Articles
20 Documents
Search results for
, issue
"Vol. 3 No. 3 (2024): IN PRESS"
:
20 Documents
clear
<![CDATA[ANALISIS PENGARUH ENVIRONMENTAL KNOWLEDGE DAN BRAND IMAGE TERHADAP PURCHASE INTENTION ]]>
<![CDATA[Muh. Yusril Dioprianto N. Sulistio]]>;
<![CDATA[Moh. Erfan Arif]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The high consumption of Indonesian people has made the country one of the largest contributors of plastic waste. Due to the high consumption pattern and people’s attention to environmental issues, a sustainable business ecosystem is needed in order to increase people’s purchasing intention to green products. This research was conducted to identify the effects of environmental knowledge and brand image on people’s intention to purchase the products of Sustain Story Bulk Store. This explanatory research explains the relationship between the research variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 100 people who know about the store, who have good knowledge about environmental issues in Indonesia or follow their progress, and have the experience of purchasing green products were selected as the sample. The research data was analyzed using Partial Least Squares (PLS) in SmartPLS 3.0. the results of the hypothesis testing indicate that (1) environmental knowledge positively and significantly influences the purchase intention and (2) that brand image positively and significantly affects the purchase intention. Therefore, it can be concluded that environmental knowledge and brand image are able to influence consumers’ intention to purchase green products from Sustain Story Bulk Store. ]]>
<![CDATA[PENGARUH CITRA MEREK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Afifa Dania Soleha Putri]]>;
<![CDATA[Ida Yulianti]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The objective of this research is to identify the effects of brand image and sales promotion on the purchase decision of ShopeeFood service users. This quantitative research seeks the relationship between the variables and explains the cause and the effect of the observed social phenomena. Using non-probability sampling, 120 people with the minimum age of seventeen years who are active making purchases through ShopeeFood were selected as the respondents. The research data was analyzed using multiple linear regression, and the hypothesis testing was conducted using t-test and coefficient of determination; all of which were performed in SPSS. This study finds that brand image positive but not significant influences the purchase decision. This means that the better the image of the brand, the more purchases will be decided. Furthermore, sales promotion also has positive and significant effects on the purchase decision, which indicates that the better the sales promotion, the higher the purchase decision. Based on the findings above, ShopeeFood is advised to enhance the image of its brand and to increase its sales promotion through attractive ways. Those efforts can shape a better brand image, so the brand will be more popular among people, and their decision to make purchase through ShopeeFood will be higher.]]>
<![CDATA[PENGARUH PROGRAM MAGANG DAN PERSPEKTIF WAKTU MASA DEPAN TERHADAP KEMATANGAN KARIR MELALUI KOMPETENSI ]]>
<![CDATA[Tratania Dwi Putri]]>;
<![CDATA[Marnis Marnis]]>;
<![CDATA[Mida Aprilina Tarigan]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[As an effort to implement one of the government's targets, namely increasing the competence of superior human resources, the University of Riau as a forum for students holds many excellent programs, one of which is an apprenticeship program. This study aims to determine how the influence of the internship program and future time perspective on career maturity through the competence of students of the management study program, Faculty of Economics and Business, University of Riau. The population in this study were students of the management study program, Faculty of Economics and Business, University of Riau. By using the slovin formula, the number of samples for this study was 134 respondents. Furthermore, by using proportionate stratified random sampling it is possible to classify the number of respondents in each batch, namely 111 and 23 respondents in the 2018 and 2019 batches. The results of this study indicate that the internship program has an effect on competence. Future time perspective influences competence. The internship program influences career maturity. Future time perspective influences career maturity. Competence influences career maturity. The internship program affects career maturity through competence. Future time perspective influences career maturity through competence.]]>
<![CDATA[PENGARUH VALENCE OF CONSUMER REVIEW TERHADAP PURCHASE INTENTION KONSUMEN DALAM MELAKUKAN TRANSAKSI MELALUI MARKETPLACE ]]>
<![CDATA[Khalid Muhammad Khalid]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The emerging culture of online shopping has caused problems for consumers; one of which is that they become more careful in making transactions to reduce purchase risks. Reading online reviews from other consumers make them more confident in making transactions. Valence of consumer review, or the positive or the negative sense of a review, has become a crucial factor of an online review. The objective of this research is to identify the effect of valence of consumer review on consumer’s purchase intention in making transactions via marketplaces. The sample of this quantitative experimental research is 120 respondents; they were selected using accidental sampling, in which samples are acquired based on the convenience of finding them and their willingness to participate in a research. the hypotheses of this study were assessed using ANOVA test and t-test in IBM SPSS Statistics 25. This research finds that valence of consumer review, which in this research is divided into positive and negative consumer reviews, influences consumer’s purchase intention. The findings of this research are expected to be implemented by producers and marketers since the positive or negative sense of consumers’ review can influence their purchase intention. In addition, such reviews are also helpful in creating strong relationships between the producers and consumers.]]>
<![CDATA[PENGARUH BRAND IMAGE, BRAND TRUST, DAN CELEBRITY ENDORSER, TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ]]>
<![CDATA[Mega Cahya Riska]]>;
