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Fauzi Akbar Maulana Hutabarat
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BISMA Cendekia
Published by Politeknik Cendana
ISSN : -     EISSN : 27466396     DOI : https://doi.org/10.56473
Core Subject : Economy,
Economics, Econometrics & Finance
Focus and Scope An objective of the BISMA Cendekia Journal is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of business research. The BISMA Cendekia is intended to be the journal for publishing articles reporting the results of business research. The BISMA Cendekia invites manuscripts in the areas: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, Entrepreneurship, Change Management, Capital Market, Risk Management, Financial accounting, Managerial accounting, Behavioral accounting, Tax accounting, and Public Sector Accounting. The BISMA Cendekia accepts articles in any business-related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. The primary criterion for publication in BISMA Cendekia is the significance of the contribution an article makes to the literature in the business area, i.e., the significance of the contribution and the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 52 Documents
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Analisis Promosi Penjualan Sepeda Motor Honda di Medan (Studi Kasus pada PT Daya Anugerah Motor) Fauzi Akbar Maulana Hutabarat; Ngajudin Nugroho
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

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Abstract

The aim of this research is to analyze the Sales Promotion at PT Daya Anugerah Motor, Medan. This research using a qualitative descriptive method. Data collection method by the interview and observation. Writer connecting to the result of the interview with Assauri (2013) theory about type of sales promotion, it can be concluded that the sales promotion type that applied in PT Daya Anugerah Motor Medan is: (1)Consumer Promotion trough free ride facility (consumer do a direct demonstration) with the motorcycle that they will be brought, marketers explain the features of the motorbike to the potential customer, give a discount for down payment fee and installment fee to a potential customer who will buy the product in this company; (2)Trade Promotion, the company provide incentives for agents following the product and selling unit according to the agreement between two-party; (3)SalesForce Promotion, provide an incentive for the marketers as Rp.100.000,- per sold unit, marketers who can sell more than  25 unit of the motorcycle in a month will be given additional incentive as Rp.500.000,-. Tour abord reward is given to the best marketers who can achieve a yearly target from the company.
Pengaruh Budaya Organiasi terhadap Kinerja Karyawan Dewi Shinta Wulandari Lubis
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

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Abstract

This study aims to determine the effect of organizational culture on employee performance. This research was conducted on 66 employees of PT. Bandar Abadi Shipyard Batam who was the respondent. The variables observed in this study consisted of organizational culture and employee performance. Data were collected by distributing questionnaires and literature study, questionnaires were developed from the indicators of each variable which were the observations. The data test was conducted with validity and reliability, while the data analysis used simple linear regression, with hypothesis testing using the coefficient of determination and partial test. The results of this study indicate that organizational culture has a positive and significant effect on employee performance at PT. Bandar Abadi Shipyard.
Pengaruh Komunikasi dan Kerjasama Tim terhadap Kinerja Karyawan Effendi Sinuhaji
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

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Abstract

The aim of this research is to analyze the Sales Promotion at PT Daya Anugerah Motor, Medan. This research using a qualitative descriptive method. Data collection method by the interview and observation. Writer connecting to the result of the interview with Assauri (2013) theory about type of sales promotion, it can be concluded that the sales promotion type that applied in PT Daya Anugerah Motor Medan is: (1)Consumer Promotion trough free ride facility (consumer do a direct demonstration) with the motorcycle that they will be brought, marketers explain the features of the motorbike to the potential customer, give a discount for down payment fee and installment fee to a potential customer who will buy the product in this company; (2)Trade Promotion, the company provide incentives for agents following the product and selling unit according to the agreement between two-party; (3)SalesForce Promotion, provide an incentive for the marketers as Rp.100.000,- per sold unit, marketers who can sell more than  25 unit of the motorcycle in a month will be given additional incentive as Rp.500.000,-. Tour abord reward is given to the best marketers who can achieve a yearly target from the company.
Dampak Gaji dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Karyawan (Studi Kasus Pada PT Cipta Mandiri Agung Jaya) Yuliana Yuliana; Arwin Arwin; Jean Dwi Pratiwi
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

