Journal of Digital Marketing and Halal Industry
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
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<![CDATA[The Role of Akhlak Intelligence: Mediation Between Self-Efficacy and Entrepreneurial Orientation ]]>
<![CDATA[Junusi, Rahman El]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7744
<![CDATA[This study attempts to fill the gap in the literature between self-efficacy and entrepreneurial orientation (EO). The purpose of this study was to determine the effect of self-efficacy and EO mediated by moral intelligence. Data collection was carried out from a population of 17,603 Muslim entrepreneurs in the city of Semarang who are engaged in the Micro, Small, and Medium Enterprises (MSMEs) sector. The data collected from the online survey was applied to structural equation modeling (SEM). From this study, it was found that self-efficacy has a significant effect on EO and moral intelligence, while moral intelligence affects EO. This study contributes to the literature on the role of self-efficacy and moral intelligence in increasing EO. The originality of this study is to offer the concept of moral intelligence which plays a central role in the relationship between self-efficacy and EO. Thus, no studies have investigated this causality.]]>
<![CDATA[Personal Branding through Da'wah on TikTok Social Media ]]>
<![CDATA[Nabilah, Amirah]]>;
<![CDATA[Aulia, Bhunga]]>;
<![CDATA[Yuniar, Dwi]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7366
<![CDATA[The COVID-19 pandemic that has hit the world requires people to stay at home, making social media the choice of people to seek entertainment or share knowledge. TikTok is one of the interesting centers for preachers to do their preaching. This study discussed Personal Branding on Husain Basyaiban @basyasman00 account through TikTok social media intending to be achieved by researchers is to find out how personal branding Husain Basyaiban through three da'wah content with the highest viewers on social media TikTok. Husain is a person with successful personal branding through the social media networking platform TikTok, where he presents content about Islamic Da'wah. Based on this, the research team was interested in analyzing how the personal branding process carried out by Husain Basyaiban through Da'wah on the social media platform TikTok. This research uses a qualitative approach with a data collection method in the form of document study, resulting in descriptive data in the form of written words from the behavior studied. The results of the research showed that Husain Basyaiban can meet 11 Criteria for Effective Authentic Personal Branding, namely Authenticity, Integrity, Consistency, Specialization, Authority, Privileges, Relevant, Perseverance, Visibility, Good Deeds, Performance.]]>
<![CDATA[The Effect of Business Literation on SMEs Performance with Mediation of Risk Management and Entrepreneurial Self Efficacy ]]>
<![CDATA[Widarno, Bambang]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7745
<![CDATA[Literacy is the main prerequisite for intellectual growth and the ability to learn to generate new knowledge. This study aims to analyze the effect of business literacy on the performance of SMEs, either directly or indirectly by including the Entrepreneurial Self-Efficacy (ESE) and Enterprise Risk Management (ERM) variables as mediation and moderation variables, respectively. The approach of this article is thought or conceptual based on intellectualization and reflects the prospects and impact of digital marketing. This study uses a critical system to analytically review digital marketing literature and relate it to research results. The data analysis technique used is descriptive. Based on the results of tracking and analysis, there has never been any previous research that examines business literacy, ESE, ERM, and SME performance in one model. The implication of social justice in the field of business literacy is through the existence of a business application system that is socialized to business people. Business information can enhance or even suppress the effects of entrepreneurial self-efficacy. ERM as a planned action is a control activity, which can be perceived not as an obstacle to gaining profits, but to get the expected performance results.]]>
<![CDATA[The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments ]]>
<![CDATA[Barijan, Dede]]>;
<![CDATA[Ariningsih, Endah Pri]]>;
<![CDATA[Rahmawati, Fitri]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7440
<![CDATA[The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially.]]>
<![CDATA[Impact of the Covid-19 Pandemic on Indonesia Halal Tourism Transportation ]]>
<![CDATA[Peristiwo, Hadi]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7814
<![CDATA[The covid 19 pandemics have slowed down the world economy, especially Indonesia, especially in the halal tourism sector. As known halal tourism sector is hard hit by the pandemic covid 19, especially in the transport sector which is much in the set on the restriction of physical distance. This journal's literature review will explore the impact of covid-19 on the role of the transportation sector in the halal tourism industry in Indonesia, as well as identify opportunities and challenges in the transportation sector for halal tourism during the Covid-19 pandemic. This journal review literature research method is carried out by searching for published articles on Sage, Elsevier Science, and Taylor Francis with the selected keywords namely Covid-19, Transportation, and Halal Tourism. The search was carried out by limiting publications from 2010–2020. From the results of the literature search, it can be seen that there was a change or shift in behavior from pre-covid-19 activities to the covid-19 era which had a direct impact on decreasing the movement or mobility of the Indonesian population in the halal tourism transportation sector. Transportation with a health element as the main requirement that needs to be implemented in halal tourism is an important aspect for sustainable halal tourism during the covid-19 pandemic.]]>
