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Ferry Khusnul Mubarok
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 4, No 1 (2022)" : 7 Documents clear
Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express Qristin Violinda; Annisa Alfadila; Erandi Jinadari Wattegama; Henry Casandra Gultom
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10889

Abstract

The decrease in the number of JT express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction
The Islamic Lifestyle of the Muslim Middle Economy Class and the Opportunities for the Halal Tourism Industry in Indonesia Singgih Muheramtohadi; Zuhdan ady Fataron
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10828

Abstract

In the last two decades there have been several social changes, such as the rise of industries based on sharia provisions from banking products, cosmetics, as well as Sharia tourism. Along with this growth, there have also been changes in attitudes and lifestyles such as the widespread use of the hijab which is often called the hijab revolution. This does not only occur in the lower economic class but also in the middle economic class. The economic lifestyle of the Muslim middle class also affects the demand for halal products. This paper aims to explain the relationship between the lifestyle of the Muslim economic middle class and its relationship with the opportunities for the halal tourism industry in Indonesia. The research method used is qualitative with a literature study and a descriptive approach. The results of this study are the relationship between middle class status, lifestyle and sharia products in Indonesia is very close. Halal tourism is also part of an industry that seeks to capture the opportunities generated by this market. Seeing the relationship between the middle class and the opportunities possessed by Halal Tourism is very large, and in the future it is expected that various industries that support sharia tourism will emerge, from lodging, restaurants, to various types of culinary delights that adapt to the needs of the Muslim middle class, which is always growing from year to year.
Predict Repurchase Intention Via E-satisfaction as a Mediator Against Consumer Attitudes in Use Face Recognition Payment Nabila Alma Zahira; Kurniawati Kurniawati
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12383

Abstract

In the last few decades, the use of technology has advanced and developed to enter the world of payments to make payments more manageable. Face Recognition Payment (FRP) is now being used as an option for in-store cashless payment methods. Based on the information system and customer theory, this study aims to predict repurchase intention through e-satisfaction as a mediator on consumer attitudes in using FRP. This study used an online questionnaire distributed to participants, with 239 valid responses received in Indonesia from May to June 2022. The data results were analyzed using different statistical methods, including descriptive statistics, reliability and validity analysis, and SEM-PLS. In this test, it can be concluded that consumer satisfaction is the main reason consumers make repeated purchases at stores that use the Face Recognition payment method. Furthermore, consumer attitudes toward the Face Recognition payment method can be influenced by the consumer's perceived personal risk and innovation. In contrast, the perceived usefulness and ease of use do not affect consumer attitudes toward the Face Recognition payment method. This study contributes to the literature by predicting consumer repeat purchases through perceived satisfaction as a mediator and providing new insights tailored to the needs of stores in an increasingly modern and growing market regarding consumer attitudes toward Face Recognition digital payments.
The Role of Islamic Banks in Development of Halal Tourism: Evidence from Central Java Indonesia Kuat Ismanto; Fachrurazi Fachrurazi; Muhammad Aunurrochim Mas'ad
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12493

Abstract

Halal tourism has become a business trend in various countries, including Indonesia. Its existence requires the support of various sharia-based financial institutions, such as Islamic banks. However, its role in this industry has not yet been seen in the regions. The purpose of this paper is to analyze the role and position of Islamic banks in the development of halal tourism, especially in regions in Indonesia. This research was conducted in Central Java which includes three cities, namely Pekalongan City, Semarang City, and Surakarta City. Two types of data are needed in this study, both primary and secondary. Data were collected through observations at destinations, and interviews with Islamic banks and tourism business actors. Secondary data is collected through the assessment of documents, such as journal articles, books, research reports, and websites. The results of this study show that Islamic banks are an important part of regional halal tourism which acts as a supporting facility in the form of institutions. The role of Islamic banks in the development of halal tourism has not been maximized, because there has not been good cooperation with tourism business actors. However, existing Islamic banks have played an indirect role well for tourism business actors (SMEs) and visitors. The position of Islamic banks in the development of regional halal tourism is as a supporting facility. In the halal tourism ecosystem, Islamic banks are part of the ecosystem. This study implies that halal tourism will develop quickly if it is supported by Islamic banks that play a special role in supporting the implementation of halal tourism.
Consumers and Halal Cosmetic Products: Halal Label, Life Style and Word of Mouth Communication Heny Pujiastuti; Arief Afendi; Rahman El Junusi; Agus Mahardianto
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10892

Abstract

The lifestyle of consumer behavior is growing very rapidly, especially with regard to the halal lifestyle. The purpose of this study was to test whether the halal label, lifestyle and word of mouth had an effect on purchasing decisions. The type of research used is quantitative research with multiple linear regression. The data in this study are primary data with 100 respondents from the State Islamic University of Walisongo, Semarang, who use Wardah halal cosmetic products. The sampling technique was carried out using the simple random sampling method. The results of this study indicate that the halal label and lifestyle variables have a positive and significant effect on purchasing decisions. Meanwhile, the word of mouth variable has no effect on purchasing decisions. The implications of this study provide an explanation that the use of halal cosmetic products is an option for the millennial generation (Gen-Z) in making a decision to purchase a beauty product.
Brand Image Islamic: Halal Food Product Quality in Relationship To Repurchase Intention M Trihudiyatmanto; Ari Prananditya; Muhammad Amjed Iqbal
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.8291

Abstract

The theory of repurchase intention is one theory that explains customer behavior. Customers respond positively to the quality of service and intend to consume the company's products again. Many researchers study customer behavior influenced by service and product quality, but not much research has been conducted from an Islamic brand image perspective. An Islamic brand image is a form of brand image in the minds of consumers by using Islamic names. This research is causal research, which aims to analyze the relationship and influence of two or more phenomena through hypothesis testing. The sampling technique used was the accidental sampling method. Methods of data collection using a questionnaire using the Linkert scale. After being tested statistically using Structural Equation Modeling (SEM) analysis, the study results show that the quality of halal food products affects repurchase intentions. Islamic Brand Image mediates the effect of the relationship between the quality of halal food products on repurchase intentions at Yuasa Food Wonosobo. The halal aspect is one of the special considerations in the future, and this aspect needs to be developed further.
Enhancing Islamic Higher Education Image as the Halal Industry Driving Indonesian Halal Industries Hendra Riofita; Muhammad Amjed Iqbal
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12439

Abstract

Islamic higher education image as the halal industry driving Indonesian halal industries should be improved along with the increasing role of higher educations to succeed halal industry, through the services provided to the implementation of three pillars in the fields of academics, research and supporting elements or community services. This study aims to develop e-halal service quality, as an electronic service to enhance the image. Considering that electronic services are part of service innovation, and there is not enough evidence for such service innovation to enhance image, this study also aims to develop service recovery as an antecedent of e-halal service quality and Islamic higher education image, respectively. Furthermore, considering the image as the halal industry driving Indonesian halal industries is a consequence of service recovery and e-halal service quality, respectively, this study also develops the variables based on social exchange theory. Primary data is taken using a questionnaire sent to the leadership elements of Indonesian Private Islamic Higher Education via google link, and analyzed using SPSS and Amos programs. The findings demonstrate that e-halal service quality and service recovery, respectively have significant effect on Islamic higher education image as the halal industry driving Indonesian halal industries. Service recovery also has a significant effect on e-halal service quality and can be a trigger for e-halal service quality to enhance   Islamic higher education image as the halal industry driving Indonesian halal industries. Therefore, service recovery and e-service quality can develop social exchange theory to enhance Islamic higher education image as the halal industry driving Indonesian halal industries.

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