cover
Contact Name
Mokhammad Khukaim Barkhowa
Contact Email
senama@stieama.ac.id
Phone
+62298321013
Journal Mail Official
senama@stieama.ac.id
Editorial Address
Jl. Diponegoro No.39, Salatiga, Kec. Sidorejo, Kota Salatiga, Jawa Tengah
Location
Kota salatiga,
Jawa tengah
INDONESIA
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)
ISSN : -     EISSN : 28291409     DOI : https://doi.org/10.52353
Core Subject : Economy,
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) adalah prosiding yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi AMA Salatiga. Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Akuntansi dan Manajemen (SENAMA). Tahun 2022 ini, SENAMA diselenggarakan secara daring dengan tema “Creating Sustainable Economy in The Society 5.0 Era”. Tema ini dipilih sebagai respon akademisi terkait isu transformasi lingkungan akuntansi dan manajemen secara cepat dan berdampak pada kebutuhan akan digitalisasi, khususnya di Era Society 5.0. Kegiatan ini dilakukan sebagai wadah bagi akademisi, peneliti perguruan tinggi, praktisi, dan pemerintah sebagai regulator untuk berdiskusi terkait restrukturisasi dan transformasi akuntansi dan manajemen dalam kelangsungan persaingan global. Secara khusus cakupan Prosiding SENAMA : Seminar Nasional Akuntansi dan Manajemen adalah Financial Technology; Innovative Work Behavior; Metaverse; Less Contact Economy; Digital Accounting; Digital Marketing; Strategic Change Management; Organizational Resilience.
Articles 21 Documents
MODEL PERUBAHAN PERILAKU MASYARAKAT DALAM MENGELOLA MANAJEMEN LINGKUNGAN PADA MASA PANDEMI COVID-19 MODEL PERUBAHAN PERILAKU MASYARAKAT DALAM MENGELOLA MANAJEMEN LINGKUNGAN PADA MASA PANDEMI COVID-19 M Pujo Darmo; Ratnanik Ratnanik; Zuyina Luklukaningsih; Abdul Haris; Agung Nugroho Jati; Dandang Setyawanti; Arif Julianto Sri Nugroho
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) (On Progress)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/senama.v0i0.251

Abstract

Riset ini bertujuan menguji model apakah terdapat pengaruh pengetahuan, sikap, perilaku terhadap perubahan  hidup sehat warga Desa Kahuman Polanharjo Klaten. Model yang  digunakan menggunakan uji Stuctural Equation Model. Disain riset dilakukan melalui metode kuantitatif. Populasi riset semua warga Kahuman yang telah memahami konsep Perilaku Hidup Bersih Sehat. Teknik sampling pada responden dilakukan secara purposive sampling pada  120 warga Kahuman. Hasil uji diperoleh simpulan dari tiga peubah bebas didapat dua peubah bebas berpengaruh signifikan terhadap PHBS. Sedangkan satu peubah bebas berupa pengetahuan tidak memengaruhi perilaku hidup bersih sehat. Temuan riset memberikan saran kepada pihak pemangku kepentingan terutama perangkat desa, pimpinan satgas Covid tingkat RT RW dan Desa untuk semakin meningkatkan perilaku hidup bersih sehat serta dilakukan riset eksperimen
PENDEKATAN BLUE OCEAN STRATEGI DALAM PERSAINGAN BISNIS (STUDI EMPIRIS : HIDAYATULLAH HERBAL CENTER) KOTA SEMARANG Umi Nasikah; Fia Ismawati; Indrika Novita Sari; Nunuk Purwati; Ratih Pratiwi
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) (On Progress)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.842 KB) | DOI: 10.52353/senama.v0i0.271

