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Lilik Indrawati
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INDONESIA
BIP'S : Jurnal Bisnis Perspektif
Published by Universitas Katolik Darma Cendika
ISSN : 19794932     EISSN : 27152596     DOI : 10.37477/bip
Core Subject : Economy,
Economics, Econometrics & Finance
BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 7 No 1 (2015): Januari" : 6 Documents clear
Reliability, Conformance Dan Perceived Quality Dalam Meningkatkan Kualitas Produk Erwin Setiawan; Christian Herdinata
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 1 (2015): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.798 KB) | DOI: 10.37477/bip.v7i1.267

Abstract

This research aims to increase the dimensions of reliability, suitability, and the impression of quality in an effort to improve the quality of fish fillet products STB. The object of this research is Sumber Tujuh Berkat company. The subjects of this research are customers, similar companies, experts, and the owner. Using purposive sampling, seven informants chosen by researchers as informants. Primary data are taken based on the results of depth interviews and documentation to the informants. Secondary data is taken from STB’s company data, reference books, journals, and the Internet that can support this research. The data collection techniques used are in depth interview and documentation. In testing the validity of the data, the researcher uses triangulation techniques. The triangulation used is source triangulation. The sources used are customers, similar companies, experts, and STB’s owner. The result of this study is how to improve the quality of fish fillet STB’s products. This improvement was made on the dimensions of reliability, conformance, and the perceived quality of fish fillet STB’s products. The way to do is training the employees regarding the filleting process which is true to the knowledge of experts, STB need to replace old equipment with a fish fillet special equipment, STB need to cooperate to fish breeder so the materials purchased has a uniform size and weight, and STB needs to get permission from BPOM to impress the product quality can be improved in the eyes of consumers.
Evaluasi Implementasi Corporate Social Responsibilityuntuk Meningkatkan Kesejahteraan Masyarakat Dalam Bidang Pertanian Lilik Indrawati; Setiadi Alim Lim
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 1 (2015): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.53 KB) | DOI: 10.37477/bip.v7i1.268

Abstract

This research aims to assess the effectiveness of the implementation of corporate social responsibility program of longan planting done by the farmers in Galengloh Village, Pacet Subdistrict, Mojokerto District, East Java Province. This corporate social responsibility program is intended to increase the income of the local community. The results showed that the corporate social responsibility program that is implemented having some problems, among others, not all communities have the land to grow crops longan, not all farmers have a strong interest in developing a plant longan, lack of guidance/counseling on how to plant and maintain good longan and there is no clear picture longan marketing at harvest. If there is not a good treatment for these constraints, possibly the goal of corporate social responsibility program to increase the income of the people will not be reached. This research also found several problems encountered by society that can be used as another corporate social responsibility program.
Pengaruh Harga Diskon Dan Persepsi Produk Terhadap Nilai Belanja Serta Perilaku Konsumen Sadana Devica
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 1 (2015): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.752 KB) | DOI: 10.37477/bip.v7i1.269

Abstract

This study aims to determine the effect of price discounts and product perception of the value of shopping and buying behavior of consumers to the category of fashion products. The research was carried out in a department store located in the shopping center Tunjungan Plaza Surabaya. A total of 100 respondents were volunteers in this study, while the limits studied fashion product categories include apparel, handbags, footwear (shoes, slippers and sandals), as well as accessories (glasses, jewelery and hats). The results of this study indicate that the price discount hedonic effect on consumer spending. Similarly, the product may increase the perception variable hedonic shopping. Furthermore a positive effect was also shown in the variable perception of consumer products for the shopping utilitarian, hedonic and utilitarian shopping and have a positive influence on consumer buying behavior in a department store.
Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasaan Nasabah Bank Jatim Di Surabaya Gogi Kurniawan
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 1 (2015): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.103 KB) | DOI: 10.37477/bip.v7i1.270

Abstract

Service quality dimensions give boost to customers in Surabaya, East Java Bank to establish strong bond with the services, which in turn is expected to provide satisfaction to customers. This study aimed to analyze the influence of service quality dimensions consisting of reliability, responsiveness, and empathy towards customer satisfaction Bank of East Java, Surabaya. This study used a sample of 60 respondents customers, further testing using multiple linear regression analysis, was tested by using the F-test and t-test. The results of this study indicate that simultaneous variable reliability, responsiveness and empathy has a positive and significant impact on customer satisfaction. While partially reliability, responsiveness and empathy positive and significant impact on customer satisfaction. While variable Responsiveness dominant and significant effect. Means three dimensions of service quality has an important role in helping the needs and desires of customers to receive excellent service of the best.
Pengaruh Manajemen Laba Terhadap Cost Of Equity Capital Nia Yuniarsih
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 1 (2015): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.011 KB) | DOI: 10.37477/bip.v7i1.271

Abstract

The objective of this study is to examine the influence of earings management, to cost of equity capital. This study takes sample from 47 companies in the manufacturing sector at the Indonesia Stock Exchange (IDX), which were published in financial report from 2012-2013. The sample was determined based on the following criteria: (a) the annual report ended 31 December, and (b) book value of equity is positive. Earnings management were measured by Modified Jones Model and cost of equity capital was estimated by Capital Asset Pricing Market. The research hypotheses were tested using single regression. The results of this research show that earnings management had positive significant influence on cost of equity capital.
Analisis Segmentasi, Targeting Dan Positioning Melalui Program Siaran Pada Radio Mitra Batu Warter Agustim
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 1 (2015): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.378 KB) | DOI: 10.37477/bip.v7i1.272

Abstract

This research was caused by the changing environment and other supporting factors. The changing of business pattern of seller market to buyer market made a company has to adapt their need and changing behaviour. By having this base a company need to do market segmenting, targeting, and positioning with broadcast program in order to serve customers having different characteristics. This research aimed to find out how to apply segmenting, targeting dan positioning (STP) in Mitra 97.0 FM Radio of Batu City in determining the marketing strategy by considering STP. This research used also descriptive method drawing the execution of STP and the lack of the company in implementing STP. Form the analysis result done, Mitra 97.0 FM Radio of Batu City tried to serve the large market and divide its customers (listeners) in several segmenting variables. The applied marketing strategy was by developing products and promoting sales by personal selling, publishing, and advertising. In executing this strategy Mitra FM Radio of Batu hoped that it could be a radio having incisive segments and advertising media for products agree with the customers (listeners) segment concerned.

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