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Jurnal Entrepreneur dan Manajemen Sains

jems
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Published by Universitas Muhammadiyah Bengkulu

ISSN : - EISSN : 27215415 DOI : https://doi.org/10.36085/jems.v3i2

Core Subject : Economy, Humanities, Science, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 13 Documents

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Search results for , issue "Vol. 2 No. 1 (2021): Januari" : 13 Documents clear

STRATEGI DALAM MENINGKATKAN OMZET PENJUALAN PADA TOKO DUO SISTER HIJAB KOTA BENGKULU Annisa Murti; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

Sister Duo Hijab store is a company engaged in fashion which produces and markets hijab, clothes, pants, hijab shirts, tuspins etc. This business has been running for 3 years and is growing well but has many competitors in the same field. This study is entitled "analysis of marketing strategies to increase sales in the city of Bengkulu hijab duo sister shop". This research is based on the importance of marketing strategies in an organization. This study also aims to determine the company's internal and external factors, determine the company's position and determine the right marketing strategy for the company to increase sales.

PENGARUH KEBERBAKATAN MANAJERIAL TERHADAP EFEKTIVITAS ROTASI JABATAN ( STUDI KASUS PADA KANTOR POS DI REGIONAL IV JAKARTA) Agung Surya Dwianto; Widayatmoko Widayatmoko
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

Job rotation is another way renew employee motivation. However, job rotation does not always go smoothly. It is possible that the job rotation plan that has been programmed by the company, causes protests from employees who feel that they are already established in their current position. Therefore, such a policy must be based on accurate data and information on individual performance. Another thing, it is important to consider that job rotation should be based on the competence of the employee concerned. They must be prepared in advance at least in the form of orientation at the new job site. It is so important to build a manager's competence, because a bad (incompetent) manager can have a bad impact on the company, and can even bring down the company. Therefore, companies need to pay attention to improving the quality of managers, in order to obtain appropriate competencies as expected by the company. Where one of the ways to develop and improve the competence of managers, is through job rotation. This study aims to analyze the effect of managerial competencies on job rotation at PT Pos Indonesia Regional IV Jakarta. The results showed that the managerial competencies variable had a significant positive effect on job rotation (p = 0.006). The fit model with existing data is based on the Goodness-of Fit Index criteria with the results of the Chi Square evaluation of 1100.906, with a significance level of 0.056 and the value of RMSEA (0.021), GFI (0.783), AGFI (0.762), CMIN / df (1.071), TLI (0.983) and CFI (0.984).Â Keywords: Managerial Competencies, Job Rotation

PENGARUH ABSENSI FINGER PRINT DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. BENGKULU KOKOH PERKASA DI KOTA BENGKULU Meilaty Finthariasari; Deki Duwy Candra
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

This study aims to determine the effect of Finger Print Attendance and Work Motivation on Employee Performance at PT. Bengkulu Kokoh Perkasa in Bengkulu City. This research is a quantitative study with a sample of 53 respondents. The sample used in this study is a saturated sample, where the entire population is used as a sample. The total number of questionnaires distributed was 53 questionnaires. Data collection techniques using observations and questionnaires. The collected data was then processed using the SPSS 21 data processing tool and analyzed using the classical assumption test analysis technique, multiple linear regression, the coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test, namely Y = 8,289 + 1,018X1 + 0,416X2 + e. From the results of partial hypothesis testing (T test) that Finger Print attendance has a significant positive effect on employee performance variables by 10.18%. Then for the motivation variable has a significant positive effect on employee performance by 4.16%. For the results simultaneously (F test) Finger Print attendance and motivation have a significant effect on employee performance variables, which is 81%.Keywords: Finger Print Attendance, Motivation, and Employee Performance

DISIPLIN DAN KESEJAHTERAAN KERJA TERHADAP KINERJA DOSEN PADA SEKOLAH TINGGI ILMU ADMINISTRASI KOTA BENGKULU Ratnawili Ratnawili; Yalmita Sari
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

The purpose of this study was to determine the effect of Discipline and Work welfare on Lecturer Performance in Bengkulu City Administration College. This research method uses quantitative research, the population in this study are all lecturers of Bengkulu City Administration College with a total of 38 people, the sample used is Random Sampling which means by random sampling. Data collection techniques using observation, questionnaires. The analysis technique used is multiple linear regression test, coefficient of determination, hypothesis testing (t test and f test). The results showed that discipline had a significant effect on lecturer performance at the Bengkulu City College of Administrative Sciences. This means that Ho is rejected and Ha is accepted. Work Welfare has a significant effect on the Performance of Bengkulu City Administration College of Higher Education, this is evidenced by the results of the t test showing the value of t> t table (3.021> 1.689) and (sig a = 0.005 <0.050), this means that Ho is rejected and Ha is accepted. Discipline (X1), Work Welfare (X2), together affect the Performance of Lecturers (Y) in Bengkulu City Administrative College, this is evidenced by the F test showing the value of Fcount> Ftable (10.068> 3.27) and (sig a = 0,000 <0.050). This means that Ho is rejected and Ha is accepted. Based on the correlation coefficient test, it is obtained the value of R = 0.604 and the coefficient of determination obtained the value of R2 = 0.365 value has the meaning that Discipline (X1), Work Welfare (X2), contributes a significant influence of 0.365 or 36.5% on Lecturer Performance (Y) In Bengkulu City College of Administrative Sciences. While the remaining 63.5 or 63.5% is influenced by other variables not included in this study.Â Keywords: Discipline, Job Welfare, and Lecturer Performance

