cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
andri.ardhiyansyah@nusaputra.ac.id
Phone
+6282267999947
Journal Mail Official
bisnisman@nusaputra.ac.id
Editorial Address
https://bisnisman.nusaputra.ac.id/about/contact
Location
Kab. sukabumi,
Jawa barat
INDONESIA
Jurnal Bisnisman : Riset Bisnis dan Manajemen
Published by Universitas Nusa Putra
ISSN : 26864789     EISSN : 26860473     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau pengembangan konsep yang berkaitan dengan bidang-bidang manajemen dan bisnis, seperti : Organisasi, Manajemen Sumber Daya Manusia, Pemasaran, Kewirausahaan, Manajemen strategik, Manajemen Operasional dan Manajemen Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
 1 
Search results for , issue "Vol 2 No 2 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen" : 6 Documents clear
Strategi Promosi Aplikasi Motorku Express Berdasarkan Analisis SWOT Lusiana, Indah; Novitaningtyas, Ivo
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 2 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v2i2.24

Abstract

Nowadays digital technology provides benefits for the business development process in a company. Astra Motor Kedungsari Magelang also utilizes digital technology through the Motorku Express application service. This service is a form of appreciation for all Astra Motor Kedungsari Magelang customers. However, not all customers know the usefulness of the Motorku Express application. Therefore Astra Motor Kedungsari Magelang requires a strategy to promote the Motorku Express application to customers in order to increase the effectiveness of the application utilization. This study aims to analyze the strengths, weaknesses, opportunities, and threats of the Motorku Express application based on SWOT analysis to formulate a promotion strategy. This research is a qualitative descriptive study that uses interviews, observation, and literature review as a method of data collection. The results of the SWOT analysis show that the formulation of strategies that can be applied is the WO strategy by increasing promotion strategies using mass selling by utilizing social media such as WhatsApp, Instagram, Twitter, Facebook, Line, E-mail, radio, television, and Youtube as promotional tools, conducting sales promotion strategies by giving discounts or even free service discounts by using the Motorku Express application for one year specifically to purchase a motorbike at Astra Motor, attend events for promotion, free shipping costs to attract consumers and offers purchasing programs every month.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Pelanggan PAM PT. Watertech Estate Cikarang Bakti, Rizal; Perkasa, Edu Mantara
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 2 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v2i2.27

Abstract

The type of research carried out using a quantitative approach with the research method used is survey research using questionnaires as a means of collecting basic data. The data analysis model used is multiple linear regression analysis. To determine the sample to be used, the researcher used incidental sampling techniques. The regression test results show that the Adjusted R Square value is 0.491 or if it uses a percentage of 49.1%. This means that the independent variable or independent variable, namely product quality, service quality, and price together (simultaneously) affects the dependent variable or dependent variable, namely customer satisfaction by 49.1% while the remaining 50.9% is influenced by other variables that are not included in this study. While the results of the F test show that simultaneously the variable quality product, service quality, and price have a positive and significant effect on the variable customer satisfaction with the results of the calculated F value of 32.855 greater than the F table which is 2.700. The results of the t-test show that the product quality variable gets at a value of 2.467, the service quality gets at a count of 3.368 and the price gets a value of 4.088 t where the t table value is 1.985. So partially the product quality, service quality, and price variables have a positive and significant effect on customer satisfaction PT. Watertech Estate Cikarang.
Pengaruh Pelatihan dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Dinas XYZ Septyandi, Chandra Budhi; Susanto, Eko
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 2 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v2i2.29

Abstract

The background of this research is the decrease in employee performance. The issue should be addressed immediately because the optimal and standardized employee performance is important and can support the achievement of organizational goals. This study aims to determine the effect of training and work discipline on employee performance in the XYZ Office. The object that becomes the unit of analysis in this study were employees of the XYZ Office. The type of research used is descriptive, derivative, and the method used is an explanatory survey with a research sample of all units of analysis (population) that is 145 employees of the XYZ Office. The data analysis technique used is multiple linear regression using SPSS 23.0 computer software. Based on the results of the study can be seen that training and discipline work simultaneously and partially have a positive effect on employee performance.
Strategi Mempertahankan Keunggulan Kompetitif PT Jayamandiri Gemasejati - Sukabumi Mansur, Umar; Zulfikri, Agung
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 2 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v2i2.31