<![CDATA[The Effect of the Application of Total Quality Management, Supply Chain Management, and Entrepreneurship Orientation on Operational Performance ]]>
<![CDATA[Latifah, Siti Nur]]>;
<![CDATA[Wijayanti, Wijayanti]]>;
<![CDATA[Utami, Esti Magiyanti]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7441
<![CDATA[Small and medium enterprises in the food sector in the pandemic era were significantly affected, so SMEs need to improve their performance, so they are not significantly affected. This study aims to examine the effect of implementing TQM on the operational performance of Food SMEs, examining the effect of SCM application on the operational performance of Food SMEs, and examining the effect of the application of entrepreneurial orientation on the operational performance of Food SMEs in Wonosobo Regency. This study used a purposive sampling technique and obtained a total sample of 120 people. This study used a survey research design and data collection was carried out using a questionnaire. Data analysis was performed using multiple linear regression. The results of multiple linear regression and hypothesis testing show that the TQM variable has a positive and significant effect on operating performance. The SCM variable has a positive and significant effect on operating performance. The entrepreneurial orientation variable has a positive and significant effect on operating performance.]]>
<![CDATA[The Impact of Shopee's Youtube Ads Shopee Version 4.4 Mega Elektronik Sale on Purchase Intention ]]>
<![CDATA[Fataron, Zuhdan Ady]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7442
<![CDATA[Shopee's e-commerce in recent years has dominated the Indonesian online market because it offers a variety of attractive features. The support for Youtube Ads makes it easier for businesses to offer their products online. Shopee ads are packaged in Youtube Ads with a tagline that can spark consumer interest. One of the Shopee Ad taglines is Shopee 4.4 Mega Elektronik Sale. This tagline is quite booming considering that electronics is a part of modernization which is the basic need of generation Z. This study aims to measure how far the exposure of Shopee's 4.4 version of Shopee's advertisement is. Mega Elektronik Sale: New Refrigerator, Price Slams 50% on student buying interest. The novelty in this study refers to Youtube's capacity as an advertising medium to influence student purchase intentions as the largest market share of electronic products. The research is structured with a quantitative approach with a survey method. The results showed that 44% of students' buying interest was influenced by the Shopee advertisement version of the Shopee 4.4 Mega Elektronik Sale. The Shopee ad version of Shopee 4.4 Mega Elektronik Sale has a positive and significant effect on buying interest with a fairly strong correlation value, namely 0.663 which indicates that the stronger the advertising intensity can directly increase student buying interest.]]>
<![CDATA[The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments ]]>
<![CDATA[Dede Barijan]]>;
<![CDATA[Endah Pri Ariningsih]]>;
<![CDATA[Fitri Rahmawati]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7440
<![CDATA[The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially.]]>
<![CDATA[Impact of the Covid-19 Pandemic on Indonesia Halal Tourism Transportation ]]>
<![CDATA[Hadi Peristiwo]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7814
<![CDATA[The covid 19 pandemics have slowed down the world economy, especially Indonesia, especially in the halal tourism sector. As known halal tourism sector is hard hit by the pandemic covid 19, especially in the transport sector which is much in the set on the restriction of physical distance. This journal's literature review will explore the impact of covid-19 on the role of the transportation sector in the halal tourism industry in Indonesia, as well as identify opportunities and challenges in the transportation sector for halal tourism during the Covid-19 pandemic. This journal review literature research method is carried out by searching for published articles on Sage, Elsevier Science, and Taylor Francis with the selected keywords namely Covid-19, Transportation, and Halal Tourism. The search was carried out by limiting publications from 2010–2020. From the results of the literature search, it can be seen that there was a change or shift in behavior from pre-covid-19 activities to the covid-19 era which had a direct impact on decreasing the movement or mobility of the Indonesian population in the halal tourism transportation sector. Transportation with a health element as the main requirement that needs to be implemented in halal tourism is an important aspect for sustainable halal tourism during the covid-19 pandemic.]]>
<![CDATA[The Effect of the Application of Total Quality Management, Supply Chain Management, and Entrepreneurship Orientation on Operational Performance ]]>
<![CDATA[Siti Nur Latifah]]>;
<![CDATA[Wijayanti Wijayanti]]>;
<![CDATA[Esti Magiyanti Utami]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 3, No 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2021.3.1.7441
<![CDATA[Small and medium enterprises in the food sector in the pandemic era were significantly affected, so SMEs need to improve their performance, so they are not significantly affected. This study aims to examine the effect of implementing TQM on the operational performance of Food SMEs, examining the effect of SCM application on the operational performance of Food SMEs, and examining the effect of the application of entrepreneurial orientation on the operational performance of Food SMEs in Wonosobo Regency. This study used a purposive sampling technique and obtained a total sample of 120 people. This study used a survey research design and data collection was carried out using a questionnaire. Data analysis was performed using multiple linear regression. The results of multiple linear regression and hypothesis testing show that the TQM variable has a positive and significant effect on operating performance. The SCM variable has a positive and significant effect on operating performance. The entrepreneurial orientation variable has a positive and significant effect on operating performance.]]>
