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Kristin Handayani
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INDONESIA
Jurnal Manajemen
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 20893477     EISSN : 24774774     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 12 No 1 (2022): November" : 5 Documents clear
Pengaruh Brand Ambassador terhadap Niat Beli BTS Meal Kelapa Gading Jakarta Utara dengan Viral Marketing sebagai Variabel Mediasi Anggie Fitriyah Wulandary
Jurnal Manajemen Vol 12 No 1 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jman.v12i1.968

Abstract

A brand ambassador is someone who has an appeal to consumers and can influence consumers to buy the product. This brand ambassador has been widely used by business people, one of which is McDonald's, McDonald's makes BTS as brand ambassadors. Basic is eWoM theory which states that viral marketing is one part of e-WoM and is a mediating variable from brand ambassadors that affects purchase intention. Respondents were those who had ever purchased BTS Meal in Kelapa Gading, North Jakarta. The sampling technique used is non-probability sampling using Judgmental Sampling, with a sample of 113 respondents. The data were analyzed using multiple linear regression and path analysis, and Sobel test, with SPSS and Online Mediation Calculator as tools. This study concludes that brand ambassadors, viral marketing are confirmed as the determinant of purchase intention of BTS Meal. Further research is suggested to conduct the study in different context.
Dapatkah Informasi Media Sosial dan Pengetahuan Followers Menggugah Minat Investasi Saham? Sebuah Studi pada Followers Intagram Broker Saham Tanam Duit Diana Permata Sari
Jurnal Manajemen Vol 12 No 1 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jman.v12i1.974

Abstract

The theory states that a person's desire to learn something is influenced by the level of current knowledge. However, it is not yet known how the quality of information affects that desire. By using the stock agent's Instagram account as a source of information, this study aims to investigate the effect of the quality of current information and knowledge on an interest to invest in stocks. Therefore, the authors recruited 100 followers of the @tanamduit Instagram account, which were taken using judgmental sampling. Data were analyzed by multiple linear analysis with the help of SPSS. The results confirm that the quality of current information and the level of knowledge influence individuals’ interest to invest. Future research may investigate further how that  interest is transformed into actual behavior.
Lingkungan Kerja 'Work from Home' selama Pandemi Covid-19: Apakah Berdampak pada Kinerja Karyawan? Dewi Annatasya; Sylvia Sari Rosalina
Jurnal Manajemen Vol 12 No 1 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jman.v12i1.976

Abstract

The Covid-19 Pandemic occurred from 2020 to 2021 forced many organizations to arrange their employes to do works from home. The question is, does the new working system affect employee performance? The authors proposed that the new working system, work environment and work culture influence job performance through job satisfaction. To test that notion, the authors conducted a study in the Lembaga Layanan Pendidikan Tinggi Wilayah III by recruiting 47 employees as respondents who were work from home during the pendemic. Data processing using the Partial Least Squares–Structural Equation Model with the help of SmartPLS 3 shows that organizational culture has a positive effect on performance but has no effect on job satisfaction. The work environment directly determines employee satisfaction but indirectly does not affect employee performance improvement. Job satisfaction has a positive and significant influence on improving performance. The work environment has a positive effect on job satisfaction. Organizational culture and job satisfaction positively and significantly affect employee performance. The work environment has a positive but not significant effect on employee performance. In short, the new environment generates no effect on job performance. Future research should involve more respondents.
Mediasi Biaya Keagenan pada Pengaruh Kebijakan Utang dan Kebijakan Dividen terhadap Nilai Perusahaan-perusahaan Sektor Barang Konsumen Primer yang Terdaftar dalam Indeks Idxnoncyc Bursa Efek Indonesia Periode 2018-2020 Celvin Rama Andesta; M. Budi Widiyo Iryanto
Jurnal Manajemen Vol 12 No 1 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jman.v12i1.977

Abstract

The primary purpose of establishing a company is to maximize its value of the company. In that process, firm value is inseparable from agency problems caused by shareholders' and managers' different interests. Several mechanisms are expected to reduce agency problems, including debt and dividend policies. However, until now, the role of these two policies in solving agency problems is still inconsistent. This study aimed to determine how agency costs mediate debt and dividend policy on firm value. The fundamental theories to solve this research problem are agency and free cash flow theories. The object of this study is to the primary consumer goods sector companies listed on the IDXNONCYC index on the Indonesia Stock Exchange in the 2018-2020 period, with a total final sample of 25 companies or 75 units of analysis. The data analysis technique used in this study is the path coefficient test using SmartPLS 3.2.9. With this technic, the authors analyze the outer model test, inner model test, and the goodness of fit test. The outer model test with bootstrapping outer weights has an invalid indicator, namely the PBV indicator. Therefore this indicator needs to be eliminated. The goodness of fit states that the model is significant but has a weak model. This study found that debt and dividend policy positively affect firm value and negatively affect agency costs. Agency costs have a positive and significant effect on firm value. Agency costs have no mediation effect of debt and dividend policy on firm value.
Skala Likert, Bias Penggunaan dan Jalan Keluarnya Bilson Simamora
Jurnal Manajemen Vol 12 No 1 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jman.v12i1.978

Abstract

Many researchers refer to any graded scale as a Likert scale. In addition to misnaming, this assumption can lead to errors in the data scale and analysis technique. This paper aims to explain the instrument scales in the survey and the data types they generate. Thus, the position of the Likert scale compared to other measurement scales becomes apparent so that researchers can give the right name to the scale they use and choose the proper data analysis technique according to its type.

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