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ANALISIS KEPUTUSAN PEMBELIAN KARTU PERDANA PRABAYAR BERDASARKAN FAKTOR SOSIAL DAN BUDAYA Gultom, Henry Casandra
Stability: Journal of Management and Business Vol 1, No 1 (2018): July
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v1i1.2674

Indonesia merupakan negara yang memiliki penduduk lebih dari 250juta jiwa. Penduduk dalam upayanya mencari kehidupan yang lebih baik, akan melakukan migrasi ke pulau lainnya. Kondisi aktual ini menjadi sebuah peluang besar bagi perusahaan telekomunikasi melalui operator seluler untuk mendulang keuntungan. Berbagai macam inovasi dilakukan dan ditawarkan kepada para pengguna dengan berbgai macam tujuan dan pendekatan. Konsumen sendiri, merupakan pribadi yang sangat khas dan membawa identitasnya sebagai bagian dari sebuah tradisi. Mereka akan membawa identitas tradisi dan budaya tersebut bersama dengan migrasinya. Penelitian ini bertujuan untuk mengetahui pengaruh faktor kebudayaan terhadap keputusan pembelian dari kartu perdana prabayar telepon seluler. Metode penelitian yang digunakan dalam penelitian ini yaitu metode korelasional, dengan alat analisis regeresi berganda dan diolah dengan menggunakan SPSS 2017. Penelitian ini menggunakan sampel dengan 93 kuisinoner yang dapat digunakan. Berdasarkan hasil regresi dengan uji t dan uji F dapat disimpulkan bahawa faktor kebudayaan berpengaruh positif dan signifikan terhadap proses keputusan pembelian kartu perdana prabayar, sedangkan dari hasil uji F,menunjukkan bahwa faktor kebudayaan dan faktor pribadi secara bersama-sama berpengaruh positif terhadap keputusan pembelian konsumen.

ANALISIS KEPUASAN MAHASISWA TERHADAP LAYANAN AKADEMIK DOSEN MANAJEMEN UNIVERSITAS PGRI SEMARANG Indiworo, Hawik Ervina; -, Khalimah -; Setyorini, Noni -; Gultom, Henry Casandra
Stability: Journal of Management and Business Vol 1, No 2 (2018): December
Publisher : Universitas PGRI Semarang

Perguruan tinggi mempunyai peran yang penting yaitu sebagai pewaris, pelestari, dan agen kebudayaan mempunyai tanggung jawab yang tidak ringan.. Pelayanan akademik adalah suatu kegiatan akademik yang ditawarkan kepada suatu pihak (mahasiswa) baik secara langsung maupun tidak langsung dalam rangka pencapaian tujuan akademik. Kepuasan mahasiswa ditentukan oleh kualitas layanan yang berkaitan dengan akademik. Didasarkan hal tersebut maka penelitian ini dimaksudkan untuk menguji kepuasan layanan akademik mahasiswa. Sampel penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang. Jumlah sampel adalah 100 orang. Berdasarkan hasil penelitian dihasilkan bahwa tangibles berpengaruh terhadap kepuasan mahasiswa adalah didukung. Reliability berpengaruh terhadap kepuasan mahasiswa adalah didukung. Responsiveness berpengaruh terhadap kepuasan mahasiswa adalah didukung. Assurance berpengaruh kepuasan mahasiswa adalah didukung. Sedangkan yang terakhir empati berpengaruh terhadap kepuasan mahasiswa adalah tidak didukung.

PEMANFAATAN SOSIAL MEDIA INSTAGRAM SEBAGAI SARANA PEMASARAN ALTERNATIF Gultom, Henry Casandra
JAB (Jurnal Akuntansi & Bisnis) Vol 3, No 02 (2017): Vol. 3, No. 02 DESEMBER 2017
Publisher : JAB (Jurnal Akuntansi & Bisnis)

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The development of the worldâ€™s digital channel has brought people to a new chapter of their behavior in responding to the information. Nowadays, every individual by utilizing the internet media, is able to access anything that becomes their interest, directly. Digital media is growing rapidly, such associal media. Indonesia, as one of the countries with the largest population has the opportunity to maximize this opportunity to boost the development of local entrepreneurship.Digital marketing becomes one of the best solution to answer this challenge. Through theinstagram platform, marketers and brand developers can reach their segmentation efficiently and effectively. By formulating the basic concepts correctly, creating content that fits segmentation and basic concept, maximizing key opinion leaders, brand ambassadors, open endorsers, and premium features, marketers and brand developers will be able to present their products to their target market. The most important output is how to build a positive relationship in the long run and leads customer to the interest in buy back and the build a motive for recommending this product to others.Â Keywords : Marketing, digital marketing, instagram, social media, brand.

PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA HOTEL CHANTI SEMARANG 2020 Gultom, Henry Casandra; Sakti, Ronal Dino Kuncoro; Prabowo, Heri
BBM (Buletin Bisnis & Manajemen) Vol 7, No 2: Agustus 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v7i2.410

This study aims to determine the effect of price, facilities and service quality on interest inreturning to Chanti Hotel Semarang. This research was conducted on visitors to Hotel ChantiSemarang. The population in this study were all visitors to the Chanti Hotel Semarang in 2019/2020,the sample in this study was 100 respondents. In collecting research data using a Likert scale with 5assessment criteria and to measure 24 statement items. The sampling technique in this researchuses a type of probability sampling. The data analysis technique is linear regression analysis. Haslianalysis states that price affects the interest to return partially, facilities do not have a partial effectand service quality greatly affects the interest in returning to visit.

