cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Wira Bharata
Contact Email
wrbharata@fisip.unmul.ac.id
Phone
+6281218880540
Journal Mail Official
adbisnis.unmul@gmail.com
Editorial Address
3rd Floor, Faculty of Social and Political Siences Department of Bussines Administration Jl. Muara Muntai Kampus Gn. Kelua Samarinda 75411
Location
Kota samarinda,
Kalimantan timur
INDONESIA
Jurnal Administrasi Bisnis FISIPOL UNMUL
Published by Universitas Mulawarman
ISSN : 23555408     EISSN : 23555416     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis FISIPOL UNMUL is a journal that publishes current original research on business studies using an interdisciplinary perspective. This publication contains various scientific writings in the form of research results, theoretical and conceptual studies, practical applications from academics and business practitioners. The following are suggested areas of interest: Marketing Management Information System Human resources Entrepreneurship Operation Management Consumer Behavior Financial Strategic Management Taxation Corporate Governance Auditing Business Ethics Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 8, No 1 (2020): Jurnal Administrasi Bisnis" : 10 Documents clear
PENGARUH KUALITAS PRODUK HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN NESMILO DI SAMARINDA Rabiah Rabiah
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.3259

Abstract

This study aims to examine the effect of product quality, price and sevice quality on costumer satisfaction Nesmilo restaurant in Samarinda. The population in this study were consumers in Nesmilo restaurants with a total sampel of 80 respondents. Data collection techniquess were carried out by observaction, interviews, documentation and questionnaires. Analysis tools used validity test, reliability test, classic assumption test, multiple linear regression analysis and hypothesis testing with spss version 22. The results of this study indicate that product quality, price and service quality simultaneously have a positive effect on customer satisfaction. The results of this study also indicate that product quality partially has a significant negative effect on customer satisfaction. The variable price partially has no effect on customer satisfaction, then the service quality partialy has a positive and significant effect on customer satisfaction and the most influential variable on customer satisfaction is sevice quality.
PENGARUH KUALITAS PELAYANAN DAN SUASANA RESTO TERHADAP KEPUTUSAN PEMBELIAN PADA CAFÉ AND RESTO SUGAR RUSH DI BONTANG Dinda Andriani
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.2952

Abstract

The research talk about The effect of Services Quality and Store Atmosphere to purchase decision, that has been done service quality and store atmosphere change to purchase decision available at Sugar Rush hasn’t been complete that visitor target.Analysis tool that being used is validity test, reliability test, classic assumption test, multiple regression analysis, F test, T test, and most influence variable test. The result of F test (simultaneous) shows that service quality and store atmosphere significant simultaneously influence to purchase decision. This proved by sig Fvalue = 0,000 < α 0,05. In result of T test (partial) variable service quality significant partially influence to purchase decision, this proved by sig Tvalue = 0,000 < α 0,05 and variable T test result that store atmosphere partially not influence significant with purchase decision, this proved by sig Tvalue = 0,059 > α 0,05. Which most influence is service quality with strandardized coefficients beta value 0,556. This research conclude that service quality and store atmosphere simultaneously significant to purchase decision, as for more effective variabel which is service quality. Advice that can be given to company is add more employee so there’s more clear task and fast service, add additional facility such as wifi and live music and make improvement with parking space and restaurant sign.
IMPLEMENTASI PROGRAM KESELAMATAN DAN KESEHATAN KERJA TERHADAP PRODUKTIVITAS TENAGA KESEHATAN PADA RSUD dr. SAYIDIMAN MAGETAN Wahna Widhianingrum; Premi Wahyu Widyaningrum; Ranti Kurniasih
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.3302

Abstract

Abstract should The purpose of this study was to determine whether there is an influence of the application of occupational safety and health to the productivity of health staff at RSUD dr. Sayidiman Magetan. The data used in this study were obtained from a questionnaire (primary) and several observations and direct interviews with health staff at RSUD dr. Sayidiman Magetan. The analysis technique used is multiple regression analysis using the hypothesis test, namely the F test and the T test. This research will later be used as one of the scientific developments in the field of management, especially in the field of human resources. From this study it can be concluded based on statistical tests that overall occupational safety and health variables (simultaneous-F tests) have a positive effect on the productivity variables of health workers.
PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN RUNNING KOREAN STREET FOOD DI MALL PLAZA MULIA SAMARINDA Nurul Qomariah
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.3153