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Abstract

The research aimed to know the impact of salary and leadership style on employee job satisfaction at PT. Cipta Mandiri Agung Jaya (CMAJ). The research method applied is the associative quantitative method. The research incorporates 2 types of data sources which are primary data and secondary data. The data collection method is done through the distribution of survey questionnaires to respondents. The total population consisted of 30 employees and all of them were taken as the sample. The data analysis method was done through a series of tests such as the Coefficient Determination Test (R2), F test, t-test, and Multiple Linear Regression. The result of the research showed that the test of the regression model of salary and leadership style variable on employee job satisfaction indicated Fcount 3,449 > Ftable 3,34. It can be concluded that the salary and leadership style has a positive impact on employee job satisfaction. Partially, salary has a positive influence on employee job satisfaction which can be seen from the tcount2,610> ttable2,052, which means that Ha is accepted. Meanwhile, leadership style has no impact on employee job satisfaction since the leadership style variable indicated a value of tcount 0,364<ttable2,052, which means Ho is accepted.
Mengapa Memilih Bank Syariah? (Sebuah Kajian Dari Persepsi Nasabah Non-Muslim) Nurlinda; Muhammad Zuhirsyan
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

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Abstract

The purpose of this study is to analyze and find the point of view of non-Muslim customers when choosing Islamic banking. This research is a qualitative study using open and closed interviews in collecting data. The data analysis technique used descriptive analysis. The results showed that there is interest from non-Muslim customers in Islamic banking, especially interest in choosing financing products. Interest in choosing Islamic banking from non-Muslim customers is determined by the perception of the benefits obtained, the ease of installment arrears, and the low cost of capital. Meanwhile, the main reasons for non-Muslim customers are not interested in Islamic banking products are because of the confusing and unclear terms, unclear calculation methods, and lack of literacy about Islamic banking among non-Muslim communities.
Strategi Pemasaran Produk Paket Pos Kilat Khusus Pada PT. Pos Indonesia: Marketing Strategic of Express Product Packages at PT. Pos Indonesia Asri Sanusi; Asmaul Husna; Eka Wulandari Surbakti; Mifta Fathu Azmi
BISMA Cendekia Vol. 1 No. 2 (2021): BISMA Cendekia - Januari 2021
Publisher : Politeknik Cendana

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Abstract

Langkah-langkah Penerapan Strategi Pemasaran melalui: Segmentasi Pasar (Market Segmentation), Penetapan Target Pasar (Market Targeting), Diferensiasi dan Posisi Pasar (Differentiation & Positioning). Penelitian dilaksanakan pada kantor Pos Medan, di jalan Pos No1 Kesawan Medan Baru, Kota Medan Sumatera Utara. Penelitian ini menggunakan pendekatan Kualitatif. Jenis data penelitian melalui data primer dan data sekunder. Sumber data dari Internal dan Eksternal. Metode Pengumpulan data melalui observasi dan wawancara. Metode Analsisi dilakukan melalui analisis data sebelum dilapangan dan analisis data dilapangan. Hasil penelitian diperoleh data bahwa segmentasi pasar dikantor Pos memiliki wilayah penjualan mencakup 33 wilayah dikotamadya di propinsi Sumatera Utara yang mudah terjangkau oleh masyarakat, dalam mencapai kantor pos dan membeli produk layanan yang diberikan. Kantor pos juga bekerjasama dengan pebisnis besar dan pebisnis kecil. Penetapan Targeting Pasar yaitu pembisnis dalam bidang perbankan, telekomunikasi, asuransi, multifinance, penerbit dan percetakan. Sedangkan Positioning kantor pos memberikan keuntungan para pembisnis dalam pengiriman dokumen dan paket, melalui harga sepesial. Saran yang diberikan dalam Strategi Pemasaran, diharapkan lebih menekankan keaktifan dibagian pemasaran dalam memperluas pangsapasar dan membangun kerjasama melalui online. Selain itu, perlunya survei konsumen pada setiap tahunnya.
Dampak Corporate Governance, Financial Leverage, dan Pertumbuhan Penjualan terhadap Penghindaran Pajak Perusahaan Sektor Manufaktur yang Terdaftar di Bursa Efek Indonesia: Impact of Corporate Governance, Financial Leverage, and Sales Growth on Tax Avoidance of Manufacturing Sector Companies Listed on the Indonesia Stock Exchange Ermad MJ; Zulkifli umar; Rusnaidi
BISMA Cendekia Vol. 1 No. 2 (2021): BISMA Cendekia - Januari 2021
Publisher : Politeknik Cendana

