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INDONESIA
Jurnal Manajemen
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 20893477     EISSN : 24774774     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 9 No 2 (2020): Mei" : 7 Documents clear
PENGARUH E-SERVICE QUALITY DAN KEAMANAN TRANSAKSI TERHADAP PERCEIVED VALUE CUSTOMER BISNIS E-COMMERCE: STUDI KASUS PADA PT. TOKOPEDIA Giasinta Panatra; Tony Sitinjak
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.661

Abstract

This study aims to measure how the relationship and influence from e-service quality and securetransactions to customer’s perceived value toward online shopping applications on Tokopedia.Independent variable used in this study is e-service quality and secure transactions, while the dependentvariable is customer’s perceived value.Collection technique used is to use primary data in the form of interviews and questionnaires.Mechanical sampling is done by using judgmental or purposive sampling. Testing the hypothesis throughSPSS System on 152 respondents. Respondents in majority are female, young adults in 23-28 years old,employees, S1 and have been used Tokopedia.The results showed that the proven positive effect on the e- service quality toward customer’s perceivedvalue significantly. And secure transaction also give a positif effect toward to customer’s perceived valuesignificantly. This study provides in- depth understanding of the relationship between e-service quality,secure transactions, and perceived value.
PENGARUH MODEL THE 4 Cs + C TERHADAP LOYALITAS NASABAH PERBANKAN SYARIAH DI DKI JAKARTA Hendratmoko; Elisabeth Vita
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.662

Abstract

Islamic financial inclusion which only reaches 9.1% in Indonesia. Existing customer loyalty should have a positive impact on increasing Islamic financial inclusion because satisfied and loyal customers will share their stories and even recommend them to others. This study aims to identify and analyze the factors that influence the loyalty of sharia banking customers through the approach of The 4 Cs + C model which is a development of The 4 Cs Model and Compliance. Variable Compliance is included because of this research concerns on Islamic banking. The research method used in this study is Quantitative research, with sampling based on the purposive random sampling method. Sampling is only collected in DKI Jakarta with the criteria of being a customer or having used sharia banking services for a minimum of three years. The number of samples taken was 122 respondents, and from the results of the study found that the variable Consumer and Compliance significantly influence the variable Loyalty. While the other three variables namely Cost, Communication and Convenience do not significantly influence the variable Loyalty. Keywords: Loyalty, Consumer needs and wants, Compliance
ANALISIS PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA DI JAKARTA Edi Sucipto Tanady; M. Fuad
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.663

Abstract

This study was conducted to determine whether the brand image and service quality affect the purchase decision of Tokopedia in Jakarta. Brand image is a representation of the overall perception of the brand that is formed from information and experience of the brand. Quality of service is an effort to meet the needs and desires of consumers based on what is expected by consumers. While the purchasing decision is the final decision to make a purchase transaction of a product or service. Respondents from this study are people who have transacted and used the Tokopedia application. This research can be calculated and analyzed multiple linear regression with SPSS 20 software tools. Data collection techniques used are communication techniques by distributing questionnaires to obtain data, whereas in sampling techniques used are non-probability sampling with judgment sampling approach that is sampling which is based on certain criteria or considerations. The results of this study indicate that (1) Brand Image has a positive and significant effect on Purchasing Decisions (2) Service Quality has a positive and significant effect on Purchasing Decisions. Keywords: Brand Image, Service Quality, and Purchase Decisions
ASPEK BISNIS BELAJAR MUSIK DI JAKARTA Liaw Bun Fa
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.664

