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Reputation : Jurnal Hubungan Masyarakat
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : 27470024     EISSN : 27470024     DOI : https://doi.org/10.15575/reputation
Core Subject : Social,
Social Sciences
Reputation: Jurnal Ilmu Hubungan Masyarakat adalah jurnal ilmiah yang diterbitkan oleh Jurusan Ilmu Komunikasi Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung sejak tahun 2016. Jurnal ini mempublikasikan karya ilmiah hasil penelitian dalam mengembangkan konsep dan teori berkaitan dengan kajian ilmu hubungan masyarakat (Public Relations).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol 1 No 1 (2018): Humas: Jurnal Ilmu Hubungan Masyarakat" : 6 Documents clear
Strategi Marketing Public Relations Lembaga Amil Zakat dalam Menarik Donatur Berdonasi Farid Muhammad Ihsan; Imron Rosyidi; Rohmanur Aziz
Reputation: Jurnal Hubungan Masyarakat Vol 1 No 1 (2018): Humas: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v1i1.583

Abstract

Tujuan penelitian ini untuk mengetahui strategi marketing public relations (MPR) Lembaga Amil Zakat (LAZ) Rumah Zakat (RZ). Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus. LAZ RZ Pusat yang berlokasi di Bandung merupakan representasi dari LAZ RZ di Indonesia yang dipilih sebagai tempat penelitan. Hasil penelitian menjelaskan bahwa sasaran strategi marketing public relations kebanyakan berasal dari muslim kalangan middle class yang terbagi menjadi empat tipe: apathis, rationalist, conformist dan universalist. Adapun strategi marketing public relations LAZ RZ dalam menarik minat donatur terdiri atas kegiatan publikasi dan publisitas melalui media cetak, media internet, kegiatan layanan masyarakat, dan pengadaan acara khusus. The purpose of this study is to know the strategy of Marketing Public Relations (MPR) Zakat Management Agency (LAZ) Rumah Zakat (RZ). This research is a qualitative research with case study method. The Headquarter of LAZ RZ located in Bandung is a representation of LAZ RZ in Indonesia as a research place. The results explain that the target marketing public relations strategy mostly comes from middle class Muslims who are divided into four types: apathis, rationalist, conformist and universalist. The public relations marketing strategy LAZ RZ in attracting donors consists of publishing and publicity activities through print media, internet media, community service activities, and special events.
Pengelolaan Media Sosial Instagram Humas Pemerintah Provinsi Jawa Barat Imas Permasih; Yusuf Zaenal Abidin; Abdul Aziz Ma’arif
Reputation: Jurnal Hubungan Masyarakat Vol 1 No 1 (2018): Humas: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v1i1.584

Abstract

Penelitian ini menjelaskan tentang pengelolaan media sosial Instagram yang dilakukan oleh Humas Pemerintah Provinsi Jawa Barat dalam upaya pemenuhan informasi bagi publik. Informasi yang disebarkan melalui akun istagram @humas_jabar saat ini telah menarik perhatian pengguna Instagram lainnya dengan dibuat infografis, motions grafis, video grafis, foto dan lain sebagainya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengambilan data melalui wawancara mendalam yang didukung oleh dokumentasi yang relevan dalam penelitian. Konsep four step public relations dari Cutlip, Center, and Broom sebagai acuan peneliti dalam melakukan penelitian ini. Hasil penelitian ditemukan Humas Pemerintah Provinsi Jawa Barat dalam pengelolaan media sosial Instagram untuk memenuhi kebutuhan informasi bagi publik melalui beberapa tahap diantaranya: defining the problem terdiri dari pengumpulan data dan analisis data, planning and programming terdiri dari perencanaan dan strategi komunukasi, taking actions and communicating terdari dari realisasi dan komunikasi, serta evaluating melalui rapat koordinasi dan monitoring harian, mingguan, bulanan. This research explains social media management Instagram conducted by public relations Government of West Java Province in fulfilling of information for the public. The information disseminated through the account Istagram @humas_jabar this point has attracted the attention of other users made with Instagram infographics, motions graphics, photos graphics, video and more. This research used the qualitative approach with case studies. Engineering data retrieval through in-depth interviews, supported by relevant documentation in their research. The concept of a four-step public relations from Cutlip, Center and Broom (Morissan, 2008:108) as a reference for researchers in doing this research. The results of this research is the public relations of the Government of West Java province in managing social media Instagram to meet the needs of the information to the public through several stages including: defining the problem consists of data collection and data analysis, planning and programming consists of planning and staategi komunukasi, taking actions and communicating was composed of realization and communication, as well as evaluating through meetings of coordination and monitoring of daily, weekly, monthly.
Manajemen Komunikasi Pemasaran dalam Menjalin Loyalitas Pelanggan Mohamad Hikmatiar
Reputation: Jurnal Hubungan Masyarakat Vol 1 No 1 (2018): Humas: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v1i1.585

