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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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Search results for , issue "Vol. 3 No. 6 (2023): December 2023" : 31 Documents clear
The Influence of Product Quality, Brand Image, and Price Perception on Purchase Decisions at Starbucks Coffee Surabaya Faza Nailinajiyah Darmayanti; Siti Aminah
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5554

Abstract

This study entitled "The Influence of Product Quality, Brand Image, and Price Perception  on Purchasing Decisions (Study at Starbucks Coffee Surabaya)" with the aim of knowing how much influence product quality, brand image, and price perceptions have on purchasing decisions at Starbucks Coffee in Surabaya. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample was 98 people. This study collected data through questionnaires that were distributed to consumers with the criteria of being over 17 years old and having made a purchase at Starbucks Coffee in Surabaya. The analytical tool used in this study is the Partial Least Square (PLS) model. The results of this study indicate that product quality has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and Price Perception  has a positive and significant effect on purchasing decisions.
The Influence of Brand Image And Price Perception on Consumer Purchase Decisions on Buttonscarves in East Java Elfina Nur Hidayati; Siti Aminah
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5555

Abstract

This study aims to evaluate the impact of brand image and price perceptions on purchasing decisions for Buttonscarves headscarves. The method applied in this study is a quantitative approach using a purposive sampling technique. The research sample consisted of 100 consumers who had purchased Buttonscarves Veils in the East Java region. Data for this study were collected by filling out questionnaires which were distributed to these consumers. Data analysis was performed using the Partial Least Square (PLS) model. The findings of this study indicate that brand image and price perceptions have a significant influence on the purchasing decisions of consumers who buy Buttonscarves Veils in East Java.
The Influence of Interest Rates, Inflation, Exchange Rates and Exports on Indonesia's Foreign Exchange Reserves Anindya Hastuti Ratnaningtyas; Syamsul Huda
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5727

Abstract

Inconsistencies between changes in foreign exchange reserves and interest rates, inflation, export value, and the Rupiah exchange rate versus the US Dollar were revealed by this research. The aim is to determine how Indonesia's foreign exchange reserves are affected by interest rates, inflation, exchange rates and exports. This research uses descriptive quantitative methods with an explanation strategy. The research was conducted using secondary data from Bank Indonesia and the Indonesian Central Statistics Agency for the period 2005–2021, with a sample of 11 data taken using the selective selection method. Through IBM SPSS version 23, multiple linear regression was used to analyze the data. The findings show that while exports have a sizable positive impact on foreign currency reserves, interest rates have a significant negative impact. However, there is little impact on foreign exchange reserves from inflation and the exchange rate. In conclusion, these factors together have a big impact on Indonesia's foreign exchange reserves: interest rates, inflation, exchange rates, and exports.
The Influence of Web Design, Ease of Use, and Security on BNI Mobile Banking Customer Satisfaction Jestin Erlangga; Audita Nuvriasari
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5728

Abstract

This study aims to analyze the effect of web design, ease of use, and security on BNI mobile banking user satisfaction. The population in this study are BNI bank customers who actively use BNI mobile banking services and BNI customers who live in the Yogyakarta area, using purposive sampling. This study uses 100 samples. The data collection technique used was a survey method with the research instrument used being a questionnaire with a Likert scale. The results of this research analysis show that: (1) web design has a positive and significant effect on customer satisfaction, (2) ease of use has a positive and significant effect on customer satisfaction, and (3) security has a positive and significant effect on customer satisfaction.
The Role of Leadership and Work Motivation Toward Organizational Citizenship Behavior with Job Satisfaction as Mediation Laelaty Mubarokah; Audita Nuvriasari
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5729

Abstract

This study aims to investigate the impact of leadership and work motivation on Organizational Citizenship Behavior (OCB) by analyzing the role of job satisfaction as a mediator. The research was carried out at the Komite Nasional Pelestarian Kretek (KNPK). The sample size consisted of 45 respondents. The data gathering methodology employed was a survey method, utilizing a questionnaire as the study instrument. The intelligent PLS 3.2 program utilizes sophisticated data analysis techniques like the outer model, inner model, and hypothesis testing. The study findings suggest that leadership does not have a substantial influence on OCB, and job motivation similarly lacks a major impact on OCB. Conversely, work satisfaction has a favorable and substantial impact on OCB. Furthermore, leadership exerts a favorable and substantial impact on job satisfaction, whereas work motivation exerts a favorable and substantial impact on satisfaction. Moreover, job satisfaction serves as a crucial factor in moderating the connection between leadership and Organizational Citizenship Behavior (OCB), as well as between work motivation and OCB.
The Influence of Gross Regional Domestic Income, Population Size, Inflation, and Investment on East Java Province's Local Income Zetyra Dara Pramitha; Kiky Asmara
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5793

