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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Bisnis dan Akuntansi Journal of Social Research Rudence: Rural Development for Economic Resilience Jurnal Ekonomi Trisakti Jurnal AKAL: Abdimas dan Kearifan Lokal Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Dirkantara Indonesia

ASEP HERMAWAN

Fakultas Ekonom I Universitas Trisakti

Author-ID : 2386272

Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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DAMPAK CITRA SELEBRITI TERHADAP CITRA PRODUK YANG DIIKLANKANNYA ASEP HERMAWAN
Jurnal Bisnis dan Akuntansi Vol 1 No 3 (1999): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

The aim of this paper is to show the relevance of using celebrities as products endoser. It examines the theory and empirical papers underlying the hiring and firing of celebrity endosers. It also explores the implication for managers and future research.

PENGUATAN KELEMBAGAAN KOPERASI PRIMKOPTI SWAKERTA SEMANAN MENUJU KOPERASI BERDAYA SAING Ida Busnetty; Bachtia Usman; Asep Hermawan
Jurnal AKAL : Abdimas dan Kearifan Lokal Vol. 3 No. 1 (2022): Jurnal AKAL : Abdimas dan Kearifan Lokal
Publisher : Universitas Trisakti

Koperasi Primkopti Swakerta Semanan berada di Kecamatan Semanan Kalideres, semenjak berbadan badan hukum tahun 1992 sampai sekarang belum mengadakan rapat anggota untuk pemilihan. Pengurus yang ada mempertahankan kondisi struktur organisasi yang tidak lengkap, hal ini berdampak terhadap kinerja Primkopti Swakerta Semanan. Tujuan dari kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan pemahaman kepada Pengurus, Anggota dan Penasehat perlunya reorganisasi kepengurusan Koperasi untuk penguatan Lembaga Koperasi menuju Koperasi berdaya saing. Penguatan kelembagaan Koperasi melalui kelengkapan Struktur organisasi Koperasi sangat mempengaruhi kinerja Koperasi dan kepercayaan anggota. Pengabdian kepada masyarakat dilakukan dengan menggunakan metode kaji tindak. Langkah-langkah yang dilakukan meliputi intake process, assessment, dan termination. Hasil dari kegiatan ini adalah meningktnya pemahaman pada mitra pengbdian kepada masyarakat, bahkan berhasil mendorong mitra untuk melaksanakan Rapat Anggota Koperasi Primkopti Swakerta Semanan dengan agenda memilih Pengurus Koperasi yang baru dan melengkapi kepengurusan yang ada.

THE ANTECEDENT AND CONSEQUENCES OF CUSTOMER TRUST Novita Dian Sari; Asep Hermawan
Business and Entrepreneurial Review Vol. 19 No. 1 (2019): APRIL 2019
Publisher : Universitas Trisakti

Purpose - The purpose of this research was analyzed the effect of Competence on Customer Trust, was analyzed the effect of Stability on Customer Trust; and was analyzed the effect of Integrity on Customer Trust, was analyzed the effect of Customer Orientation on Customer Trust, was analyzed the effect of Transparancy on Customer Trust, was analyzed the effect of Customer Experience on Customer Trust, was analyzed the effect of Customer Trust on Customer Loyalty. Design/methodology/approach - The methodology of this research were collected from one hundred and seventy private banking consumer’s as respondent. Respondents were asked to answer a questionnaire about competence, stability, integrity, customer orientation, transparency, customer experience, customer trust, customer loyalty. Findings – Finding and contribution in this research was examined competence and transparency are the most important determinant of customer trust. Originality/Value - Research limitations/ implication in this research was indicated one hundred and seventy private banking consumer’s as respondent in this research. The data were collected from private banking consumer’s with purposive sampling.

PENGARUH PERCEIVED QUALITY TERHADAP KESETIAN MEREK DAN CITRA MEREK Wisnu Wisnu; Asep Hermawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The aims of this research is to explore interrelation of perceived quality toward brand loyalty and brand image in hotel industry. The research is based on recommendation of previous studies, the scale constructed to measure perceived quality, brand loyalty and brand image. The present study used sample of selected 100 actual guest of GrandTropic Suites Hotel Jakarta. Multiple Regression is used to test the model.The Findings in this research support the brand loyalty and brand image in hotel industry. The present study contributes to the understanding of customer-based brand loyalty and brand imageby examining the dimensionality of this construct. Further research should attempt to examine and compare brand loyalty and brand image among different hotel categories. The research shows that hotel managers should try to influence perceived quality, brand loyalty and brand image in their organization and design their service delivery process by considering relations between customer based brand loyaltyand brand image.Keywords: Hotel, Perceived Quality, Brand Loyalty, Brand Image.

