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Academia Open

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Published by Universitas Muhammadiyah Sidoarjo

ISSN : - EISSN : 27147444 DOI : https://doi.org/10.21070/acopen

Core Subject : Economy, Humanities, Health, Science, Education, Agriculture, Art, Social,

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Academia Open is published by Universitas Muhammadiyah Sidoarjo published 2 (two) issues per year (June and December). This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This journal aims is to provide a place for academics and practitioners to publish original research and review articles. The articles basically contains any topics research or review. Academia Open is available in online version. Language used in this journal is Indonesia or English. Academia Open is an open access journal publishing scientifically accurate and valuable research across life, physical, social, and medical sciences.

Arjuna Subject : Umum - Umum

Articles 150 Documents

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Search results for , issue "Vol 8 No 1 (2023): June" : 150 Documents clear

Analyzing Content Promotion Strategies on a Marketplace: A Social Network Study Hafif Wisnu Wahyudi; Rita Ambarwati Sukmono
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to examine the user response to content promotion strategies on Bukalapak Marketplace, focusing on interactions related to discounts, free shipping, and cashback. Qualitative research methods were employed, using data collected from Twitter through data pulling and processed using Wordij and Gephi for data filtering. Social Network Analysis (SNA) with Crawl Data was applied to determine the map of interactions on the platform. The results revealed that user response varied across different promotional strategies and time periods. Specifically, the most frequent user response was observed for content promoting "free shipping" during 2020-2021, while "cashback" promotions were less often responded to. These findings have implications for marketers and platform managers in optimizing content promotion strategies to effectively engage users and enhance marketing outcomes. Highlights: User engagement: Analyzing the response of users to content promotion strategies on a marketplace platform using Social Network Analysis. Effective marketing tactics: Investigating the impact of different promotional approaches such as discounts, free shipping, and cashback on user engagement. Optimization for engagement: Identifying the most and least successful content promotion strategies based on user response and implications for enhancing marketing outcomes. Keywords: Content promotion, Marketplace platform, User response, Social Network Analysis, Marketing strategies

Social Network Analysis: User Responses to Lazada Marketplace Promotions Meynur Rohmah Ubaidillah; Rita Ambarwati Sukmono
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study employs qualitative research methods to measure and map user interactions with marketing promotional content on Lazada Marketplace, focusing on images related to vouchers, cashback offers, and flash sales. Data was collected from Twitter and analyzed using Wordij and Gephi to filter and process the data. Social Network Analysis (SNA) with Crawling Data was applied to determine user responses. The findings reveal the patterns of user interactions within the Lazada Marketplace, specifically in relation to vouchers, cashbacks, and flash sales. Furthermore, the study identifies the user response trends between 2018-2019 and 2020-2021, highlighting the marketing promotional content that received the most and least responses. Notably, the results indicate a significant user response to "cashback" marketing promotional content in 2020-2021, while user engagement with such content in 2018-2019 was relatively low. This study contributes to a better understanding of user behavior in response to marketing strategies and provides implications for optimizing promotional content on e-commerce platforms. Highlights: User engagement patterns: This study examines the interactions of Lazada Marketplace users with marketing promotional content, shedding light on the dynamics of user responses and engagement. Cashback effectiveness: The research identifies the effectiveness of "cashback" marketing promotional content, revealing the extent to which users respond to such offers during different time periods. Implications for optimization: The findings have practical implications for e-commerce platforms, providing insights into optimizing promotional strategies and content to enhance user engagement and maximize marketing effectiveness. Keywords: User Responses, Marketing Promotional Content, Lazada Marketplace, Social Network Analysis, E-commerce Platforms

Work Conflict, Workload, and Employee Performance in Retail: A Quantitative Study Vicki Dias Tatiningrum Kuncoro; Hasan Ubaidillah
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aimed to investigate the influence of work conflict, workload, and work stress on employee performance in a small and medium-sized retail business. The research employed a quantitative approach, utilizing hypothesis testing and involving a sample of 40 employees from UMKM Moana Daily Style. The analysis utilized correlation coefficient (R), classical assumption tests, and multiple linear regression in IBM SPSS Statistics version 26. The data were collected through a questionnaire using a Likert scale, with reliability and validity tests conducted. The findings revealed significant relationships between work conflict and employee performance, workload and employee performance, as well as work stress and employee performance. These results highlight the importance of managing work conflict, workload, and work stress to enhance employee performance in the retail industry. The implications of the study suggest the need for organizations to implement strategies that promote conflict resolution, workload management, and stress reduction to optimize employee performance. Highlights: The study examines the impact of work conflict, workload, and work stress on employee performance in the retail industry. Findings indicate significant relationships between work conflict, workload, work stress, and employee performance. The research emphasizes the importance of managing work conflict, workload, and work stress to enhance employee performance in retail organizations. Keywords: Work Conflict, Workload, Work Stress, Employee Performance, Quantitative Study.

