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<![CDATA[ANALISIS PENGGUNAAN QRIS (QUICK RESPONSE INDONESIAN STANDARD) DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) ]]>
<![CDATA[Yusnila Rahimi]]>;
<![CDATA[Sri Restuti]]>;
<![CDATA[Rendra Wasnury]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[QRIS (Quick Response Code Indonesian Standard) is a combination of various types of QR from various Payment System Service Providers (PJSP) that are used to make non-cash payments via QR-Code. The research objective is to explain the effect of perceived usefulness, perceived ease of use on behavioral intention and actual system use which is part of the Technology Acceptance Model (TAM). This type of research is quantitative and carried out using the non-probability sampling method by giving questionnaires to 112 MSME culinary respondents in Pekanbaru City. The data analysis method used in this study is SEM-PLS (Structural Equation Model - Partial Least Squares). The results of this study indicate that (1) perceived usefulness has a positive and significant effect on actual system use, (2) perceived usefulness has a positive and significant effect on behavioral intention, (3) Perceived Ease of Use has a positive and significant effect on perceived usefulness, (4) Perceived Ease of Use has a positive and significant effect actual system use, (5) Perceived Ease of Use has a positive and significant effect on behavioral intention, (6) behavioral intention has a positive and significant effect actual system use.]]>
<![CDATA[PENGARUH WORD OF MOUTH, BRAND AWARENESS, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Bajra Dhira Prawira]]>;
<![CDATA[Moh. Erfan Arif]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to determine the effect of word of mouth, brand awareness, and store atmosphere on purchasing decisions at NikiKopi Kepanjen. This type of research is explanatory research which explains the causal relationship between research variables through hypothesis testing. The sampling technique used nonprobability sampling and purposive sampling method. The population in the study were consumers who visited the NikiKopi Kepanjen shop. The sample size used was 150 respondents. Based on the results of testing the three hypotheses, it can be concluded that (1) the word of mouth variable has a positive and significant effect on the purchasing decision variable (2) the brand awareness variable has a direct positive effect on the purchasing decision variable (3) the store atmosphere variable has a positive effect on the purchasing decision variable. In this study, it can be concluded that the variables of word of mouth, brand awareness, and store atmosphere have a positive effect on purchasing decision.]]>
<![CDATA[ANALISIS KEPUASAN KONSUMEN ATAS KUALITAS PELAYANAN CUSTOMER SERVICE, HARGA, DAN KETEPATAN WAKTU PENGIRIMAN ]]>
<![CDATA[Jordy Juan Hendrik]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to determine the effect of customer service quality on the level of customer satisfaction at PT. JNE Bekasi Branch, the effect of price on the level of customer satisfaction PT. JNE Bekasi Branch, the effect of timely delivery on the level of customer satisfaction at PT. JNE Bekasi Branch. The population in this study are all consumers from JNE Express at the Bekasi branch, in 2021. The number of samples used was 165 respondents. The sample selection technique used is incidental. The questionnaire distribution technique in this study was offline. The tools used to process the data are SPSS (Statistical Package for the Social Sciences) version 25. The results of the study show that: customer service has no effect on customer satisfaction at PT. JNE Bekasi Branch;pricing does not affect consumer satisfaction at PT. JNE Bekasi Branch; timeliness affects consumer satisfaction at PT. JNE Bekasi Branch.]]>
<![CDATA[PENGARUH LIVE STREAMING, FLASH SALE, DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING ]]>
<![CDATA[Laili Nur Ramadhani]]>;
<![CDATA[Dian Ari Nugroho]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effects of live streaming, flash sale, and hedonic shopping motivation on the impulsive buying behavior of TikTok users in Surabaya. The samples of this quantitative explanatory research were selected using non probability sampling method and purposive sampling technique. With the criteria of people within the age range of 18 to 24 years who live in Surabaya and have made any purchase through TikTok Shop, 200 of them were selected as the respondents. The Statistical Package for Social Sciences (SPSS) version 25 was used to conduct validity, reliability, and classical assumption tests. The results of the hypothesis testing using F test and t-test have led to findings that the three independent variables, i.e., live stream, flash sale, and hedonic shopping motivation, have significant effects on impulsive buying among TikTok Shop service users.]]>
<![CDATA[PENGARUH GREEN MARKETING, GREEN PERCEIVED VALUE, DAN GREEN BRAND IMAGE TERHADAP PURCHASE INTENTION ]]>
<![CDATA[Safrida Kusdwi Zahra]]>;
<![CDATA[Fatchur Rohman]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This research was conducted to focus on the effects of green marketing, Green perceived value, and green brand image on the purchase intention of H&M consumers in Gresik Regency. The effects to be examined in this study are both the direct and indirect effects of the independent variables on the dependent variable. The sample of this quantitative explanatory study is 140 respondents, who were taken from the population of H&M Conscious’ consumers in Gresik Regency. The results of the data analysis which was conducted in IBM SPSS 25.0 have led to the following conclusions. First, green marketing is not able to contribute to the purchase intention; second, green perceived value has a positive contribution to the purchase intention; and third, green brand marketing supports the occurring relationship with the purchase intention positively.]]>
<![CDATA[PENGARUH SOCIAL MEDIA MARKETING, PRICE, DAN CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION ]]>
<![CDATA[Shafy Zulvan Akbar]]>;