Abstract

Penelitian ini bertujuan untuk memahami komunikasi pemasaran dalam menjalin loyalitas pelanggan melalui iklan, penetapan, dan pembuatan pemasaran yang dilakukan oleh Transmart Carrefour Cipadung. Penelitian ini didasarkan pada asumsi konsep 4 P (Product, Price, Place, Promotion), yaitu proses promosi yang pengelolaannya indentik dengan aktifitas public relations didalamnya terdiri dari (proses memasarkan product, proses menetapkan price, proses merencanakan place, proses membuat promotion). Penelitian ini mengunakan pendekatan kualitatif, dengan metode penelitian studi kasus dan teknik pengumpulan data melalui wawancara mendalam dan analisis dokumen. Hasil penelitian menujukkan bahwa komunikasi pemasaran yang dilakukan oleh Transmart Carrefour Cipadung dalam menjalin loyalitas pelanggan dilakukan dengan cara menjalin hubungan kepada komunitas yang ada di sekitarnya. Diketahui proses komunikasi pemasaran yang dilakukan oleh Transmart Carrefour meliputi 4 tahap yaitu product, price, place dan promotion yang dilakukan untuk menjalin loyalitas agar pelanggan tetap loyal terhadap Transmart Carrefour dan datang kembali untuk berbelanja. This study aims to understand marketing communications in establishing customer loyalty through advertising, determination, and marketing made by Transmart Carrefour Cipadung. This research is based on the assumption of the 4 P concept (Product, Price, Place, Promotion), which is the promotion process which is identical with the public relations activity in it consist of (marketing process of product, price setting process, planning process place, promotion process). This study uses a qualitative approach, with case study research methods and data collection techniques through in-depth interviews and document analysis. The results showed that marketing communications conducted by Transmart Carrefour Cipadung in establishing customer loyalty is done by establishing a relationship to the surrounding community. Known marketing communication process conducted by Transmart Carrefour include 4 stages of product, price, place and promotion is done to establish loyalty so that customers remain loyal to Transmart Carrefour and come back to shop.
Pengelolaan Informasi melalui Website Dinas Tanaman Pangan dan Hortikultura Provinsi Jawa Barat Renata Taniarza; Dadan Suherdiana; Herman Herman
Reputation: Jurnal Hubungan Masyarakat Vol 1 No 1 (2018): Humas: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v1i1.586