Abstract

Jayamandiri Gemasejati is a company engaged in the Yamaha Motor and Spare Parts Sales Industry. This study aims to describe how the method used in this study is a descriptive method using a descriptive approach. Analysis of research data was carried out by identifying various internal and external factors through PT Jayamandiri Gemasejati's IFE, EFE, and SWOT matrix analysis. The identification and mapping of the key factors of the IFE and EFE matrices indicate that PT Jayamandiri Gemasejati is in a strong position and can well take advantage of opportunities and deal with existing threats with the strength they have, where Total IFE shows 2.69 and Total EFE shows 3,22 which indicates a strong internal and external position.
Strategi Pengumpulan Zakat Profesi Pegawai Negeri Sipil Priyana, Yana
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 2 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the lack of awareness of Civil Servants (PNS) to carry out the obligation to pay professional zakat, even after the BAZNAS conducted socialization to related agencies. The purpose of this research is to Analyze the Strategies of Collecting Professional Civil Servant Zakat in Amil Zakat Board in Sukabumi City. This research is based on field data using a descriptive qualitative approach. Data collected using observations, in-depth interviews, and documentation studies. This research found that there is a strategy used by BAZNAS in the management of professional zakat through socialization. Through socialization, BAZNAS immediately went to the field to visit the muzzaki candidates who were focused on civil servants (Civil Servants) through related agencies. As for the collection, the community comes directly to the BAZNAS office or can also be transferred to the BAZNAS account. In this study also found constraints faced by BAZNAS in carrying out management, especially professional zakat, namely the civil servants assume that civil servants' salaries do not meet Nishob, not calculated with benefits. After joining the basic wage with the allowance, the civil servant reaches Nishob to pay the zakat of the profession.
Strategi Pengumpulan Zakat Profesi Pegawai Negeri Sipil Priyana, Yana
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 2 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v2i2.95

Abstract

Penelitian ini dilatar belakangi oleh kurangnya kesadaran Pegawai Negeri Sipil (PNS) untuk melaksanakan kewajiban membayar zakat profesi, bahkan setelah pihak BAZNAS melakukan sosialisasi terhadap instansi terkait. Adapun tujuan dari Penelitian ini adalah untuk Menganalisis Strategi Pengumpulan Zakat Profesi Pegawai Negeri Sipil di Badan Amil Zakat Kota Sukabumi. Penelitian ini disusun berdasarkan data lapangan yang menggunakan pendekatan kualitatif jenis deskriftif. Data yang dikumpulkan dengan menggunakan Observasi, wawancara mendalam, dan studi dokumentasi. Penelitian ini menemukan bahwa terdapat strategi yang digunakan BAZNAS dalam pengelolaan zakat profesi yaitu melalui sosialisasi. Melalui sosialisasi BAZNAS langsung terjun ke lapangan untuk mendatangi calon muzzaki yang di fokuskan pada PNS (Pegawai Negeri Sipil) melalui Instansi-instansi terkait. Sedangkan untuk pengumpulannya yaitu masyarakat datang langsung ke kantor BAZNAS atau juga bisa melalui transfer ke rekening BAZNAS. Pada penelitian ini juga menemukan kendal-kendala yang dihadapi BAZNAS dalam melakukan pengelolaan, terutama zakat profesi yaitu Para PNS beranggapan bahwa gaji PNS tidak memenuhi Nishob, tidak di hitung dengan tunjangannya. Setelah di gabung gaji pokok dengan tunjangan, maka PNS mencapai Nishob untuk membayar zakat profesi.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2020 2020


Reset
Filter By Issues
All Issue Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 3 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 2 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 2 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 3 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 2 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 1 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 1 No 2 (2019): Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 1 No 1 (2019): Jurnal Bisnisman : Riset Bisnis dan Manajemen More Issue