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JWM (JURNAL WAWASAN MANAJEMEN)
Published by Universitas Lambung Mangkurat
ISSN : 23375191     EISSN : 25276034     DOI : 10.20527/jwm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Wawasan Manajemen, an electronic journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original research articles, review articles, and short communications, including: Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Public Policy, Management Accounting, Management Education, Management of Sharia, Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER LOYALTY PENGGUNA PAY LATER DENGAN MEDIASI CUSTOMER SATISFACTION PADA MASYARAKAT PROVINSI KEPULAUAN RIAU Sherina Sherina; Edy Yulianto Putra
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 3 (2023)
Publisher : Universitas Lambung Mangkurat

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Abstract

ABSTRACT Pay Later is a credit payment method facility, which is buy now and pay later. With the convenience and advantages that can be obtained from Pay Later services to consumers, many Indonesian companies see the potential for develop and also participate in competing in the BNPL (Buy Now Pay Later) industry. Reviewed from the number of companies that provide Pay Later facilities with various features,its quite challenging in this industry. In order to remain competitive in the market, apart from prospect to new customers, companies must also maintain customer loyalty. Because of that, this study was implemented for knowing the variable that influence customer loyalty in Pay Later through Brand Image, Trust, Experience Quality, Service Quality, Corporate Social Responsibility with the mediation of Customer Satisfaction. This analysis using Smart PLS 3 software for statistical result and SPSS for descriptive analysis result.The study was conducted on 468 respondents of Pay Later users in the Riau Islands Province. This study proven that Trust, Brand Image and Customer Satisfaction had positive and significant results in encouraging customer loyalty of PayLater users. ABSTRAK Pay Later adalah sebuah fasilitas metode pembayaran secara kredit. Artinya, membeli sekarang dan membayarnya kemudian. Dengan kemudahan dan keunggulan yang dapat diperoleh dari layanan Pay Later kepada konsumen, banyak perusahaan Indonesia yang melihat potensi perkembangan dan juga ikut berpartisipasi untuk bersaing di industri BNPL (Buy Now Pay Later). Ditinjau dari banyaknya perusahaan yang menyediakan fasilitas Pay Later dengan berbagai fitur-fiturnya, tidak mudah bagi perusahaan untuk memperoleh pangsa pasar yang baik, untuk dapat tetap bersaing di pasar tersebut, selain dari melakukan pemasaran kepada pelanggan baru, perusahaan juga harus mempertahankan loyalitas dari pelanggan. Oleh sebab itu, studi ni diterapkan untuk mengetahui variabel yang berpengaruh terhadap kesetiaan pelanggan Pay Later melalui variabel Brand Image, Trust, Experience Quality, Service Quality, Corporate Social Responsibility dengan mediasi Customer Satisfaction. Analisis ini menggunakan perangkat lunak Smart PLS 3 untuk pengujian statistik dan SPSS untuk pengujian analisis deskriptif. Penelitian dilakukan kepada 468 responden pengguna Pay Later di Provinsi Kepulauan Riau. Hasil penelitian menunjukkan bahwa Brand Image, Customer Satisfaction dan Trust memiliki hasil yang positif dan signifikan dalam mendorong loyalitas pelanggan pengguna PayLater.
PENGARUH INCOME LEVEL DAN EDUCATION LEVEL TER-HADAP BEHAVIORAL INTENTION TO OWN CREDIT CARD DENGAN DIMEDIASI PERCEIVED FINANCIAL COST DAN PER-CEIVED SELF EFFICACY PADA BANK BCA DI SURABAYA Gibson Prathama; Soni Harsono
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 3 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v11i3.248

Abstract

Credit cards are becoming a trend among the people of Surabaya to have them with vari-ous consequences that must be accepted. Even its use has increased post-covid-19. Of course, individuals who had it had to consider their income and qualified knowledge regarding credit cards. This study seeked to reveal the role of income level and education level on behavioral intention to own a credit card of BCA in Surabaya mediated by per-ceived financial cost and perceived self-efficacy using a quantitative method using Struc-tural Equation Modeling (SEM) with a total sample of 190 respondents from customers who own credit cards of BCA Bank in Surabaya. The results showed that income level and education level had an effect on perceived financial cost. Income level, education level, perceived financial cost, and perceived self-efficacy had an effect on behavioral intention to own. Income level and education level had an effect on behavioral intention to own through perceived financial cost, and income level and education level influenced behavioral intention to own through perceived self-efficacy. Suggestions for research need to broaden the scope was not only in Surabaya and the Bank needed to pay attention to income levels and customers' understanding of BCA credit cards.
PENGARUH LITERASI KEUANGAN DAN PENGGUNAAN DOMPET DIGITAL TERHADAP PERILAKU KONSUMTIF MAHASISWA FAKULTAS EKONOMI DAN BISNIS DI KOTA DENPASAR I G. N. Oka Ariwangsa; Gde Bagus Surya Jayanatha
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 3 (2023)
Publisher : Universitas Lambung Mangkurat

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Abstract

Studi ini ditujukan untuk menginvestigasi bagaimana tingkat literasi keuangan serta pemanfaatan dompet digital dalam memengaruhi perilaku konsumtif pada mahasiswa. Studi ini menargetkan populasi yakni seluruh mahasiswa aktif pada Universitas swasta di Bali. Melalui penentuan sample, diperoleh sejumlah 100 mahasiswa aktif yang berpartisipasi dalam studi. Data empiris dikumpulkan melalui penyebaran kuesioner dan dianalisis melalui pendekatan regresi linier berganda. Temuan berhasil membuktikan bahwa ketiga determinan memberikan pengaruh secara signifikan pada peningkatan perilaku konsumtif mahasiswa. Melalui studi ini, diketahui bahwa tingkat pengetahuan mahasiswa yang baik pada aspek keuangan akan secara signifikan mampu mendorong peningkatan perilaku konsumtif dalam diri mereka. Lebih lanjut, temuan yang diperoleh juga menegaskan bahwa semakin baiknya pemanfaatan e-wallet dalam melaksanakan transaksi akan secara signifikan mampu meningkatkan perilaku konsumtif dalam diri mahasiswa, terlebih lagi adanya kemudahan dalam melakukan proses pembayaran dengan hanya melalui smartphone. Adapun secara bersama-sama telah dikonfirmasi bahwa semakin baiknya literasi keuangan dengan semakin baiknya pemanfaatan dompet digital akan meningkatkan perilaku konsumtif. Dengan demikian, melihat bahwa kedua determinan memainkan peranan secara krusial dalam memengaruhi perilaku mahasiswa, maka mahasiswa diharapkan dalam berkonsumsi hendaknya lebih mementingkan manfaat dan tidak hanya untuk kesenangan semata.
ANALISA KOMPETENSI KARYAWAN SEBAGAI VARIABEL MODERASI ANTARA KNOWLEDGE SHARING DAN EFEKTIVITAS PELATIHAN TERHADAP KINERJA KARYAWAN Irena Sri Lestari; Rini Rahmawati
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 3 (2023)
Publisher : Universitas Lambung Mangkurat

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Abstract

The aim of this study is to discover and evaluate the impacts of knowledge transfer and training efficacy on employee performance, with employee competency serving as a moderator. 40 employees from the Bank Kalsel Amuntai Branch took part in this survey as responders. The analytical application used is called SmartPLS. The study's conclusions show that training effectiveness and information sharing both have positive and substantial influence on worker performance. The impacts of information exchange and training efficacy on performance are also moderated by employee competency

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