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BIP'S : Jurnal Bisnis Perspektif

BIP
Website

Published by Universitas Katolik Darma Cendika

ISSN : 19794932 EISSN : 27152596 DOI : 10.37477/bip

Core Subject : Economy,

Economics, Econometrics & Finance

BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 6 Documents

Search results for , issue "Vol 14 No 2 (2022): Juli" : 6 Documents clear

Pengaruh Digital Marketing, Kepercayaan, dan Budaya Populer Terhadap Keputusan Pembelian Michuu Coffee Regitha Cahyaputeri; Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The influence of globalization in Indonesia is felt and evidenced by the many foreign cultures that enter Indonesia, especially in Surabaya. More and more young entrepreneurs in Surabaya are working in the culinary field, especially foreign culinary. One of the foreign culinary businesses in Surabaya is Michuu Coffee Pakuwon City Surabaya which was established in 2019. Michuu coffee here offers South Korean food and beverage products that are in high demand these days. The purpose of this study is to know the impact of digital marketing, trust, and popular culture on decision purchases of michuu coffee. The population of this study is the consumer who make purchases at Michuu Coffee, where the number of samples is 75 respondents and the sampling technique is purposive sampling. On the validity test it is obtained results that all stated statement items are valid because r count > r tables (1.994) so that they can be used to help with this research. In the reliability test, all variables have Cronbach's Alpha results > 0.6 so that they are declared reliable. Then, in the classical assumption test with the normality test in this study, it is said to be normally distributed. In the multicollinearity test in this study, there was no multicollinearity. In the heteroscedasticity test in this study, there were no symptoms of heteroscedasticity. The multiple linear regression equation in this study is Y = -0.774 + 0.141 X1 + 0.503 X2 + 0.486 X3. In the coefficient of determination test in this study, having an adjusted R square value of 0.54 or 54% indicates that digital marketing, trust, and popular culture have a moderate contribution to purchasing decisions at Michuu Coffee. In the t-test, it was found that digital marketing variables (X1), trust (X2), and popular culture (X3) had a significant effect on purchasing decisions at Michuu Coffee.

How To Increase Purchase Intention To Hello Baby Product Wahyu Pratama Teja; Liliana Dewi
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The rate of population growth in Indonesia is still relatively high. This is evidenced by Indonesia being the fifth largest donor of birth number in the world. The birth rate in Indonesia is projected from 2015 to 2042 on average 4 million children birth annually. Provide opportunities to the company Hello Baby to produce baby goods and sell to consumers. Sales of Hello Baby products are strongly influenced by consumer buying interest in Hello Baby products. The level of interest in buying a product reflects the marketing success of the company that produces the product. Research aims to determine the impact of price and quality of products on buying interest. The number of samples in this study was as much as 188 people counted with the Slovin formula. The type of data used is the primary data that is collected by spreading the questionnaire to the respondent. Data analysis using multiple linear regression analyses. The results showed that prices positively and significantly affect the interest in buying consumers of Hello Baby. It means the better and more attractive the price offered, the higher the interest in buying consumers Hello Baby. Product quality affects positively and significantly on the interest in buying Hello Baby consumers. This means that the better the quality of the product, the higher the consumer's buying interest in Hello Baby.

Analisis Rasio Perpajakan Badan Usaha Sub Sektor Telekomunikasi Sebelum Dan Saat Covid-19 Setiadi Alim Lim
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study aims to examine whether there are differences in the profitability performance of the telecommunications sub sector business entities on the Indonesia Stock Exchange in the period before the occurrence of Covid-19 and during the occurrence of Covid-19. To measure the profitability performance used 12 taxation ratios and 2 other important profitability ratios. These ratios are calculated using data from the financial statements of telecommunication sub sector business entities on the Indonesia Stock Exchange in 2018-2021. For conditions prior to the occurrence of Covid-19, financial report data for 2018 and 2019 are used and for conditions during the occurrence of Covid-19, financial report data for 2020-2021 are used. The ratio data obtained were tested for normality using the Kolmogorov-Smirnov and Shapiro-Wilk methods. Ratios whose data before and during the occurrence of Covid-19 are normally distributed will be subjected to a Paired Samples T Test to determine whether there is a significant difference in values before and during the occurrence of Covid-19. Meanwhile, for ratios whose data are not normally distributed, the Wilcoxon Signed Rank Test is carried out to determine whether there is a significant difference in values before the occurrence of Covid-19 and during the occurrence of Covid-19. This study shows that there are 2 different ratios, namely Gross Profit Margin (GPM) and Rent/Sales (S/P) in the period before and during the Covid-19 outbreak. While the other 12 ratios are Pretax Profit Margin (PPM), Net Profit Margin (NPM), Corporate Tax to Turn Over Ratio (CTTOR), Operating Profit Margin (OPM), Return on Equity (ROE), Return on Assets (ROA), Depreciation/Sales (P/P), Interest/Sales (B/P), VAT/Sales (PPN/P), Salary/Sales (G/P), Non Operating Income/Sales (PLU/P), and Non Operating Expense/Sales (BLU/P) did not show any difference between before and during the Covid-19 outbreak.