Abstract

The purpose of this research is to know the variables consisting of Word of Mouth and Brand Image are simultaneously, partially, and dominant against purchasing decisions on Running Korean Street Food in Samarinda. The study uses Word of Mouth theory with five indicators, namely Talkers, Topics, Tools, Taking Part, and Tracking. Then the Brand Image theory with three indicators, namely corporate image, product image, user image. Purchasing decision theory, namely with five indicators of introduction of needs, information retrieval, alternative evaluation, purchasing decisions, post-purchase behavior. Using quantitative descriptive research method is research using survey through questionnaire. The population in this study was the consumer who came to Running Korean Street Food in Samarinda. Sampling techniques using non-probability sampling technique is Simple Random Sampling with a sample number of 100 respondents. This research is a quantitative study. The analytical techniques used are multiple linear regression analyses with SPSS version 25 applications. The results of this study show that from the results of the F test tally it can be stated that Word of Mouth and Brand Image are of significant effect simultaneously or simultaneous to purchasing decisions. From the results of test counting T can be stated that between Word of Mouth and Brand Image. Brand Image is a partially significant variable of influence on purchasing decisions on Running Korean Street Food in Samarinda. 3). From the dominant test result is known that the variable Brand Image is a variable that is dominant influence on the purchase decision on Running Korean Street Food with a value of counting T 4,889 and the value of Sig. 0.000 or smaller than 0.05.
PENGARUH PROMOSI TERHADAP TINGKAT HUNIAN KAMAR PADA MESRA BUSINESS DAN RESORT HOTEL DI SAMARINDA Andini Indria Sari
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.3270

Abstract

Promotion activities carried out by a company are a combination of the variables contained in the promotion mix, these variables include advertising, direct sales, sales promotion, publicity and word of mouth. The purpose of this research is to test and analyze the effect of the promotion of room occupancy rates at the Mesra Business and Resort Hotel in Samarinda. Promotion (X) is an independent variable while Occupancy Rate (Y) is a dependent variable. Primary data were obtained by conducting interviews with 70 respondents using a questionnaire. Secondary data obtained by conducting field observation. Data were analyzed using a simple linear regression method with the help of SPSS statistical software version 23. The result showed that the promotion variables consisting of advertising, direct sales, sales promotion, publicity and word of mouth simultaneously had a significant effect on room occupancy rates. Mesra Business and Resort Hotel should increase their promotional activities through the internet, be it the official website or existing social media. Wich can be accessed anytime, anywhere.
PENGELOLAAN DAYA TARIK WISATA PULAU KUMALA OLEH DINAS PARIWISATA KABUPATEN KUTAI KARTANEGARA Bhatari Lolita Pratiwi
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.2990

Abstract

This research project is being studied at kutai kartanegara district by tourist attraction kumala island. The purpose of writing this essay is to identify and describe the management of tourism services in kumala district kutai kartandistrict and also to identify the obstacles -- obstacles which the tourism service deals with in kumala island tourist management in kab. Kutai Kartanegara. The focus of the study in this study is of attraction, ability, facilities and obstacles faced by the tourism service in the management of kumala island tourist attractions at kab. Kutai Kartanegara.The kind of research used is qualitative descriptive. Data collection techniques are done in literature and field research consisting of observations, interviews, and documentaries, whereas the informants who were taken purposive sampling and accidental sampling.Studies show that the tourism service has achieved management according to its duties and functions in managing the tourist attractions of island kumala, this is indicated by implementation of the 3 (3) indicators taken from its service one area of the tourism service that they are partly accomplishing, But they have constraints that are, in fact, the lack of budget that's keeping them in the sense that their management is somehow hampered and not maximum.
PENGARUH PERIKLANAN TERHADAP KUNJUNGAN WISATAWAN PADA DESTINASI WISATA LADANG BUDAYA TENGGARONG Yasintha Eka Rimbawati
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.3227

Abstract

Tourism marketing is one of the most important activities for the order market a product. Every company will do marketing with different ways and cconcepts to attract people’s attention. Advertising becomes one of the important promotion methods for PT. Wahana Ladang Budaya to increase tourist visits. The purpose of this study is to analyze whether promosi (X) affect the level of kunjungan wisatawan (Y) on Ladang Budaya Tenggarong attractions. This type research is quantitative research. Data in obtain sourced from people who visit Ladang Budaya Tengarong attractions by taking a sample of 100 people and the data obtained is sourced from the manager of the Ladang Budaya Tenggarong attractions, with data collection techniques, namely literature study and field studies consisting of questionnaire techniques that have been tested for validity and its reliability. This research method uses simple linear regression analysis method. The results of data processing showed that the results of the regression equation were not experiencing data abnormalities or can be said to be normal data. Results statistical testing shows that the promosi variable has a positive effect to the level of kunjungan wisatawan. T test results indicate that the promosi variable (X) Partially significant effect on the level of kunjungan wisatawan to revisiting the tourism object of the Ladang Budaya Tenggarong. Sugesstions to the manager of the Ladang Budaya Tenggarong is that can continue to improve existing promotions, so that the community can be more get to know more and can follow the latest news about Ladang Budaya attractions.
PENGARUH PENGAWASAN TERHADAP KINERJA PEGAWAI PADA BADAN PERIJINAN DAN PENANAMAN MODAL DAERAH PROVINSI KALIMANTAN TIMUR DI SAMARINDA Abdul Malik
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.2991