<![CDATA[Siti Aisjah]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The objective of this research is to examine the influences of brand image, brand trust, and celebrity endorser on consumers’ decision to purchase from an online shop Isikost.Malang. Using purposive sampling technique, 151 people with the minimum age of seventeen years who know about Isikost. Malang and have made any purchase form the online shop were selected as the respondents. This study uses secondary and primary data, which was harvested from questionnaires distributed via Google Forms. The data was assessed using validity test, reliability test, and classical assumption test, and the hypotheses were tested using t-test and F test; all of which were performed in SPSS Statistics 26. This study finds that brand image, brand trust, and celebrity endorser positively and significantly influence the decision of consumers to purchase form Isikost.Malang. The results of this research are expected to prove empirical evidences for future studies and help the company develop its brand image, brand trust, and celebrity endorsement.]]>
<![CDATA[ANALISIS CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Fariz Wahyu Dimmiputra]]>;
<![CDATA[Rila Anggraeni]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The purpose of this study is to analyze the effect of brand image on purchasing decisions, the effect of product quality on purchasing decisions and the effect of price on purchasing decisions for Kawasaki W175 Cafe. The population is consumers who have purchased Kawasaki W175 Cafe in Malang City with a total sample of 100 respondents. The data analysis technique used multiple linear regression with F test and t test. Based on the results of research and discussions that have been carried out, it can be concluded that brand image affects the purchasing decision of the Kawasaki W175 Café, meaning that the better the brand image, the purchasing decision of the Kawasaki W175 Café will increase. Product quality affects the purchasing decision of the Kawasaki W175 Café, meaning that with the increasing quality of the product, the purchasing decision of the Kawasaki W175 Cafe will also increase. Price affects the purchasing decision of the Kawasaki W175 Café, meaning that with the more precise the pricing, the purchasing decision of the Kawasaki W175 Cafe will also increase.]]>
<![CDATA[PENGARUH PRODUCT, PRICE, PLACE, PROMOTION TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Timothy Gracia]]>;
<![CDATA[Dian Ari Nugroho]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This research aims to assess the effect of marketing mix which, in this case, consists of product, price, place, and promotion on the decision to purchase Cold Press Juice at Green Gram Juicery. The data of this quantitative research was harvested from questionnaires distributed to the product’s consumers. This study finds that marketing mix positively and significantly influences the consumers’ purchase decision. This finding indicates that a good and effective marketing strategy needs to consider the aforementioned factors in order to increase customer satisfaction and expand the company’s market share. Companies must place their focus on product quality improvement, fair price setting, customer’s access to the products, and effective promotional strategy development. In this research, the four variables of the marketing mix are crucial in shaping consumer’s purchase decision. In order to upgrade marketing strategy effectiveness, companies need to understand the preference and the need of their customers. further studies are required to deepen the understanding about the relationship between marketing mix variables and consumer’s purchase decision and to identify the best marketing strategies for different market segments. Therefore, this research has provided a considerable contribution to science in marketing and valuable insights for companies in their effort of developing effective marketing strategies to elevate consumer’s purchase decision and satisfaction.]]>
<![CDATA[PENGARUH EWOM, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Gilang Febriyanto]]>;
<![CDATA[Ananto Basuki]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This research discusses how eWOM, brand image, and brand trust influence purchase decision although it is undeniable that there are other variables not examined in this study which also affect purchase decision. The objective of this study is to identify the effects of eWOM, brand image, and brand trust on the decision of Universitas Brawijaya students to subscribe Netflix’s service. The sample of this quantitative causal research is 100 Netflix users, selected through purposive sampling technique. The research data was harvested from online questionnaires using Google Forms and was analyzed using multiple linear regression in SPSS 25. This study finds that eWOM, brand image, and brand trust significantly affect the decision of Universitas Brawijaya students to subscribe Netflix’s service. Further, brand image was found to be the most influential among the three aforementioned variables. Hence, it can be concluded that brand image created by Netflix plays a crucial role in enhancing purchase decision.]]>
<![CDATA[PENGARUH SOCIAL MEDIA MARKETING TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Andri Kusuma Putra]]>;
<![CDATA[Margono Setiawan]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The use of social media in Indonesia has increased from year to year. In the current digital era, they are used effectively for marketing since they can realize customer satisfaction, which affects customer loyalty. The objective of this research is to identify the effect of social media marketing on customer loyalty with the mediation of customer satisfaction. The analyses were performed using Partial Least Square. By incorporating non probability sampling method and purposive sampling technique, 110 people were selected as the respondents. This research finds that social media marketing and customer satisfaction significantly influence customer loyalty, that social media marketing significantly affects customer satisfaction, and that customer satisfaction significantly mediates the impact of social media marketing on the loyalty of Bank Sinarmas customers.]]>
<![CDATA[THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION ]]>
<![CDATA[Renastra Khanza Fadhila]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study aims to determine the effect of service quality and price on customer satisfaction (Case Study of Kana Brasserie customers in Bandar Lampung). The type of the research was explanatory research with quantitative method. This study has 100 sample and uses non-probability sampling technique with purposive sampling method. The required respondents of this study are at least 18 years old, have visited Kana Brasserie at least 2 times in the last 6 months. The questionnaire is uses Likert scale with the range of score 1 to 5. This study uses the Statistical Package for the Social Sciences (SPSS) to conduct validity test, reliability test, and classical assumption test. This study applies multiple linear regression tests in data analysis. Hypothesis test was also carried out to test hypotheses partially and dominantly. Based on the results, Service Quality (X1) and Price (X2) have positive significant effect on customer satisfaction with the price as the dominant independent variable.]]>