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Abstract

Penelitian ini bertujuan untuk menguji dampak corporate governance, financial leverage dan pertumbuhan penjualan terhadap penghindaran pajak. Ketiga variabel bebas tersebut akan diuji pengaruhnya terhadap satu variabel tidak bebas yaitu penghindaran pajak. Penelitian ini adalah penelitian sensus, yakni memasukan semua perusahaan manufaktur yang menjadi populasi dalam pengamatan berjumlah 55 perusahaan dan 165 pengamatan. Periode pengamatan data penelitian in yaitu tahun 2016-2018. Metode analisis yang digunakan dalam penelitian ini adalah analisis linier berganda. Hasil penelitian ini menemukan bahwa corporate governance, financial leverage dan pertumbuhan penjualan berdampak terhadap penghindaran pajak perusahaan. Hasil dari penelitian ini adalah bahwa corporate governance, financial leverage dan pertumbuhan penjualan berpengaruh terhdaap penhindaran pajak, dengan nilai koefisien corporate governance sebesar 3,885, nilai ini tidak sama dengan nol (3,885≠0). Financial leverage berpengaruh terhadap penghindaran pajak, dengan nilai koefisien financial leverage sebesar 0,070, nilai ini tidak sama dengan nol (0,070 ≠0). Pertumbuhan penjualan berpengaruh terhadap penghindaran pajak, dengan nilai koefisien pertumbuhan penjualan sebesar ‒0,040, nilai ini tidak sama dengan nol (‒0,040 ≠0).
Peningkatan Produktivitas Kerja Melalui Peningkatan Motivasi (Karyawan PT. Toba Pulp Lestari): Increasing Work Productivity Through Improving Motivation (Employees Of PT. Toba Pulp Lestari) NENI TRIASTUTI
BISMA Cendekia Vol. 1 No. 2 (2021): BISMA Cendekia - Januari 2021
Publisher : Politeknik Cendana

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi terhadap produktivitas karyawan. Jenis Penelitian yang digunakan adalah penelitian model korelasional dengan melibatkan 35 orang karyawan perusahaan dan meyebarkan angket penelitian. Penelitian ini menggunakan kuesioner sebagai metode pengambilan data dan form wawancara untuk menggali informasi dari pihak perusahaan. Pengujian-pengujian statistik dilakukan pada penelitian ini yaitu Uji Validitas, Uji reliabiltas, uji pengaruh dan koefisien determinansi. Dari hasil pengolahan data, didapatkan nilai signifikansi adalah sebesar 0,0 yang lebih kecil daripada 0,05 dan berdasarkan nilai F hitung adalah sebesar 31,935 yang lebih besar daripada F tabel  sebesar 4,14. Dari kedua analisi tersebut, maka Ho ditolak, artinya ada secara simultan variabel bebas mempengaruhi variabel terikat. Nilai Adjusted R Square sebesar 0,476 atau 47,6%. Kondisi ini menjelaskan bahwa 47,6% variabel motivasi kerja mempengaruhi produktivitas. Artinya dari beberapa banyak faktor penunjang produktivitas karyawan, faktor motivasi kerja yang mempengaruhi produktivitas terbanyak yakni sebesar 47,6%. Untuk meningkatkan produktivitas karyawan, maka harus ditingkatkan pula motivasi kerja karyawan.
Dampak Kepemimpinan dan Lingkungan Kerja terhadap Kinerja Karyawan (Studi Kasus pada PT Teguh Jaya Mandiri): Impact of Leadership and Work Environment on Employee Performance (Case Study at PT Teguh Jaya Mandiri) Arwin Arwin; Yuliana Yuliana; Elika Elika
BISMA Cendekia Vol. 1 No. 2 (2021): BISMA Cendekia - Januari 2021
Publisher : Politeknik Cendana