Pengaruh E-Trust Dan Perceived Value Terhadap Repurchase Intention Pada E-Commerce Shopee Audrey Amadea; Christian Herdinata
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Electronic Commerce (e-commerce) is a transaction of buying and selling goods or services carried out between companies, households, individuals, governments and communities or other organizations that is carried out online. Consumer confidence in using e-commerce has increased from year to year. This can be seen from the increasing number of visits and transaction value. The increase in the number of visits and transactions that occurred during the pandemic led to an increase in consumer complaints in the e-commerce sector. The increasing number of transactions made online requires e-commerce companies to pay attention to several factors that can affect customer repurchase intention. Repurchase intention is an important factor for a company to be able to increase sales. In increasing customer repurchase intention, there are several influential variables, namely e-trust and perceived value variables. This study aims to determine the effect of e-trust and perceived value on repurchase intention in e-commerce Shopee. The population of this study are Shopee users. The sample in this study was taken using purposive sampling method as many as 120 respondents. The criteria used in this study include: (1) Shopee users aged 17 to 65 years; (2) Consumers who have made purchases at Shopee at least 10 times in the last 1 year, from April 2021 to March 2022. This study uses multiple linear regression analysis techniques. The results showed that e-trust had a significant effect on repurchase intention. These results indicate that the higher the e-trust perceived by the customer, the more often the customer will repurchas e intention on Shopee's e-commerce. The results of this study also show that perceived value has a significant effect on repurchase intention in Shopee e-commerce. This significant effect shows that if the customer feels and gets the benefits in accordance with expectations, the customer will repurchase intention.

Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Produk Breadtalk Laurencia Angela Indarto; Stephanie Astrid Ayu
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study is a quantitative study that aims to determine the effect of price, product quality, and brand image on purchasing decisions for BreadTalk products at the Galaxy Mall Surabaya BreadTalk Outlet. The sampling method is purposive sampling using questionnaires distributed to 75 respondents who are consumers of BreadTalk products who are 17 years old and over and have bought BreadTalk products. The results of the validity test show that all statement items are declared valid with a calculated r value > r table 0.2272. The results of the reliability test showed that all variables were declared reliable with the value of Croanbach's alpha > 0.6. The normality test showed that the data were normally distributed with a significance value of Asymp. Sig (2-tailed) of 0.200 is greater than 0.05. The multicollinearity test shows that this regression model does not experience multicollinearity because the tolerance value is > 0.10 and the VIF value is < 10. The heteroscedasticity test shows that this regression model does not experience symptoms of heteroscedasticity because the plot does not form a regular pattern. Multiple linear regression test produces the formula Y = 4.642 + 0.122 X1 + 0.507 X2 + 0.580 X3. The coefficient of determination shows that the independent variable provides a moderate contribution of 0.401 or 40.1% to the purchasing decision variable. The t-test in this study resulted in the price variable (X1) on purchasing decisions (Y) resulting in a t-count value of 0.606 < t table 1.99394 with a significant level of 0.546> 0.050 meaning that the price had no effect on purchasing decisions, the product quality variable (X2) on purchasing decisions (Y) produce a t-count value of 3.480 > t-table 1.99394 with a significant level of 0.001 <0.050 meaning that product quality has a significant effect on purchasing decisions, the brand image variable (X3) on purchasing decisions (Y) produces a tvalue of 3.204 > ttable 1.99394 with a significant level of 0.002 < 0.050 meaning that brand image has a significant effect on purchasing decisions.

Perancangan Website Yayasan Panti Asuhan Mekar Lestari Ignatius Adrian Mastan; Melvina Sesilia
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The development of information technology has brought many positive impacts on society. One of the most felt impacts is the use of the website. Websites can help provide information about an organization. The organization can be a profit oriented organization or a non profit oriented organization. One organization that requires the use of a website is the Mekar Lestari Orphanage Foundation. The Mekar Lestari Orphanage Foundation is located in the Rawa Buntu area, Tangerang. The Mekar Lestari Orphanage Foundation houses about 80 orphans. The Mekar Lestari Orphanage Foundation has always relied on donations from the surrounding community for their daily needs and activities at the orphanage. The Mekar Lestari Orphanage Foundation so far in recording donations and orphanage activities as well as managing orphans still uses the manual method, so it is difficult to provide information to donors to find out activities in the orphanage, as well as the limited information that can be known by the public about the orphanage. With the design of the Mekar Lestari Orphanage Foundation's website, it can help the community (donors) in making donations, as well as regarding various activities and data regarding orphans sheltered by the Mekar Lestari Orphanage Foundation. This website design will use the PHP and HTML programming languages. It is hoped that this website will make it easier for people (donors) to make donations, and help the Mekar Lestari Orphanage Foundation to manage and provide information related to activities at the Mekar Lestari Orphanage Foundation.

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Contact Name
Lilik Indrawati

Contact Email
jurnalbips@ukdc.ac.id

Phone
+6288217266957

Journal Mail Official
jurnalbips@ukdc.ac.id

Editorial Address
Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

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Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Lilik Indrawati

Contact Email jurnalbips@ukdc.ac.id

Phone +6288217266957

Journal Mail Official jurnalbips@ukdc.ac.id

Editorial Address Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Lilik Indrawati

Contact Email
jurnalbips@ukdc.ac.id

Phone
+6288217266957

Journal Mail Official
jurnalbips@ukdc.ac.id

Editorial Address
Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location
Kota surabaya,

Jawa timur

INDONESIA