Abstract

Currently the development of the world economy is characterized by the process of globalization towards the free market, including herbal medicines that enter from various countries without clear protection that causes business competition will become more intense, causing companies to look for effective and efficient forms of marketing to introduce and market their products. Di Indonesia thedevelopment of drugs has been getting faster, especially herbalmedicines l, one of the companies is Hidayatullah Center Herbal Shop (H2C) in Banyumanik, Semarang. Hidayatullah Center Herbal Store (H2C) in Banyumanik, Semarang is a company engaged in the sale of various herbal products such as honey, goat milk, habbatussauda, olive oil, zam-zam water and others located in Banyumanik, Semarang. The purpose of this research was to find out and analyze the application of the Blue Ocean Strategy method  to increase sales and marketing levels at the Hidayatullah Herbal Center (H2C) Herbal Store in Banyumanik Semarang.  This prenelitian uses qualitative research methods, where the data and information obtained are collected through interviews (interviews), observations, and documentation. Thisstudy shows comparisons in the application of Blue Ocean Strategy seen using the remove-reduce-enhance-create scheme, strategy canvas and blue ocean index where hidayatullah herbal store center (H2C) in Banyumanik, Semarang focuses more on eliminating rogue retailers, increasing and developing company productivity, creating a strong promotion.  Accurate that can reach the wider community so that it can increase company sales, create a company's personal website to be able to support product marketing, organize retailer management, tighten quality control.
Efektivitas Kualitas Sumber Daya Manusia Melalui Peran dari BUMDes Dalam Peningkatan Pendapatan di Desa Wonotunggal Berbasis Pada Potensi Lokal Ika Yunita Ratnasari; Yuyun Safitri Cahyani Arumsari; Ratih Pratiwi
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) (On Progress)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.233 KB) | DOI: 10.52353/senama.v0i0.272

Abstract

This study aims to determine the effect of the quality of human resources in the development of BUMDes in Wonotunggal Village. BUMDes in this area are very interesting to discuss because the MSME products that are sold are diverse, so these BUMDes produce local products that can become the hallmark of the village. This type of research uses a qualitative descriptive approach. Meanwhile, the data collection techniques used were interviews and observations. One of the advantages of using this method is that you can get to know the research environment better and can see firsthand the process and its constraints. The result of this study is that the quality of human resources in Wonotunggal Village does not only improve the quality of human resources who are members of BUMDes. However, at the same time developing and training the ability to advance the region by establishing MSMEs through BUMDes that utilize local potential. With the existence of BUMDes, it really helps the community to manage MSMEs in improving the family economy. Because the obstacles and constraints faced by BUMDes have begun to be overcome, BUMDes has a strategy to increase sales attractiveness, namely by utilizing social media to expand its marketing. BUMDes also take advantage of their foreign language skills as a characteristic of Wonotunggal Village, Kedungmalang District, Batang Regency.
PERAN INOVASI SISTEM DALAM MENINGKATKAN MANAJEMEN KINERJA UNTUK COMPETITIVE ADVANTAGE DI PT. TELKOM AKSES REGIONAL IV Linayli Fauzia Kamal; Sa'adatu Miftahul Jannah; Agustin Widiyawati; Kevin Zaqi Maulana; Ratih Pratiwi
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) (On Progress)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.087 KB) | DOI: 10.52353/senama.v0i0.274

Abstract

This study aims to prove and explain the Role of System Innovation in improving Performance Management for Competitive Advantage at PT.  Telkom Regional Access IV.  The research method used is quantitative research methods.  The research object consists of system innovation, performance management and competitive advantage.  The research subjects were 34 employees in all divisions at PT.  Telkom Regional Access IV.  Data were collected through observation and questionnaires.
PERAN KOMPONEN 5A PADA KEPUASAN PENGUNJUNG (STUDY EMPIRIS DESTINASI WISATA TAMAN BUNGA CELOSIA) Dwi Sekar Parawansah; Vira Melinda Tyawardani; Luluk Dian Ramadanti; Dela Amaliatus Solekah; Ratih Pratiwi
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) (On Progress)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.729 KB) | DOI: 10.52353/senama.v0i0.275

