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I Ketut Andika Priastana
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Journal Research of Management
Published by Universitas Triatma Mulya
ISSN : -     EISSN : 27164381     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal Research of Management (JARMA) merupakan wadah informasi berupa hasil penelitian, studi kepustakaan, gagasan, aplikasi teori dan kajian analisis kritis dibidang Ekonomi & Bisnis umumnya dan publikasi penelitian dosen dan mahasiswa Program Studi Manajemen Universitas Triatma Mulya khususnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)" : 12 Documents clear
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI MATAHARI DUTA PLAZA BALI Ni Putu Sri Primayanti; A.A Ketut Sri Asih
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.55 KB) | DOI: 10.51713/jarma.v3i1.65

Abstract

This research was to describe about the effect of work motivation, work statifcation, and leadership to employee performance at Matahari Duta Plaza Bali. Beside that this research was to describe the independent variable which dominantly effected the employee performance at Matahari Duta Plaza Bali. This research was assosiatif quantitative research with casuallity type. The result of this research were found that: 1) There is a possitve and significant influence between work motivation variables on employee performance; 2) There is a possitve and significant influence between work statifaction on employee performance; 3) There is a positive and significant influence between leadership on employee performance; 4) The result of analysis of determinant coefficient found that the effect which given by work motivation variable, work statisfaction, and leadership on employee performance at Matahari Duta Plaza Bali is 70,8%; 5) The result of data analysis also found that work motivation variable has the biggest influence on employee performance.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN KAMAR DI THE TANIS BEACH RESORT LEMBONGAN PADA MASA PANDEMI COVID-19 Vandini Putri Nurhabibah; Luh Komang Candra Dewi
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.992 KB) | DOI: 10.51713/jarma.v3i1.66

Abstract

This study aims to determine the competitive strategy applied by the company. This research was conducted at The Tanis Beach Resort Lembongan. The subjects in this study were department head managers and customers, totaling 20 people. This study was tested using SWOT analysis by identifying various internal and external factors of the company, namely the analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT diagram it appears that the position of The Tanis Beach Resort Lembongan is located in Quadrant I which is described as a growth position, where internal factors total (3.02-3.56) so that the right strategy and results are needed to increase sales. rooms by strengthening market development, market penetration and product development. As well as facing several opportunities and having various driving forces to get these opportunities and it is recommended to carry out the SO, ST, WO, WT strategy. The strategy that can be applied by the company is to always issue promo packages and disseminate information to anticipate more attractive offers from competitors, such as collaborating with travel agents, updating information technology through digital marketing such as honeymoon package promos, fastboat ticket promos, and meeting promos. rooms.

Page 2 of 2 | Total Record : 12

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