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International Journal of Glocal Tourism
Published by Catuspata Press
ISSN : 27749614     EISSN : 27749606     DOI : -
Core Subject : Humanities, Science, Education, Art, Social, Engineering,
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation
International Journal of Glocal Tourism is a double-blind peer-reviewed electronic journal managed and published by Catuspata Press in March, June, September, and December. It was first published in September 2020. This interdisciplinary journal is intended to develop mutual understanding and scientific discourses on tourism as an ongoing global-local process.
Arjuna Subject : Umum - Umum
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 4 (2021): International Journal of Glocal Tourism - December 2021" : 6 Documents clear
Marketing Mix Strategies to Increase Revenue of Le Vista Restaurant, Chamonix, France Putu Zara Chandika Devi; Ni Nyoman Triyuni
International Journal of Glocal Tourism Vol. 2 No. 4 (2021): International Journal of Glocal Tourism - December 2021
Publisher : Catuspata Press

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Abstract

Purpose: This research aims to determine how is the implementation of the marketing mix strategies and to determine the right and effective marketing strategies to be implemented in increasing revenue of Le Vista Restaurant, Alpina Hotel & Chamonix, France. Research methods: This research was done at Le Vista Restaurant, Alpina Hotel & Spa Chamonix, France. Its data were collected through observation, interviews, documentation, and questionnaires. They were analyzed using SWOT analysis and QSPM analysis techniques. Findings: There are internal and external factors that influence marketing strategies in increasing revenue at Le Vista Restaurant, Alpina Hotel & Spa Chamonix, France. Based on the results of the IFAS analysis, the main strength is the easy access to go to Le Vista Restaurant from city centre or tourist destination in Chamonix area, while the main weakness is the service from staff to customers at Le Vista Restaurant. Based on the EFAS analysis, it is known that the main opportunity is the influence of customer expenditure pattern that affect the selection and purchase of products, while the main threat faced was local government regulations in the Covid-19 situation. Implications: The results of the IE put the company in the position of Growth Strategic (Cell II). SWOT analysis resulted in 8 strategies, obtained 3 priority marketing strategies and have been calculated through the QSPM with a total TAS of 332.76, 216.53, and 210.86 as follows prioritizing guest satisfaction by providing benefits such as providing satisfying service and affordable prices offered according to the experience gained, organizing special sales and marketing departments for Le Vista Restaurant, and adding product variants for restaurants such as creating packages for customers and innovating by creating different products according to the season in France.
Implementation of Balinese Cultural Values to Increase Guest Satisfaction Merry Dwika Larasati Zaluchu; I Gede Mudana; I Putu Sudira; Ni Wayan Ardini
International Journal of Glocal Tourism Vol. 2 No. 4 (2021): International Journal of Glocal Tourism - December 2021
Publisher : Catuspata Press

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Purpose: The purpose of this research is to find out the extent of the Balinese cultural values implemented to the products and facilities to increase guest satisfaction and the influence of the implementation of Balinese cultural values to products and facilities to increase guest satisfaction in Ayodya Resort Bali, Indonesia. Research methods: Data were collected using distributed questionnaires to the 65 of in-house guests of Ayodya Resort Bali, then analyzed using multiple linear regression analysis. Findings: The Balinese cultural values to products and facilities at Ayodya Resort Bali is well implemented to increase guest satisfaction. The result of multiple regression analysis shows that the implementation of Balinese cultural values to products and facilities simultaneously and partially influences positively to increase guest satisfaction in Ayodya Resort Bali. Implications: This research is expected to be useful as an evaluation and consideration in maintaining and improving the implementation of Balinese cultural values to products and facilities in Ayodya Resort Bali.
Design of the National Gallery of Indonesia at the New Capital of Indonesia in East Kalimantan Rafli Alfiano; Yuke Ardhiati
International Journal of Glocal Tourism Vol. 2 No. 4 (2021): International Journal of Glocal Tourism - December 2021
Publisher : Catuspata Press

