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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 10 Documents
 1 
Search results for , issue "Vol 2 No 2 (2019): Indonesian Business Review" : 10 Documents clear
Pengembangan Produk Baru dengan menggunakan Means-End Chain Theory : Kasus Water+ Aldinata Windharta; Andre Christian Efendy; Daniel Christian; M. Rashid Damahuri
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

The author aims to find out about urban people needs in bottled mineral water. The author uses the Means-End-Chain method which is commonly used to find what attributes are needed by consumers of a product or service. This research uses qualitative methods with in-depth interviews to answer the question of what content is most expected of urban communities in bottled mineral water. There are three factors that we examine, namely attributes, consequences, and values. By understanding the means end chain from our sample, we hope that related party can develop a product from our research result.
Analisis Pengaruh Dimensi Kualitas Layanan terhadap Kepuasan Konsumen dan Niat Melakukan Pembelian Kembali Layanan Laundry di Indonesia Brigitta Estella; Kelvin Wongso; Raymond Raymond; Ricky Tjayadi
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5071.584 KB) | DOI: 10.21632/ibr.2.2.214-232

Abstract

In this era, urban people are getting busier everyday and have less spare time for themselves; let alone to do household chores. Whereas, there are a lot of household chores that needs to be done everyday, such as washing clothes. Therefore, laundry is one the in demand service. As a washing service provider , the quality of the service is becoming the key excellence that is significant towards the laundry 's success. For that reason, this research is made to measure the factors from service quality theory such as tangibility, assurance, empathy, responsiveness, and reliability; with its relation with customer satisfaction that resulting in repurchase intenifi's. Findings of this research can be used to increase the quality of laundry to meet customer needs and wants accurately. The correlation between service quality (servqual) with customer satisfaction based on the questionnaire data that is analyze with SPSS method. The analysis resulted that the critical satisfaction factors to customer satisfaction are empathy, tangibility, and reliability; also, customer satisfaction will be directly resulted in repurchase intention of customer.
Faktor Yang Mempengaruhi Intensi Pengunjung Dalam Memilih Destinasi Wisata Ghiffari Herlambang; Leonardus Alexander Nickvaldo; Lidya Palupi Prayitno; Muhammad Rezky Nugraha
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

The purpose of this study is to determine the impact of green brand knowledge, consumer’s attitude towards green product and green brand positioning to the green product purchase intention The Body Shop. Questionnaires with 17 instruments are being distributed to 304 respondent in Jakarta, Depok, Bogor, Bekasi and Tangerang to gain the data. The data then being processed using computer software SPSS. Based on the research, green brand knowledge has the biggest influence on green product purchase intention. Cosmetic companies like The Body Shop may use promotion strategy to improve consumer’s green product knowledge.
Pengaruh Iklan TerhPengaruh Iklan Terhadap Keputusan Pembelian Konsumenadap Keputusan Pembelian Konsumen Abednego Stephen; Athluna Canthika; Davin Subrata; Devina Veronika
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1598.885 KB) | DOI: 10.21632/ibr.2.2.233-248

Abstract

Advertisement is one of the most common way to promote and create awareness of a product. However it is still uncertain to measure the effect of advertisement, especially on customer’s buying decision. The objective of this paper is to identify how much advertisement impacts on consumers buying decision. The research uses quantitative analysis by analyzing online survey data gathered from 280 respondent across Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). Statistical method such as correlation analysis, descriptive statistics, and regression analysis was used and the result from 244 valid respondents showed that the independent variable brand recall and stimulation have an impact on consumers’ buying decision while the other three variables which are necessity, pleasure, and dominance do not have an impact on consumers’ buying decision.
Faktor-Faktor Yang Mempengaruhi Penggunaan Aplikasi Belanja Online Pada Masyarakat Indonesia Anugerah Wijayaputra Japar; David Immanuel; Indra Saputra; Stevi Andreanus; Vanessa Surya
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

