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Muhamad Nanang Suprayogi
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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 16 Documents
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Search results for , issue "Vol. 2 No. 1 (2020): BECOSS" : 16 Documents clear
Pengaruh Reputasi Terhadap Minat Beli Produk Skincare di Shopee Cindy Ayu Agustin; Gracia Reveria Hellianto
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6050

Abstract

Technological developments have caused changes in consumer shopping behavior from offline to online which has led to the emergence of various types of online marketplace platforms. In this study, we will discuss the impact of seller's reputation, quality of seller services, and customer trust on interest in buying cosmetic products at Shopee. This research is an associative quantitative research with survey method through questionnaires as the main instrument. The results showed that there was a relationship and significant influence between reputation, quality of service sellers, and customer trust on buying intention on skincare product at Shopee.
Komunikasi Antarpribadi pada Pasangan Suami Istri Muda yang Istrinya Tetap Bekerja Giovani Anggasta Setiawan
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6061

Abstract

This study aims to be able to find facts and the right way to behave and communicate interpersonally for newly married couples especially for wives who continue to work. This study uses a qualitative descriptive research method that is a study that describes the object of research based on field studies that are able to show the facts. Researchers get data sources through informants or resource persons, namely young couples newly married. Data is divided into 2 namely primary data and secondary data. Primary data through interviews with sources, secondary data through books, internet, & journals. Several previous studies stated that the lower the level of work conflict, the higher the level of marital satisfaction of a couple. The results of this study indicate that the process of interpersonal communication between newly married couples is very important. In this day and age an objection for a wife can still work to be something that is relative / dependent on each individual. There is nothing that determines that a wife works is a wrong thing. Responding to this, there are 3 things that can be done to maintain the quality of communication between the husband and wife, namely: 1. Understand & fulfill their respective roles in the family, 2. Establish the order of priorities for activities that will be the responsibility of the family, 3. Develop a strategy for interpersonal communication after the two agree on what kind of activities will be undertaken during a married life.
Rancangan “Wonderful Indonesia” Sebagai Branding-Destination Dewi Kumoratih
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6062

Abstract

The aim of this paper is to examine Indonesia’s latest branding-destination, “Wonderful Indonesia”. This study attemps to find the missing link between what the country is trying to communicate, represented by the logo of its destination brand, and how this logo is perceived by its audience. Furthermore, in conjunction with its campaign, it is also important to discover whether design as a discipline, plays a major role in the strategic planning of the nation’s grand-design. Required data of logo implementation and distribution were collected through online media as well as above the line and below the line media. The method used is based on qualitative research dan data was examined through art history, visual communication design dan marketing approaches. The outcome suggests that the Ministry responsible for tourism needs to re-evaluate its branding strategy in a more strategic basis due to its lack of consistency in terms of implementations and communications.
Pengaruh Integrasi E-Book Interaktif pada Kegiatan Belajar Mengajar Sains Fransiska Astri Kusumastuti
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6063

Abstract

This study aims to see the effectiveness of the use of interactive e-book on student performance. Other than that, this study also discusses the integrating of interactive e-book into science learning activity, so that it can provide learning evaluation as material for e-book development in future studies. This study conducted in quasi-experimental pre-test post-test control group design. 88 students that are involved in this study were selected randomly of two classes from eight classes, and grouped into experiment and control class to see the effectiveness of using interactive e-book in science learning activities. Independent t-test was used to find out the effectiveness of the interactive e-books, and questionnaire was used to see student perceptions of interactive e-book that have been used in the science learning activity. From the Wilcoxon test, found that probability value (p)obtained was 0.000 (p<0.05). This result showed that each class showed significant difference in learning outcomes, where the experimental class get better than the control class. This finding also supported by the results of the questionnaire that students in experimental class has better learning experiences than students in control class.
Capital Structure, Profitability, Firm Size and Corporate Tax Avoidance: Evidence from Indonesia Palm Oil Companies Ilham Condro Prabowo
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6064

Abstract

This study aims to provide empirical evidence about the effect of capital structure, profitability and firm size on coporate tax avoidance. The dependent variable used in this study was tax avoidance proxied by the effective tax rate (ETR), and the independent variable was capital structure (DER), profitability (ROA), and firm size. The population in this study were palm oil companies listed on the Indonesian Stock Exchange for the period 2007-2018. The samples consist of 4 palm oil companies by using purposive sampling method. The analysis technique used in this research was multiple linier regression analysis. The result shows that capital structure and profitability have positive effect on tax avoidance, while firm size have no effect on tax avoidance.
Personal Branding Digital Natives di Era Komunikasi Media Baru (Analisis Personal Branding di Media Sosial Instagram) Oryza Devi Salam
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6070

