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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah

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Published by Institut Pertanian Bogor

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Core Subject : Engineering,

Industrial & Manufacturing Engineering

Manajemen IKM merupakan Jurnal Pengembangan Manajemen Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan. Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan.

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Articles 235 Documents

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Peran Atribut Produk dalam Keputusan Pembelian Terkait Strategi Pemasaran Soyjoy di Area Bogor - Rheinnadia; Abdul Kohar Irwanto; Mukhamad Najib
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Food business competition in Indonesia is very diverse, because this promising industry is populated only by several large and small companies. Among the wide range of products produced by the company, there are not many food products making health as daily consumption product. Soyjoy is the first healthy product bar in Indonesia. Soyjoy sales in the Bogor area actually showed growth each year. These conditions encourage PT Amerta Indah Otsuka as Soyjoy producer to innovate and develop products with different attributes of the product in order to attract consumers to make purchases. This research is aimed to describe the Soyjoy consumer characteristics and sales trends in the area of Bogor, the effect of quality, brand image, pricing, and packaging (jointly or partial) on Soyjoy consumer buying interest and which attributes is the most dominant influence on buying interest Soyjoy in Bogor area analyzed by Structural Equation Modeling (SEM). The study showed that the quality, brand image and price positive and significant impact on consumer buying interest, and consumer buying interest and a significant positive influence on purchasing decisions. This research may provide an answer to the problem that quality is the consumer top priority in determining the choice between healthy snacks in the market. To improve purchasing decisions, companies need to increase buying interest in advance through product quality, brand image and price.

Persepsi Kondisi Kerja dan Kinerja Karyawan Generasi Y Tri Yulyanti Fathonah; Aida Vitayala Hubeis; Nurmala Katrina Panjaitan
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Generation Y is the latest generation of workers entering the workforce nowadays. The increasing number of generation Y entering the workforce nowadays has provided challenges for PT XYZ. The purposes of this research are to analyze the perception of generation Y employees toward the working conditions at PT XYZ and to analyze the performance of generation Y employees at PT XYZ. The research was conducted at PT XYZ involving generation Y employees as respondents. Data was collected using questionnaires, interviews, and documentation. Respondents were selected by simple random sampling. The research sample were 66 employees, consisted of 46 men and 20 women employees. The initial stage of data analysis was conducted using descriptive statistics, linear regression analysis and Mann Whitney test using SPSS version 16. The research found that employees generation Y both men and women have positive perception of working conditions at XYZ. The average value scores of generation Y employees' performance based on gender leads to positive. The performance indicator that has the highest value on the employees of Generation Y (both men and women and has positive perception is cooperative attitude. Strategies that suggested to maintain and improve employee performance they are review of policy determination of salary and benefits are calculated based on performance standards and real-time based on the results of the employee according to his duties and responsibilities, giving reward as appreciation to employees who have achieved maximum performance results, as well as scheduling fun activities gathering and team building in order to improve teamwork between colleagues and give refreshment to the employees in the middle of their routine work.

Penentuan Produk Unggulan Usaha Mikro Kecil Menengah Sektor Industri Agro di Kabupaten Bogor Driska Nurizizah Fasyah; Heny K Daryanto; Gendut Suprayitno
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Structure of business in Bogor District dominated by 99.84% Small and Medium Enterprises (SMEs). The SMEs have a wide variety of products. Agro industry sector is the potential sector for increasing value added to agricultural products. The purposes of this study was to determine the main product of SMEs agro industry sector. The criterias were set out in the Regulation of the Ministry of Home Affairs of Republic of Indonesia Number 9 of 2014. The study was conducted by using in-depth interview, fill out questionnaire with experts and secondary data. The tools used to analyze the main product is Analytical Hierarchy Process (AHP) and Exponential Comparative Method (MPE). The result show that the most potential product to be main product of SMEs agro industry sector in Bogor District is nutmeg juice. Implications of this study are; (1) establish nutmeg juice as a main product of small medium agro-industry in medium-term development plan of Bogor Distric; (2) the government need to develop the market availability with intensive marketing and partners cooperation, increase quality and productivity of the plantation through cultivation techniques training to increase efficiency, improve the labour skills by providing training