ANTESEEDEN DAN KONSEKUENSI DARI SEVERITY OF OTHER CUSTOMER FAILURE Nina Budiwati; Asep Hermawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The background of this research was to conduct a profound study of impact of other-customer failure The purpose of this paper is to investigate how and why other-customer misbehavior has a negative influence on customer satisfaction with the service firm.The objectives of this research was : (a) the effect of controllability to firm responsibility, (b) the effect of stability to firm responsibility, (c) the effect of firm responsibility to customer satisfaction, (d) the effect of firm responsibility to service recovery expectations, (e) the effect of service recovery expectations to customer satisfaction, (f) the effect of severity of other customer failure to service recovery expectations, (g) the effect of severity of other customer failure to customer satisfaction, (h) the effect of perceived employee effort to customer satisfaction.The design of this research applies a survey toward unit of analysis on hotels services by interview the customers for testing hypothesis. Meanwhile the required data consist of seventh variables which arecontrollability attributions, stability attributions, firm responsibility, service recovery expectation, severity of other customer failure, perceived employee effort and customer satisfaction. The aggregatenumbers of hotels guests being respondent of the study are 200. Data analysis used in this research was consists of Structural Equation Model Analysis by AMOS 6 as software.The result of this research conclude that controllability and stability attributions had an effect to firm responsibility, firm responsibility had an effect to service recovery expectations, severity of othercustomer failure had an effect to service recovery expactations, and perceived employee effort had an effect to customer satisfaction. Meanwhile firm responsibility had an effect to customer satisfaction,service recovery expectations had an effect terhadap customer satisfaction, severity of other customer failure had an effect to customer satisfaction.Keywords: Service recovery expectations, severity of other customer failure, and customer satisfaction

ANTESEDEN DAN KONSEKUENSI DARI PRICE SATISFACTION Steven Dharma; Asep Hermawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 5 (2012): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The purpose of this paper is to explore the antecedents and consequents of price satisfaction. It argues that price satisfaction is composed of several dimensions (price transparency, pricequality ratio, relative price, price confidence, price reliability, and price fairness) and that companies should consider these dimensions when monitoring customer price satisfaction.Based on a theoretical discussion of the price dimensions, a questionnaire is developed that measures customer satisfaction with individual price dimensions. Using structural equation model analysis, the impact of price satisfaction dimensions on overall price satisfaction is measured, using a sample of 100 respondent that also customers from several car workshops.The research was analyzed with Structural Equation Model to analyze the path effect between the variable to answer the hypothesis testing. Before doing the structural equation model, thedata was tested with instrument testing, consist of validity and reliability test. Goodness fit measure was also used to make sure that the structural equation model in good fit condition.The result showed that price satisfaction, price confidence, price quality ratio, price fairness, and price transparency have significant effect toward price satisfaction. The relative price variable didn’t have significant effect toward price satisfaction. For the price satisfaction toward word of mouth, also didn’t give significant result. Based on the measurement of price satisfaction, managers are able to identify the drivers of price satisfaction, their satisfaction and relative importance in different market segments and, consequently they are able to take the right measures to increase customer satisfaction and word of mouth.Keywords : Price satisfaction, word of mouth, car workshop.

KARAKTERISTIK DAN SIKAP KONSUMEN TERHADAP ONLINE SHOPPING Asep Hermawan
Media Riset Bisnis & Manajemen Vol. 4 No. 3 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The objective of this paperis to explore literature conceming the differences of consumers' attitude toward online shopping based on demographic characteristics and to identity the reltionship of consumers' perception of the benefits of online shopping and their attitude toward online shopping. The implications for empirical research are provided.

PENGARUH KUALITAS INTERAKSI DAN LINGKUNGAN FISIK TERHADAP KEPERCAYAAN DAN LOYALITAS MELALUI PERSEPSI KEUNGGULAN KINERJA Asep Hermawan
Media Riset Bisnis & Manajemen Vol. 6 No. 1 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The purpose of this study is to examine the effect of interaction quality and physical atmosphere towards loyalty mediated by perceived performance excellent and trust in a high contact service context, namely dentist service environment. Results found the supports of the mediating role of perceived perfomiance excellence and trust for interaction quality. Managerial implications and recommendations for future study are provided.