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Abstract

Abstrak Penelitian ditujukan untuk mengetahui dampak kepemimpinan dan lingkungan kerja terhadap kinerja karyawan pada PT Teguh Jaya Mandiri. Metode penelitian yang digunakan adalah metode kuantitatif asosiatif, menggunakan 2 (dua) jenis data yaitu data primer dan data sekunder. Data dikumpulkan melalui pembagian survey kuesioner kepada responden. Populasi berjumlah 37 karyawan dan keseluruhanya dijadikan sampel. Metode analisis data berupa Uji Koefisien Determinasi (R2), Uji F, Uji t dan Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa pada pengujian model regresi untuk variabel kepemimpinan dan lingkungan kerja terhadap kinerja karyawan menunjukkan nilai signifikansi (sig) sebesar 0.000 < nilai α sebesar 0,05. Sehingga dapat dinyatakan bahwa kepemimpinan dan lingkungan kerja berpengaruh terhadap kinerja karyawan. Secara parsial kepemimpinan berpengaruh positif terhadap kinerja karyawan yang dapat diketahui dari nilai thitung 5,317 > ttabel 1,660 yang berarti Ha diterima. Sedangkan lingkungan kerja tidak berpengaruh terhadap kinerja karyawan dikarenakan variabel lingkungan kerja memiliki thitung -0.667 < ttabel 1,660 yang berarti Ho diterima. Kata Kunci: Kepemimpinan, Lingkungan Kerja, Kinerja Karyawan Abstract The research aimed to know the impact of leadership and work environment towards employee performance at PT. Teguh Jaya Mandiri. Associative quantitative method is being applied as the research method, by incorporating 2 types of data source which are primary data and secondary data. Data is collected through the distribution of questionnaire to respondent. The total population was 37 employees and all of them were taken as the sample. Data was analyzed through a series of test such as Coefficient Determination Test (R2), F test, T test and Multiple Linear Regression. The result of the research indicated that the test of regression model of leadership and work environment variable towards employee performance, with a significance (sig) 0.000 < α value of 0.05. It can be concluded that leadership and work environment have a positive impact towards employee performance. Partially, leadership has a positive influence towards employee performance which can be seen from the t count of 5.317 > t table 1.660, which means that Ha is accepted. Meanwhile, work environment has no impact towards employee performance since the work environment variable showed a value of t count -0,667 < t table 1.660, which means Ho is accepted. Keywords: Leadership, Work Environment, Employee Performance
Posisi Dosen Berdasarkan Kompetensi Pembelajaran Online di Masa Pandemi Covid-19: Lecturer Position Based on Online Learning Competencies During the Covid-19 Pandemic Supriyanto Supriyanto; Wardayani Wardayani; Ngajudin Nugroho; Dewi Anggraini; Yeni Rachmawati
BISMA Cendekia Vol. 1 No. 2 (2021): BISMA Cendekia - Januari 2021
Publisher : Politeknik Cendana

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Abstract

Pandemi Covid-19 berdampak pada perubahan proses belajar mengajar, yang sebelumnya menggunakan sistem luar jaringan (offline), kemudian berubah menjadi dalam jaringan (online). Perubahan tersebut mendorong adanya adaptasi dari sarana dan prasarana perkulian serta kesiapan dari mahasiswa maupun dosen. Penelitian ini bertujuan untuk mengetahui posisi dosen berdasarkan kompetensi pembelajaran online pada masa pandemi Covid-19.  Metode penelitian menggunakan metode deskriptif  yang bermaksud untuk melakukan pemetaan persepsi mahasiswa terhadap kompetensi dosen berdasarkan pembelajaran online, sedangkan Metode analisis data yang digunakan adalah Multi Dimensional Scaling (MDS). Ghozali (2018), menyatakan bahwa  Multi Dimensional Scaling (MDS) merupakan teknik statistik yang digunakan untuk mengambarkan struktur dimensional seperangkat obyek atau stimuli. Populasi merupakan seluruh mahasiswa baru Politeknik Cendana Angkatan 2020,  dengan sampel sebanyak 30 orang, sedangkan obyek persepsi sebanyak 7 (tujuh) orang dosen pengampu mata kuliah pada Semeter I. Hasil penelitian diperoleh nilai persepsi terendah sebesar 3,67 dan  nilai persepsi tertinggi sebesar 8,20. Hasil uji statistik sesuai dengan Output Joint Plot terdapat 7 orang dosen yang terletak pada kuadran 1 dan 1 orang orang dosen terletak pada kuadran 3. Pada atribut persepsi terdapat 5 atribut yang terletak pada kuadran yang sama serta 1 atribut terletak pada kuadran yang berbeda.  

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