Profitability, Liquidity, and Tax Aggressiveness: Corporate Governance in Consumer Goods Tyas Arifta Windasari; Santi Rahma Dewi
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative research investigates the relationship between profitability, liquidity, tax aggressiveness, and the moderating effect of corporate governance in consumer goods sector companies listed on the Indonesia Stock Exchange. A sample of 27 companies was selected using purposive sampling technique. The data was analyzed using the SmartPLS program, employing both outer and inner models. The study reveals that profitability significantly influences tax aggressiveness, while liquidity does not. Furthermore, the moderating variable of corporate governance does not have a significant effect on the relationship between profitability, liquidity, and tax aggressiveness. These findings contribute to the understanding of the factors influencing tax behavior in consumer goods sector companies and provide implications for policymakers, tax authorities, and corporate governance practitioners in designing effective strategies to manage tax aggressiveness. Highlights: Profitability significantly influences tax aggressiveness. Liquidity does not have a significant impact on tax aggressiveness. Corporate governance does not moderate the relationship between profitability, liquidity, and tax aggressiveness. Keywords: Profitability, Liquidity, Tax Aggressiveness, Corporate Governance, Consumer Goods

Decoding Millennial Financial Behavior: Factors Shaping Financial Management Nexus Nesia Odila; Wisnu Panggah Setiyono
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study investigates the influence of Financial Literacy, Financial Knowledge, Financial Attitude, Locus of Control, and Income on Financial Management Behavior among millennials in Sidoarjo City. Recognizing the prevalent lack of financial knowledge in this generation, we emphasize the pivotal role of individual financial conditions in fostering effective financial management for the future. Employing a quantitative approach, we collected data through questionnaires distributed to 100 respondents. The analysis was conducted using multiple linear regression with the PLS (Partial Least Squares) program. The findings reveal that Financial Literacy, Financial Knowledge, Financial Attitude, Locus of Control, and Income significantly affect Financial Management Behavior. Furthermore, the simultaneous impact of these factors on millennials' financial behavior is evident. This study sheds light on the complex interplay between various elements and provides valuable implications for financial education programs, policymakers, and individuals seeking to enhance their financial well-being in the ever-evolving financial landscape. Highlights: Financial Literacy: Understanding the impact of financial literacy on the financial management behavior of millennials in Sidoarjo City. Factors Influencing Behavior: Exploring the significant factors such as financial knowledge, attitude, locus of control, and income that shape the financial management behavior of millennials. Implications for Financial Education: Providing valuable insights for financial education programs, policymakers, and individuals to enhance financial well-being among the millennial generation. Keywords: Financial Literacy, Millennial Generation, Financial Management Behavior, Financial Knowledge, Locus of Control

Communication in Employee Productivity in Transportation Service Companies Dicky Aditya Septyawan; Hasan Ubaidillah
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

The purpose of this study is to know the communication in employee productivity. The company was examined by the author a company engaged in the field of providing goods delivery services. This research is a type of descriptive using quantitative methods. Data retrieval techniques are spreading questionnaires to 50 respondents who are employees of the driver at PT Djuta Cross Nusa. Analysis techniques that use the SPSS program (statistical program for social science) version 21 for Windows. The results of this study, namely communication have an important influence on the achievement of the success of the company, namely between employees of Driver and PT Duta cross Nusa. Highlights: Communication significantly impacts employee productivity in goods delivery services. Effective communication enhances the success of the company, particularly between drivers and PT Djuta Cross Nusa. Understanding the role of communication can lead to improved performance and operational efficiency in the delivery services industry. Keywords: Communication, Employee productivity, Goods delivery services, Descriptive study, PT Djuta Cross Nusa.

Store Atmosphere's Impact on Noodle Consumers' Purchasing Decisions Rini Ayu Agustin; Dewi Komala Sari
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This research aims to examine the impact of store atmosphere, food quality, and service quality on purchasing decisions within the context of the Noodle Kingdom in Sidoarjo. Employing a quantitative approach, data were collected from 100 customers who had purchased products from the Noodle Kingdom. The analysis employed multiple linear regression using the SPSS version 25 software. The findings of this study demonstrate that store atmosphere significantly influences perceived quality and subsequently affects purchasing decisions. These results shed light on the importance of creating a favorable store atmosphere to enhance consumer perception and drive positive purchasing behaviors. The implications of this study offer valuable insights for practitioners seeking to optimize store environments and boost customer satisfaction and loyalty within the global noodle industry. Highlights: Store atmosphere significantly impacts purchasing decisions. Noodle consumers' perceptions of store atmosphere influence their purchasing behavior. Understanding the influence of store atmosphere can help optimize marketing strategies. Keywords: Store atmosphere, Purchasing decisions, Noodle consumers, Influence, Insights.