Abstract

This research aims to analyze the phenomenon of Local Income through the influence of Gross Regional Domestic Product, Population Size, Inflation, and Investment in the East Java Province. The data used in this study are secondary data from the years 2009 to 2022 sourced from the Central Statistics Agency of East Java Province. The research method employed is a quantitative method and processed using SPSS 25. The results of the analysis reveal that there is a significant simultaneous influence between the independent variables, namely Gross Regional Domestic Product (X1), Population Size (X2), Inflation (X3), Domestic Investment (X4), and Foreign Investment (X5), on the dependent variable, which is Local Income (Y), in the East Java Province. However, when examined individually, the Gross Regional Domestic Product variable has a positive and significant effect, Population Size has a negative and insignificant effect, inflation has a positive but insignificant effect, Domestic Investment variable has a positive but insignificant effect, and the Foreign Investment (FDI) variable has a negative and insignificant effect on Local Income in the East Java Province from 2009 to 2022.
Analysis of Leading Sectors in Economic Growth in Malang District Riko Setya Wijaya; Kiky Asmara; Siti Khusnul Rifani
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5794

Abstract

Leading sectors are those with the ability to strengthen the local economy and generate wealth. Finding the economic sectors that contribute most to the Malang District's regional gross domestic product is the aim of this study. This study uses quantitative description to identify the major and minor sectors of Malang Regency and makes use of time series data as secondary data from 2020 to 2022. Among the analysis instruments employed are the Location Quotient (LQ); The results showed that:  (1) According to the location quotient (LQ) analysis, the main sectors of Malang Regency are agriculture, forestry, fisheries, manufacturing, water supply, waste management, solid waste and recycling. It consists of  Masu. Construction industry retail and wholesale. repairs for cars, motorcycles, and other vehicles. (2) Shift share analysis for wholesale/retail, automobile/motorcycle repair. It can be seen that the proportional share (PS) and national PR share are highest in trade in goods both wholesale and retail, vehicle and motorcycle repair, and differential sharing. mining and quarrying sector.Leading sectors are those with the ability to strengthen the local economy and generate wealth. Finding the economic sectors that contribute most to the Malang District's regional gross domestic product is the aim of this study. This study uses quantitative description to identify the major and minor sectors of Malang Regency and makes use of time series data as secondary data from 2020 to 2022. Among the analysis instruments employed are the Location Quotient (LQ); The results showed that:  (1) According to the location quotient (LQ) analysis, the main sectors of Malang Regency are agriculture, forestry, fisheries, manufacturing, water supply, waste management, solid waste and recycling. It consists of  Masu. Construction industry retail and wholesale. repairs for cars, motorcycles, and other vehicles. (2) Shift share analysis for wholesale/retail, automobile/motorcycle repair. It can be seen that the proportional share (PS) and national PR share are highest in trade in goods both wholesale and retail, vehicle and motorcycle repair, and differential sharing. mining and quarrying sector.
The Influence of Price Perceptions and Promotion on Purchase Decisions of Gacoan Noodles in Surabaya City (Study on Shopee Food Application) Levy Mochammad Tsaqif; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5809

Abstract

The purpose of this research is to determine the influence of price perception and promotions on the purchasing decisions of Mie Gacoan (a brand of instant noodles) in Surabaya City (a study conducted on the Shopee Food application). This research method is quantitative and involves a sample size of 96 respondents, determined based on the sampling technique according to Ghozali's guidelines. The population of this study consists of Mie Gacoan consumers in Surabaya City who have made purchases through the Shopee Food application. The sample for this research was obtained using purposive sampling, which means selecting samples based on specific criteria. The sample consists of respondents who have purchased Mie Gacoan in Surabaya City through the Shopee Food application. The data used in this research are primary and secondary data. The analysis technique used in this study is Partial Least Squares (PLS) with validity testing, reliability testing, and hypothesis testing. The results of this research prove that: (1) Price perception has a positive and significant influence on purchasing decisions. (2) Promotions have a positive and significant influence on purchasing decisions.
Trading Volume Activity, January Effect, and Stock Splits on Stock Market Returns Zalisman Rahmadan; Yuliusman Yuliusman; Rita Friyani
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5840

Abstract

This study aims to explore and assess the correlation between Trading Volume Activity, Stock Splits, and the January Effect on Stock Market Returns. The study was carried out at technology sector companies listed on the Indonesia Stock Exchange (IDX). Nineteen sets of firm data were selected for analysis, each consisting of observations covering two years. The process of choosing data employed a purposive sampling technique, which involved the application of three specific criteria. The data underwent examination using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with SmartPLS 3.2.9 application. The study's findings indicate no significant connection between trading volume activity on stock market returns. However, it is observed that stock splits and the occurrence of January affect the impact on stock market returns.
Local Government Financial Performance Analysis Using Economic, Efficiensy and Effectiveness Ratio and it’s Affect Development of Jambi City Rita Friyani; Nurhayani Nurhayani; Rosmeli Rosmeli
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5860

Abstract

This research examines to assesses the financial performance of the Jambi City Government by using the calculation method of Economic Ratios, Efficiency Ratios and Effectiveness Ratios and to see the effect of this financial performance on development in Jambi City. The analytical method in this research uses descriptive analysis and Correlation Test. The data used in this study are Regional Expenditures, Personnel Expenditures, Capital Expenditures, Regional Revenues and Local Own Revenue for the City of Jambi for the last 4 years, namely 2018, 2019, 2020, and 2021. The three ratios from the value for money method are then linked with the Capital Expenditure growth ratio.

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