ANTESEDEN DAN KONSEKUENSI DARI BRAND EXPERIENCE Silvy Ananda Baisan; Asep Hermawan
Jurnal Ekonomi Trisakti Vol. 2 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v2i2.14773

Penelitian ini bertujuan untuk menganalisis pengaruh brand semiotics terhadap brand trust pada produk fast moving consumer goods yang di mediasi oleh brand experience serta menganalisis pengaruh brand trust terhadap purchase intention. Sampel yang digunakan dalam penelitian ini berjumlah 210 responden dengan teknik pengambilan sampel yaitu menggunakan purposive sampling. Penelitian ini dilakukan dengan membagikan kuesioner secara online dengan menggunakan google form. Pengujian hipotesis penelitian dilakukan dengan Structural Equation Model (SEM) dengan software yang digunakan AMOS. Hasil penelitian menunjukkan brand semiotics berpengaruh positif terhadap sensory brand experience, brand semiotics berpengaruh positif terhadap affective brand experience, brand semiotics berpengaruh positif terhadap cognitive brand experience, sensory brand experience berpengaruh positif terhadap brand trust, cognitive brand experience berpengaruh positif terhadap brand trust dan brand experience memediasi pengaruh brand semiotics terhadap brand trust. Sementara itu, tidak ditemukan adanya pengaruh positif affective brand experience terhadap brand trust. Hasil penelitian ini akan membantu dalam mengembangkan niat beli konsumen terhadap fast moving consumer goods yang memungkinkan akademisi dan manajer pemasaran dalam menetapkan strategi untuk meningkatkan niat beli konsumen pada produk fast moving consumer goods. Kata Kunci : Brand semiotics, sensory brand experience, affective brand experience, cognitive brand experience, brand trust, dan purchase intention.

PENTINGNYA KEMAMPUAN KOMUNIKASI DALAM BERWIRAUSAHA Catur Rahayu Martiningtiyas; Asep Hermawan; Nuraini Chaniago; Beta Oki Baliartati; Nila Lestari
Rural Development For Economic Resilience (RUDENCE) Vol. 2 No. 2 (2023): Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v2i2.37

ABSTRAK Pelaku usaha dalam kegiatan pengabdian masyarakat ini adalah sekumpulan Usaha mikro kecil di kelurahan Tegal Alur. Bidang usaha para wirausaha diantaranya pengolahan makanan, aksesoris, dan jasa penyewaan alat-alat pernikahan. Pelaksanaan bisnis usaha para UMKM cenderung bersifat pasif, dimulai dengan menunggu pesanan dari konsumen dan kurangnya pemanfaatan maksimal media sosial di era digital masa kini. Solusi yang disarankan dengan melakukan suatu penyuluhan bagaimana mengoptimalisasikan penggunaan perangkat smartphone sebagai media pemasaran dalam mendukung peningkatan peluang usaha di masa pandemic Covid 19. Tahapan kegiatan ini bertujuan untuk mengganti pola pelaku usaha menjadi bentuk pemasaran masa kini dari bentuk pemasaran yang tradisional. Harapan yang diperoleh dari kegiatan usaha yang dilakukan mampu memperluas jangkauan pangsa pasar, margin keuntungan terjadi peningkatan, volume penjualan yang meningkat dan minimalisasi biaya pemasaran dengan pemanfaatan media sosial sebagai sarana komunikasi usaha. ABSTRACT Business actors in this community service activity are a group of small micro businesses in Tegal Alur village. The business fields of entrepreneurs include food processing, accessories, and wedding equipment rental services. The business implementation of MSME businesses tends to be passive, starting with waiting for orders from consumers and the lack of maximum utilization of social media in today's digital era. The suggested solution is to conduct counseling on how to optimize the use of smartphone devices as a marketing medium in support increasing business opportunities during the Covid 19 pandemic. This stage of this activity aims to change the pattern of business actors into the form of modern marketing from traditional forms of marketing. The expectations obtained from the business activities carried out are able to expand the reach of market share, increase profit margins, increase sales volume and minimize marketing costs by utilizing social media as a means of business communication.

Co-Authors Alfina Damayani Alfina Bachtia Usman Beta Oki Baliartati Beta Oki Baliartati Busnetty, Ida Catur Rahayu Martiningtiyas Dedi Hidayat Latifianisa Hayuningtyas Leo Candra Aji Nila Lestari Nila Lestari Nina Budiwati Nindita Dwinurfrinda Putri Novita Dian Sari Nuraini Chaniago Nuraini Chaniago Silvy Ananda Baisan Steven Dharma Syarfina Roza Triana Wisnu Wisnu Yowvy Harjanti

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