Abstract

Music Course has a series of service planning starts from the initial stage of student enrollment up to the last stage of making the results of the student's course results for a month. The following is the flow of services from Chopin Music Course: The first service line begins with the arrival of the consumer to Music Course, Then the consumer approaches the administration desk to simply wander about the classes and levels, the cost for the desired course, the duration of the course, and so on or directly want to register for the course at Chopin Music Course, Then the consumer wants to enroll / his son as a student at Chopin Music Course, Afterwards, Chopin Music Course administrators give blank registration form to be filled by consumers/children who want to enroll as a student at Chopin Music Course, Once the consumer completes the registration form, the administration staff will distribute the payment card for a year. This card as a proof that consumers have made payments for the course money during the month or not, Once consumers get payment cards, consumers can make payments for the month so that the schedule of course sessions directly adjusted according to negotiated agreements between Chopin Music administration officials Course with the consumer, Then the administrative staff make the course schedule arrangement for the consumer, Once completed, the consumer can go back home and come back in accordance with the predefined course schedule. The main segmentation of Music Course are people domiciled in ivory coconut with ages 5 to 19 years who do have hobby and talent in the field of music and parents who want their children to learn music to help educate his thinking. Keywords: Feasibility, BEP, Investment Feasibility, NPV, PI, PP, IRR.
PENGARUH COUNTRY OF ORIGIN IMAGE, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK INNISFREE DI MALL KELAPA GADING JAKARTA UTARA Sellinnia Nayumi; Tumpal J.R. Sitinjak
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.665

Abstract

In the current era of globalization, the exchange of world views between countries in terms of products, technology, lifestyle, and cultural aspects becomes something that cannot be avoided. With the rapid development of communication technology makes it easy for everyone to obtain information, especially about the field of beauty. The beauty industry is currently developing rapidly which in recent years the flow of Korean culture has become a trend in various countries including Indonesia. Thus, causing changes in the views and interests of consumers towards the decision to purchase beauty products. Therefore, this research will examine the effect of Country of Origin Image, Brand Image, and Product Quality on Purchasing Decisions of Innisfree Products at Kelapa Gading Mall North Jakarta. Theories used to support this writing are theories related to Country of Origin Image, Brand Image, Product Quality and Purchasing Decisions. The object of this research is Innisfree. The sampling technique is non-probability sampling using judgment sampling and using 100 samples. Data analysis techniques use the validity and reliability test, descriptive analysis, multiple regression analysis and the classical assumption test. The result of analysis shows that Country of Origin Image, Brand Image, and Product Quality have a positive effect on Purchasing Decisions. thus it can be stated the better the Country of Origin Image, Brand Image, and Product Quality of a product, the higher the level of Purchasing Decision making. Keywords: Country of Origin Image, Brand Image, Product Quality, Purchase Decision
PENGARUH KEBIJAKAN INTERNAL TERHADAP NILAI PERUSAHAAN PADA SEKTOR MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PADA TAHUN 2015 - 2017 Martha Ayerza Esra
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.666

Abstract

Internal Policy is a factor that can affect the value of the company. These factors need to be considered in every decision making strategy for the company. An optimal capital structure, high profitability, and the right dividend policy will increase the value of the company. This research is a quantitative study, using financial statements as a source of data. This study aims to answer the questions that researchers want to know by the process of observation and is included in the classification of experiments. The results of this study indicate that capital structure has no effect on firm value, profitability has a positive and significant effect on firm value, and dividend policy has no effect on firm value. Keywords: Capital Structure, Profitability, Dividend Policy
ASPEK BISNIS USAHA LAUNDRY SEPATU DI JAKARTA Brastoro
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.667

Abstract

Footish is a business engaged in laundry shoes by offering shoe washing services using Dry Cleaning methods. This business markets its business by disseminating information through social media in the form of Instagram and Facebook and the sneakers community in Jakarta. The initial investment requirement for Footish is Rp. 286,873,000 which is used to rent buildings for 1 year, equipment costs and equipment costs, as well as initial cash reserves. Proforma calculation of profit and loss for 5 years, namely from 2019 to 2023 shows a positive and visible number will always increase every year, as well as for the pro forma cash flow and pro forma balance sheet. The results of the analysis of the feasibility of Footish business prove that this business is quite feasible to run because judging from the break-even point analysis shows that the sales generated by Footish are greater than the value of BEP. Then the value of NPV is greater than zero, which is Rp. 495,893,250 using the credit interest rate of 11.83%. The IRR value obtained is 63.17% greater than the Expected Rate of Return of 11.83%. Payback Period analysis that shows the return on investment from this business is for 1 year 7 months 3 days. Keywords: Business Feasibility, BEP, Investment Feasibility, NPV, PI, PP, IRR

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