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP MINAT PEMBELIAN SMARTPHONE MEREK SAMSUNG Henry Casandra Gultom; Renorian Ranandaru; Ratih Hesty Utami Puspitasari
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 2 No 2 (2021): Periode Agustus 2021
Publisher : Universitas Ngudi Waluyo

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This study aims to determine the effect of product quality, brand image and price on interest in purchasing Samsung smartphones at FEB PGRI University Semarang. The population in this study were all students of FEB PGRI University Semarang, the sample in this study was 100 respondents. In conducting research data collection using a Likert scale with 5 assessment criteria and to measure 17 statement items. The sampling technique in this research uses a type of probability sampling. The data analysis technique is multiple linear regression analysis. The result of this analysis states that product quality partially influences purchase intention, brand image does not partially influence purchase interest...

The Phenomenon of Increasing Political Participation in the 2020 Major Election of Semarang with One Candidate Pair in Political Marketing Perspective Henry Casandra Gultom; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4628

The election of the Mayor and Deputy Mayor (Pilwakot) of Semarang with a single candidate pair is a first in the history of the Semarang Election. Public involvement in the Semarang City Elections has increased dramatically as a result of the Pandemic-Covid-19 crisis. The goal of this qualitative study, which includes phenomenological studies, is to identify the elements that contribute to increased political engagement in Semarang. Data was acquired through observation, interviews, and documentation. The phenomena of increased political engagement in the 2020 Semarang Elections is affected by digital media-based information marketing, according to this study. Second, the Semarang’s General Comission Election (KPU) discusses various digital media-based political marketing methods. Third, the Semarang KPU employs long-term digital information marketing to raise voter and prospective voter knowledge about the next general election's implementation.

PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA HOTEL CHANTI SEMARANG 2020 Henry Casandra Gultom; Ronal Dino Kuncoro Sakti; Heri Prabowo
BBM (Buletin Bisnis & Manajemen) Vol 7, No 2: Agustus 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

This study aims to determine the effect of price, facilities and service quality on interest inreturning to Chanti Hotel Semarang. This research was conducted on visitors to Hotel ChantiSemarang. The population in this study were all visitors to the Chanti Hotel Semarang in 2019/2020,the sample in this study was 100 respondents. In collecting research data using a Likert scale with 5assessment criteria and to measure 24 statement items. The sampling technique in this researchuses a type of probability sampling. The data analysis technique is linear regression analysis. Haslianalysis states that price affects the interest to return partially, facilities do not have a partial effectand service quality greatly affects the interest in returning to visit.

MEMBANGUN CITRA MERK YANG POSITIF PADA WISATA BUKIT TEGAL SANTUN Sugiyanto Sugiyanto; Heri Prabowo; Henry Casandra Gultom; Bayu Kurniawan
Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2022): Agustus: Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

This community service is carried out to introduce the brand that has been owned by Bukit Tegal Santun to the wider community. This PKM service activity uses a participatory community empowerment approach or Participatory Rural Appraisal (PRA), which is an in-process approach method. From the activities that have been carried out, the activity participants, namely the managers of Bukit Tegal Santun understand the importance of a brand, namely that a brand is able to distinguish the types of services and services provided by competitors. With a brand that is increasingly known to the wider community, it is hoped that it will increase tourists to Bukit Tegal Santun.

Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express Qristin Violinda; Annisa Alfadila; Erandi Jinadari Wattegama; Henry Casandra Gultom
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10889

The decrease in the number of JT express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction

PENGARUH SOFT SKILL DAN PENGALAMAN MAGANG KERJA TERHADAP KESIAPAN KERJA MAHASISWA MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA MAHASISWA FEB UNIVERSITAS PGRI SEMARANG) Herlisa Setiarini; Heri Prabowo; Sutrisno Sutrisno; Henry Casandra Gultom
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.941

The purpose of this study was to examine the independent variables, namely soft skills and work experience on the dependent variable of work readiness through work motivation as a mediating variable. The population in this study was students in the 2018 Faculty of Economics and Business (FEB) Department of PGRI Semarang University, which amounted to 167 people. Sampling in this study used a saturated sample. The sample in this study were all students of economics and business class 2018, totaling 167 people. Collecting data in this study using a questionnaire. The analytical method used is the Structural Equation Model (SEM) with Smart PLS 3.2.9 analysis tool. The results showed that the research model had met the validity and reliability of the construct on the SEM assumption with Smart PLS 3.2.9 so that the model was declared feasible. Based on data analysis, it can be concluded that: 1) Soft skills and work readiness of students of the Faculty of Economics and Business, PGRI University Semarang, 2) Internship experience and work readiness of students of the Faculty of Economics and Business, PGRI University Semarang, 3) Work motivation and work readiness of students of the Faculty of Economics and Business, PGRI University Semarang, 4) Soft skills and Work Motivation of Students of the Faculty of Economics and Business, PGRI University of Semarang, 5) Internship experience and work motivation of students of the Faculty of Economics and Business, PGRI University Semarang, 6) Indirect influence of soft skills on work readiness of Faculty Students Economics and Business PGRI Semarang University through work motivation, 7) Internship experience and work readiness Students of the Faculty of Economics and Business, PGRI University Semarang through work motivation

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