TV. Then netizen comments related to the contents of the video Debat Final Pilkada DKI 2017 in the channel YouTube are: 1) netizens often insult the candidate pairs that are not his choice, 2) netizens mutually insulting other netizens who support one of the candidate pairs, 3) netizens boast of candidate pairs of their choices, 4) netizens describe program the candidate pair of their choices, 5) netizens questioned the candidate pair program that is not their choice, and 6) netizens argue with other netizens who have different options with them.
Hubungan Parasosial di Media Sosial: Studi Pada Fandom Army di Twitter Afitia Sagita; Donie Kadewandana
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Social media uploads from idols to the fans continously can create a sense of affinity for the fans. The social media uploads contain the idol's daily activities. The way the idol communicate their social media use language that similar to interpersonal communication. This enhances the parasocial relationship with fans. This study aims to find out how emotional involvement is intertwined in the parasocial relationship run by the Army Fandom. This study is using interpretative paradigm with qualitative research design. The type of research used in this study is descriptive research. The results of this study shows fans whom are Army fandom constantly interact with his idol through social media, especially Twitter. Fans also have a high self-disclosure as an Army and a high level of discernment to their idol. Fans have a high interdependence to keep in touch with things that related to their idol. Fans also have a high emotional attachment to their idols.
Electronic Word of Mouth Melalui Youtube: Studi Terhadap Beauty Vlogger Kosmetik Wardah Sonnya Sari; Gati Dwi Yuliana
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

This study examines marketing communication by electronic of mouth through a beauty vlogger that is done to communicate the product. The product of this case study is Wardah. This research uses the concept of electronic words of mouth as its analysis blade. This research uses interpretative paradigm with qualitative approach. Informants as research subjects are representative Wardah, beauty vlogger, and audiences. The results show that electronic word of mouth is one form of marketing communication that utilizes the digital media platform as a means of communication. Social media used by beauty vlogger is considered more effective in communicating a product. Wardah uses beauty vlogger as a medium that communicates its marketing through electronic word of mouth in order to reach a broader target with a relatively short time. The effectiveness of an electronic word of mouth dissemination done by beauty vlogger can not be separated from the content of communications submitted in the uploaded video.
Lima Kualitas Sikap Komunikasi Antar Pribadi oleh Unit Customer Complaint Handling PT BNI Life Insurance Nanda Paramithasari; Risma Kartika
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Each service provider company is now competing to provide the best service to every customer. As one example that is in PT BNI Life Insurance. PT BNI Life Insurance is one of the subsidiaries of Bank BNI engaged in Life Insurance. In order to provide the best service each employee is required to be able to do interpersonal communication well to customers. This is of particular concern in the customer complaint handling Unit, where the unit faces daily complaints from customers. Customers faced by customer complaint handling units have different characters. Given the different character of customer skill in interpersonal communication, customer complaint handling unit is highly considered and must be run effectively and in harmony with what is understood by the customer. The methodology used is qualitative with postpositivist paradigm. The concept used in this research is the concept of interpersonal communication, customer relationship management, service, and customers. The findings of this research, interpersonal communication conducted by customer complaint handling unit at PT BNI Life Insurance is effective because it has implemented five quality attitudes considered, namely openness, empathy, supportive attitude, positive attitude, and equality.

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