Abstract

The nature of humans in their lives is to carry out communication activities. An individual can be said to communicate with other people if both have an understanding of the meaning of the message conveyed in their interactions. The progress of information communication technology provides an opportunity for individuals to interact more easily through the internet. In 2017, the number of internet users in Indonesia was recorded at 143.26 million, or 54.68 percent of Indonesia's total population. This number increased compared to the previous year, namely in 2016 which was recorded at 132.7 million. Of the numbers recorded, 130 million of them are active on social media in term of New Media Communication, or noted as information technology-based communication, makes social media as primary chosen for individuals interacting socially in cyberspace. This study aims to analyze how the personal branding forming in social media instagram refer to eight laws of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. The best personal branding must be meets on these eight laws. The type of research conduct as qualitative descriptive, which the method is case study. The data used are primary data from interviews with selected informants and secondary data: documents in the form of photos and texts of digital natives on their Instagram. The data were analyzed by data reduction, data display by arranging it according to the pattern and then verification that is drawing the conclusion to answer the research question. Refer to the results of the study, the conclusion is personal branding of digital natives on Social Media Instagram need to be manage to meet all eight laws of personal branding.Keywords: Communication, Digital Natives, New Media, Social Media
Commodification of Local Culture In Cigarette Commercials: Semiotic Analysis On Dji Sam Soe Commercial “Mahakarya Indonesia 2016” Emmanuel Putro Prakoso
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6071

Abstract

Being restricted directly displaying cigarettes on commercials forces cigarette manufacturers and creative teams to work hard to create a cigarette commercial that can attract consumers’ attention. This is the reason why many cigarette manufacturers show scenes laden with local culture elements in their commercials as an effort to bring their products closer to the consumers. Local culture-themed commercials beginning to bloom on the television aim not only to preserve Indonesian local cultural values but also to protect them from being claimed by other countries. This research aims to get an overview of an alleged exploitation of Sumbawa local culture in Dji Sam Soe cigarette commercial Mahakarya Indonesia 2016 version. The research method used here is semiotic analysis with approaches from Roland Barthes, which are linguistics and connotative and denotative iconic message. Several vital scenes indicate practices of exploitation of Sumbawa local culture in the advertisement. These practices of local culture exploitation are marked by the emergence of scenes where Sumbawa people work together to build boats and houses (denotation), a long-time characteristic of Indonesian society, along with verbal and written message (linguistics) shown through the back sound of a man saying,“From the youths to the elders, to the youths.”and “One Nusantara collaborate to create an effort in which equal burden is bore on the shoulders!”.These sentences send both denotative and connotative messages that are important to be analyzed further.
Analisa Semiotik Terhadap Ragam Hias Rumah di Daerah Between Two Gates, Kampung Alun-Alun, Kotagede John Felix
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6072

Abstract

Indonesia consists of diverse cultures that have interesting backgrounds. One of them is Javanese culture which until now can be seen through one of them is decorative ornaments from several old houses in the Kotagede area of Jogjakarta. Traditional artists express aesthetic values and communicate messages through the design of house ornaments. This research attempts to read the message implied through home decoration in Kotagede, Jogjakarta with the semiotic method. When traditional artists make decorative ornaments, it seems he is giving a message through visual images or carving. This message seems to originate from their view of life as a result of their interaction with the environment which gives them a way to not only survive but also develop.
Acculturation in Culture Site Kelenteng Cu An Kiong - Lasem Viewed from Architectural and Decoration Angle Randy Indra Pradhana; Ananda Dianti; Agnes Paulina
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6075

Abstract

The entry of the influence of various foreign cultures in Indonesia can be seen in various aspects of cultural products. One of the things we can see is that there are a lot of cultural sites built in various regions that are influenced by foreign cultures. Cu An Kiong Temple in Lasem, Central Java is one of them. The research proposed in this proposal has a specific target to examine more deeply the influence of Chinese culture which is applied in the architectural style of the Cu An Kiong temple cultural site, with a long-term goal of cultural preservation in Indonesia which has experienced acculturation with local local culture. The research method was carried out by direct observation at the location, visual documentation and making notes about the architectural style used, and using literature
Lahir dan Berkembangnya Trend Instagram Brow di Industri Kecantikan Maria Margaretha Earlene
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6076

Abstract

An eyebrow makeup trend called Instagram Brow (InstaBrow) with 253,388 #instabrows uploads and 35,572 #instabrow uploads on Instagram. This study analyzes the background and definition of instabrow. The Netnography method used for this qualitative research because of its relation to the internet and ethnography (Kozinets, 2010). The data collection is done through the Sprinklr application, as well as observations on Instagram uploads, and the involvement of researchers as beauty influencers on Instagram. Discourse Analysis is used to compare the data with interview articles on popular news media websites about annual eyebrow trends. Instabrow is influenced by the method of eyebrow formation with the Golden Ratio principle from Anastasia Soare. Anastasia Beverly Hills (ABH), her makeup brand, though it doesn’t promote #instabrows, ABH is often mentioned along with the hashtag. Beauty businesses that promote the term “Instabrow” are Microblading services, provide semi-permanent eyebrows the consumer desire. The goal is for consumers who want beautiful eyebrows without having the need to waste time or energy every day. Celebrities such as Kylie Jenner with her distinctive eyebrow makeup helped with the popularity of Instabrow. Jenner now benefits from the trend by launching a variety of her eyebrow makeup products. Many professional makeup artists predicted the end of the instabrow trend since 2014, while even now the trend has not yet ended. Variations began to emerge, but the instabrow trend remains, even reached its peak in September 2018. The main reason makeup enthusiasts love it is how it is attractive in photos. The results of this study are expected to provide an overview of the beauty industry regarding the phenomenon of instabrow trends on Instagram.

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