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JURNAL ESA
Published by Sekolah Tinggi Ilmu Syariah Abu Zairi Bondowoso
ISSN : 27458393     EISSN : 27460843     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
URNAL ESA, Jurnal Kajian Ekonomi Syariah, diterbitkan oleh Program Studi : Ekonomi Syariah Sekolah Tinggi Ilmu Syariah Abu Zairi Bondowoso sebagai media pertukaran informasi dan karya ilmiah antara dosen, alumni, mahasiswa, pembaca dan pemerhati masalah Ekonomi Syariah. Dan untuk menyalurkan hasil penelitian lapangan atau laboratorium maupun studi pustaka. Jurnal ini diterbitkan dua kali dalam setahun yaitu pada bulan Februari dan Agustus
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 5 No 2 (2023): AGUSTUS" : 5 Documents clear
PENGARUH KUALITAS PELAYANAN DAN POSITIONING TERHADAP KEPUTUSAN MENGINAP DI HOTEL SEVEN DREAM SYARIAH Ahmad Muhyiddin; Ni Kadek Yuliandari
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 5 No 2 (2023): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v5i2.54

Abstract

This study aims to test and analyze the effect of service quality and positioning on overnight stay decisions at the Seven Dream Syariah Jember hotel. This study uses independent variables, namely service quality and positioning and the dependent variable is the decision to stay overnight. This research design is included in confirmatory research and explanatory research. Data were obtained through the distribution and collection of questionnaires and then analyzed using Multiple Linear Regression analysis. From the discussion and testing of the effect of service quality and positioning on the decision to stay at the Seven Dream Syariah Jember hotel, it turns out that service quality affects the decision to stay at the Seven Dream Syariah Jember hotel. Positioning affects the decision to stay at the Seven Dream Syariah Jember hotel.
MANAJEMEN PEMASARAN DALAM PERSPEKTIF MASLAHAH MURSALAH Ahmad Hendra Rofiullah; Kurnia Riesty
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 5 No 2 (2023): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v5i2.55

Abstract

Maslahah mursalah is the path taken by Islamic law to apply its rules and commands to new events for which there is no nashnya. In addition, maslahah mursalah is also a way of determining the rules that must exist in the course of human life, in order to be in accordance with maqashid sharia ammah (maintenance of religion, soul, mind, offspring and property), and an act that is essentially to maintain the five aspects of the shara's objectives, then called maslahah. The concept of maslahah mursalah is not only limited to worship issues, but also economic issues (muamalah). In this case, the problem that will be raised in this paper is about marketing management in the perspective of maslahah mursalah. research related to marketing strategies from the perspective of maslahah mursalah. The steps that need to be carried out when using the literature study model are first, the researcher here makes observations and analyzes the phenomena that occur related to the topic of writing the article. Second, data sources come from empirical data from official documents. Third, determining the focus of research based on the literature obtained. Fourth, reviewing various sources of literature to find new ideas related to the research to be carried out. Researchers obtained data sourced from official literature relevant to the research topic such as journals, books, or scientific articles. The results of this study indicate that marketing management based on maslahah mursalah is an analysis, planning, implementation, and control of programs designed to create, build, and maintain profitable exchanges with target markets with a view to achieving the objectives of organizational goals by taking into account sharia values in the form of maslahah, justice and prioritizing the concept of grace and pleasure, both from sellers and buyers, to Allah SWT.
IMPLEMENTASI MONITORING PEMBIAYAAN MUROBAHAH DI BMT MASLAHAH CABANG JEMBER TAHUN 2023 Supriyanto; Suparjo Adi Suwarno
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 5 No 2 (2023): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v5i2.57

Abstract

The purpose of this study is to describe the implementation of Murobahah Financing monitoring at BMT Maslahah Jember Branch in 2023 where there are many benefits of monitoring among the effectiveness of returning loans from creditors in Islamic financing, especially at BMT Maslahah Jember Branch in 2023. Monitoring also serves to assess the extent to which the implementation of murabaha has a positive impact on Islamic financing.
STRATEGI PROMOSI DALAM MENINGKATKAN LOYALITAS KONSUMEN PADA MINIMARKET BASMALAH DI KABUPATEN JEMBER Eko Raharto; Supriyanto; Izzah Dienillah
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 5 No 2 (2023): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v5i2.70

Abstract

This study aims to reveal the importance of promotion in increasing the interest of purchasing decisions and consumer loyalty at minimarket al Mubarok in Jember district. In this study it is revealed that promotion has a positive significance on and consumer loyalty at Basmalah minimarket in Jember district. This study aims to examine and analyze whether promotion affects purchasing decisions and consumer loyalty at Basmalah minimarkets in Jember district. The research was conducted at the Basmalah minimarket in Jember district by taking a sample of 100 consumers. This study uses an explanatory research approach or confirmatory research, namely research that explains the causal relationship and tests the relationship between several variables through hypothesis testing or explanatory research. The sampling method in the study was accidental sampling method. Data collection techniques using interviews, observations, documentation and questionnaires. Validity and Reliability of Instruments using Validity Test and Reliability Test. Data Analysis Methods using Path Analysis, Classical Assumption Test, Multicolonierity, Heterokesdasticity, Normality Test, t Test, and Counting Paths. The results showed that the right promotion strategy can increase the profit of Basmalah minimarket.
STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN DITOKO METRO STORE DAN FASHION BANYUANYAR – PROBOLINGGO Tri Nadhirotur Rofiah Rofiah; Nurul Fadil; Hoirunnas
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 5 No 2 (2023): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v5i2.83

Abstract

The purpose of this research is to examine the problems and to find out the promotional strategies carried out by the Metro Store and Fashion Stores in Klenang Kidul Village, Banyuanyar District, Probolinggo Regency through direct exposure systems, promos, WhatsApp and Instagram.  To find out the factors that can increase sales at the Metro Store and Fashion Stores in Tarokan Village, Banyuanyar District, Probolinggo Regency. This research is a field research, namely research in which data information is obtained directly in the field. The method used in this research is a qualitative method, which is a research aimed at describing and analyzing phenomena, events, activities, social, attitudes, beliefs, perceptions, thoughts, people individually and in groups. The Metro Store and Fashion store is using a promo strategy, direct exposure, WhatsApp and Instagram.  This strategy yielded many improvements once it was implemented.  Because customers can enjoy the right price.  very good service that can support customers to return to buy goods that have been provided at the Metro Store and Fashion stores.  For strategies that use WhatsApp and Instagram, there are no less buyers.  Because now it's time to use technology, via watsap there is already 1 grub and there is already someone who manages it starting from the Maron, Gending, Banyuanyar, Ranu Gedang Tiris areas for via Instagram only managed by people.  Because most people don't use Instagram, those who manage WhatsApp media have gone directly to the field and socialized the products in the Metro Store and Fashion Stores. The factors that increase sales at the Metro Store and Fashion stores are the first to ensure that products are in accordance with market needs, the second makes it easier for customers to recognize product advantages, the third maximizes technology that can drive sales, the fourth is the price factor, the fifth is the strategy factor, the sixth is the service factor.

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