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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 11 No. 2 (2019)" : 6 Documents clear
Determinan Housing Mobility di Surabaya Njo Anastasia; Joshua Gondo Kusuma
BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.43 KB) | DOI: 10.26740/bisma.v11n2.p104-116

Abstract

Every individual definitely will perform housing mobility in accordance to pursue his life purpose. This research aims to determine the influence of affordability, life-course, housing profile, and neighborhood to housing mobility decision in Surabaya, Indonesia. Data samples were collected from Surabaya societies who have ever moved before, and living in a self-owned home at the moment. The method of analysis used is Partial Least Square (PLS). The results insinuate that affordability, and housing profile elucidates significant impact on housing mobility. Howbeit, life-course and neighborhood delineate insignificant impact on housing mobility. Therefore, individual's decision to perform a mobility is influenced by availability of wealth and physical appearance of the chosen house to be occupied.
Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce Wahyu Raharjo; Widyastuti Widyastuti
BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.212 KB) | DOI: 10.26740/bisma.v11n2.p117-130

Abstract

There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and  processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. 
Efektivitas Bisnis Berbasis Teknologi Internet Dalam Membangun Kinerja Kewirausahaan Mohamad Nur Utomo
BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.074 KB) | DOI: 10.26740/bisma.v11n2.p155-168

Abstract

Entrepreneurial success will have an impact on economic growth.  Entrepreneurship that integrates internet technology in its business activities will be able to improve business performance in the current digital economy era.  This study aims to empirically examine the effect of internet technology-based business implementation on business performance.  Internet technology-based business applications are measured by 5 indicators (online communication channels, online promotion channels, online supplier distribution channels, online sales channels, and online transaction channels). While business performance is measured by 5 indicators (profit growth, sales growth, capital growth, efficiency, and customer growth).  The sample in this study was 100 UMKM in Tarakan city using the sample area probability sample method based on the sub-district area.  Data analysis technique uses PLS-SEM method with WarpPls 6.0 application.  The results showed that internet technology-based business implementation was able to encourage business performance improvement. The entrepreneur must be able to integrate its business operations with Internet-based technologies to create opportunities and facilitate building performance.Keywords: Entrepreneurship, Internet Technology, Online Business.
Peran Lembaga Simpan Pinjam Berbasis Masyarakat (LSPBM) Usaha Bersama Desa Siboang terhadap Pembangunan Ekonomi Pedesaan Nirmala Dewi; Moh Arafa; Rika Suprapty
BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3272.686 KB) | DOI: 10.26740/bisma.v11n2.p182-206

Abstract

The purpose of this research is investigatinhg and analyzing the basic needs of Community-Based Savings and Loan Institutions as well as efforts in local economic development and determining the strategies needed in developing the capacity of Community-Based Savings and Loan Institutions (LSPBM) and Small and Medium Enterprises (SME) in Siboang Village. This research also investiagates the role of LSPBM in the social and economic fields as well as internal and external factors to create strategies supporting the existence of LSPBM in Siboang village in order to empower local communities.This study applies a qualitative approach supported by the study of quantitative data. The data collected consists of primary data and secondary data. Primary data was collected by in-depth interviews with key figures and the researcher conducted observations, while secondary data were obtained from various literature studies including population documents from Sojol Subdistrict, Siboang Village and the 2016 Joint Venture LSPBM Annual Report. Information consisted of the Joint Venture LSPBM Management of Siboang Village, Secretary of Siboang Village, and Village Head. The technique of analyzing primary data and secondary data is processed through three stages of activity and carried out simultaneously, namely data reduction, data presentation and drawing conclusions through verification. Furthermore, qualitative data is processed into quantitative data, the researcher applies the SWOT analysis method that deals with internal and external factors of qualitative research that will produce a development strategy for the Joint Venture LSPBM.The results shows that the role of LSPBM is quite large in encouraging the local economy and is able to provide loans to LSPBM members in order to increase business, and it can develop and strengthen Joint Ventures LSPBM with SMEs in business and sharing cooperation for service and service coverage. It increases business capital with a savings pattern to get used to saving for members of the Joint Venture LSPBM. It also encourages LSPBM Assistance through institutions related in Donggala Regional Government for supervision and development of institutions, improvement of managerial human resources to be more optimal and professional.
Anteseden yang Mempengaruhi Mobile Game Loyalty dan Dampaknya terhadap In-App Purchase Intention Nur Arif Munadie; Teguh Widodo
BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.77 KB) | DOI: 10.26740/bisma.v11n2.p131-154

Abstract

Mobile technology has become something inseparable thing from everyday life. One feature of mobile technology that often used is gaming applications or also called mobile games, this technology using behavior creates opportunities for every business involved in the mobile game industry. The growth of mobile games usage in addition to creating opportunities also creates challenges in the form of competition from other business actors in the same industry. In order to win the competition, a strategy that can be used to meet consumer expectations of value of the product which ultimately leads to the urge to make a purchase is needed. This study aims to measure the influence of values perceived by consumers and loyalty as a mediator of purchase intentions in consumers of mobile games in Indonesia. Structural Equation Modeling (SEM) was used for this study. Tests were carried on 207 players in Indonesia with the characteristics of never having previously purchased in-app purchases. The results showed that the playfulness variable had a positive and significant impact on loyalty. The connectedness variable had a positive and significant impact on good price, loyalty, and in-app purchase intention, and the good price variable had a positive and significant impact on in-app purchase intention.
Analisis Faktor-Faktor Consumer Engagement pada Media Sosial Twitter Cinema XXI Oktaviana Nur Handayaningrum
BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.636 KB) | DOI: 10.26740/bisma.v11n2.p169-181

Abstract

Cinema XXI is the biggest cinema network in Indonesia. The high number of social media users in Indonesia has made Cinema XXI no longer difficult to embrace all of its customers. Being able to mantain long-term relationships, understanding what consumer wants and needs are important to keep Cinema XXI as the ruler of the cinema market in Indonesia. To do this, Cinema XXI needs to create consumer engagement. Consumer engagement is a marketing investment to create long-term relationship with consumers. Therefore, this research aims to determine what consumer engagement factors were successfully created by Cinema XXI to become the ruler of the cinema market in Indonesia with more than 11 million followers on Twitter social media accounts. By using the Slovin formula, the number of samples in this research were 400 respondents. The factors used amounted to 18 factors obtained from previous research, this  reasearch uses quantitative descriptive methods with factor analysis techniques, calculation with SPSS 16. The results of this research state that from the existing dimensions reduced into three new dimensions, namely affective behavioural engagement with sub-dimensional dominance of enjoyment with 0,765, cognitivie behavioural engagement with sub-dimensional dominance of attention with 0,834 and informative engagement with sub-dimensional dominance of up-to-date information with 0,873.

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