Strategi Kesiapan UMKM Bogor dalam Menghadapi Persaingan Global Mokhamad Syaefudin Andrianto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Globalization give threat and opportunities for Bogor Small Medium Enterprises (SME’s). The purpose of this research is analyzing Bogor SME’s readiness to compete from aspects of knowledge, experience, business scale, innovation, direct and indirect networking. Entrepreneurs survey conducted in Bogor regency. Data processing used SmartPLS3. The result show experience, direct networking affect on innovation event experience has negative effect. Knowledge aspect, business scale and indirect networking do not have effect on innovation. In this case, Innovation has not been encourage SME’s readiness in global competition. Only knowledge has been significant encourage SME’s readiness to global competition

Pengukuran Indeks Keberlanjutan Industri Gula Hartrisari Hardjomidjojo; Sapta Raharja; Muti'atul Chosyi'ah
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Sugar is one of the potential plantation commodities from the agricultural sector in Indonesia. The huge population of Indonesia is causing high sugar consumption quantity every year. This condition is not supported by the national sugar high productivity, resulting in import of refined sugar. The purpose of this study is to measure the sugar industries’ sustainability indexes to increase the improvement strategies priority. This study uses a Multidimensional Scaling (MDS) method with eight dimensions that consist of thirty-four attributes. The analysis is performed for two years, from 2012-2014 in the sugar industry as a case study in this study. Successive performance is considered in “good” condition, however the material dimension should be the priority concern in future improvement.

Model Bisnis Ekowisata di Taman Nasional Laut Bunaken dengan Pendekatan Business Model Canvas Mawardi Ps Bagindo; Bunasor Sanim; Teguh Saptono
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

The role of tourism sector increasingly important in line with the development of Indonesian economic structure leading to services sector. Business modelling approach is one of the critical factor to the success of an organization. Bunaken National Marine Park in North Celebes is a representative of the tropical water ecosystem in Indonesia that consists of mangrove, seagrass, coral reefs and coastal. The objective of this research were to identify the business modelling of Bunaken and to analyze its improvements using descriptive-qualitative method. Business modelling method were analyzed by business model canvas 9 building block. Increasing of the value proposition, costumer segment, costumer relationship would be affected to revenue stream organization. Supporting the value proposition needed key activities, key resources and key partnership. The management of Bunaken should have the appropriate human resources to apply this modelling.

Model Kepuasan Pelanggan di PT Mediacomm Citra Perdana Roy Dharma Muliawan; Ma'mun Sarma; Soewarno T Soekarto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

To achieved customer satisfaction, therefore the performance and quality service must be employed according to the standard. PT Mediacomm Citra Perdana is a company engaged in the communication sector with focusing on advertising. Competition is inevitable for PT. Mediacomm Citra Perdana while looking prospective client and advertise its task. Work culture while also serve as tradition but also play an important role in the terms of speed, accurate and professionalism. The study of Model of Customer Satisfaction in PT Mediacomm Citra Perdana is purposely conducted for: (1) To Identify Customer Perception; (2) To analyze the Effect of Product Quality; (3) To Identify Variables that Influenced Quality Products, Services and Marketing Power (in terms of Management) by PT Mediacomm Citra Perdana. The data collected by secondary data of using survey data with Likert scale to describe the characteristics of the consumer, the service and quality of the process (frequency, mean, percentage of cross tabulation, the average scores). Multiple linear regression are also used to analyze the influence of quality attributes on customer satisfaction. The data are also used for test the validity and the reliability. The characteristics of the clients are processed with Contigency Table and Spearman Rank Correlation. The assessment of importance level and customer expectation is analyzed with Importance Performance Analysis. For overall satisfaction of customer with regards to product/service attribute analyzed with Customer Satisfaction Index (CSI). Validity result shows 14 valid attribute on reality-dimension while the other 20 is invalid on reality-dimension. On the expectation-dimensions, 23 attribute are recorded its validiy while the other 11 attribute in invalid. Correlation test shows, the three independent variables correlated with the dependent variable with a correlation coefficient > 0,4. Multiple regression shows, three independent variables explained > 50% change in the dependent variable. Customer Satisfaction Index are at level 76,84%. Based on the calculation, CSI result on 0,768 indicate the satisfaction level index are positioned in the range 0,66-0,88 which means PT. Mediacomm Citra Perdana gives excellent performance.