<![CDATA[Ananto Basuki]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Nowadays beverages can be processed into variants and creations, which put companies in a race of making breakthroughs in culinary. With the support of technological advancements, culinary business develops further, and competition that can affect purchase intention escalates. This research was conducted to identify the effects of social media marketing, price, and celebrity endorser on people’s intention to purchase products of Menantea. This explanatory research explains the relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 140 students of Faculty of Economics and Business of Universitas Brawijaya were selected as the respondents. The data analysis was performed in SPSS version 26.0. The test results of the three hypotheses have led to conclusions that social media marketing positively and significantly influences the purchase intention, that price positively and significantly affects the purchase intention, and that celebrity endorser also positively and significantly impacts the purchase intention.]]>
<![CDATA[PERBANDINGAN KONTEN EDUKATIF DAN HUMOR TERHADAP CUSTOMER ENGAGEMENT DAN PURCHASE INTENTION ]]>
<![CDATA[Nisrina Salsabila]]>;
<![CDATA[Raditha Dwi Vata Hapsari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The rapid growth of business in the fashion sector in Indonesia, especially Muslim wear products, has led to a high level of competition between brands in this field. Therefore, the right promotional strategy is needed to excel in the competition. This study aims to compare the influence between two marketing contents and see their effectiveness in increasing customer engagement and purchase intention at Loka Project. This research is a quantitative study with independent variabels Educational Content (X1) and Humorous Content (X1) and dependent variabels Customer Engagement (Y1) and Purchase Intention (Y2). The population studied was all Muslim women in Indonesia with a sample size of 120 people who were divided into 4 groups of respondents for 4 different contents. The results showed that: 1) There is an influence between Educational Content and Humor Content on Customer Engagement and Purchase Intention at Loka Project. 2) There is no significant difference in the amount of influence between Educational Content and Humorous Content on Customer Engagement and Purchase Intention at Loka Project. 3) Educational Content and Humorous Content have almost the same effect but have different values on customer engagement and purchase intention assessment indicators.]]>
<![CDATA[PENGARUH VIRAL MARKETING, BRAND IMAGE, DAN PRICE TERHADAP PURCHASE DECISION ]]>
<![CDATA[Sefila Fiorentara Putri]]>;
<![CDATA[Ida Yulianti]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The rapid growth of cosmetics industry in Indonesia has escalated the competition between cosmetics producers. Various strategies have been applied by business owners in the industry to identify factors that might influence consumer’s purchase decision in order to maintain their position. The objective of this research is to identify the effects of viral marketing, brand image, and price on the purchase decision of Luxcrime consumers in Malang City. This quantitative research explains the relationships between and the causes of changes in measurable social facts. Using non-probability sampling method and purposive sampling technique, 150 people with the minimum age of seventeen years who live in Malang City and have purchased any products of Luxcrime within the last six months were selected as the respondents. The instruments of this research were assessed using multiple linear regression with the support of validity test, reliability test, and classical assumption test, and the hypotheses were assessed using t-test; all of were performed in SPSS 25. This study finds that viral marketing, brand image, and price positively and significantly influence purchase decision.]]>
<![CDATA[PENGARUH SALES PROMOTION DAN WORD OF MOUTH TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Feny Rahma Sari]]>;
<![CDATA[Ikhtiara Kaideni Isharina]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to determine the effect of sales promotion and word of mouth on purchase decisions with brand image as a mediating variable in air purifier products in East Java. This type of research is explanatory research. The study used a sample of 120 respondents by distributing questionnaires via Google form. The sampling technique used in this study is judgement sampling based on the characteristics of the respondents, namely respondents who have air purifier products from March 2020 to August 2022, respondents are currently in Malang City and Surabaya, and the respondent is at least 17 years old. Testing the research hypothesis using the Partial Least Square (PLS) based Structural Equation Model (SEM) approach. The results of the study found that sales promotion has a positive influence on brand image, word of mouth has a positive influence on brand image, sales promotion has a positive influence on purchase decisions, word of mouth has a positive influence on purchase decisions, brand image has an influence positive effect on purchase decision, sales promotion had a significant influence on purchase decision through brand image, and word of mouth had a significant influence on purchase decision through brand image of air purifier products during the Covid-19 pandemic in the people of East Java.]]>
<![CDATA[PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPERCAYAAN KONSUMEN DAN MINAT BELI ]]>
<![CDATA[Diana Kristia Silvi]]>;
<![CDATA[Sri Palupi Prabandari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objectives of this study are to assess and analyze the effect of social media marketing on consumer’s trust, to assess and analyze the effect of social media marketing on purchase intention, and to assess and analyze the effect of consumer’s trust on purchase intention. From the population of consumers who have the intention to buy beef from UD Subur Jaya, 55 were selected as the respondents through the use of purposive sampling. The results of the path analysis suggest that social media marketing significantly influences consumer’s trust, that social media marketing significantly impacts the purchase intention, and that consumer’s trust significantly affects the purchase intention.]]>