Digital Governance Impact on Financial Reporting Timeliness: Company Characteristics Unveiled Reny Rahmawati; Slamet Harjatno
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to investigate the factors that influence the timeliness of financial reporting on the internet. By examining a diverse sample of companies, we explore the impact of various company characteristics on reporting timeliness, with a focus on Return On Investment (ROI) and Debt To Equity Ratio (DER). Additionally, we examine the role of the board of directors and the board of commissioners in shaping reporting timeliness. Our findings reveal that company characteristics have a significant effect on reporting timeliness, with the exception of ROI and DER. Furthermore, the board of directors is found to exert a substantial influence on reporting timeliness, whereas the board of commissioners does not exhibit a significant impact. These results shed light on the critical factors influencing financial reporting practices in the digital age and hold implications for regulators, investors, and practitioners seeking to enhance the efficiency and transparency of financial reporting processes on the internet. Highlights: Company characteristics influence reporting timeliness: The study examines how specific company characteristics impact the timeliness of financial reporting on the internet, providing insights into the factors that affect the efficiency of reporting processes. Board of directors' significance: The research highlights the significant role of the board of directors in influencing reporting timeliness, underscoring the importance of effective governance structures and decision-making processes within organizations. Limited impact of board of commissioners: The study reveals that the board of commissioners does not have a significant impact on reporting timeliness, emphasizing the need for further exploration of their role and responsibilities in financial reporting oversight Keywords: financial reporting, timeliness, internet, company characteristics, board governance

Tax Aggressiveness in Consumer Goods: Liquidity, Leverage, Earnings, and CSR Dynamics Mutiara Martaningrum; Sriyono Sriyono
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study explores the relationship between liquidity, leverage, earnings management, corporate social responsibility (CSR), and tax aggressiveness in the consumer goods manufacturing companies listed on the Indonesia Stock Exchange from 2015 to 2019. Employing purposive sampling and panel data regression analysis on secondary data from financial reports, the research aims to assess the individual and combined effects of these factors. The findings reveal that leverage and CSR exhibit a significant negative impact on tax aggressiveness, while liquidity demonstrates a negative effect. Moreover, earnings management is positively associated with tax aggressiveness, albeit not significantly. Simultaneously, the comprehensive analysis reveals that liquidity, leverage, earnings management, and CSR collectively influence tax aggressiveness. These findings provide valuable insights into the interplay between financial and non-financial factors in shaping tax strategies adopted by manufacturing firms, enabling policymakers, practitioners, and scholars to better understand and manage tax behavior in the corporate sector. Highlights: Liquidity and Leverage: The study reveals the negative impact of liquidity and leverage on tax aggressiveness, indicating that companies with higher liquidity and lower leverage tend to exhibit less aggressive tax behavior. Corporate Social Responsibility: The findings demonstrate that corporate social responsibility practices have a significant negative effect on tax aggressiveness, suggesting that socially responsible companies are less likely to engage in aggressive tax strategies. Earnings Management: While not significant, the positive association between earnings management and tax aggressiveness highlights the need for further examination of the complex relationship between financial reporting practices and tax behavior in manufacturing companies. Keywords: Tax Aggressiveness, Liquidity, Leverage, Earnings Management, Manajemen Laba, Corporate Social Responsibility

Analyzing Factors Affecting Employee Productivity: Training, Discipline, and Experience Dziki Nur Alif Fatul Anwar; Vera Firdaus
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study examines the relationship between training, discipline, work experience, and employee work productivity using an associative quantitative approach. A questionnaire was administered to 50 purposively sampled employees from PT. Prima Karya Teknik. The data were analyzed using SPSS version 22, employing validity and reliability tests, classical assumption tests, multiple linear regression, f-tests, t-tests, correlation tests, and determination tests. The results indicate that training, discipline, and work experience all positively and significantly influence employee work productivity. The findings suggest that investing in training programs, promoting discipline, and recognizing the value of work experience can enhance employee productivity. These findings hold implications for organizations seeking to optimize their workforce performance and foster a productive work environment. Highlights: Effective training programs positively impact employee work productivity. Maintaining discipline in the workplace enhances employee work productivity. Work experience plays a significant role in improving employee work productivity. Keywords: training, discipline, work experience, employee productivity, quantitative analysis.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Mochammad Tanzil Multazam

Contact Email tanzilmultazam@umsida.ac.id

Phone -

Journal Mail Official p3i@umsida.ac.id

Editorial Address Universitas Muhammadiyah SIdoarjo, Majapahit 666 B, Sidoarjo, Jawa Timur, Indonesia

Location Kab. sidoarjo, Jawa timur INDONESIA

Abstract

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Abstract

Abstract

Contact Name
Mochammad Tanzil Multazam

Contact Email
tanzilmultazam@umsida.ac.id

Phone
-

Journal Mail Official
p3i@umsida.ac.id

Editorial Address
Universitas Muhammadiyah SIdoarjo, Majapahit 666 B, Sidoarjo, Jawa Timur, Indonesia

Location
Kab. sidoarjo,

Jawa timur

INDONESIA