Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[The effect of service innovation and e-service quality toward customer satisfaction the my-xl application in bandung city ]]>
<![CDATA[Didi Tarmidi]]>;
<![CDATA[Athifah Salsabila]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1301
<![CDATA[This research aims to analize however the outline of Service Innovation, E-Service Quality and Customer Satisfaction, furthermore as determine how the influence of service innovation and E-Service Quality on Customer Satisfaction. The fact that businesses are required to maintain customer satisfaction serves as the background for this research, which is informed by the ever-increasingly high expectations that consumers have of a brand or product. As one of the providers, XL must also ensure customer satisfaction by enhancing or maintaining service quality.100 people who purchased active data packages and used XL cards were included in the sample. The SPSS Ver.25 data processing system is used to perform Multiple Regression Analysis as a method of data analysis. Service Innovation and E-service Quality had a significant impact on Customer Satisfaction by 42.3%, according to the analysis's estimation. The fact that the variable E-service quality is partially demonstrated to have a greater constant than the variable Service innovation must be prioritized to obtain a more significant influence.]]>
<![CDATA[Big data analytics and key success factor in achieving competitive advantage and performance of small medium enterprises: literature review ]]>
<![CDATA[Didi Tarmidi]]>;
<![CDATA[Indra Taruna]]>;
<![CDATA[Anton Budi S]]>;
<![CDATA[Vina Marinda S]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1302
<![CDATA[Along with the rapid changes in technology, many small and medium-sized enterprises (SMEs) have leveraged Big Data Analytics and other factors to drive digital transformation to gain a competitive advantage and improve performance. Making smart decisions based on data will help small and medium-sized companies get through the wave toward larger investment targets. The successful implementation of Big Data Analytics and other factors depends on alignment with aspects of an organization, technology, and human resources. Identifying critical success factors (CSFs) in driving Big Data innovation is critical to addressing the challenges surrounding Big Data Analytics and its application. This study aims to examine a systematic literature review that explains the concept of Big Data Analytics and the key success factors in achieving competitive advantage and performance of small and medium-sized companies. By conducting a systematic literature review analysis for studies related to key success factors and Big Data Analytics during the research period on data needs, there were 50 sources of articles analyzed to identify the concept based on its classification. Referring to the descriptive qualitative analysis method for the selected literature section, the findings of this study succeeded in identifying 48 critical success factors from the implementation section of Big Data Analytics by proposing schemes and frameworks in 4 categories, namely: Organization, Technology, Human Resources (People) and Management Data Governance. These findings can be used as a reference for successful strategies and implementation of Big Data Analytics by formulating them into a more effective database form to improve the performance of small and medium-sized companies in achieving competitive advantage.]]>
<![CDATA[The effect of product innovation and service quality on customer loyalty is mediated by customer satisfaction at PT KB Finansia Multifinance (Kredit plus) Tasikmalaya ]]>
<![CDATA[Agus Yuna Syariful]]>;
<![CDATA[Saparso]]>;
<![CDATA[Rudolf Lumbantobing]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1303
<![CDATA[Business competition in the field of non-bank financing services (multifinance) in Indonesia is increasing. The increasing economic and lifestyle needs of the Indonesian people have made businesses in this field grow and develop rapidly, the fintech market is already large, especially in Java, which is the largest market for traditional financial companies. The purpose of this study was to determine the effect of product innovation and service quality on customer loyalty mediated by customer satisfaction. The population in this study were all employees of PT KB Finansia Multifinance and were processed using Structural Equation Model (SEM) analysis with SEM PLS software. Based on the results of the study, empirical facts were obtained in the form of 1) There was a significant positive effect on product innovation variables on customer satisfaction 2) There is no positive influence of service quality variables on customer satisfaction 3) There is a significant positive effect on product innovation variables on Customer Loyalty 4) There is a significant positive effect of service quality variables on customer loyalty 5) There is no positive influence of customer satisfaction on customer loyalty 6) Customer satisfaction does not significantly mediate the positive effect of product innovation on customer loyalty 7) Customer satisfaction does not significantly mediate the positive effect of service quality on customer loyalty.]]>