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Abstract

Purpose: Coinciding with the decision of the President of the Republic of Indonesia to move the capital city of Indonesia to East Kalimantan, this paper was written for the purpose of ideally designing National Gallery of Indonesia (Galeri Nasional Indonesia or GNI) which is complete/integrated, representative, artistic, and has attractiveness as a tourist spot and recreation area. Research methods: Data collection in the design uses online data collection in order to obtain site data and also existing conditions based on the results of the Nagara Rimba Nusa competition. From this, data and analysis of the design are obtained which are then processed into a design concept. Findings: The design concept of the National Gallery of Indonesia in the new capital of Indonesia in East Kalimantan is combined with the design theme from Charles Jencks resulted in a building composition based on the analysis and also the previous concept. The composition of the gallery building mass resulting from the analysis and the theme of “multivalence” produces a unique building form with various philosophical meanings. Implications: The final result of the design process produces concepts, working drawings as well as the 3D rendering of the design.
The Urban Elements’ Visual Attractiveness of Tugu Pal Putih as Yogyakarta City Tourist Spot Agus S. Sadana
International Journal of Glocal Tourism Vol. 2 No. 4 (2021): International Journal of Glocal Tourism - December 2021
Publisher : Catuspata Press

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Purpose: This study aims to determine the attractiveness of Tugu (Tugu Pal Putih) as a leading tourist attraction in the current situation of Yogyakarta City space. Research methods: Tugu Pal Putih is at the main road intersection of Yogyakarta City, Indonesia. It has tangible and intangible aspects developed as a research instrument. Data was collected quantitatively using a questionnaire that was compiled based on the characteristics of the object using the semantic differential technique and calculated using Microsoft Excel software. Findings: The vigorous concept of the Tugu as a part of the philosophical axis of Yogyakarta can strengthen the tourists' minds and needs to increase its capacity to give the tourists an experience to feel the philosophical axis. Implications: The study has a beneficial impact on planning the tourists' flow in observing the Tugu. It needs the maintenance of existence as a Yogyakarta cultural symbol and a valuable world cultural heritage that is amazing for tourism
Adaptive Reuse Practice in The Mosque of Sang Cipta Rasa Cirebon, West Java (Actualizing Religious Tourism) Ashri Prawesthi D; Adrianto Ibnu; Ega Adhisty; Tea Gita
International Journal of Glocal Tourism Vol. 2 No. 4 (2021): International Journal of Glocal Tourism - December 2021
Publisher : Catuspata Press

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Purpose: The study aims to identify the existing practice of adaptive reuse of The Mosque of Sang Cipta Rasa Cirebon, West Java, Indonesia, to actualize the destination of religious tourism. Research methods: The Mosque of Sang Cipta Rasa Mosque as a case study was undertaken with the following instruments: interviews with the Building Authorities, on-site observations of the building conditions, literature search on the previous conservation reports. Findings: The findings suggest improvements on conservation practices by highlighting the discrepancies of the existing heritage building control procedures and requirements. It facilitates the local building authorities to formulate new systematic and transparent conservation guidelines. Implications: An Adaptive-Reuse is one of the ways to preserve the heritage building. The government can be implied this model as a policy to preserve their heritage buildings.
Water Empowerment and Conservation for Sustainable Ecotourism (The Case of Bali Jungle Camping) Fajar Yualida Isti Koma
International Journal of Glocal Tourism Vol. 2 No. 4 (2021): International Journal of Glocal Tourism - December 2021
Publisher : Catuspata Press

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Purpose: The purpose of this study was to determine the extent of water empowerment activities carried out by Bali Jungle Camping in Tabanan Regency, Indonesia, in order to establish sustainable ecotourism. Research methods: The study uses a qualitative descriptive method with data collection techniques of observation and documentation. Findings: Bali Jungle Camping has good natural potential to be developed into sustainable ecotourism. In its operation which lasted approximately 4 years, the development was carried out based on environmental sustainability and empowerment of the surrounding community. Implications: Bali Jungle Camping has made several efforts in empowering water but still has several task points towards sustainable ecotourism

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