Abstract

This study aimed to determine the role of component 5A on visitor satisfaction Celosia flower garden. The population in the study are all visitors to the celosia flower garden in 2019-2021. The sampling technique used is simple random sampling of 100 people. From the research results show the results of the regression equation Y=19.483+7.181X, namely component 5A has a positive and significant impact on visitor satisfaction with a significant value of 0.000 <0.05, thus the hypothesis can be accepted.
Analisis Penerapan Prespektif Balanced Scorecard terhadap Kinerja UMKM (Studi Empiris Warmindo di Kota Semarang) Arya Adam Dzulhadi; Puja Wulandari; Nelvana Abdul Aziz; Anisa Windani; Ratih Pratiwi
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) (On Progress)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.005 KB) | DOI: 10.52353/senama.v0i0.276

Abstract

The research was conducted on the MSME commercial sector which aims to find out how much contribution the implementation of the Balanced Scorecard (BSC) has by using four perspectives: finance, customers, internal business processes and learning and growth. The Balanced Scorecard concept is considered in accordance with the consideration that this concept is able to balance short-term plans with long-term plans, as well as balance financial performance with non-financial performance. In addition, the benefit of this research is that the company has the right business strategy and work program that can deal with these changes, enabling it to maintain and expand its business in the future in accordance with its vision and mission. By using this research technique, the application of BSC through four perspectives can make a significant contribution to the company's performance. This shows that MSMEs are continuously oriented towards efforts to maintain customer satisfaction to gain trust from product quality followed by the support of their productive and committed employees who will be able to provide products/services efficiently, consistently and on time by using information technology which has an impact on the ability to organization to generate adequate financial returns
AKTIVITAS INTERAKSI PARA SOCIAL MENINGKATKAN PERFORMA INFLUENCER DALAM MEMPENGARUHI MINAT PEMBELIAN PRODUK FASHION MUSLIMAH (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS WAHID HASYIM SEMARANG) Elya Septi Widya Ningrum; Cici Herlina Putri; Fiki Syakhiyah Sa&#039;adah; Putri Faizah; Ratih Pratiwi
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) (On Progress)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.181 KB) | DOI: 10.52353/senama.v0i0.277

Abstract

This study aims to determine the effect of parasocial interaction variables on influencers, parasocial interaction variables on buying interest, influencer variables on buying interest, and parasocial interaction variables on buying interest through influencers on students of the economics faculty of Wahid Hasyim University, Semarang who have purchased Muslim clothing. This research method is quantitative. The population in this study amounted to 1,128 students. The number of samples is 130 students using the sample size according to the opinion of Heir, et al. This study uses statistical analysis which is used to determine the direct and indirect relationship between parasocial interaction variables, influencer variables and buying interest variables. The results obtained that parasocial interaction variables directly affect influencers, parasocial interaction variables directly affect buying interest, Influencer variables directly affect buying interest, and parasocial interaction variables directly affect buying interest through influencers.
PENGELOLAAN DANA DESA (EX. KECURANGAN) Ferry Endah Aryati; Aprina Nugrahesthy Sulistya Hapsari
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) PROSIDING SEMINAR NASIONAL DAN CALL FOR PAPERS 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1367.436 KB) | DOI: 10.52353/senama.v1i1.233

Abstract

This study iams to compared the stages of financial management in Bringin Village and Popongan Village, Bringin District,Semarang Regency and to see the potential and fraudulent motives in the management of village funds from planning, implementation, administration to reporting and accountability. The data is obtained from interview of icials village and field observation. The research method used is descriptive qualitative approach, the results reveal that the two villages have passed village fund management in accordance with government regulations. In addition, external parties also conduct monitoring through internal and on-going monev, the village of icials has been tightened in the management of village funds such as conducting detailed supervision in the management of village funds.
SISI PENGAWASAN PENGELOLAAN DANA DESA Aprina Nugrahesthy Sulistya Hapsari; Nike Kurniasari; Intiyas Utami
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) PROSIDING SEMINAR NASIONAL DAN CALL FOR PAPERS 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1566.489 KB) | DOI: 10.52353/senama.v1i1.234