<![CDATA[Financial attitude and financial behavior analysis towards student financial literacy in Kupang City ]]>
<![CDATA[Maria Bernadethe Mawarni Gelu Wutun]]>;
<![CDATA[Simon Sia Niha]]>;
<![CDATA[Henny A. Manafe]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1304
<![CDATA[A child from an early age should have been taught and accustomed to saving money by his parents at home. This will help his future, especially when he grows up, he becomes good at managing finances for needs, savings and wants. A student's knowledge of finance is very important because it will help him manage the money he has as well as possible for daily needs without any difficulties at certain times. This study will analyze the influence of two independent variables, namely financial attitude and financial behavior, on the level of financial literacy of students in Kupang City. The study involved a sample of 100 students from Kupang City who filled out a Google form, which was then used to collect data. Responses to incoming questionnaires will be processed using a statistical program, namely SPSS.26. Analysis of the study data revealed that, while financial behavior did not significantly affect students' financial literacy, financial attitudes had a considerable impact. The results of the concurrent assessment show a strong correlation between students' attitudes and financial behavior, which ultimately has a significant impact on the overall level of students' financial literacy in Kupang City. This result certainly means that students really need to be equipped with knowledge about financial literacy which is very useful for the future in front of them. Good financial knowledge will determine good financial decisions as well.]]>
<![CDATA[The effect of sales promotion and service innovation toward ovo customer loyalty ]]>
<![CDATA[Didi Tarmidi]]>;
<![CDATA[Suci Rahmina Pratiwi]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1308
<![CDATA[This study aims to see however the outline of sales promotion, service innovation, and customer loyalty, furthermore, as determine how the influence of sales promotion and service innovation on customer loyalty. The factors tested during this study are sales promotion and service innovation as independent variables, whereas customer loyalty could be a dependent variable. The analysis ways utilized in this study are descriptive and verification methods. The population in this study were those that used OVO services. The sampling technique used in this study is non-probability sampling and also the quantity of sample in this study is calculated by Bernoulli's formula so that the full variety is a hundred respondents. The analysis method in this study is using multiple regression analysis with the program of SPSS ver.25 for Windows. The results showed that Sales Promotion and Service Innovation affected OVO's customer loyalty. The number effect of sales promotion and service innovation toward customer loyalty is 37%.]]>
<![CDATA[The impact of green investment, media coverage, and international sales on carbon emission disclosure with audit committee as the moderating variable ]]>
<![CDATA[Rina Mulyati]]>;
<![CDATA[Deni Darmawati]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1311
<![CDATA[This study aims to examine the effect of green investment, media exposure and international sales on disclosure of carbon emissions with the audit committee as a moderating variable. Researchers took data on companies from 2018 to 2021 and used energy company analysis units, basic materials and non-cyclical consumers listed on the Indonesia Stock Exchange. The method of determining the sample in this study is using purposive sampling. The results of this study indicate that green investment has a positive and significant effect on disclosure of carbon emissions, while media exposure and international sales have no significant effect on disclosure of carbon emissions, while the audit committee moderates the effect of green investment and international sales on disclosure of carbon emissions, and the audit committee does not moderate the influence of media exposure on disclosure of carbon emissions.]]>
<![CDATA[Working capital management in increasing liquidity and profitability in the businessareaof tirta komodo manggarai drinking water ]]>
<![CDATA[Gabriel Tanusi]]>;
<![CDATA[Andreas Korsini Tauk]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1312
<![CDATA[Good management of working capital will determine the liquidity and profitability of the enterprise. This study aims to determine and analyze the working capital management of PDAM Tirta Komodo in 2018 - 2020 in determining liquidity and profitability. The type of data used is secondary data sourced from the balance sheet and profit and loss statements for 2018 - 2020. Data analysis techniques use the analysis of the ratio of working capital turnover, liquidity ratio, profitability ratio. The results of the analysis show that the turnover of working capital has decreased continuously, resulting in an impact on the company's financial ability to fulfill obligations to third parties, as seen from the acquisition of current ratios and quick ratios that have increased continuously. The decrease in working capital turnover also has a significantimpact on the company's profitability gains, which is seen from the attractive ratio of NPM, ROA and ROE. Efforts to increase liquidity and profitability can be done by: using cash optimally, increasing collection of receivables, reducing inventory collection in warehouses, controlling operational costs, increasing the number of current ICA andown capital]]>