Abstract

The purpose of this study was to determine the effect of supervision on employee performance at the Regional Licensing and Investment Board (BPPMD) of East Kalimantan Province in Samarinda. This research was conducted using a simple regression analysis tool to find the regression equation. Then to see the level of influence used Pearson product moment correlation coefficient. Then to determine the size of the contribution or influence is used next formula determinant coefficient for hypothesis testing is done by comparing the value of rcount with the value of rtable. The results of this study produce the following equations and values. Obtained a regression equation Ŷ = 2.084 + 0.582 X. And the value of the correlation coefficient (r) of 0.463 and the determinant coefficient of 21.4% of supervision affects the performance of BPPMD employees. In the hypothesis test produces a comparison that is rcount of 0.463> rtable (attached) of 0.297 with a significance level of 5%, so it can be concluded that the working hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected which means that supervision affects the performance of BPPMD employees East Kalimantan Province in Samarinda. Based on this research, it is suggested to improve employee performance by providing training that is ongoing and increasing supervision is carried out in stages.
PENGARUH CITRA MEREK DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE VIVO SMARTPHONE PADA PT SALIM SURYA PHONE DI SAMARINDA Rijal Setiawan
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.3240

Abstract

The background of this research is the sales of Vivo Smartphone that is not stable at PT Salim Surya Phone Samarinda. The sales decline was caused by the brand image and attribute products. There are some purposes of this study are to know and analyse the variable influences of brand image and attribute products to the purchasing decision of Vivo Smartphone at PT Salim Surya Phone  Samarinda. And to know which variables have the dominant influences on the purchasing decision of these products. The research method that the researcher used is a quantitative research method. The sample of this study was 100 respondents with amount population. The technique that used is Incidental sampling Technique. The data collection technique is study of literature and field research that is questionnaire, observation, and interview. While the data analysis technique used multiple linear analysis. The conclusion of this study are the variable of brand image (X1) and attribute products (X2) simultaneously and partial significant effects on purchasing decision (X2) is to have a dominant influence on products purchasing decision of Vivo Smartphone at PT Salim Surya Phone Samarinda. 
Analisis Pengaruh Likuiditas, Solvabilitas Dan Profitabilitas Terhadap Kebijakan Dividen (Studi Pada Perusahaan Manufaktur Yang Terdaftar di BEI Yang Masuk Dalam Indeks LQ45 Tahun 2013-2017) Ely Rosalina Munthe
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 1 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i1.3206

Abstract

 Ely rosalina munthe, program for business administration studies school of social and political sciences, Mulawaran University. Thesis title analyzes liquidity impact, solvency, and profitability against the dividends (listed in BEI in the lQ45 index 2013-2017), is led by Dr. Finnah fourqonite, s. SOS. , M.si and Mr umar hi salim, SE. , M.M  as my counselor . Policies have to do with the use of profits that are right for shareholders. Essentially, that profit can be divided as dividends or retained to reinvest. The purpose of this composition is to know and to provide empirical proof of liquidity ratios, solvability and profitability against a strong determination of the amount of dividends Shared with shareholders. The population used in this study is manufacturing companies listed at the Indonesian stock exchange and logged in the lQ45 index from 2013-2017. The method used in sample collection is using tangible sampling, with a total of 7 companies being designated as samples. The analysis that works in this research is regression analysis. The results of this study indicate that liquidity and solvency have no effect on dividend policy, while the profitability variable has a significant influence on dividend policy. The results of the coefficient of determination show that 27.1% of the Dividend Policy is influenced by Liquidity, Solvency and Profitability, while the remaining 72.9% is influenced by other factors. This is important as a consideration of the company's financial management in taking dividend distribution policies and helping investors as information and consideration before investing.    

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2020 2020


Reset
Filter By Issues
All Issue Vol 11, No 2 (2023): Jurnal Administrasi Bisnis Vol 11, No 1 (2023): Jurnal Administrasi Bisnis Vol 10, No 4 (2022): Jurnal Administrasi Bisnis Vol 10, No 3 (2022): Jurnal Administrasi Bisnis Vol 10, No 2 (2022): Jurnal Administrasi Bisnis Vol 10, No 1 (2022): Jurnal Administrasi Bisnis Vol 9, No 4 (2021): Jurnal Administrasi Bisnis Vol 9, No 3 (2021): Jurnal Administrasi Bisnis Vol 9, No 2 (2021): Jurnal Administrasi Bisnis Vol 9, No 1 (2021): Jurnal Administrasi Bisnis Vol 8, No 4 (2020): Jurnal Administrasi Bisnis Vol 8, No 3 (2020): Jurnal Administrasi Bisnis Vol 8, No 2 (2020): Jurnal Administrasi Bisnis Vol 8, No 1 (2020): Jurnal Administrasi Bisnis Vol 7, No 4 (2019): Jurnal Administrasi Bisnis More Issue