PENGARUH TRUST, COMMITMENT, COMMUNICATION DAN CONFLICT HANDLING TERHADAP LOYALITAS NASABAH PADA BNI SYARIAH KOTA BENGKULU Kiki Pratama; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

This study aims to determine trust, commitment, communication and conflict handling, towards customer loyalty at BNI Syariah Kota Bengkulu. The sample in this study were 95 customers who saved at BNI Syariah Kota Bengkulu. Sampling using a questionnaire is done by incidental sampling. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed that from the calculation of the multiple linear regression equation, it can be seen that the direction of regression has a positive value with the equation Y = 2.466 + 0.192X1 + 0.221 X2 + 0.212X3 + 0.287 X4. The coefficient of determination is 0.577. This means that trust (X1), commitment (X2), communication (X3) and conflict handling (X4), affect loyalty (Y) by 57.7%, while the remaining 42.3% is influenced by other variables which are not researched in this study. The simultaneous hypothesis test results show a significance value of 0.000 smaller than 0.05, meaning that together trust (X1), commitment (X2), communication (X3) and conflict handling (X4) have a positive effect on loyalty (Y) . The partial hypothesis test results show that trust has a positive effect on loyalty with a significance value of 0.017 <0.05, commitment has a positive effect on loyalty, a significance value of 0.006 <0.05, communication has a positive effect on loyalty with a significance value of 0.017 <0 , 05, conflict handling has a positive effect on loyalty with a significance value of 0.005 <0.05.Keywords: Trust, Commitment, Communication, Conflict Handling, Customer Loyalty

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENABUNG DI BANK SUMSEL BABEL KCP TANJUNG SAKTI Jepri Aris Munandar; Onsardi Onsardi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

This study aimed to determine affectin factors customersâ€™ saving interest at Sumsel Babel Kcp Tanjung Sakti Bank. The data collection techniques of this study were observation, and questionnaire. The object of this study were customers of Sumsel Babel Kcp Tanjung Sakti Bank in 2019 with a total of 2855. The sample of this study was a non-probability sampling technique with purposive sampling with more than 100 customers. This study used the Slovin formula in sampling with an error rate of 10% and the sample in this study amounted to 97 people. This study used several data analysis techniques, namely instrument test, classical assumption test, respondent response analysis, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. The results of the tests that have been carried out can be concluded that Knowledge (X_1), Products (X_2) and Promotion (X3) on the dependent variable savings interest (Y). It can be seen in the F test which states the value of F_count> Ftable, namely (163.654> 2.702 ) and (sig Î± = 0.000 <0.050), in other word that H_3 is accepted, meaning that simultaneously Knowledge (X_1), Product (X_2) and Promotion (X3) variables have a significant effect toward customersâ€™ saving interest (Y) at Bank Sumsel Babel KCP Tanjung Sakti.Â Keywords: Products, Promotion, and Interest in Saving

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI BATIK BESUREK PADA TOKO SARI RASA Epa Susanti; Adi Sismanto
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

This study entitled The effect of Product Price and Quality on Interest in Buying Besurek Batik by Sari Rasa Store Consumers at Soekarno Hatta Street of Anggut Bengkulu City. The formulation of the problem of this research is whether the Price and Quality of Product have a effect on the Interest in Buying Besurek Batik on Sari Rasa Bengkulu Consumer. The purpose of this study is to determine that the effect of Price and Product Quality significantly influence Interest in Buying Besurek Batik.This research was conducted on Besurek Batik Consumers at the Bengkulu City Sari shop. The research was carried out for 13 days. The population of this study was Consumer Batik Besurek At Bengkulu City Sari Rasa Shop, while the sample of this study wass the Consumer Batik Besurek At the City of Bengkulu Sari Rasa Shop, amounting to 91 respondents. The study was conducted in quantitative methods.Based on the analysis of the study, the results of the study can be concluded that respondents' perceptions on Price (X1) and Product Quality (X2) affect the Purchase Interest (Y) with the results of multiple linear regression of Â Y = 2.106 + 0.392 (X_1) + 0.156 (X_2). And the coefficient of determination of R2 = 0.555 or 55.5%. ThroughÂ hypothesis testing in the same time, (simultaneous) and individually (partial)this study using the f test and t test, Price (X1) and Product Quality (X2) = 0.000. This means that the fsig value <0.050 shows a simultanous effect which was significant.Â Keywords: Price, Product Quality and Purchase Interest.