<![CDATA[The effect of strategic good corporate governance and human resources management on organizational performance of the Indonesian Navy Aviation Center Mediated by Organizational Culture ]]>
<![CDATA[Imam Musani]]>;
<![CDATA[Willy Arafah]]>;
<![CDATA[S.Pantja Djati]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1221
<![CDATA[The purpose of this study was to examine the effect of strategic Good Corporate Governance and human resources on organizational performance of the Indonesian Navy Aviation Center mediated by organizational culture. The population in this study were Puspenerbal soldiers and Puspenerbal Surabaya ranks with a total sample of 314 respondents. This study uses path modeling analysis techniques with AMOS tools. From the tests conducted, it was found that Strategic Good Corporate Governance has a positive effect on organizational performance, Human resource management has a positive effect on organizational performance, Strategic Good Corporate Governance has a positive effect on organizational culture, Human resource management has a positive effect on organizational culture, Organizational Culture has a positive effect on Organizational Performance, Organizational Culture mediates the effect of Strategic Good Corporate Governance on organizational performance and Organizational Culture mediates the effect of Human Resource Management on Organizational Performance]]>
<![CDATA[Marketing mix strategy through SWOT analysis method at PT. Toyo Maitsu Surabaya ]]>
<![CDATA[Anisa Larasati]]>;
<![CDATA[Rusdi Hidayat Nugroho]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1254
<![CDATA[The company must act effectively and efficiently so that the business is able to survive and compete in any condition. In this case, the company needs to plan carefully, all long-term plans must focus on the survival of the company. A good and correct strategy is also required to ensure continuity and can help the company achieve its goals. The purpose of this study was to determine and analyze the marketing mix strategy using the SWOT analysis method in increasing sales volume implemented by PT Toyo Maitsu Surabaya. This study uses a descriptive qualitative research method. Data collection techniques in this study were carried out by means of in-depth interviews, distribution of questionnaires, and observation. The informants in this study were the owners, employees and consumers of PT Toyo Maitsu Surabaya. The data that has been collected, then analyzed using descriptive analysis methods and SWOT analysis. The results showed that PT Toyo Maitsu used the 7P marketing mix consisting of product, price, promotion, place, process, people and physical evidence. Based on the calculation results of the IFAS matrix table and EFAS matrix table, it is known that the IFAS value is 2.79 and the EFAS result value is 2.77, with the results of the analysis showing that PT Toyo Maitsu is in quadrant 1. It can be concluded that the main strategy of PT Toyo Maitsu is a strategy that supports policy aggressive growth (growth oriented strategy).]]>
<![CDATA[Empowerment of msmes resilience with pestel the strategy to minimize economic poverty in East Nusa Tenggara province ]]>
<![CDATA[Enike Tje Yustin Dima Dima]]>;
<![CDATA[Maria Augustin Lopes Amaral]]>;
<![CDATA[Beatrix Yunarti Manehat]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1306
<![CDATA[This study aims to analyze the relationship between Political, Economic, Social, Technological, and Environmental (PESTEL) factors with the MSME resilience variable to minimize economic poverty in East Nusa Tenggara Province. Research using quantitative research methods. Data was taken by distributing questionnaires to 231 food SMEs in Kupang City. The sample selection used the covinience sampling method.Data analysis using PLS SEM and the results of the study show that political and technological factors have no effect on MSME food security and do not minimize economic poverty in Kupang City. The ineffectiveness of these two factors on the resilience of MSMEs is because the Kupang City government does not yet have regulations regarding MSME empowerment. For technological factors, MSME marketing in Kupang City still relies on the Word of Mouth model rather than the use of technology.On the other hand, economic, social and environmental factors influence the resilience of food MSMEs and are able to minimize economic poverty in Kupang City, NTT Province. Changes in the lifestyle of the people in Kupang City as part of social factors, increased economic activity in the community, and integrated aspects of community life as indicators of environmental aspects support the resilience of MSMEs and minimize poverty in the Province of NTT.]]>
