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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
Published by Institut Pertanian Bogor
ISSN : -     EISSN : -     DOI : -
Core Subject : Engineering,
Industrial & Manufacturing Engineering
Manajemen IKM merupakan Jurnal Pengembangan Manajemen Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan. Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan.
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Articles 5 Documents
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Search results for , issue "Vol. 16 No. 2 (2021): Manajemen IKM" : 5 Documents clear
Strategi Pengembangan UMKM Pangan Melalui Kegiatan Kunjungan Lapang PS Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Musa Hubeis
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 2 (2021): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.16.2.79-86

Abstract

Micro-Small and Medium Enterprises (MSMEs) are one of business sector that has an important role for improving economy condition in Indonesia. One of the MSMEs that has the potential to competition and growth are food MSMEs. To create food MSMEs that able to compete and growth, they must be able to maintain the quality of various aspects by a development strategy. This research aims to create capacity and development strategy in food MSMEs based on company visit to three MSMEs in Bogor city. Solving the probem by descriptive approach and qualitative SWOT analysis. As a result, improvement for student at small medium industry (SMI) development, IPB poste graduate school can be carried and continuously to achieve the quality ad teaching and learning process, especially to combined theories and practices in the field to able to comprehend and analyze of food MSMEs s cases. From qualitative SWOT analysis could be implemented the development strategy of the food MSMEs in Bogor city as follow: (1) quality increase and variety of products to attract the consumers and maintain to; and (2) use of technology development and raw material existence to increase the production and markets
Pengaruh Citra Merek terhadap Kepuasan dan Loyalitas Konsumen Restoran H. Masduki di Kota Pekalongan Anna Silfia; Ma'mun Sarma
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 2 (2021): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.16.2.87-93

Abstract

Marketing competition conditions are getting tighter with a variety of products offered, commpanies or entrepreneurs are required to have high competitiveness, including the culinary business. H. Masduki restaurant is the one of family restaurants located in Pekalongan City. H. Masduki restaurant must be able to survive in the competition between similar restaurants in Pekalongan City in order to continue to exist. The objective of this research is to identify consumer characteristics, analyze the effect of brand image to customer satisfaction and loyalty, and analyze the effect of customer satisfaction to customer loyalty. The analytical tools used are descriptive analysis and Structural Equation Modelling (SEM) analysis with Partial Least Square (PLS) approach. The results of the research analysis is the brand image variable has a positive and significant effect on satisfaction and consumer loyalty and customer satisfaction has a significant positive effect on consumer loyalty.
The Effect of Interaction and Website Environment Qualities Towards E-Loyalty: A Case Study of Online Hotel Booking in Indonesia and Thailand Fikri Samsu Rizal; Jono M. Munandar; Ma’mun Sarma
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 2 (2021): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.16.2.94-98

Abstract

Online hotel booking is a method of renting a place through the internet. Today, people are becoming users of online rental properties as a necessity and lifestyle. Indonesia and Thailand as tourist destinations indicates a large population that have potential for the online property rental business. This study will analyze the effect of interaction quality, website environment quality that have an impact on customer loyalty toward this product. In this study, data was collected by a questionnaire that has been given, the authors used Structural Equation Modeling - Partial Least Square (SmartPLS) for analysis method. This method is used to determine the number of online hotel booking users so that it will be seen how the effect of interaction quality and website environment quality has an impact on e-Loyalty. In both countries, the quality of interaction has a positive and significant effect on e-loyalty. The coefficient value of the interaction quality parameter in the Indonesian model has a value of 0.544. The results of the significance test showed that the website environment quality variable had a positive and significant effect in both countries with T-statistical test results > 1.96 and P-values less than 0.05. This study examines the direct relationship between the interaction quality and website environment quality variables on e-Loyalty. This research can be additional knowledge related to the determinants of loyalty found in online businesses. In addition, the research also provides a new picture of the online lodging service business in two countries, namely Indonesia and Thailand
Pengembangan Usaha Jasa Pasokan dan Pemeliharaan Ban Alat Berat di PT Bukit Jaya Utama Matius Tomaja Bukit1; Rizal Syarief; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 2 (2021): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.16.2.99-108

Abstract

The increasingly intense competition in the business world at this time has made business actors must have "weapons" to serve as an advantage in winning the competition. The ability of business people to meet consumer expectations is needed to win the competition, so a marketing strategy is needed that is able to attract interest and inspire people to buy the goods or services produced by the company. PT Bukit Jaya Utama is a company engaged in the supply and service of heavy equipment. Heavy equipment or large equipment are capital goods with a relatively high investment value, widely used as production tools, usually in public works and mining operations. The objectives of the study are (1) to identify the position of PT Bukit Jaya Utama based on internal and external factors, (2) to find out the study of the development strategy in PT Bukit Jaya Utama's supply and spare parts service business, (3) to develop a development strategy for PT Bukit Jaya Utama. The location of this study was carried out at PT Bukit Jaya Utama, which is located at Vila Mutiara Lido Block D2 No. 32 (ROXY) Cigombong, Bogor 16740 West Java. The results of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) Matrix and Internal External (IE) Matrix analysis obtained values of 2.651 and 2.482 respectively. Based on the combination of EFE and IFE values, an IE matrix is obtained, with the middle cell position (Growth/Stable). The SWOT analysis (Strengths, Weakness, Opportunities and Threats) shows the following strategies: (a) increasing productivity, (b) improving service, (c) increasing the efficiency of procurement of raw materials, (d) increasing sales volume with marketing effectiveness, (e) maintaining and maintaining product quality, (f) increasing cooperation with suppliers, (g) improving production technology and product quality, and (h) improving distribution channels. Quantitative Strategic Planning Matrix (QSPM) analysis calculations produce three main strategies for PT Bukit Jaya Utama, namely (a) improving services, (b) improving production technology and product quality and (c) maintaining and maintaining the quality of the products produced.
Pengembangan Strategi dan Kelayakan Usaha pada Industri Farmasi lokal dalam Menghadapi Persaingan Usaha di PT Bouti Usabda Farma, Solo Yosefine da Costa; Musa Hubeis; Nurheni Sri Palupi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 2 (2021): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.16.2.109-121

Abstract

Pharmaceutical industry in Indonesia has made progress and the development of a high around 12-13% in 2013. With high growth indirectly lead to intense competition among the entrepreneurs engaged in this field, especially in the area of Solo, Central Java. Solo City is not a big city like Jakarta, but the competition between the pharmaceutical industry that large, medium and small so large, both in terms of product to service. PT Bouti Usabda Farma is a company engaged in the pharmaceutical field for 21 years since 1992 and now has experienced new growth after the year 2009 the company experienced a split in the internal management. Now the company has only 4 pharmacies courses, where earlier there were 12 pharmacies owned. The purpose of this study is to analyze the problems experienced PT Bouti Usabda Farma, to identify the factors which become obstacles in the face of competition and finding ways for business development and feasibility PT Bouti Usabda Farma. Assessment methods used in this study using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Strengths, Weaknesses, Opportunities and Threats (SWOT), Quantitative Strategic Planning Matrix (QSPM), Payback Period (PBP) and Break Event Point (BEP). Internal factors are the main problem lies in the lack of Human Resources (HR) power, while the external factors are the biggest threat is the number of similar companies. Farma PT Bouti Usabda lies in quadrant V position and medium flats. Alternative strategies that can be used is the utilization of marketing, technology and capital for business development plan. Judging from the financial side, the company is able to perform in a payback period of 4 years, so the company is worth to be developed.

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