THE INFLUENCE OF INNOVATION, PROMOTION AND SERVICE QUALITY ON PRODUCT PURCHASE DECISIONS IN TRULY CAFE AND RESTO BENGKULU Deny Triwijaya
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

The study aimed to determine the effect of Innovation, Promotion, and Service Quality on Purchasing Decisions of Products in Truly Cafe and Resto Bengkulu and to find out which factors were the most dominant affecting purchasing decisions. This study employed a descriptive quantitative research method. The population in this study were all consumers in Bengkulu Cafe and Resto Truly and samples taken amounting to 96 people and sampling using the accidental sampling method. Data collection method was through using the questionnaire method. Based on the results of multiple linear regression obtained by the regression equation Y = 1,692 + 0.580 (X_1) + 0.968 (X2) + 0.217 (X3). The results of the study and the hypothesis indicate that innovation (sig Î± = 0,000 <0.050), promotion (sig Î± = 0,000 <0.050), service quality (sig Î± = 0.031 <0.050). The results showed that there was an impact between the Innovation (X1), Promotion (X2), and Service Quality (X3) variables significantly on the Purchasing Decision (Y) on the On July Cafe and Resto Bengkulu. To be better, it needs to be improved again such as multiplying to follow the trends that occur and pay attention to the quality and quality of good work and others in order to increase the Purchasing Decisions in Truly Cafe and Resto Bengkulu.Â Keywords: Innovation, Promotion, Service Quality, Purchasing Decisions

PENGARUH KARAKTERISTIK INDIVIDU DAN KOMUNIKASI INTERNAL TERHADAP KINERJA KARYAWAN Fitri Hariyanti
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

The decline on employee performance is due to they are not able to reach targets as required by company. They must be decided by the company because they have poor performance such as sales, who did not reach the target during the trial period. Employees who are not conscientious, employees who are not alert in Â working, for example handling tasks that cannot be done in a predetermined time. This research took a sample of 42 respondents by using the total sampling technique. The data collection technique is done through observation and questionnaires. The data analysis technique is multiple linear regressions. Then also wll tested, such as validity test, reliability test, classical assumption test followed by hypothesis testing.The results showed that there was an effect of individual characteristics (X1) on employee performance (Y) at PT. Genta Lampung Makmur Bengkulu, it was to 0,000, thus Ho was rejected and Ha was accepted. The significance value of variable X has an effect on employee performance (Y). Thenalso, the effect of internal communication (X2) on employee performance, with its value 0.031, thus Ho is rejected and Ha is accepted. From these significance values obtained, the variable X2 has an effect on employee performance (Y). Individual characteristics and internal communication simultaneously have an effect on employee performance with a value of F_sig <Î± where F_sig is 0,000.Â Keywords: Individual Characteristics, Internal Communication, Performance.

PENGARUH LOKASI, INOVASI PRODUK, DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN PADA ELEVEN CAFE DI KOTA BENGKULU Elvina Endah Puspa Wulandari
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

This study aims to determine the effect of location, product innovation, taste image as well on customersâ€™ purchasing decisions at Eleven Cafe of Bengkulu City, and find out the most dominant factors that influence purchase decisions of three variables above. The method of this research used quantitative analysis by taking up data through observation and questionnaires toward 96 respondents with Accidental Sampling method. The results of study obtained that multiple linear regression test by using SPSS program; Y = 0.193 + 0.262 (X1) + 0.168 (X2) + 0.249 (X3). The coefficient of determination (R2) Adjusted R Square value was 0.881 or 88.1%, this means that together location (X1), product innovation (X2) and taste image (X3) contributed 88.1% to influence the purchasing decision (Y) at Eleven Cafe of Bengkulu City. While, hypothesis testing t_test showed that the location variable (X1) was 0.002 <0.050, the product innovation variable (X2), 0.012 <0.050 and the taste image variable (X3) obtained 0.000 <0.050. All of these variables partially have an effect on purchasing decisions. Furthermore, F_test showed that the location (X1), product innovation (X2), and taste image (X3) have influenced the purchase decision (Y) with a significance level <0.050, it means Ho was refused, Ha accepted.Â Keywords: Location, Product Innovation, Taste Image, Purchasing Decisions.

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Home Page

OAI Link

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Editorial Address Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu

Location Kota bengkulu, Bengkulu INDONESIA

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Contact Name
Onsardi

Contact Email
onsardi@umb.ac.id

Phone
+628117311176

Journal Mail Official
onsardi@umb.ac.id

Editorial Address
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu

Location
Kota bengkulu,

Bengkulu

INDONESIA