Abstract

The purpose of this research are describe supervision used in managing village funds, identify the role from Badan Permusyawaratan Desa and, explain the monitoring system prevailing on the village funds. This study is conducted in Kaligentong Village and Gladagsari Village in Kabupaten Boyolali. Data collected by interview and its structure to the source of information. The result showed the implementation of supervision is conductucted directly and through the application system of village finance were very helpful in village funds oversees management of transparent and accountable. The supervision conducted by the village administration to carry out monitoring and exercising the functions of planning and monitoring by Badan Permusyawaratan Desa. Beside to supervise, Badan Permusyawaratan Desa can accommodate aspiration of village communities and can be a partner of the village administration. By an improvement of operation and the development of the system of monitoring will influence enhancing accountability and transparency.
EFEKTIFITAS PENGELOLAAN KEUANGAN DESA (STUDI KASUS DI DESA PURWODADI KECAMATAN TEGALREJO KABUPATEN MAGELANG) Nuwun Priyono; Muhamad Wahyudi; Whinarko Juli Prijanto
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) PROSIDING SEMINAR NASIONAL DAN CALL FOR PAPERS 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1245.089 KB) | DOI: 10.52353/senama.v1i1.235

Abstract

Dengan lahirnya UU Nomor 6 Tahun 2014 tentang Desa menjadikan desa-desa menerima sumber pendapatan dari APBN. Adanya keterbatatasan SDM dalam pengelolaan keuangan desa dan berbagai hal lain yang menjadi kendala diperlukan penelitian. Tujuan penelitian ini: 1) Menganalisis seberapa besar efektivitas pengelolaan keuangan desa di Desa Purwodadi Kecamatan Tegalrejo Kabupaten Magelang, 2) Menganalisis dan mengkaji mekanisme pengelolaan keuangan desa di Desa Purwodadi Kecamatan Tegalrejo Kabupaten Magelang, 3) Mengetahui perkembangan kinerja keuangan Desa Purwodadi Kecamatan Tegalrejo Kabupaten Magelang dan 4) Mengetahui upaya-upaya yang dilakukan dalam menghadapi kendala pengelolaan keuangan desa di Purwodadi Kecamatan Tegalrejo Kabupaten Magelang. Luaran penelitian ini diharapkan dapat menghasilkan naskah yang dikirim pada jurnal nasional dan materi yang dapat digunakan sebagai pengayaan bahan ajar pada mata kuliah akuntansi sektor publik.Data yang digunakan dalam penelitian ini adalah data primer dan  sekunder, yang akan diambil melalui wawancara, kuesioner dan observasi. Data laporan neraca dan data laporan realisasi APBDes berasal dari Pemerintah Desa Purwodadi Kecamatan Tegalrejo Kabupaten Magelang Penelitian ini menggunakan data  time series yaitu data tahun 2015 dan 2016. Penelitian ini akan dianalisis dengan menggunakan analisis statistic deskriptif. Dengan melihat rasio efektivitas pengelolaan keuangan dan pengukuran kinerja keuangan desa.Hasil penelitian menunjukkan bahwa: 1) berdasarkan laporan realisasi APBDes Tahun 2015-2017 pengelolaan keuangan desa rata-rata menunjukan angka 100 % yang berarti efektif, 2) perkembangan kinerja keuangan desa dilihat dari realisasi APBDes selalu mengalami peningkatan dari Tahun 2015-2017, 3) Mekanisme pengelolaan keuangan Desa Purwodadi meliputi beberapa tahap yaitu: perencanaan, pelaksanaan, penatausahaan dan pelaporan serta pertanggugjawaban, 4) beberapa upaya sudah dilakukan oleh Pemerintah Desa Purwodadi dalam mengatasi kendala dan hambatan dalam pengelolaan keuangan desa.

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