Abstract

Penelitian ini mengungkapkan pengelolaan website yang dikelola oleh Humas Dinas Tanaman Pangan dan Hortikultura Provinsi Jawa Barat. Metode yang digunakan yaitu studi kasus. Penelitian ini menggunakan konsep POAC (Planning, Organizing, Actuating, dan Controlling) yang dikemukakan oleh George R. Terry. Hasil penelitian menemukan bahwa proses Planning dalam masa peralihan ke website yang baru. Proses Organizing dimulai dengan pembagian jobdesk sesuai keahlian yang dimiliki. Proses Actuating program kerja, membuat press release, news, desain serta mengambil dokumentasi setiap kegiatan kerja dan proses Controlling melakukan evaluasi kerja staff humas dalam tiga bulan sekali. This study reveals the management of website managed by Public Relations Unit of Horticulture Office West Java Province to process a content accepted by the public through online media such as websites. The method used is case study. This research uses the concept of POAC (Planning, Organizing, Actuating, and Controlling) proposed by George R. Terry. The results of study explain that the process of planning in the transition to a new website, organizing process begins with the division of jobdesk according to the expertise they have, actuating process of work program, making press release, news, design and taking documentation every work activity and process Controlling to evaluate work of public relations staff in three months.
Aktivitas Press Relations Biro Humas Komisi Pemberantasan Korupsi Republik Indonesia Amrina Rosyada; Dadan Anugrah; Lida Imelda Cholidah
Reputation: Jurnal Hubungan Masyarakat Vol 1 No 1 (2018): Humas: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v1i1.588

Abstract

Penelitian ini menggambarkan aktivitas public relations dalam menjalin press relations yaitu aktivitas konferensi pers, aktivitas siaran pers, dan aktivitas kunjungan pers yang dilakukan oleh Biro Humas KPK. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi deskriptif. Teknik pengumpulan data dalam penelitian ini dengan cara observasi dan wawancara mendalam dengan informan yang sudah ditentukan. Model komunikasi public relations James Grunnig digunakan sebagai alat pembedah dalam pembahasan pada ketiga aktivitas humas tersebut untuk memperoleh model yang paling efektif. Hasil dan analisis dari penelitian menunjukan bahwa Biro Humas KPK RI telah menerapkan model komunikasi PR Grunnig dalam menyelenggarakan aktivitas-aktivitas humas. Berdasarkan hal tersebut diketahui bahwa kegiatan konferensi pers yang laksanakan oleh KPK selaras dengan model komunikasi PR Two-Way Symmetrical, penulisan dan pembuatan siaran pers sesuai dengan model Public Information dan aktivitas kunjungan pers sejalan dengan model Two-Way Asymmetrical. This research describes public relations activities in conducting the press relations namely press conferences activities, press release activities, press visit activities conducted by the Public Relations Bureau of KPK. This research used the qualitative approach with descriptive studies method. Data collection techniques in this research by observation and in-depth interview with informants that had been determined. Model of public relations communication James Grunnig used as dissecting tool in the discussion on these three public relations activities to obtain the most effective model.Results and analysist from the study, showed that the Public Relations Bureau of KPK has been implemented a model of public relations communication James Grunnig in conducting public relations activities. Based on the above mentioned that the press conferences held by KPK is in line with the communication model of Two-Way Symmetrical, writing and making press releases in accordance with the model of Public Information, and press visit activities in line with the model of Two-Way Asymmetrical.
Program Humas Perum Perhutani Jawa Barat dan Banten dalam Membina Hubungan Baik dengan Publik Eksternal Ahmad Burhanudin; Imron Rosyidi; Khoiruddin Muchtar
Reputation: Jurnal Hubungan Masyarakat Vol 1 No 1 (2018): Humas: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v1i1.632

Abstract

Background this study was the importance of the external Public is a major factor which is important, obviously, is progressing and the withdrawal of a company specified by the customer or the public. The pattern of partnerships in Forestry Department started since year 2001 based on the decision letter of the Board of Trustees Perhutani No. 136 of the year 2001 of a joint forest management community. The investor is the most important external public because investors became the biggest revenue or income for the Perhutani. The methods used in this research is qualitative research methods with the design of the study cases. Because the purpose of this research is to understand the object examined in depth, outlines, describe and interpret comprehensively about various aspects of individuals that represent a company are in the scope of the problems examined. The concept used in this study is Ekternal Relations and Investor Relations how the Perhutani Regional Division of West Java and Banten in serving the interests of a wide range of External public groups especially in working together manage forest products or make use of the empty forest land. Therefore, public relations plays an important role in living a good relationship between the company with investors. This research aims to find out how to program Publicist in fostering good relations with the Public, especially in External relations well with investors.

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