Being the ongoing fad for enterprises to manage business, mobile shopping offers superior dominance over electronic shopping and traditional shopping. This paper aims to elaborate both the motive of mobile shopping response according to the theory of reasoned action (TRA) point of view and the promotion barriers in mobile business. A selfconducted survey data of 325 Indonesian consumers is led to build and apply a structural equation modeling approach with inherent constructs. Through the result of this study, the predictive power of TRA has been proven in scouting consumer response in the context of mobile shopping. In addition, the intention to adopt mobile shopping is strongly impacted by both promotion and barrier variables. Some benefits could emerge for future studies from investigating other variables (e.g. trust and risk specific aspects) and using ongoing response (e.g. online purchase). Both promotion and barrier factors should be kept under surveillance by business managers for better understanding about why and how Indonesians adopt mobile shopping. The founding study attune the TRA model with augmented promotion and barrier variables to describe mobile shopping in the context of Indonesia.
Pengaruh Mekanisme Online terhadap Tingkat Kepercayaan yang Mempengaruhi Intensi Pembelian Kembali Della Liudi; Hee Nanda Dlaneri; I Putu Aditya Wardana; Marcha Ramada; Stefani Pardi
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4571.494 KB) | DOI: 10.21632/ibr.2.2.249-267

Abstract

Online shopping becomes apart of lifestylefor Indonesian. It leads to the business in this sector is prospective . The purpose of this paper is to find out how seller, institution, and experience-based online trust-building mechanisms affect customers trusts in e-marketplace and e-se//er of emarketp/ace, which shape the repurchase intentions. According to research finding using 380 respondent s, the perceived usefulness of seller and institutional-based mechanisms affect trust in e-marketplace. Meanwhile, the seller and experience-based mechanism influence the trust in e-seller of e-marketplace. Thus, both of the trusts influence repurchase intentions.
Studi Aktivitas Pemasaran Film Independen: Kasus di Indonesia Achmad Eriansyah Utama Putra; Agnes Juliarti; Dimas Mohammad Wibowo; Figra Ardham; Vera Julianti
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

The independent film industry in Indonesia is both interesting and unique sector because it has different characteristics from the commercial film industry. The study was conducted to identify independent film marketing activities through a marketing mix and the factors that can influence the marketing activities of independent films in Indonesia. This is a qualitative research using in-depth interview as the main method. Interviews were conducted to nine participants in the film industry representing three chains of production, distribution and exhibition that forms the synergies in the film industry. The main research finding is eight factors influenced independent film marketing activities: idealism, story line, expressions, aspirations, actualization, film distribution channels, promotional activities, and regulation.
Analisis Pengaruh Kualitas Layanan Pijat Online Terhadap Tingkat Kepuasan Konsumen Athanya Adinda; Gladiola Asti Arsoputri; Teuku Ghiyas Kausara; Wilhan Chua
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

As time passes by, critical assessment of consumer has become the key factor that determines the success of a service. Partnering with massage therapists as their talents has become a challenge for massage service company to ensure the consistency of its quality. This study focuses on how consumers assess the quality of massage service provided by one of the online massage service company (Tangible, Reliability, Responsiveness, Empathy, Assurance) that will affect the level of consumer satisfaction and repeat purchase. A quantitative approach is used through the dissemination of the survey. Results show that all of the variables, except the Tangible and responsiveness, will affect the level of consumer satisfaction. Furthermore, it is also proven that satisfied consumers will decide to make repeat purchase.
Pengaruh Kualitas Layanan Bus Transjakarta Terhadap Kepuasan Konsumen Jeremiah Jeremiah; Jessica Dasaria; Mahendra Kresna Putra; Michael Seninha; Vivi Vyolina
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4502.745 KB)

Abstract

Service quality is one of the most important factor that influences customer satisfaction level, likewise customer satisfaction will greatly influence repurchase intention level. This statement is hold true in case of public transportation service, including Transjakarta. This research measures service quality perceived by Transjakarta commuters and its correlation with customer satisfaction level and its corresponding correlation with repurchase intention level. The outcomes show that 3 factors: comfort, reliability , and employee performance significantly correlated with customer satisfaction level that also significantly correlated with repurchase intention level. This three factors should become the focus of improvement in order to maximize Transjakarta 's role.
Analisis Intensi Pembelian Produk Ramah Lingkungan pada The Body Shop Indonesia Ahmad Satya Wicaksana; Camilla Janette Jasrin; Elkana Satria Nugroho; Yohanna Satya Yohanna
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1586.726 KB)

Abstract

The purpose of this study is to determine the impact of green brand knowledge, consumer’s attitude towards green product and green brand positioning to the green product purchase intention The Body Shop. Questionnaires with 17 instruments are being distributed to 304 respondent in Jakarta, Depok, Bogor, Bekasi and Tangerang to gain the data. The data then being processed using computer software SPSS. Based on the research, green brand knowledge has the biggest influence on green product purchase intention. Cosmetic companies like The Body Shop may use promotion strategy to improve consumer’s green product knowledge.

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