Strategi Pemasaran Semen Beku Sapi Potong di BIB Lembang Eliza Diany; - Suryahadi; Tjahja Muhandri
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Artificial Insemination Agency (AIA) Lembang is one of frozen semen producer in Indonesia. AIA Lembang as the first received mandate from Government of Indonesia to produce frozen semen of beef cattle and dairy cattle in order to fulfill the of Artificial Insemination (AI) in Indonesia hopefully that Indonesia doesn’t always depend on imported frozen semen. The purposes of these research are (1) to identify and analysis external and internal factors that influence marketing of frozen semen of beef cattle from AIA Lembang, (2) to compile and formulate marketing strategy of frozen semen of beef cattle regarding product, price, promotion and distribution. In this research, identifying internal and external factors that influence marketing of frozen semen of beef cattle were done at AIA Lembang. Based on internal factors (strengths and weakness) and owned by AIA Lembang and external factors (opportunities and threats) facing by AIA Lembang, marketing strategy of frozen semen of beef cattle were formulated by using IFE and EFE matrixs. IFE score for AIA Lembang is 2,944 and EFE score is 2,316. Total score in EFE matrix is describing and identifying that company is in stable position in responding to external situation. Total score for IFE matrix is 2,944, shows that the strength owned by AIA Lembang can over come it weakness fairly enough. Total score EFE matrix is 2,316, shows that AIA Lembang good enough in responding to opportunity and minimize threat. The combination of IFE and EFE scoring in IE matrix shows that AIA Lembang position is in quadrant V namely stability and growth cell. It means that AIA Lembang is stable condition. The good strategies for this region are market penetration and product development. Using SWOT analysis (Strengths, Weakness, Opportunities, and Threats) produce 7 alternative strategy formula. Based on calculation in QSP matrix, the most interesting strategy produced is increase socialization and supervision to farmers on maintainance, feeding and reproduction management as well as animal health management.

Pengaruh Pengungkapan Corporate Social Responsibility terhadap Nilai Perusahaan pada Indeks Saham LQ45 Gusfarini Fauziah; Abdul Kohar Irwanto; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

CSR disclosure in Indonesia were still low and voluntary. CSR disclosure is expected to increase positive image of the company and attract investors to invest. This study aims: (1) analyze the effect of CSR disclosure toward corporate financial performance of LQ45 stock index (2) analyze the effect of CSR disclosure toward corporate stock performance of LQ45 stock index and (3) analyze the effect of financial performance toward corporate stock performance of LQ45 stock index. This study used the annual report and financial report of the sample companies on 2013. Test of relationship influences of CSR disclosure toward corporate value were measured by Structural Equation Modelling (SEM). The results of this study showed valid indicators as a measurement construct of CSR disclosure in the LQ45 stock index were environment and society but economic, Human Rights (HAM), social and product responsibility indicators were invalid. Valid indicators of financial performance as a measurement constructs were ROA but DER, DAR, NPM, and ROE were invalid. While PBV was valid as a measure of stock performance construct but EPS were invalid. The results of hypothesis testing explained CSR disclosure were not significant effect on the finansial performance and had negatively related. CSR disclosure were not significant effect on the stock performance and had negatively related. However financial performance were significant effect on the stock performance and had positively related.

Peningkatan Mutu Sumber Daya Manusia melalui Pelatihan Budi Daya Rumput Laut dan Berbagai Makanan Olahannya, serta Pengelolaan Terumbu Karang Guna Peningkatan Potensi Daerah Menuju Kemandirian di Kec. Laonti Kab. Konawe Selatan Ratna Diyah Palupi; Abdul Rahman; Nurdiana A
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

This program was carried out in the Tambolosu and Rumbi-Rumbia villages which is a coastal village in district of South Konawe. As a coastal village communities would have been very different characteristics with the majority of the land village. It is a fact that the majority of people in these villages are working as fishermen, so they financial life is dependent on the fishery resources. Meanwhile the high potential of coastal resources are not comparable with the quality of human resources. The purposes of these service community are to enhance participation of target community to make a coastal and marine resources management, namely, coral reefs, sea grass, and fish. The second aim are for Halu Oleo students who joint in this program for make problem solving in the society with related with they college material. There are four programs was done, namely seaweed cultivation by using long line methods, restoration of coral reefs through artificial reefs and coral transplants, and the last program is manufacture of processed food made from seaweed and fish (seaweed chips, fish meatballs, legs dragon, and cendol seaweed ice. The method used observation and experimentation, analysis techniques using qualitativede scriptive method. The Results of the community services by Halu oleo lecturer are the level of community participation is in the high level in both villages as the target society. Participation of the target society were also seen with the good cooperation with students for example for determining site selection and placement in the waters for artificial reef and coral transplantation. In addition both villages of target by fisheries and marine sains faculty will be a “village built” to sustainability in order to achieve public welfare activities.

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